Digital Marketing Media Specialist

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    "description": "<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Full-time Hourly, Non-Exempt</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Reports to:</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> Marketing Director</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Supports: </span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">APAA</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\"><br>About APAA &amp; Join Our Team</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Alaska Premier Auctions &amp; Appraisals (APAA) is a locally grown, Alaskan-owned small business committed to excellence in auction services. We connect people to meaningful items, antique treasures, historical artifacts, fine art, vehicles, equipment, firearms, jewelry, and everyday collectibles, and bring their stories to light through our expertise and care.</span></p>\n<p><br><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">We’re proud to have been named one of the 2025 Best Workplaces in Alaska by the Alaska Journal of Commerce. This recognition is based on feedback from an anonymous, third-party employee survey conducted by Best Companies Group. Achieving this honor reflects our team’s dedication to fostering a positive and supportive work environment.</span></p>\n<p><br><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Here, you’ll join a collaborative, respectful, and hands-on team that values hard work, integrity, and teamwork. We believe in supporting your development, celebrating your contributions, and giving you the tools and autonomy to shine.</span></p>\n<p><br><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">What the Digital Marketing Specialist Does</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">The Digital Marketing Specialist collaborates closely with the Marketing Director to support APAA’s advertising and marketing initiatives. This role plays a key part in visual storytelling through photography, videography, and multimedia production, ensuring all content reflects a consistent and engaging brand presence.</span></p>\n<p><br><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">The Specialist is responsible for capturing, producing, editing, and optimizing photo and video content, managing social media channels, and supporting campaign execution across digital platforms. This includes hands-on work with cameras, lighting, editing software, and publishing tools to create compelling, auction-driven marketing content that increases visibility, engagement, and sales.</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Key Responsibilities Include</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Capture high-quality photography and videography of inventory, events, team members, and behind-the-scenes operations to support marketing efforts.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Plan, shoot, and produce video content tailored for platforms such as Facebook, Instagram, TikTok, YouTube, and email campaigns.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Edit multimedia content, including photo retouching, video editing, audio balancing, color correction, and formatting for various platforms.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Develop engaging social media content, including reels, stories, posts, and short-form videos that align with APAA’s brand voice.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Manage and execute social media publishing, including scheduling, posting, monitoring engagement, and responding as appropriate.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Collaborate with the Marketing Director on campaign strategy, ensuring multimedia content supports marketing and sales initiatives.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Maintain and execute social media calendars, ensuring consistency, timeliness, and alignment with auction schedules.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Analyze content and campaign performance using analytics tools and adjust strategies to improve engagement and conversion.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Design compelling digital assets that promote auctions, events, and brand awareness.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Identify trends in social media, photography, and video to keep APAA’s content fresh, relevant, and competitive.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Research and capitalize on market opportunities, holidays, special events, and anniversaries to increase visibility and profitability.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Suggest and implement new strategies for attracting prospective customers, including promotions, competitions, and campaigns.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Support marketing and sales objectives by planning, developing, implementing, and evaluating advertisements; participate in presentations and trade shows as needed.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Work cross-functionally with departments to gather content and ensure accurate representation of inventory and services.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Maintain organization of digital assets, including file management, storage, and accessibility for marketing use.</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Supervisory Responsibilities</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">This position has no supervisory responsibilities.</span></p>\n<p><br><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">The Impact You’ll Make</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">You strengthen APAA’s brand identity through engaging, consistent, and strategic digital storytelling.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">You help drive customer engagement, auction visibility, and overall marketing effectiveness.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Your work enhances sales outcomes through thoughtful, data-driven content strategies.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">You support a collaborative, creative, and innovative marketing environment.</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">What Success Looks Like</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Content is consistently on-brand, engaging, and aligned with APAA’s marketing goals.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Social media calendars, analytics, and reports are accurate and delivered on schedule.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Marketing campaigns demonstrate measurable improvement through engagement and performance metrics.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Positive collaboration and proactive communication with the marketing team and leadership.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Growth in online presence, visibility, and audience interaction across platforms.</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Knowledge, Skills &amp; Abilities</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Strong proficiency in photography and videography, including camera operation, lighting, and composition.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Demonstrated ability to use programs such as Photoshop, Adobe Premiere, CapCut, and other multimedia editing tools.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Proven experience in video production, editing, and social media content creation.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Knowledge of Meta platforms, including Facebook, Instagram, and Meta Ads.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Experience with platforms such as YouTube, TikTok, LinkedIn, and emerging social channels.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Strong proficiency with Dropbox, CRM tools, analytics platforms, Google AdWords, and similar applications.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Proven experience in marketing and social media roles.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Strong interpersonal communication, multitasking ability, and adherence to deadlines.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Solid understanding of marketing principles with excellent customer engagement skills.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Highly organized, detail-oriented, and customer-focused.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Strong knowledge of market research techniques and industry databases.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Ability to maintain confidentiality and manage sensitive data appropriately.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Positive, collaborative, and solution-focused approach.</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Minimum Qualifications</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Associate's degree in marketing, business, or related field preferred but not required.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Experience in online marketing and social media strategy.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Demonstrated success designing interactive applications or networking platforms.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Proficiency in MS Office and Google Workspace applications.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Valid Alaska driver’s license.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Ability to pass a background and reference check.</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Working Environment</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">The work environment characteristics described here represent those that must be met by an employee to successfully perform the essential functions of this job. APAA is a locally grown and Alaskan-owned small business operating in a fast-paced environment requiring regular attendance, adaptability, and multitasking across overlapping responsibilities. Occasional overtime and weekend work may be required.</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Schedule:</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> Monday–Friday, 9:00 a.m. to 6:00 p.m. (8-hour shift + 1-hour unpaid break)</span></p>\n<p><br><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Perks &amp; Benefits</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">401(k) with company matching</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Employee Health, Dental, and Vision Insurance</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Employer-funded short-term &amp; long-term disability</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Employer-funded life insurance</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Paid time off and paid holidays</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Employee Assistance Program</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Employee discount</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Professional development assistance</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Referral bonus program</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">General Standards &amp; Culture</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Maintain strict confidentiality of client materials and information.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Return internal and external correspondence within one business day (or within two hours when possible).</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Use company technology responsibly to enhance operations and competitive edge.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Bring solutions, not just problems; we expect proactive thinking.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Represent APAA well; client experience is central.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Be a team player; occasional cross-team support may be needed.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Offer ideas and improvements; your voice matters.</span></li>\n</ul>",
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