Senior Advertising Manager (Paid Media Manager)

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    "datePosted": "2025-12-19",
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    "description": "<p><span style=\"font-size: 10pt\">Our mission at 97th Floor is to elevate people and brands we believe in. That's what we're focused on when we help our clients meet their marketing goals and lead people to brands and products they need.</span><br><span style=\"font-size: 10pt\"><br>You'll thrive here if you're motivated to do work you're proud of, you enjoy close collaboration, and you're naturally curious about human psychology.</span><br><span style=\"font-size: 10pt\"><br>We've partnered with companies like AT&amp;T, Oatly, eos, and Zoom. And now we're looking for someone who wants to join our team with advertising expertise, fresh eyes, and genuine excitement to achieve results.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 14pt; font-weight: 800\">What you’ll do:</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Own and execute paid media strategies across a portfolio of complex, high-investment accounts managing campaign structure, targeting, creative direction, and budget pacing across Google Ads (Search, Performance Max, Display, and Competitor), Meta, Microsoft Ads, and programmatic/CTV platforms like StackAdapt.</span></li>\n<li><span style=\"font-size: 10pt\">Manage and optimize $400K+ in monthly ad spend, balancing short-term performance with long-term account health across diverse client verticals.</span></li>\n<li><span style=\"font-size: 10pt\">Drive full-funnel campaign builds end-to-end: audience development, keyword strategy, bidding, creative testing, conversion tracking, and budget pacing.</span></li>\n<li><span style=\"font-size: 10pt\">Lead AI-driven campaign features — including Performance Max and AI Max — with a disciplined approach to launch, monitoring, and reporting so clients understand what's working and why.</span></li>\n<li><span style=\"font-size: 10pt\">Collaborate closely with content strategists, designers, and account directors to develop creative and messaging that's grounded in audience insight and performance feedback.</span></li>\n<li><span style=\"font-size: 10pt\">Translate business objectives into channel strategy, using performance data to prioritize platforms, audiences, and investment levels that drive measurable growth.</span></li>\n<li><span style=\"font-size: 10pt\">Own conversion tracking and UTM hygiene across accounts, ensuring accurate attribution and maintaining Looker Studio dashboards that connect platform metrics to real business outcomes.</span></li>\n<li><span style=\"font-size: 10pt\">Lead client communication for all advertising initiatives — explaining strategy, performance, tradeoffs, and next steps in a way that's clear, confident, and consultative.</span></li>\n<li><span style=\"font-size: 10pt\">Scale your impact across the agency by mentoring junior media buyers, contributing to internal playbooks, and sharing platform updates and best practices across the ads team.</span></li>\n<li><span style=\"font-size: 10pt\">Stay ahead of platform changes across Google, Meta, Microsoft, and programmatic networks — proactively testing new formats and features before clients ask about them.</span><br></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 14pt; font-weight: 800\">What we’re looking for:</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Bachelor's degree in marketing or related field (preferred, not required)</span></li>\n<li><span style=\"font-size: 10pt\">Minimum four years of hands-on paid media experience managing campaigns across at least four platforms — Google Ads, Meta, Microsoft Ads, and programmatic/CTV experience strongly preferred.</span></li>\n<li><span style=\"font-size: 10pt\">Proven ability to manage complexity across multiple client accounts simultaneously, balancing competing priorities without dropping performance quality.</span></li>\n<li><span style=\"font-size: 10pt\">Deep fluency in Google Ads campaign types, including Search, Display, Performance Max, and AI Max — including how to structure, monitor, and explain them to clients.</span></li>\n<li><span style=\"font-size: 10pt\">Skilled at interpreting ROAS, CPA, CPL, and other performance signals to make fast, well-reasoned optimizations across targeting, creative, and budget allocation.</span></li>\n<li><span style=\"font-size: 10pt\">Expertise in conversion tracking, attribution, and dashboard reporting, including building and maintaining Looker Studio dashboards tied to client business goals.</span></li>\n<li><span style=\"font-size: 10pt\">Strong client communication and strategic storytelling skills — the ability to turn data into clear insights and recommendations that help clients understand the \"why,\" not just the \"what.\"</span></li>\n<li><span style=\"font-size: 10pt\">Skilled at identifying the highest-impact priorities across a full account load and managing time accordingly.</span><br></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 18pt; font-weight: 800\">Benefits</span></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Healthcare</span></p>\n<ul>\n<li><span style=\"font-size: 10pt; font-weight: bold\">Medical</span><span style=\"font-size: 10pt\">: 75% paid for employees; 50% for dependents</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">Dental</span><span style=\"font-size: 10pt\">: 75% paid for employees; 50% for dependents</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">Vision</span><span style=\"font-size: 10pt\"> (M: 75% paid for employees; 50% for dependents</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">Life Insurance</span><span style=\"font-size: 10pt\">: 100% paid by 97th Floor (coverage = 1x salary, up to $350,000)</span><span style=\"font-size: 10pt\"><br><br></span></li>\n</ul>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Savings + Retirement</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">HSA with up to $150/month match (rolls over and is yours permanently)</span></li>\n<li><span style=\"font-size: 10pt\">FSA option for dependent care</span></li>\n<li><span style=\"font-size: 10pt\">401(k) with up to 4% company match</span><span style=\"font-size: 10pt\"><br><br></span></li>\n</ul>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Remote Work</span></p>\n<p><span style=\"font-size: 10pt\">This position can be fully remote for the right candidate. We are a Utah-based company, but this position is open for fully-remote work to candidates in these states: Idaho, Washington, Oregon, Texas, California, Arizona, Colorado, Ohio, Illinois, Virginia and Florida. </span></p>\n<p><br></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">ROWE (Results Only Work Environment)</span><span style=\"font-size: 10pt; font-weight: bold\"><br></span><span style=\"font-size: 10pt\">This is a big one. We don’t track hours, but we care deeply about results. You work when, where, and how you want — as long as the work gets done. No vacation policy, no time tracking, no office requirements. Autonomy and accountability go hand in hand here. You’re always welcome in our Lehi office (coworkers + snack!), but you choose when you come in. </span></p>\n<p><br></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Parental Leave</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Primary caregiver: 12 consecutive weeks paid</span></li>\n<li><span style=\"font-size: 10pt\">Secondary caregiver: 6 consecutive weeks paid</span><span style=\"font-size: 10pt\"><br><br></span></li>\n</ul>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Perks</span></p>\n<ul>\n<li><span style=\"font-size: 10pt; font-weight: bold\">97th Floor Library:</span><span style=\"font-size: 10pt\"> Ask for a book and we’ll buy it. Read anything already on the shelf. No checkouts required.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">Conferences &amp; Training:</span><span style=\"font-size: 10pt\"> We cover most online trainings and local conferences, plus occasional out-of-state events (travel included) with manager approval.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">On-site Gym:</span><span style=\"font-size: 10pt\"> 24/7 access with lockers and showers.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">Thanksgiving Point Corporate Pass:</span><span style=\"font-size: 10pt\"> Up to 8 people per visit; discounts included.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">Sundance Corporate Pass:</span><span style=\"font-size: 10pt\"> Winter and summer access for skiing, boarding, hiking, and more.</span></li>\n</ul>\n<p><span style=\"font-size: 10pt; font-style: italic\">Note: Benefits and perks can change.</span><span style=\"font-size: 10pt; font-style: italic\"><br><br></span></p>\n<p><span style=\"font-size: 10pt\">If you’re someone who’s ready to contribute, and excited to be part of a team that genuinely wants you to succeed — you’re our kind of person. Let’s build something great together.</span></p>",
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