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(Senior) Business Development Manager - Product Marketing (m/f/d)

Westwing · Munich Office · Hybrid · Active · Personio

Job facts

FieldValue
CompanyWestwing
Title(Senior) Business Development Manager - Product Marketing (m/f/d)
Normalized title-
Department / teamMarketing / Experienced
LocationMunich Office
Work modelHybrid / Hybrid
Employment typeFull Time
Salary-
Statusactive
ATS providerPersonio
Posted / first seen2026-05-13 / 2026-05-30
Changed / last seen2026-05-30 / 2026-06-06

Related slices

PageWhat it containsOpen
Company jobsActive postings from Westwing.Open
Company breakdownsRole, location, ATS, and work model facets for this company.Open
ATS provider jobsActive postings observed through Personio.Open
Provider filtered searchThe same provider as a filtered job collection.Open
Department jobsActive postings in Marketing.Open
Work model jobsActive Hybrid postings.Open
Lifecycle eventsOpen, update, close, and reopen events for this posting.Open
Original postingCanonical source or apply URL captured from the ATS.Open

Linked records

CompanyWestwing
Source54de2fda-b0d6-4587-ac34-aadc60d728a1
ATS providerPersonio

Description

JOIN OUR TEAM As a (Senior) Business Development Manager - Product Marketing , you will shape and drive the strategic development of the Product Marketing approach for our own brand, the Westwing Collection, while ensuring strong cross-functional alignment across all marketing channels. In this highly analytical and strategic role, you combine commercial understanding, hypothesis-driven thinking, and customer-centric decision making to identify growth opportunities, strengthen product positioning, and maximise the impact of our key product families. You will play a key role in strategy development, continuously evolve our product promotion approach, and translate insights into impactful initiatives that drive both short-term performance and long-term brand building. This position is permanent  and based in Munich. WHAT YOU'LL DO D rive the strategic development and continuous evolution of the Product Marketing approach for the Westwing Collection across categories and Marketing Channels D efine and drive strategic growth initiatives across product families and categories, balancing short-term commercial impact with long-term brand positioning A nalyse category, product family, and campaign performance to identify business opportunities, derive actionable insights, and recommend optimisation measures, utilising automation and AI where applicable D efine product positioning and Go-to-Market approaches based on customer behavior, competitor landscapes, and market potential D evelop hypotheses, drive testing, and identify scalable levers to improve product visibility, conversion, and marketing effectiveness Partner closely with Marketing Channels (such as Performance Marketing, Social Media, Creator Marketing), Brand Marketing, Retail, Product Management, and Analytics teams to align on priorities, product pushes, launches, and cross-functional initiatives YOU COME WITH At least 3+ years of experience in Business Development, Consulting, Growth Management, or a similar role S trong analytical and strategic thinking skills with the ability to structure complex problems and derive actionable solutions H ypothesis-driven mindset with experience testing, validating, and iterating initiatives based on data and customer insights E xcellent commercial understanding and ability to connect business performance with marketing and customer behavior Strong stakeholder management and communication skills with the ability to influence cross-functional teams and drive alignment Hands-on mentality with the ability to move between strategic development and operational execution in a fast-paced environment WHY WESTWING If you are looking for a place where ambition meets creativity, where ideas turn into impact fast, and where people are trusted to grow - you have found it. At Westwing, we’re building the Superbrand in Design with a team that’s shaping the future of beautiful home & living. Here is what you can look forward to: A high-performance culture built on trust, feedback and collaboration An inspiring, international environment that empowers you to think big, take ownership, and grow beyond your comfort zone A flexible hybrid setup with 3 office days per week - because strong connections and quick collaboration make great ideas happen Work-from-anywhere opportunities for up to 4 weeks per year - as fresh perspectives spark bold ideas 30 days of paid holiday to rest, recharge, and come back ready to create A beautiful, centrally located, dog-friendly office with inspiring spaces, a sunny terrace, and good food - designed for moments that energise and connect Exclusive discounts - 40% off Westwing Collection, 20% off third-party brands (each on non-reduced items), 10% Family & Friends discount, plus special-occasion vouchers Wellbeing support through mental health resources, sports memberships, and preventive care Sustainable mobility options with discounted public transport and JobRad - moving with purpose and care for the planet Support for working parents, including our on-site  Westwing Wichtel  daycare and a partnership with multilingual provider Elly & Stoffl One annual Social Impact Day to give back to a cause you care about - because being human is our true superpower Team rituals that celebrate results and togetherness - from Movie Nights and Oktoberfest to Summer & Winter Parties ABOUT US Westwing, Europe’s #1 in Beautiful Living e-commerce, is present in 20+ European countries and achieved a GMV (Gross Merchandise Volume) of EUR 507 million in 2025. As Europe’s premium one-stop destination for Design Lovers, it offers a unique brand experience with a carefully curated assortment of the Westwing Collection and 3rd party design brands. The integrated platform combines Shop, Daily Specials, Stores, the B2B Service (Westwing Business) and the Westwing Design Service. Westwing’s team works together on its shared purpose to “Excite people to create homes that unlock the full beauty of life”. Founded in 2011, Westwing is headquartered in Munich and went public on the Frankfurt Stock Exchange in October 2018. Our team is a diverse group of professionals aiming for high performance, working together at a fast pace in an inspiring, international and informal environment that enables you to grow your career while working with a brand and products our customers love. We’re made up of passionate people who are creative enough to disrupt the status quo, brave enough to fail and smart enough to win. So come, be part of the “wow, you work at Westwing?” crowd. Diversity is deeply rooted in our culture. Our mission doesn’t stop to inspire only your design choices, it continues to embrace an inclusive lifestyle filled with respect to everyone’s uniqueness, cultural differences and equal opportunity. Department Marketing

Full job record

Job IDe2b860ec1c96d830ae5fa3f1077e5129885bd7a1
Org ID676590fc-8e65-4113-a239-a6afc316204d
Source ID54de2fda-b0d6-4587-ac34-aadc60d728a1
Board ID54de2fda-b0d6-4587-ac34-aadc60d728a1
Providerpersonio
Provider Job Key2633129
Title(Senior) Business Development Manager - Product Marketing (m/f/d)
Normalized Title
Statusactive
Activeyes
Location TextMunich Office
DepartmentMarketing
TeamExperienced
Employment Typefull_time
Workplace Typehybrid
Remote Policyhybrid
CountryMunich Office
Region
City
Salary Raw
Salary Min
Salary Max
Salary Currency
Salary Period
Source URLhttps://westwing.jobs.personio.de/job/2633129?language=en
Apply URLhttps://westwing.jobs.personio.de/job/2633129?language=en
First Seen At2026-05-30 05:50:41Z
Last Seen At2026-06-06 07:47:47Z
Last Checked At2026-06-06 07:47:47Z
Last Changed At2026-05-30 05:50:41Z
Inactive At
Source Posted At2026-05-13 09:57:01Z
Source Updated At
Raw Payload Uris3://job-postings-prod-raw-590183727216/raw/provider=personio/board=westwing.de/date=2026-06-06/2026-06-06T07-47-46-760Z-25ef0bc8a68a4a286fd1c9ad9026d07044b9c9efd6745df2fc8fa0366139b90b.json
Event Fields
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  "last_changed_at": "2026-05-30T05:50:41.131Z",
  "active_status": "active"
}
Parsed Structured
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  },
  "remote_policy": "hybrid",
  "salary_period": null,
  "workplace_type": "hybrid",
  "salary_currency": null
}
Extensions
{}
Native Structured
{
  "id": "2633129",
  "name": "(Senior) Business Development Manager - Product Marketing (m/f/d)",
  "office": "Munich Office",
  "keywords": [],
  "schedule": "full-time",
  "createdAt": "2026-05-13T09:57:01+00:00",
  "seniority": "experienced",
  "department": "Marketing",
  "occupation": "general_and_other_marketing_and_product",
  "subcompany": "Westwing Group SE",
  "employmentType": "permanent",
  "jobDescriptions": [
    {
      "name": "JOIN OUR TEAM",
      "value": "<span style=\"font-family:Arial, Helvetica, sans-serif;font-size:18px;\"><span style=\"font-size:18px;\">As <span style=\"color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">a <strong>(Senior) Business Development Manager - Product Marketing</strong>, you will shape and drive the strategic development of the Product Marketing approach for our own brand, the Westwing Collection, while ensuring strong cross-functional alignment across all marketing channels. In this highly analytical and strategic role, you combine commercial understanding, hypothesis-driven thinking, and customer-centric decision making to identify growth opportunities, strengthen product positioning, and maximise the impact of our key product families. You will play a key role in strategy development, continuously evolve our product promotion approach, and translate insights into impactful initiatives that drive both short-term performance and long-term brand building. This position is <strong>permanent </strong>and based in <strong>Munich.</strong></span></span></span>"
    },
    {
      "name": "WHAT YOU'LL DO",
      "value": "<ul><li style=\"font-family:Arial, Helvetica, sans-serif;font-size:18px;\">D<span style=\"color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">rive the strategic development and continuous evolution of the Product Marketing approach for the Westwing Collection across categories and Marketing Channels</span></li><li style=\"font-family:Arial, Helvetica, sans-serif;font-size:18px;\">D<span style=\"color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">efine and drive strategic growth initiatives across product families and categories, balancing short-term commercial impact with long-term brand positioning</span></li><li style=\"font-family:Arial, Helvetica, sans-serif;font-size:18px;\">A<span style=\"color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">nalyse category, product family, and campaign performance to identify business opportunities, derive actionable insights, and recommend optimisation measures, utilising automation and AI where applicable</span></li><li style=\"font-family:Arial, Helvetica, sans-serif;font-size:18px;\">D<span style=\"color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">efine product positioning and Go-to-Market approaches based on customer behavior, competitor landscapes, and market potential</span></li><li style=\"font-family:Arial, Helvetica, sans-serif;font-size:18px;\">D<span style=\"color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">evelop hypotheses, drive testing, and identify scalable levers to improve product visibility, conversion, and marketing effectiveness</span></li><li style=\"font-family:Arial, Helvetica, sans-serif;font-size:18px;\"><span style=\"color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Partner closely with Marketing Channels (such as Performance Marketing, Social Media, Creator Marketing), Brand Marketing, Retail, Product Management, and Analytics teams to align on priorities, product pushes, launches, and cross-functional initiatives</span></li></ul>"
    },
    {
      "name": "YOU COME WITH",
      "value": "<ul><li style=\"font-family:Arial, Helvetica, sans-serif;font-size:18px;\"><span style=\"color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">At least 3+ years of experience in Business Development, Consulting, Growth Management, or a similar role</span></li><li style=\"font-family:Arial, Helvetica, sans-serif;font-size:18px;\">S<span style=\"color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">trong analytical and strategic thinking skills with the ability to structure complex problems and derive actionable solutions</span></li><li style=\"font-family:Arial, Helvetica, sans-serif;font-size:18px;\">H<span style=\"color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">ypothesis-driven mindset with experience testing, validating, and iterating initiatives based on data and customer insights</span></li><li style=\"font-family:Arial, Helvetica, sans-serif;font-size:18px;\">E<span style=\"color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">xcellent commercial understanding and ability to connect business performance with marketing and customer behavior</span></li><li style=\"font-family:Arial, Helvetica, sans-serif;font-size:18px;\"><span style=\"color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Strong stakeholder management and communication skills with the ability to influence cross-functional teams and drive alignment</span></li><li style=\"font-family:Arial, Helvetica, sans-serif;font-size:18px;\"><span style=\"color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Hands-on mentality with the ability to move between strategic development and operational execution in a fast-paced environment</span></li></ul>"
    },
    {
      "name": "WHY WESTWING",
      "value": "<p style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;padding:0pt 0pt 8pt 0pt;\"><span style=\"font-size:18px;font-family:Arial, Helvetica, sans-serif;color:rgb(22,22,22);background-color:rgb(255,255,255);font-weight:400;font-style:normal;text-decoration:none;\">If you are looking for a place where ambition meets creativity, where ideas turn into impact fast, and where people are trusted to grow - you have found it.</span></p><p style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;padding:0pt 0pt 8pt 0pt;\"><span style=\"font-size:18px;font-family:Arial, Helvetica, sans-serif;color:rgb(22,22,22);background-color:rgb(255,255,255);font-weight:400;font-style:normal;text-decoration:none;\">At Westwing, we’re building the Superbrand in Design with a team that’s shaping the future of beautiful home & living.</span></p><p style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:8pt;\"><span style=\"font-size:18px;font-family:Arial, Helvetica, sans-serif;color:rgb(22,22,22);background-color:rgb(255,255,255);font-weight:400;font-style:normal;text-decoration:none;\">Here is what you can look forward to:</span></p><ul style=\"margin-top:0;margin-bottom:0;\"><li style=\"list-style-type:disc;font-size:18px;font-family:Arial, Helvetica, sans-serif;color:rgb(22,22,22);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\"><span style=\"color:rgb(22,22,22);background-color:rgb(255,255,255);font-weight:400;font-style:normal;text-decoration:none;\">A high-performance culture built on trust, feedback and collaboration</span></p></li><li style=\"list-style-type:disc;font-size:18px;font-family:Arial, Helvetica, sans-serif;color:rgb(22,22,22);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\"><span style=\"color:rgb(22,22,22);background-color:rgb(255,255,255);font-weight:400;font-style:normal;text-decoration:none;\">An inspiring, international environment that empowers you to think big, take ownership, and grow beyond your comfort zone</span></p></li><li style=\"list-style-type:disc;font-size:18px;font-family:Arial, Helvetica, sans-serif;color:rgb(22,22,22);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\"><span style=\"color:rgb(22,22,22);background-color:rgb(255,255,255);font-weight:400;font-style:normal;text-decoration:none;\">A flexible hybrid setup with 3 office days per week - because strong connections and quick collaboration make great ideas happen</span></p></li><li style=\"list-style-type:disc;font-size:18px;font-family:Arial, Helvetica, sans-serif;color:rgb(22,22,22);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Work-from-anywhere opportunities for up to 4 weeks per year - as fresh perspectives spark bold ideas</span></p></li><li style=\"list-style-type:disc;font-size:18px;font-family:Arial, Helvetica, sans-serif;color:rgb(22,22,22);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">30 days of paid holiday to rest, recharge, and come back ready to create</span></p></li><li style=\"list-style-type:disc;font-size:18px;font-family:Arial, Helvetica, sans-serif;color:rgb(22,22,22);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">A beautiful, centrally located, dog-friendly office with inspiring spaces, a sunny terrace, and good food - designed for moments that energise and connect</span></p></li><li style=\"list-style-type:disc;font-size:18px;font-family:Arial, Helvetica, sans-serif;color:rgb(22,22,22);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\"><span style=\"color:rgb(22,22,22);background-color:rgb(255,255,255);font-weight:400;font-style:normal;text-decoration:none;\">Exclusive discounts - 40% off Westwing Collection, 20% off third-party brands (each on non-reduced items), 10% Family & Friends discount, plus special-occasion vouchers</span></p></li><li style=\"list-style-type:disc;font-size:18px;font-family:Arial, Helvetica, sans-serif;color:rgb(22,22,22);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Wellbeing support through mental health resources, sports memberships, and preventive care</span></p></li><li style=\"list-style-type:disc;font-size:18px;font-family:Arial, Helvetica, sans-serif;color:rgb(22,22,22);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Sustainable mobility options with discounted public transport and JobRad - moving with purpose and care for the planet</span></p></li><li style=\"list-style-type:disc;font-size:18px;font-family:Arial, Helvetica, sans-serif;color:rgb(22,22,22);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Support for working parents, including our on-site </span><span style=\"color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:italic;text-decoration:none;\">Westwing Wichtel</span><span style=\"color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"> daycare and a partnership with multilingual provider Elly & Stoffl</span></p></li><li style=\"list-style-type:disc;font-size:18px;font-family:Arial, Helvetica, sans-serif;color:rgb(22,22,22);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><span style=\"color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">One annual Social Impact Day to give back to a cause you care about - because being human is our true superpower</span></span></p></li><li style=\"list-style-type:disc;font-size:18px;font-family:Arial, Helvetica, sans-serif;color:rgb(22,22,22);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Team rituals that celebrate results and togetherness - from Movie Nights and Oktoberfest to Summer & Winter Parties</span></p></li></ul>"
    },
    {
      "name": "ABOUT US",
      "value": "<span style=\"font-size:18px;\">Westwing, Europe’s #1 in Beautiful Living e-commerce, is present in 20+ European countries and achieved a GMV (Gross Merchandise Volume) of EUR 507 million in 2025. As Europe’s premium one-stop destination for Design Lovers, it offers a unique brand experience with a carefully curated assortment of the Westwing Collection and 3rd party design brands. The integrated platform combines Shop, Daily Specials, Stores, the B2B Service (Westwing Business) and the Westwing Design Service. Westwing’s team works together on its shared purpose to “Excite people to create homes that unlock the full beauty of life”. Founded in 2011, Westwing is headquartered in Munich and went public on the Frankfurt Stock Exchange in October 2018.<br><br>Our team is a diverse group of professionals aiming for high performance, working together at a fast pace in an inspiring, international and informal environment that enables you to grow your career while working with a brand and products our customers love. We’re made up of passionate people who are creative enough to disrupt the status quo, brave enough to fail and smart enough to win. So come, be part of the “wow, you work at Westwing?” crowd.<br><br>Diversity is deeply rooted in our culture. Our mission doesn’t stop to inspire only your design choices, it continues to embrace an inclusive lifestyle filled with respect to everyone’s uniqueness, cultural differences and equal opportunity.</span>"
    },
    {
      "name": "Department",
      "value": "Marketing"
    }
  ],
  "occupationCategory": "marketing_and_product",
  "recruitingCategory": "Experienced"
}
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