Digital Marketing Manager

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  "source_hash": "2975bda3224c5f400a16846b5003642f7db2bb910586c66b735964be80b2d74b",
  "last_changed_at": "2026-06-02T10:43:47.418Z",
  "active_status": "active"
}

{
  "language": "en",
  "location": {
    "raw": "1 Remote",
    "city": "1",
    "region": null,
    "country": "United States",
    "is_remote": true,
    "confidence": 0.9
  },
  "salary_max": 85000,
  "salary_min": 70000,
  "inferred_at": "2026-06-04T11:33:23.010Z",
  "launch_scope": {
    "reason": "english_us_canada",
    "included": true,
    "language": "en",
    "location": {
      "raw": "1 Remote",
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      "country": "United States",
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      "confidence": 0.9
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    "countries": [
      "United States"
    ]
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  "remote_policy": "remote",
  "salary_period": "year",
  "workplace_type": "remote",
  "salary_currency": "USD"
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{}

{
  "lists": [
    {
      "text": "What You Will Do",
      "content": "<div>\n<p data-section-id=\"z5ah2f\" data-start=\"900\" data-end=\"950\"><strong>Conversion Rate Optimization &amp; Experimentation</strong></p>\n<ul data-start=\"952\" data-end=\"1573\">\n<li data-section-id=\"y023f5\" data-start=\"952\" data-end=\"1114\">Lead and support B2C website conversion rate optimization efforts across landing pages, product pages, checkout flows, email funnels, and customer journeys</li>\n<li data-section-id=\"otvmj8\" data-start=\"1115\" data-end=\"1219\">Plan and execute A/B tests focused on improving conversion, reducing friction, and increasing revenue</li>\n<li data-section-id=\"r6jt4\" data-start=\"1220\" data-end=\"1359\">Use tools such as heatmaps, analytics platforms, testing tools, and customer behavior insights to identify opportunities for improvement</li>\n<li data-section-id=\"1igz26b\" data-start=\"1360\" data-end=\"1483\">Analyze test results and translate findings into clear recommendations for web, UX, product, brand, and content partners</li>\n<li data-section-id=\"1xqlz1e\" data-start=\"1484\" data-end=\"1573\">Build and maintain structured experimentation roadmaps in a test-and-learn environment</li>\n\n<p data-section-id=\"1jsqoik\" data-start=\"1575\" data-end=\"1609\"><strong>Integrated Campaign Management</strong></p>\n<ul data-start=\"1611\" data-end=\"2166\">\n<li data-section-id=\"1iryv5l\" data-start=\"1611\" data-end=\"1793\">Develop, launch, and monitor integrated digital marketing campaigns for healthcare professionals across multiple states, professions, licensure requirements, and CE renewal cycles</li>\n<li data-section-id=\"ulocwt\" data-start=\"1794\" data-end=\"1939\">Manage campaign calendars, timelines, testing plans, and cross functional execution across email, web, social, content, and ecommerce channels</li>\n<li data-section-id=\"r17a9g\" data-start=\"1940\" data-end=\"2065\">Partner with content, design, web, product, CRO, and email teams to deliver cohesive campaigns aligned with business goals</li>\n<li data-section-id=\"1yjwtg\" data-start=\"2066\" data-end=\"2166\">Ensure campaigns are timely, accurate, brand aligned, and optimized for engagement and conversion</li>\n\n<p data-section-id=\"1x427tb\" data-start=\"2168\" data-end=\"2197\"><strong>HubSpot &amp; Email Marketing</strong></p>\n<ul data-start=\"2199\" data-end=\"2641\">\n<li data-section-id=\"gpo056\" data-start=\"2199\" data-end=\"2316\">Manage HubSpot workflows, lifecycle journeys, segmentation, forms, lists, nurture campaigns, and automation assets</li>\n<li data-section-id=\"12t7ais\" data-start=\"2317\" data-end=\"2445\">Execute and optimize promotional campaigns, renewal reminders, nurture journeys, and other conversion focused email sequences</li>\n<li data-section-id=\"1xq89lp\" data-start=\"2446\" data-end=\"2534\">Partner with marketing coordinators on campaign builds, QA, deployment, and reporting</li>\n<li data-section-id=\"bg3haq\" data-start=\"2535\" data-end=\"2641\">Maintain strong database hygiene and reporting practices aligned with Colibri’s email and CRM standards</li>\n\n<strong>Analytics &amp; Reporting</strong>\n<ul data-start=\"2670\" data-end=\"3015\">\n<li data-section-id=\"4hgo36\" data-start=\"2670\" data-end=\"2825\">Analyze campaign, website, email, and ecommerce performance using tools such as GA4, HubSpot analytics, Looker Studio, Power BI, and internal dashboards</li>\n<li data-section-id=\"zy3jz7\" data-start=\"2826\" data-end=\"2931\">Identify trends, friction points, and opportunities to improve conversion, channel efficiency, and ROI</li>\n<li data-section-id=\"ms311r\" data-start=\"2932\" data-end=\"3015\">Share actionable insights with stakeholders and make data-backed recommendations</li>\n\n<p data-section-id=\"wvjf4d\" data-start=\"3017\" data-end=\"3062\"><strong>Ecommerce &amp; Customer Journey Optimization</strong></p>\n<ul data-start=\"3064\" data-end=\"3376\">\n<li data-section-id=\"1h91xkh\" data-start=\"3064\" data-end=\"3128\">Support ecommerce growth initiatives across healthcare brands</li>\n<li data-section-id=\"z84g9f\" data-start=\"3129\" data-end=\"3267\">Optimize product pages, checkout flows, merchandising elements, and digital customer journeys to reduce drop off and improve conversion</li>\n<li data-section-id=\"rzys2z\" data-start=\"3268\" data-end=\"3376\">Connect insights across web, email, social, and campaign performance to improve the full customer journey</li>\n\n<p data-section-id=\"1hlqdqx\" data-start=\"3378\" data-end=\"3418\"><strong>Social Media &amp; Content Collaboration</strong></p>\n<ul data-start=\"3420\" data-end=\"3849\">\n<li data-section-id=\"plr8i7\" data-start=\"3420\" data-end=\"3578\">Support social media marketing across platforms such as Facebook, Instagram, and YouTube to drive engagement, content amplification, and funnel progression</li>\n<li data-section-id=\"x9ge9s\" data-start=\"3579\" data-end=\"3718\">Collaborate with content strategy teams on campaigns such as course spotlights, licensure reminders, editorial content, and lead magnets</li>\n<li data-section-id=\"6jgab\" data-start=\"3719\" data-end=\"3849\">Use AI thoughtfully as a tool to help generate and optimize social content and campaign assets while ensuring brand consistency</li>\n\n<p data-section-id=\"lgat3x\" data-start=\"3851\" data-end=\"3890\"><strong>Direct Mail &amp; Omnichannel Alignment</strong></p>\n<ul data-start=\"3892\" data-end=\"4152\">\n<li data-section-id=\"bt3mh3\" data-start=\"3892\" data-end=\"4050\">Coordinate physical marketing touchpoints with digital follow-up journeys, such as book drops followed by email workflows, retargeting, or social campaigns</li>\n<li data-section-id=\"1qsgqf8\" data-start=\"4051\" data-end=\"4152\">Partner with design, print, and digital teams to ensure physical and digital campaigns are aligned</li>\n\n</ul></ul></ul></ul></ul></ul></ul></div>"
    },
    {
      "text": "What You Will Bring",
      "content": "<div>\n\n<li data-section-id=\"154ahuw\" data-start=\"61\" data-end=\"229\">3–5+ years of digital marketing experience, preferably in a B2C, ecommerce, online education, subscription, healthcare education, or consumer-facing environment</li>\n<li data-section-id=\"k24tyy\" data-start=\"231\" data-end=\"409\">Strong hands-on experience with B2C website CRO, including A/B testing, landing page optimization, funnel/customer journey optimization, and measurable conversion results</li>\n<li data-section-id=\"up5t6i\" data-start=\"411\" data-end=\"550\">Hands-on HubSpot experience, including workflows, segmentation, forms, email campaigns, nurture journeys, reporting, and automation</li>\n<li data-section-id=\"vyuelf\" data-start=\"552\" data-end=\"674\">Strong email marketing experience, with an understanding of lifecycle, promotional, nurture, and renewal campaigns</li>\n<li data-section-id=\"bk1s1n\" data-start=\"676\" data-end=\"798\">Solid analytics skills, using tools such as GA4, HubSpot analytics, Looker Studio, Power BI, or similar dashboards</li>\n\n</div>"
    }
  ],
  "country": "US",
  "createdAt": 1773411520636,
  "updatedAt": null,
  "categories": {
    "team": "Marketing",
    "location": "1 Remote",
    "commitment": "Full Time",
    "department": "Healthcare",
    "allLocations": [
      "1 Remote"
    ]
  },
  "salaryRange": {
    "max": 85000,
    "min": 70000,
    "currency": "USD",
    "interval": "per-year-salary"
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  "workplaceType": "remote"
}