Director of Marketing & Strategic Communications

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    "description": "<p><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">A member of the highly collaborative administrative leadership team, the Director of Marketing &amp; Strategic Communications (DOMSC) works to strategically lead the school’s brand management and recruitment marketing efforts and authentically articulate the harmony between academic excellence and Jewish values.</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">The DOMC is responsible for developing and executing a comprehensive marketing strategy that elevates the school's profile, drives enrollment, and fosters deep engagement within the Los Angeles Jewish community and beyond. The DOMSC also plays a critical role in the school's financial sustainability by partnering with the Development Office to inspire a culture of giving.</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Sinai Akiba Academy is a preeminent private Jewish day school in Los Angeles, serving students in Early Childhood through Grade 8. Sinai Akiba Academy is undergirded by our school mission to engage students in the joy and discipline of learning, and nurture a community of ethical, critical thinkers who, shaped by our evolving Jewish tradition, walk through the world with confidence and humility. </span></p>\n<p><br></p>\n<p><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Our core values of <em>Kehillah Kedoshah</em> (Sacred Community); <em>Talmud Torah</em> (Academic Excellence); <em>Derech Eretz</em> (Kindness, Empathy, &amp; Respect); <em>Tzedek, Tzedek Tirdof</em> (Ethical Responsibility); <em>Avodat Halev</em> (Soulful Intention), and <em>Ahavat Yisrael</em> (Love for Israel) serve as a commitment with the students, families and community members that we serve to energize the present, explore the past, and embrace the future.</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(34, 34, 34); font-size: 12pt; font-style: italic; font-weight: bold\">General Responsibilities</span></p>\n<ul>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Collaborate closely with the senior administrative team, admission team, development team, Design Director, and SAA Board to produce outreach materials for various needs, including fundraising, admissions, PA events, and broader school initiatives</span></li>\n</ul>\n<ul>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Oversees all aspects of the school’s website</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Partner with the Design Director to conceive and design all print and digital materials</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Create content and oversee the weekly SAA Scoop newsletter</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Oversee the promotion and branding of major school events, ensuring high attendance and a cohesive \"look and feel\" that reinforces the school's prestige and mission</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Oversee the marketing and branding of all revenue-generating programs, including but not limited to: Summer @ Sinai (SAA camps), CHOICES programming, Gala, Back-to-School Picnic</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Oversee and produce all external media needs</span></li>\n</ul>\n<ul>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Coordinate and manage all advertising, publicity, and public relations efforts (including crisis management) with media and partner organizations</span></li>\n</ul>\n<ul>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Stay abreast of marketing and communications trends in independent and Jewish schools and advise AHOSIA and HOS accordingly</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Partner with Sinai Temple clergy, leadership, and communications department to cross-promote events and initiatives, respond to major, community-wide events (celebrations, sorrow, political, crisis, disaster, etc.) and develop and maintain aspects of unified message and branding</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Maintain the Google Drive image library</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Manage the photo release process and questions related to the right to use student images </span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Effectively supervise the Communications and Social Media Coordinator</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Learn, use, and apply technology as required by School to enhance learning, provide feedback to students and parents, and engage with colleagues. Technology includes but is not limited to JagNet, Google Workspace, Paylocity, and any other School approved software.</span></li>\n<li><span style=\"font-size: 12pt\">Perform other duties as assigned by supervisor and/or Head of School in support of the school’s mission</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(34, 34, 34); font-size: 12pt; font-style: italic; font-weight: bold\">Lead Communications and Content</span></p>\n<ul>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Evaluate current communications practices and establish clear systems, cadence, and norms that support effective internal and external communications</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Develop and oversee a strategic communications plan aligned with enrollment, advancement, and broader school priorities</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Oversee and guide the creation of timely, high-quality content, including storytelling, event coverage, and copyrighting across all platforms</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Use data, feedback, and practical indicators to assess effectiveness and refine messaging, channels, and delivery of communications</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Oversee all aspects of the School’s electronic and print communications (internal and external)</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(34, 34, 34); font-size: 12pt; font-style: italic; font-weight: bold\">Admissions Marketing &amp; Communications</span></p>\n<ul>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Lead updates and redesigns for the Admissions viewbook annually in collaboration with the Admissions Director and the Design Director</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Write all Google, Facebook, Niche, and other platform ads</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Produce admissions videos for promotional marketing purposes and video content for recruitment events, such as the Open House and Alumni panel</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(34, 34, 34); font-size: 12pt; font-style: italic; font-weight: bold\">Philanthropy &amp; Donor Engagement</span></p>\n<ul>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Design creative ways to recognize and thank donors, ensuring they receive meaningful updates on how their contributions are enriching the SAA experience</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Lead the creative strategy and execution for the Annual Fund, Capital Campaigns, and Endowment initiatives, including direct mail, digital fundraising appeals, and gala materials</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Lead the Annual Report execution process, including serving as the primary writer and working in collaboration with the Director of Philanthropy &amp; Donor Relations and Design Director</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Produce all video content for Gala &amp; other fundraising events, including videos of honorees</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(34, 34, 34); font-size: 12pt; font-style: italic; font-weight: bold\">State of the School</span></p>\n<ul>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Oversee and manage all marketing, content, program, and day-of logistics of the Annual State of the School event</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(34, 34, 34); font-size: 12pt; font-style: italic; font-weight: bold\">Creative Production &amp; Vendor Manager</span></p>\n<ul>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Lead the design and video production process across all advancement teams, ensuring high-quality, cohesive brand materials</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Source vendors and negotiate agreements</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Manage end-to-end video production across advancement teams, including on-set logistics, scheduling, and final editing </span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Serve as the primary point of contact for PR and digital marketing agencies, streamlining communication and project delivery</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Marketing Execution: Direct the production of all marketing deliverables and oversee the performance of external digital partners</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(34, 34, 34); font-size: 12pt; font-style: italic; font-weight: bold\">Strategic Reporting &amp; Planning</span></p>\n<ul>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Set the digital communication strategy aligned with enrollment, retention, and advancement goals every year, and produce a written strategic plan for the AHOSIA</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Monitor and improve the performance and growth of the School’s digital communication channels, including the website, email newsletters, social media channels, and additional advertising vehicles</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Help guide and consult with the Head of School, division directors, the School Board, and other School leaders, as it pertains to marketing and communications within the Sinai Akiba Academy and the greater Los Angeles and Jewish communities</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Define KPIs and growth targets for each marketing channel</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Interpret and report performance data to guide decisions and resource allocation</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Oversee campaign planning, paid advertising strategy, and audience segmentation</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Ensure brand cohesion with all communications channels</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Track analytics and monitor engagement to provide regular reports on growth, reach, and engagement</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(34, 34, 34); font-size: 12pt; font-weight: bold\">QUALIFICATIONS AND EDUCATION REQUIREMENTS</span></p>\n<ul>\n<li>Bachelor’s Degree; Master’s Degree preferred</li>\n<li>Minimum 7 years of experience successfully managing marketing functions; Jewish institution, non-profit or community-oriented experience preferred</li>\n<li>An understanding of Jewish identity, holidays, practices, traditions, culture and life cycle events</li>\n<li>Deep experience with marketing, communications and thought leadership, online marketing, digital and social media, and public relations</li>\n<li>A natural strategist, who can lead and guide, while also maintaining the skills of a creative</li>\n<li>Exceptional branding, writing, messaging, editing, and storytelling abilities/skills</li>\n<li>Experience with Blackbaud Pushpage system and Constant Contact a plus</li>\n<li>Outstanding verbal and written communication skills</li>\n<li>Experience collaborating with a leadership team</li>\n<li>Highly energetic, positive, and flexible with a good sense of humor<br></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(34, 34, 34); font-size: 12pt; font-weight: bold\">COMPENSATION AND BENEFITS</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Annual Salary Range: $130,000 - $160,000</span></li>\n<li><span style=\"font-size: 12pt\">Excellent benefit package with a portion of medical paid by SAA</span></li>\n<li><span style=\"font-size: 12pt\">Generous paid time off and holidays</span></li>\n<li><span style=\"font-size: 12pt\">403b and employer funded retirement plans</span></li>\n<li><span style=\"font-size: 12pt\">Professional development opportunities</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">In the spirit of pay transparency we share the base annual salary range for this position: $130,000 - $160,000. Annual base salary is exclusive of fringe benefits, retirement plan employer contributions or potential stipends (for eligible employees). Pay ranges at SAA are reasonable estimates of what the School anticipates paying for a role but are not guaranteed. If hired at SAA, your final annual base salary will be determined by factors such as skills, education, experience, job level, part-time status and number of months of work per academic year. In addition to those factors, we believe in the importance of pay equity and consider internal equity with our current employees as a part of any final offer. Please keep in mind that the range mentioned above is the full annual base salary range for the role. Hiring at the maximum of the range is not typical for SAA in order to allow for future and continued salary growth.</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Applicants may submit their cover letter and resume for consideration </span><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">to Lisa Zide, Associate Head of School for Institutional Advancement, at <a href=\"mailto:[email protected]\" target=\"_blank\" rel=\"noopener noreferrer\">[email protected]</a>. </span></p>\n<p><br></p>\n<p><span style=\"color: rgb(34, 34, 34); font-size: 12pt; font-style: italic\">Sinai Akiba Academy provides equal employment opportunities to all applicants and employees and strictly prohibits any type of harassment or discrimination in regards to race, religion, age, color, sex, disability status, national origin, genetics, sexual orientation, protected veteran status, gender expression, gender identity, or any other characteristic protected under federal, state, and/or local laws.</span></p>",
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