Digital Media Specialist

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    "html_title": "Tague Lumber of Doylestown - Digital Media Specialist",
    "description_html": "<p>Tague Lumber is hiring a creative, energetic, and detail-oriented Digital Media Specialist to join our marketing team. This role is ideal for someone who thrives on storytelling through video, photography, and social media while using data and analytics to drive engagement.</p><p><br></p><p>As our Digital Media Specialist, you'll create compelling content, manage our digital presence, and help showcase our brand across multiple platforms. From filming at job sites and company events to producing engaging social media campaigns, you'll play a key role in telling our story and connecting with customers, employees, and industry partners.</p><p><br></p><p><strong>What You'll Do</strong></p><p><strong>Social Media Management</strong></p><p>•\tDevelop and execute social media strategies that align with company marketing goals.</p><p>•\tPlan, create, schedule, and manage content across Instagram, TikTok, LinkedIn, YouTube, Facebook, and X using Sprout Social.</p><p>•\tWrite engaging captions, social media copy, and digital advertising content.</p><p>•\tMonitor social channels, engage with followers, respond to inquiries, and help manage the company's online reputation.</p><p><br></p><p><strong>Digital Marketing</strong></p><p>•\tUpdate website content and maintain Google Business profiles and other online platforms.</p><p>•\tAssist with the creation and distribution of company email newsletters using Mailchimp.</p><p>•\tCreate and publish mobile-first content, including short-form videos and real-time social media updates from company events and job sites.</p><p><br></p><p><strong>Video &amp; Multimedia Production</strong></p><p>•\tPlan, film, edit, and produce high-quality video content for social media, YouTube, website features, promotional campaigns, and company events.</p><p>•\tCapture content at meetings, customer projects, and special events.</p><p>•\tOperate and maintain cameras, lighting, audio, drone, and other multimedia equipment.</p><p>•\tEdit photos and videos using Adobe Creative Cloud applications.</p><p>•\tOrganize and maintain digital photo and video libraries within Dropbox.</p><p><br></p><p><strong>Strategy &amp; Analytics</strong></p><p>•\tTrack and analyze social media and video performance metrics.</p><p>•\tProvide recommendations to improve future campaigns using data and analytics.</p><p>•\tStay current with emerging social media trends, platform updates, and best practices.</p><p>•\tEnsure compliance with vendor advertising co-op guidelines and brand standards.</p><p><br></p><p><strong>Qualifications</strong></p><p><strong>Education</strong></p><p>•\tBachelor's degree in Marketing, Communications, Digital Media, Film, or a related field.</p><p><br></p><p><strong>Experience</strong></p><p>•\t1–3 years of experience in digital marketing, social media management, content creation, or video production.</p><p><br></p><p><strong>Technical Skills</strong></p><p>Preferred experience with:</p><p>•\tAdobe Creative Cloud (Premiere Pro, Photoshop, Lightroom Classic, Bridge, Acrobat)</p><p>•\tCanva</p><p>•\tSprout Social</p><p>•\tMeta Business Suite</p><p>•\tMailchimp</p><p>•\tMicrosoft Office Suite</p><p>•\tDropbox</p><p>•\tSony A7 III camera system and interchangeable lenses</p><p>•\tInsta360 and GoPro cameras</p><p>•\tDJI Air 2S drone</p><p>•\tRODE Wireless GO II audio equipment</p><p><br></p><p><strong>Bonus Skills</strong></p><p>•\tExperience with WordPress, HTML, CSS, or website management.</p><p><br></p><p><strong>What We're Looking For</strong></p><p><strong>The ideal candidate is:</strong></p><p>•\tA creative storyteller with a strong eye for photography, videography, lighting, and design.</p><p>•\tAn excellent written and verbal communicator.</p><p>•\tOrganized, detail-oriented, and able to manage multiple projects in a fast-paced environment.</p><p>•\tComfortable collaborating with sales teams, customers, vendors, and influencers to create engaging content.</p><p>•\tSelf-motivated, adaptable, and eager to stay ahead of digital marketing trends.</p><p><br></p><p><strong>Travel Requirements</strong></p><p>•\tReliable transportation and a valid driver's license are required.</p><p>•\tWillingness to travel to company locations, customer job sites, meetings, and events as needed to capture content.</p><p><br></p><p><strong>Why Join Us?</strong></p><p>You'll have the opportunity to make a real impact by helping shape our brand's digital presence while working with a collaborative team in an industry that's constantly evolving. If you're passionate about creating engaging content and bringing stories to life through digital media, we'd love to hear from you.</p><p><br></p>",
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      "description": "<p>Description</p><p>Tague Lumber is hiring a creative, energetic, and detail-oriented Digital Media Specialist to join our marketing team. This role is ideal for someone who thrives on storytelling through video, photography, and social media while using data and analytics to drive engagement.</p><p><br/></p><p>As our Digital Media Specialist, you'll create compelling content, manage our digital presence, and help showcase our brand across multiple platforms. From filming at job sites and company events to producing engaging social media campaigns, you'll play a key role in telling our story and connecting with customers, employees, and industry partners.</p><p><br/></p><p><strong>What You'll Do</strong></p><p><strong>Social Media Management</strong></p><p>•\tDevelop and execute social media strategies that align with company marketing goals.</p><p>•\tPlan, create, schedule, and manage content across Instagram, TikTok, LinkedIn, YouTube, Facebook, and X using Sprout Social.</p><p>•\tWrite engaging captions, social media copy, and digital advertising content.</p><p>•\tMonitor social channels, engage with followers, respond to inquiries, and help manage the company's online reputation.</p><p><br/></p><p><strong>Digital Marketing</strong></p><p>•\tUpdate website content and maintain Google Business profiles and other online platforms.</p><p>•\tAssist with the creation and distribution of company email newsletters using Mailchimp.</p><p>•\tCreate and publish mobile-first content, including short-form videos and real-time social media updates from company events and job sites.</p><p><br/></p><p><strong>Video & Multimedia Production</strong></p><p>•\tPlan, film, edit, and produce high-quality video content for social media, YouTube, website features, promotional campaigns, and company events.</p><p>•\tCapture content at meetings, customer projects, and special events.</p><p>•\tOperate and maintain cameras, lighting, audio, drone, and other multimedia equipment.</p><p>•\tEdit photos and videos using Adobe Creative Cloud applications.</p><p>•\tOrganize and maintain digital photo and video libraries within Dropbox.</p><p><br/></p><p><strong>Strategy & Analytics</strong></p><p>•\tTrack and analyze social media and video performance metrics.</p><p>•\tProvide recommendations to improve future campaigns using data and analytics.</p><p>•\tStay current with emerging social media trends, platform updates, and best practices.</p><p>•\tEnsure compliance with vendor advertising co-op guidelines and brand standards.</p><p><br/></p><p><strong>Qualifications</strong></p><p><strong>Education</strong></p><p>•\tBachelor's degree in Marketing, Communications, Digital Media, Film, or a related field.</p><p><br/></p><p><strong>Experience</strong></p><p>•\t1–3 years of experience in digital marketing, social media management, content creation, or video production.</p><p><br/></p><p><strong>Technical Skills</strong></p><p>Preferred experience with:</p><p>•\tAdobe Creative Cloud (Premiere Pro, Photoshop, Lightroom Classic, Bridge, Acrobat)</p><p>•\tCanva</p><p>•\tSprout Social</p><p>•\tMeta Business Suite</p><p>•\tMailchimp</p><p>•\tMicrosoft Office Suite</p><p>•\tDropbox</p><p>•\tSony A7 III camera system and interchangeable lenses</p><p>•\tInsta360 and GoPro cameras</p><p>•\tDJI Air 2S drone</p><p>•\tRODE Wireless GO II audio equipment</p><p><br/></p><p><strong>Bonus Skills</strong></p><p>•\tExperience with WordPress, HTML, CSS, or website management.</p><p><br/></p><p><strong>What We're Looking For</strong></p><p><strong>The ideal candidate is:</strong></p><p>•\tA creative storyteller with a strong eye for photography, videography, lighting, and design.</p><p>•\tAn excellent written and verbal communicator.</p><p>•\tOrganized, detail-oriented, and able to manage multiple projects in a fast-paced environment.</p><p>•\tComfortable collaborating with sales teams, customers, vendors, and influencers to create engaging content.</p><p>•\tSelf-motivated, adaptable, and eager to stay ahead of digital marketing trends.</p><p><br/></p><p><strong>Travel Requirements</strong></p><p>•\tReliable transportation and a valid driver's license are required.</p><p>•\tWillingness to travel to company locations, customer job sites, meetings, and events as needed to capture content.</p><p><br/></p><p><strong>Why Join Us?</strong></p><p>You'll have the opportunity to make a real impact by helping shape our brand's digital presence while working with a collaborative team in an industry that's constantly evolving. If you're passionate about creating engaging content and bringing stories to life through digital media, we'd love to hear from you.</p><p><br/></p>",
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