Marketing Manager, Partner & Demand Generation

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    "description": "<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">ABOUT IGLOO</span></p>\n<p><br><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Igloo is a smart access control operating system built for multifamily, single family, and unmanned rental operations. We provide an end-to-end hardware and software solution giving property managers, operators, and tenants seamless, secure, and connected access experiences. We operate across the US and are growing our integration ecosystem and partner network globally.</span></p>\n<p><br><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">THE ROLE</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">We are looking for a proactive, commercially minded Marketing Manager to own our partner marketing, thought leadership content, dark social channel strategy, and end-to-end content production workflow. This is a high ownership role — you will build and run the channels, manage partner relationships across the US, and tie everything directly back to pipeline and closed revenue. You think like a demand gen strategist, execute like a content creator, and measure like a revenue operator.</span></p>\n<p><br><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">WHAT YOU WILL OWN</span></p>\n<p><br><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Partner Marketing and Content Development (Thought Leadership)</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Build and manage co-marketing programmes with Igloo's integration partners and system integrators across the US</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Develop joint content, campaigns, and initiatives that grow mutual visibility and drive qualified pipeline</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Engage partners for podcast appearances, co-authored content, and community collaborations</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Maintain a partner marketing calendar and ensure consistent output across all partner channels</span></li>\n</ul>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Develop monthly content pillars and subtopic themes aligned to our demand gen strategy targeting multifamily operators and unmanned rental managers</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Produce opinionated, specific thought leadership content that reflects strong industry point of view — not generic education</span><br></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Dark Social &amp; Community Channels</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Build and manage Igloo's presence across our social media channels, LinkedIn groups, and youtube communities</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Launch and grow Igloo's podcast and YouTube channel from the ground up</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Identify where multifamily buyers spend time online and establish Igloo as a trusted, recognised voice in those spaces</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">SEO, Keyword Research &amp; AEO</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Conduct ongoing keyword research to identify high value topics and search terms for multifamily access control and PropTech</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Monitor keyword rankings, organic traffic, and search visibility monthly and adjust content strategy accordingly</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Measurement &amp; Revenue Tie-In</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Track all content and channel performance against the Igloo Market Presence &amp; Revenue Impact Tracker</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Report monthly on branded search growth, content engagement, inbound SQL contribution, and self-reported attribution</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Work closely with sales to understand SQL quality and closed won patterns and feed insights back into content strategy</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">WHO YOU ARE</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Proactive and self-directed — you build the plan and execute without being chased</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Commercially wired — you tie every effort to pipeline and revenue, not vanity metrics</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">A genuine industry nerd — you immerse yourself in multifamily real estate and PropTech</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">A strong communicator — confident engaging US partners, integrators, and operators across time zones</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Demand gen fluent — you understand the difference between lead gen and demand gen and why it matters</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Remote-ready — you over-communicate and deliver independently across time zones</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">REQUIRED EXPERIENCE &amp; SKILLS</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">3 to 5 years experience in B2B content marketing, partner marketing, or demand generation</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Experience with LinkedIn organic content strategy and dark social distribution</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Storyboarding and creative direction for video and podcast content</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Proven experience building and managing content channels — blog, podcast, YouTube, or community</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Strong Marketing AI workflow skills including leverage LLMs to automate marketing work</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Experience using HubSpot or equivalent CRM for tracking content attribution and pipeline contribution</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Excellent written English — content will be read by US property managers and PropTech leaders</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Comfortable working remotely and engaging senior stakeholders across multiple time zones</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">BONUS SKILLS</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Experience in PropTech, real estate technology, or SaaS</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Familiarity with Chris Walker's demand gen and revenue operations philosophy</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Video editing or podcast production hands-on experience</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Experience with Ahrefs, GSC, GA4 or similar intent data tools</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Knowledge of the multifamily or short term rental industry</span></li>\n</ul>",
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