Performance Marketing & AdOps Specialist

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    "datePosted": "2026-04-10",
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    "description": "<p><span style=\"font-size: 12pt; font-weight: bold\">Company Description</span></p>\n<p><br></p>\n<p>MOST 2414 is a digital marketing agency in Bangkok working at the intersection of digital strategy, marketing, contents, and e-commerce. </p>\n<p>Through a \"doer’s attitude,\" we help businesses unlock digital growth. Our mission is to elevate the agency-client relationship from \"supplier\" to \"trusted growth partner.\"</p>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Job Description</span></p>\n<p>For our marketing and advertising operations, we are looking for a data-driven <span style=\"font-weight: bold\">Performance Marketing &amp; AdOps Specialist</span>.<br>While the content and creative team builds the key visuals, you are the engine that drives the traffic, conversions, and tangible results. You won't just be \"buying ads\"—you will be managing the entire technical ecosystem of advertising, from UTM architecture and AI-driven optimizations to complex reporting in Looker Studio. You will bridge the gap between creative assets and measurable ROI.<br></p>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Key Responsibilities</span></p>\n<p><br></p>\n<ul>\n<li><span style=\"font-weight: bold\">Media Buying &amp; Execution:</span> Execute and optimize paid campaigns across Meta, Google (SEM/GDN), TikTok, and Shopee/Lazada (CPAS/Internal Ads), and other channels.</li>\n<li><span style=\"font-weight: bold\">Ad Operations (AdOps):</span> Set up and manage the technical backend of campaigns, including deep-link tracking, UTM structures, and Pixel/API integrations.</li>\n<li><span style=\"font-weight: bold\">OOH Coordination:</span> Assist in the planning and placement of Out-Of-Home (OOH) media, ensuring digital and physical touch-points are integrated.</li>\n<li><span style=\"font-weight: bold\">AI Integration:</span> Use AI tools (e.g., Gemini, ChatGPT, Claude, or AI-driven bidding tools) to streamline ad copy generation, creative testing, and workflow efficiency.</li>\n<li><span style=\"font-weight: bold\">Advanced Reporting:</span> Build and maintain automated performance dashboards using Looker Studio to provide clients with real-time insights.</li>\n<li><span style=\"font-weight: bold\">Performance Optimization:</span> Constantly A/B test audiences, creatives, and landing pages to lower CAC and improve ROAS.</li>\n<li><span style=\"font-weight: bold\">Coordination</span>: Work closely with the Contents, Creative and E-commerce teams to get the right assets of new campaigns.</li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Qualifications</span></p>\n<p><br></p>\n<ul>\n<li><span style=\"font-weight: bold\">Experience</span>: 1-3 years in Performance Marketing or Media Buying (Agency experience is a major plus).</li>\n<li><span style=\"font-weight: bold\">Tracking Expert:</span> You live and breathe UTM parameters and conversion tracking. You know how to troubleshoot a broken tracking link.</li>\n<li><span style=\"font-weight: bold\">Data Visualization:</span> Proficient in<br>Looker Studio (or Power BI) and Excel/Google Sheets.</li>\n<li><span style=\"font-weight: bold\">AI Fluent:</span> You are an early adopter of AI tools to enhance marketing productivity.</li>\n<li><span style=\"font-weight: bold\">Language</span>: Native-level fluency in Thai and a professional command of English (for internal and external reporting and communication)</li>\n<li><span style=\"font-weight: bold\">Growth Mindset:</span> You don't just report \"what happened\"; you suggest \"what to do next\" based on the data.</li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Additional Information</span></p>\n<p><br></p>\n<ul>\n<li>Hybrid working from anywhere (WFA) policy</li>\n<li>Casual and professional environment</li>\n<li>Growth career opportunities</li>\n<li>Chance to build a personal track-record portfolio working with leading international and local brands</li>\n</ul>",
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