Performance Marketing Manager

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    "url": "https://careers-origamirisk.icims.com/jobs/4396/performance-marketing-manager/job",
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    "title": "Performance Marketing Manager",
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    "datePosted": "2024-06-22T08:33:34.391Z",
    "description": "<h2>Overview</h2>\n<p>The Performance Marketing Manager owns the execution and optimization of acquisition and demand-driving marketing programs across paid media, SEO, website conversion, and related Marketo campaigns, driving measurable performance through optimized spend, improved conversion rates, and scalable programs that impact pipeline growth. This role is hands-on in Marketo and digital execution and is accountable for channel performance and budget efficiency, collaborating with paid media and SEO agency partners to continuously improve web experiences, landing pages, and campaign journeys.</p>\n<p> </p>\n<h2>Responsibilities</h2>\n<ul>\n <li>Owns hands-on execution in Marketo for acquisition and demand generation programs, including paid media, content syndication, events, and web conversion-related campaigns.</li>\n <li>Owns paid media and SEO strategy and execution in partnership with external agencies, ensuring content is optimized for both search engines and LLMs.</li>\n <li>Owns performance marketing budget allocation, spend pacing, and efficiency (CPL, ROI), ensuring rigorous performance tracking and continuous channel optimization.</li>\n <li>Optimizes programs against pipeline and revenue goals, not just lead volume.</li>\n <li>Owns website performance and conversion rate optimization (CRO) strategy.</li>\n <li>Partners with web development to prioritize and implement landing page, UX, and site performance improvements.</li>\n <li>Owns and optimizes on-site chat experiences to improve engagement, lead capture, and conversion rates.</li>\n <li>Develops and executes an experimentation roadmap across ads, landing pages, and campaign journeys, improving digital campaign performance through testing, targeting, and personalization.</li>\n <li>Maintains database cleanliness and integrity, including list uploads from events and syndication programs.</li>\n <li>Ensures data accuracy, campaign QA, and operational scalability related to performance marketing campaigns.</li>\n <li>Creates and manages UTM frameworks to track campaign performance and attribution.</li>\n <li>Analyzes digital campaign and funnel performance to identify trends and opportunities.</li>\n <li>Translates data into actionable insights and recommendations.</li>\n <li>Identifies and champions opportunities to leverage AI and automation (optimizing existing tools and embedded AI features as well as introducing new solutions) to improve efficiency and scalability.</li>\n <li>Collaborates with Brand and Content, Demand Generation, Events, and Product Marketing teams on integrated campaigns.</li>\n <li>Creates and maintains clear documentation for digital processes, programs, and recommendations.</li>\n <li>Conducts market research to identify trends, opportunities, and emerging platforms.</li>\n <li>Handles additional projects as assigned.</li>\n</ul>\n<h2>Qualifications</h2>\n<ul>\n <li>Bachelor’s degree in Marketing, Business, Communications, or a related field from an accredited university or college. </li>\n <li>5+ years of experience in B2B marketing, preferably in technology or SaaS. </li>\n <li>Proven track record of driving pipeline and revenue through digital channels.</li>\n <li>Strong hands-on experience with paid media, SEO, CRO, and campaign execution.</li>\n <li>Strong proficiency in Marketo and Marketo Measure or similar marketing automation platforms. </li>\n <li>Experience with AI-powered marketing technologies and implementation strategies.</li>\n <li>Excellent project management and prioritization skills, with experience using Asana or similar tools. </li>\n <li>Proficiency in Looker, Power BI, Tableau or similar analytics tools. </li>\n <li>Detail-oriented with a strong focus on data accuracy and campaign effectiveness. </li>\n <li>Ability to consistently deliver results on time and within budget.</li>\n <li>Strong communication and collaboration skills to work effectively with cross-functional teams. </li>\n <li>Solid understanding of digital marketing best practices, automation, buyer personas, and buyer journeys. </li>\n <li>Strong analytical skills and ability to interpret data to drive decisions.</li>\n</ul>\n<h2>Benefits</h2>\n<ul>\n <li>Medical and Dental coverage available for employees, dependents, domestic partners, and spouses</li>\n <li>Paid Time Off – Flexible options plus 10 paid company holidays where available**</li>\n <li>All full-time positions are hybrid, with many eligible to be completely remote</li>\n <li>Fully Paid by Origami Risk – Vision insurance, Short & Long-Term Disability Insurance, and Basic Life Insurance</li>\n <li>Generous family leave options—including adoption and foster care placements</li>\n <li>Pre-Tax Savings Accounts – Flexible Spending Account, Health Savings Account, Commuter Benefits, Dependent Care Savings Account</li>\n <li>Retirement Savings – 401(k) with company match up to 4%</li>\n <li>Employee Assistance Program (EAP) – Confidential & Free support offered to colleagues facing personal or work-related complications</li>\n <li>Education Assistance Program – to help colleagues pursue industry/role-specific certifications</li>\n <li>Wellness Benefits – reimbursement program to invest in healthy habits as well as support better colleague productivity and stress management</li>\n <li>Additional coverages available – Pet Insurance, Critical Illness Insurance, and Voluntary Life & AD&D coverage</li>\n</ul>\n<em>**Flexible PTO not available in California or the UK</em>\n<h2>Who We Are</h2>\n<p>Origami Risk delivers single-platform SaaS solutions that help organizations best navigate the complexities of risk, insurance, compliance, and safety management.</p>\n<p> </p>\n<p>Founded by industry veterans who recognized the need for risk management technology that was more configurable, intuitive, and scalable, Origami continues to add to its innovative product offerings for managing both insurable and uninsurable risk; facilitating compliance; improving safety; and helping insurers, MGAs, TPAs, and brokers provide enhanced services that drive results.</p>\n<p> </p>\n<p>A singular focus on client success underlies Origami’s approach to developing, implementing, and supporting our award-winning software solutions. </p>\n<p> </p>\n<p><em>Origami Risk is proud to be an equal opportunity employer. We thrive and benefit from diversity and are committed to creating an inclusive and equitable environment for all employees. We do not discriminate against any individual based upon race, religion, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, color, sex, national origin, age, marital status, military or veteran status, disability, or any other characteristic protected by applicable law.</em></p>\n<p> </p>\n<p><strong><em>Caution</em></strong><em>: Be alert to recruiting scams. We have received reports of individuals impersonating Origami Risk recruiters to deceive candidates into disclosing personal information. These impostors use fake Origami Risk domain names and email addresses. Please double-check that any email address from an Origami Risk recruiter ends with origamirisk.com or talent.icims.com. And to confirm the legitimacy of any recruiting communication, feel free to email [email protected].</em></p>",
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    "responsibilities": "- Owns hands-on execution in Marketo for acquisition and demand generation programs, including paid media, content syndication, events, and web conversion-related campaigns.\r\n- Owns paid media and SEO strategy and execution in partnership with external agencies, ensuring content is optimized for both search engines and LLMs.\r\n- Owns performance marketing budget allocation, spend pacing, and efficiency (CPL, ROI), ensuring rigorous performance tracking and continuous channel optimization.\r\n- Optimizes programs against pipeline and revenue goals, not just lead volume.\r\n- Owns website performance and conversion rate optimization (CRO) strategy.\r\n- Partners with web development to prioritize and implement landing page, UX, and site performance improvements.\r\n- Owns and optimizes on-site chat experiences to improve engagement, lead capture, and conversion rates.\r\n- Develops and executes an experimentation roadmap across ads, landing pages, and campaign journeys, improving digital campaign performance through testing, targeting, and personalization.\r\n- Maintains database cleanliness and integrity, including list uploads from events and syndication programs.\r\n- Ensures data accuracy, campaign QA, and operational scalability related to performance marketing campaigns.\r\n- Creates and manages UTM frameworks to track campaign performance and attribution.\r\n- Analyzes digital campaign and funnel performance to identify trends and opportunities.\r\n- Translates data into actionable insights and recommendations.\r\n- Identifies and champions opportunities to leverage AI and automation (optimizing existing tools and embedded AI features as well as introducing new solutions) to improve efficiency and scalability.\r\n- Collaborates with Brand and Content, Demand Generation, Events, and Product Marketing teams on integrated campaigns.\r\n- Creates and maintains clear documentation for digital processes, programs, and recommendations.\r\n- Conducts market research to identify trends, opportunities, and emerging platforms.\r\n- Handles additional projects as assigned.",
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