Digital Marketing Executive

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    "description": "<p><span style=\"color: rgb(106, 168, 79); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Job Description </span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Position Title: </span>Digital Marketing Executive</span><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Location:</span> Niseko, Japan</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Reports to:</span> Communication Manager<br><span style=\"font-weight: bold\">Contract Term:</span> July 1st - initial 3-month contract, extended to 1-year<br><span style=\"font-weight: bold\">Salary</span><span style=\"font-weight: bold\">:</span> ¥450,000 per month, starting (DOE)</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\"><span style=\"color: rgb(106, 168, 79); font-weight: bold\">About Us</span></span></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Rhythm is about creating epic experiences for our customers, which starts with our people. We live by our values and put people first. We take pride in creating working and living environments that foster innovation, adventure, and balance. Working at Rhythm is more than a job, it's an experience you will have forever.</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\"><span style=\"color: rgb(106, 168, 79); font-weight: bold\">The Role</span></span></span></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">This is a new role at Rhythm Japan. Over the 20 years of Rhythm our marketing has evolved from very humble beginnings to what we have today. What’s incredible about the company's Marketing journey is that it has always been almost exclusively an in-house job, and Digital has been the core strategic pillar, and the main focus for paid advertising that has delivered growth and customers in the door. </span></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Additionally, our social channels are highly followed and engaging because our content sets the benchmark for Japanese snow sports and leads the category across our resorts. </span></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">It’s no surprise that we are now at a point where we need an experienced, motivated and passionate Digital Executive to help us develop and implement our digital strategy, campaigns, and initiatives.  </span></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Sounds like a big role, but they’re not alone. The Digital Marketing Executive will work with the Senior Brand &amp; Communication manager to put together the strategies, campaigns, content plans and briefs that will be handed to the media agency, creative team and content team for execution. </span></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">The Digital Marketing Executive will lead the implementation of all digital projects as outlined below from start to finish. They are the glue that brings stakeholders together when necessary and makes sure assets and campaigns get to their digital destination.  </span></p>\n<p><br></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold; text-decoration: none\"><span style=\"color: rgb(106, 168, 79); font-weight: bold\">Key Responsibilities and Duties </span><br></span></span></p>\n<ol>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Media Management (Website, SEM &amp; Meta)</span>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Manage Media Agency on the following</span>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Performance Marketing: Manage and optimize budgets on Google Ads (Search/Display) and Meta (FB/IG).</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Conversion Optimization: Monitor ROI/ROAS closely to ensure a low Cost Per Acquisition (CPA) for rental bookings.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">A/B Testing: Constantly test ad copy, creative assets, and landing pages to improve click-through and conversion rates.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Retargeting: Develop sophisticated funnel strategies to capture users who engage with our content but haven't yet booked.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Analytics &amp; Reporting: monitor and collaborate with the agency on the performance dashboard.</span></li>\n</ul>\n</li>\n</ul>\n</li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Creative Asset delivery for Paid Digital</span>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Brief Comms &amp; Creative for all assets needed for paid campaigns.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Make sure deadlines for the agency are met and all creative is supplied in time.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Check campaigns to make sure copy and visuals are correct.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Work with agencies to evolve the creative strategy based on targeting.</span></li>\n</ul>\n</li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Website ownership </span>Manage and own the content updates on the Rhythm website this includes:</span>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Briefing ALL changes for the JP site to internal JP resource</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Working with the Brand and Comms manager to ensure the website content is evolving and being kept up to date, and changed over seasonally.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Working with the creative team to keep the visual identity of the website fresh. Brief them to consider new colours and ideas.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Managing and briefing content required to build better and more meaningful content for our category pages. </span>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Work with internal departments to capture feedback and requirements (retail, store managers, rental &amp; sales).</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Ensure content is captured and created by the content and creative team.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Make sure that the new content is uploaded, tested and working.</span></li>\n</ul>\n</li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Working  with marketing team on new functionality or templates that can evolve our content:</span>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Create briefs to go to the developer to build and implement these new templates.</span></li>\n</ul>\n</li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Working  with the developer on all bugs that need to be addressed as they arise.</span></li>\n</ul>\n</li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Posting of Blogs and new content:</span>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Working with Brand &amp; Comms Manager to ensure that all blogs and new content is posted and managed. </span></li>\n</ul>\n</li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Content &amp; Social Media: </span>Act as a back-up to the Content Manager to coordinate  and post the social media content calendar. </span></li>\n</ol>\n<ul></ul>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"color: rgb(0, 0, 0); font-weight: bold; text-decoration: none\"><span style=\"color: rgb(106, 168, 79); font-weight: bold\">What You Need to Succeed </span></span></span></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">1. Performance Marketing &amp; Ad Platforms</span></p>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Google Ads Management</span>: Experience managing Search (SEM) and Display campaigns, including budget optimization and keyword strategy.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Meta Business Suite</span>: Experience running paid social campaigns across Facebook and Instagram.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Performance Tracking</span>: Ability to use and interpret performance dashboards from our agencies and provide the team /  business with key insights  to report campaign health, and opportunities for optimisation.</span></li>\n</ul>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">2. Website &amp; CMS Management</span></p>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">CMS Administration</span>: Experience updating website content (on wordpress or similar), managing seasonal rollovers, and ensuring site functionality.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Technical Briefing</span>: Ability to write technical specifications and briefs for web developers to create new templates or fix site bugs.</span></li>\n</ul>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">4. Content &amp; Creative Coordination</span></p>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Social Media Management Tools</span>: Technical ability to coordinate, schedule, and post content across various social channels.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Creative Asset Management</span>: Experience managing the workflow of digital assets (images, videos, banners) from the briefing stage to live deployment.</span></li>\n</ul>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">5. Project Management</span></p>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">End-to-End Campaign Execution</span>: Skill in leading a digital project from the initial brief through to execution, monitoring, and final reporting.</span></li>\n</ul>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\"><span style=\"color: rgb(106, 168, 79); font-weight: bold\">The Perks and Benefits </span></span></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt; text-decoration: none\">As a Rhythm employee, you’ll experience the same legendary hospitality we extend to our guests. We’re passionate about looking after our crew, and here are just a few of the perks you’ll enjoy when you join our team:</span></p>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold; text-decoration: none\">Live, Work, and Play in Paradise</span><span style=\"text-decoration: none\">: Immerse yourself in one of the world’s top mountain resorts.</span></span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold; text-decoration: none\">Work with a Legendary Crew</span><span style=\"text-decoration: none\">: Join a team that’s passionate, fun-loving, and deeply connected to the industry.</span></span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold; text-decoration: none\">Subsidized Staff Accommodation</span><span style=\"text-decoration: none\">: Affordable housing options and housing assistance to help you settle in.</span></span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold; text-decoration: none\">Epic Social Scene</span><span style=\"text-decoration: none\">: From team ride days and department dinners to staff parties, events, and day trips, our social calendar is packed with opportunities to connect and unwind.</span></span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold; text-decoration: none\">Wellness and Lifestyle Benefits</span><span style=\"text-decoration: none\">: Access the Rhythm Wellness program, enjoy free snowsports or bike demos, and take advantage of generous store discounts for you, your friends, and your family.</span></span></li>\n</ul>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"text-decoration: none\">At Rhythm, we work hard, but we play even harder. If you know anyone who’s worked with us before, they’ll tell you this isn’t just a job- it’s an experience of a lifetime. Our fun, supportive culture is the heart of everything we do because people like </span>you<span style=\"text-decoration: none\"> make Rhythm what it is.</span></span></p>\n<p><br></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Ready to join?</span></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">If you have the skills, the flair, and the stoke (enthusiasm) to share, we want to hear from you! Your passion for adventure and alignment with our core values could be the perfect fit for an unforgettable experience.</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">If you have any specific questions or require further clarification, please don't hesitate to reach out.</span></p>\n<p><br></p>",
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