Brand Director, Hypegolf

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  "active_status": "active"
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  "language": "en",
  "location": {
    "raw": "New York",
    "city": "New York",
    "region": "NY",
    "country": "United States",
    "is_remote": false,
    "confidence": 0.75
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  "salary_min": 120000,
  "inferred_at": "2026-06-06T07:57:26.466Z",
  "launch_scope": {
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    "language": "en",
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      "United States"
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  "salary_period": "year",
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  "salary_currency": "USD"
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{
  "lists": [
    {
      "text": "Responsibilities:",
      "content": "<div>\n<div><strong>Golf Vertical Leadership</strong></div>\n\n<li>Build and refine Hypegolf’s long-term strategy in conjunction with senior leadership inline with corporate objectives and relevant KPIs.</li>\n<li>Partner with the Hypegolf content lead to hone the editorial direction of Hypegolf, developing the platform’s visual and written voice, franchise content, and explore new media opportunities.</li>\n<li>Identify cultural moments, conversations, and ideas that generate attention, momentum, and earned interest<br>Work with the Hypebeast sales team to explore and sell activations like tournaments, pop-up shops, merchandise.</li>\n<li>Foster and develop brand, tournament, player and other talent relationships in the Hypegolf space.</li>\n<li>Coordinate and execute “go-to-market” launch plans in collaboration with stakeholders.<br>Partner with R&amp;D, Project Management and Sales to develop innovations and bring them to market, providing input on all relevant subject matter to golf.</li>\n<li>Manage vertical budget, P&amp;L, and other program-related financial issues.</li>\n<li>Support the execution of all golf sponsorship, partnerships, and licensing agreements.</li>\n<li>Work closely with Sales to capture business opportunities for vertical growth.</li>\n\n<div><strong>Marketing and brand </strong></div>\n\n<li>Advise on brand positioning and marketing messages for the vertical and its products and programs (including consumer-facing and brand partner-facing content).</li>\n<li>Support the development of Hypegolf into a passionate community.</li>\n<li>Communicate insights regarding the industry, competition, and products to align teams.</li>\n<li>Develop brand-led marketing and activation ideas at the intersection of golf, fashion, and culture.</li>\n\n</div>"
    },
    {
      "text": "Requirements: ",
      "content": "<div>\n\n<li>Bachelor’s Degree or higher.</li>\n<li>Deeply passionate about golf and its contemporary landscape (including brands, product, players, tournaments, and more).</li>\n<li>7 to 10+ years of experience in a related business (editorial, marketing, creative agency, publisher) with at least 3 years in a corporate setting interacting with senior management.</li>\n<li>Experience in community building through editorial, content, and IRL programs.</li>\n<li>Strong knowledge of branding and brand building on various marketing platforms/channels.</li>\n<li>Project management skills with proven ability to manage complex projects and programs.</li>\n<li>Excellent interpersonal and communication skills.</li>\n<li>Ability to work independently in a fast-paced and entrepreneurial environment</li>\n<li>Experience in consumer goods industry marketing.</li>\n<li>Experience working with brand influencers.</li>\n<li>Understanding of creative, retail, distribution, and e-commerce.</li>\n<li>Less experienced candidates will be considered as Brand Manager.&nbsp;</li>\n\n</div>"
    }
  ],
  "country": null,
  "createdAt": 1774246752229,
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  "categories": {
    "team": "Business Development/Client Relations",
    "location": "New York",
    "commitment": "Full-time",
    "department": "Hypegolf",
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      "New York"
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