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Sr. Manager, Analytics and Insights

31743514 B058 4f39 8bc7 A80d1d3fc0ed 19000101 000001 · Lake Mary, FL, US, Lake Mary, FL · Active · ADP Workforce Now Recruiting

Job facts

FieldValue
Company31743514 B058 4f39 8bc7 A80d1d3fc0ed 19000101 000001
TitleSr. Manager, Analytics and Insights
Normalized title-
Department / team-
LocationLake Mary, FL, United States
Work model-
Employment typeFull Time
Salary-
Statusactive
ATS providerADP Workforce Now Recruiting
Posted / first seen2026-04-24 / 2026-05-31
Changed / last seen2026-06-22 / 2026-06-22

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Company31743514 B058 4f39 8bc7 A80d1d3fc0ed 19000101 000001
Source50a11408-e779-46f1-a2a2-6c9e7474964d
ATS providerADP Workforce Now Recruiting

Description

Across 170 countries, internal auditors trust the IIA to represent their profession, advance their careers, and connect them to a global community. That trust is built through the programs, campaigns, and digital experiences that reach members every day, and the IIA is looking for an exceptional analytics leader to make sure every one of those efforts is measured, understood, and continuously improved. The Senior Manager of Marketing Analytics owns the IIA’s marketing measurement capability end-to-end. This is a hands-on individual contributor role with no team to delegate to. The Senior Manager designs the framework, builds the reports, pulls the data, and delivers the insights that guide how the marketing team makes decisions. They are the analytics function, and they are accountable for making it work. The Senior Manager is responsible for the full measurement lifecycle: from establishing data quality standards and building the attribution model, to partnering with the Web team on instrumentation, to delivering campaign scorecards and post-mortems that change what the team does next. Every major marketing initiative runs through this role from a measurement standpoint, and every insight this person surfaces has the organizational visibility to drive real change. The right person will see this not as a role to fill but as a function to build, bringing technical depth, business instincts, and a genuine belief that good measurement changes outcomes, to one of the most consequential analytics opportunities in the association world. ESSENTIAL DUTIES AND RESPONSIBILITIES Analytics Strategy & Measurement Framework Own the IIA’s marketing analytics strategy: what we measure, how we measure it, and how we close the gap between data as it exists today and data as it needs to be. Design and build the measurement framework personally, spanning campaign performance, funnel efficiency, channel attribution, audience quality, and web behavior. Audit the current state of metrics across the scorecard, identify data quality issues, sourcing gaps, and manual processes, and build the roadmap to remediate them. Evaluate and implement improvements to the analytics tech stack, including attribution platforms, BI tools, and CRM data integrations. Campaign & Channel Analytics Build and maintain campaign scorecards for all major marketing programs, including large-scale events, membership acquisition initiatives, and digital campaigns, tracking registrations vs. goal, revenue performance, funnel conversion, audience quality, and channel ROI. Develop and own the attribution model connecting marketing activity to downstream outcomes including registration, membership conversion, and renewal. Deliver campaign analysis and post-mortems with a clear point of view: what happened, why it happened, and what changes as a result. Proactively surface underperforming channels, audience mix issues, and data integrity risks before they distort decisions or mislead strategy. Web Analytics & Tracking Own web analytics configuration and integrity: GA4 setup, GTM tag management, event tracking, and data validation across all digital properties. Serve as the hands-on analytics partner to the Web team, writing tracking requirements, reviewing implementations, QA-ing output, and troubleshooting issues directly. Monitor and report on traffic, engagement, conversion paths, and landing page performance, translating findings into concrete recommendations for Web and Marketing teams. Identify and fix broken tracking when it occurs. This role is the one who resolves it, not escalates it. Reporting & Stakeholder Communication Build and maintain dashboards in a BI tool that give marketing leadership a real-time, trusted view of performance, designed for decision-making, not documentation. Deliver regular and ad hoc reporting to marketing leadership and cross-functional partners with a clear point of view and actionable recommendations. Present findings to senior leadership confidently, including the judgment to communicate what the data does and does not support. Serve as the internal analytics resource for the marketing team, helping campaign managers, content leads, and marketing ops interpret data and ask better questions. CORE COMPETENCIES Education & Experience 6 to 9 years of hands-on experience in marketing analytics, digital analytics, or a closely related field, with a strong individual contributor track record throughout. Equivalent experience and non-linear career paths are welcomed. Demonstrated experience building an analytics function or establishing analytics practices within a marketing organization, ideally as the sole embedded analyst. Fluent in GA4 and GTM; knows what a good tracking plan looks like and can write one from scratch. Proficient in SQL. Writes it regularly, relies on it, and does not wait for a data team to run queries. Experienced with at least one BI tool (Looker, Tableau, Power BI, or similar) and able to build and maintain reports without support. Familiar with CRM and marketing automation platforms (Salesforce, HubSpot, or similar) and the data flows between systems. Bachelor’s degree required; advanced degree in a quantitative or marketing-related field preferred. Analytical Rigor Moves fluidly between tactical analysis and strategic synthesis. Equally comfortable answering ‘why did registrations drop last week’ and ‘what should our attribution model look like.’ Applies attribution modeling, funnel analysis, and subscription economics without losing sight of the business decision being supported. Treats data quality as a product quality issue. Takes ownership of measurement integrity, not just measurement output. Builder Mentality Energized by building from scratch rather than inheriting a finished system. Comfortable with ambiguity and organizations that are maturing their analytics practice; takes initiative without waiting for a defined playbook. Makes decisions with imperfect information and moves things forward, while knowing when to flag that the data doesn’t yet support a conclusion. Cross-Functional Partnership Builds trusted working relationships with the Web team, Marketing Ops, Campaign Managers, Finance, and Technology, without relying on direct authority. Earns credibility through the quality and reliability of the work. Understands that great analytics only matters if it changes how people make decisions, and orients work accordingly. Communication & Influence Translates complex data into clear, actionable narratives for non-technical audiences, from front-line marketers to senior leadership. Presents findings and recommendations with confidence and holds a point of view when the data says something inconvenient. Communicates the limits of the data as clearly as the insights it supports. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. This position will require work in our Headquarters office in Lake Mary, FL 40% of the time.

Full job record

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    "requisitionDescription": "<div><div><p style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;margin-top:4.0pt;margin-right:0in;margin-bottom:4.0pt;margin-left:0in;' data-pasted=\"true\"><span style=\"font-family: 'times new roman',serif;\">Across 170 countries, internal auditors trust the IIA to represent their profession, advance their careers, and connect them to a global community. That trust is built through the programs, campaigns, and digital experiences that reach members every day, and the IIA is looking for an exceptional analytics leader to make sure every one of those efforts is measured, understood, and continuously improved.</span></p><p style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;'><span style=\"font-family: 'times new roman',serif;\"><br></span></p><p style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;margin-top:4.0pt;margin-right:0in;margin-bottom:4.0pt;margin-left:0in;'><span style=\"font-family: 'times new roman',serif;\">The Senior Manager of Marketing Analytics owns the IIA&rsquo;s marketing measurement capability end-to-end. This is a hands-on individual contributor role with no team to delegate to. The Senior Manager designs the framework, builds the reports, pulls the data, and delivers the insights that guide how the marketing team makes decisions. They are the analytics function, and they are accountable for making it work. The Senior Manager is responsible for the full measurement lifecycle: from establishing data quality standards and building the attribution model, to partnering with the Web team on instrumentation, to delivering campaign scorecards and post-mortems that change what the team does next. Every major marketing initiative runs through this role from a measurement standpoint, and every insight this person surfaces has the organizational visibility to drive real change.</span></p><p style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;'><span style=\"font-family: 'times new roman',serif;\"><br></span></p><p style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;margin-top:4.0pt;margin-right:0in;margin-bottom:4.0pt;margin-left:0in;'><span style=\"font-family: 'times new roman',serif;\">The right person will see this not as a role to fill but as a function to build, bringing technical depth, business instincts, and a genuine belief that good measurement changes outcomes, to one of the most consequential analytics opportunities in the association world.</span></p><p style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;'><span style=\"font-family: 'times new roman',serif;\"><br></span></p><p style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;margin-top:10.0pt;margin-right:0in;margin-bottom:4.0pt;margin-left:0in;'><span style=\"font-family: 'times new roman',serif;\"><strong>ESSENTIAL DUTIES AND RESPONSIBILITIES</strong></span></p><p style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;margin-top:8.0pt;margin-right:0in;margin-bottom:3.0pt;margin-left:0in;'><span style=\"font-family: 'times new roman',serif;\"><strong>Analytics Strategy &amp; Measurement Framework</strong></span></p><div style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;'><ul style=\"margin-bottom:0in;margin-left: 0in;\"><li style='margin: 0in; font-size: 16px; font-family: \"times new roman\", serif;'>Own the IIA&rsquo;s marketing analytics strategy: what we measure, how we measure it, and how we close the gap between data as it exists today and data as it needs to be.</li><li style='margin: 0in; font-size: 16px; font-family: \"times new roman\", serif;'>Design and build the measurement framework personally, spanning campaign performance, funnel efficiency, channel attribution, audience quality, and web behavior.</li><li style='margin: 0in; font-size: 16px; font-family: \"times new roman\", serif;'>Audit the current state of metrics across the scorecard, identify data quality issues, sourcing gaps, and manual processes, and build the roadmap to remediate them.</li><li style='margin: 0in; font-size: 16px; font-family: \"times new roman\", serif;'>Evaluate and implement improvements to the analytics tech stack, including attribution platforms, BI tools, and CRM data integrations.</li></ul></div><p style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;margin-top:8.0pt;margin-right:0in;margin-bottom:3.0pt;margin-left:0in;'><span style=\"font-family: 'times new roman',serif;\"><strong>Campaign &amp; Channel Analytics</strong></span></p><div style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;'><ul style=\"margin-bottom:0in;margin-left: 0in;\"><li style='margin: 0in; font-size: 16px; font-family: \"times new roman\", serif;'>Build and maintain campaign scorecards for all major marketing programs, including large-scale events, membership acquisition initiatives, and digital campaigns, tracking registrations vs. goal, revenue performance, funnel conversion, audience quality, and channel ROI.</li><li style='margin: 0in; font-size: 16px; font-family: \"times new roman\", serif;'>Develop and own the attribution model connecting marketing activity to downstream outcomes including registration, membership conversion, and renewal.</li><li style='margin: 0in; font-size: 16px; font-family: \"times new roman\", serif;'>Deliver campaign analysis and post-mortems with a clear point of view: what happened, why it happened, and what changes as a result.</li><li style='margin: 0in; font-size: 16px; font-family: \"times new roman\", serif;'>Proactively surface underperforming channels, audience mix issues, and data integrity risks before they distort decisions or mislead strategy.</li></ul></div><p style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;margin-top:8.0pt;margin-right:0in;margin-bottom:3.0pt;margin-left:0in;'><span style=\"font-family: 'times new roman',serif;\"><strong>Web Analytics &amp; Tracking</strong></span></p><div style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;'><ul style=\"margin-bottom:0in;margin-left: 0in;\"><li style='margin: 0in; font-size: 16px; font-family: \"times new roman\", serif;'>Own web analytics configuration and integrity: GA4 setup, GTM tag management, event tracking, and data validation across all digital properties.</li><li style='margin: 0in; font-size: 16px; font-family: \"times new roman\", serif;'>Serve as the hands-on analytics partner to the Web team, writing tracking requirements, reviewing implementations, QA-ing output, and troubleshooting issues directly.</li><li style='margin: 0in; font-size: 16px; font-family: \"times new roman\", serif;'>Monitor and report on traffic, engagement, conversion paths, and landing page performance, translating findings into concrete recommendations for Web and Marketing teams.</li><li style='margin: 0in; font-size: 16px; font-family: \"times new roman\", serif;'>Identify and fix broken tracking when it occurs. This role is the one who resolves it, not escalates it.</li></ul></div><p style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;margin-top:8.0pt;margin-right:0in;margin-bottom:3.0pt;margin-left:0in;'><span style=\"font-family: 'times new roman',serif;\"><strong>Reporting &amp; Stakeholder Communication</strong></span></p><div style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;'><ul style=\"margin-bottom:0in;margin-left: 0in;\"><li style='margin: 0in; font-size: 16px; font-family: \"times new roman\", serif;'>Build and maintain dashboards in a BI tool that give marketing leadership a real-time, trusted view of performance, designed for decision-making, not documentation.</li><li style='margin: 0in; font-size: 16px; font-family: \"times new roman\", serif;'>Deliver regular and ad hoc reporting to marketing leadership and cross-functional partners with a clear point of view and actionable recommendations.</li><li style='margin: 0in; font-size: 16px; font-family: \"times new roman\", serif;'>Present findings to senior leadership confidently, including the judgment to communicate what the data does and does not support.</li><li style='margin: 0in; font-size: 16px; font-family: \"times new roman\", serif;'>Serve as the internal analytics resource for the marketing team, helping campaign managers, content leads, and marketing ops interpret data and ask better questions.</li></ul></div><p style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;'><span style=\"font-family: 'times new roman',serif;\"><br></span></p><p style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;margin-top:10.0pt;margin-right:0in;margin-bottom:4.0pt;margin-left:0in;'><span style=\"font-family: 'times new roman',serif;\"><strong>CORE COMPETENCIES</strong></span></p><p style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;margin-top:8.0pt;margin-right:0in;margin-bottom:3.0pt;margin-left:0in;'><span style=\"font-family: 'times new roman',serif;\"><strong>Education &amp; Experience</strong></span></p><div style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;'><ul style=\"margin-bottom:0in;margin-left: 0in;\"><li style='margin: 0in; font-size: 16px; font-family: \"times new roman\", serif;'>6 to 9 years of hands-on experience in marketing analytics, digital analytics, or a closely related field, with a strong individual contributor track record throughout. Equivalent experience and non-linear career paths are welcomed.</li><li style='margin: 0in; font-size: 16px; font-family: \"times new roman\", serif;'>Demonstrated experience building an analytics function or establishing analytics practices within a marketing organization, ideally as the sole embedded analyst.</li><li style='margin: 0in; font-size: 16px; font-family: \"times new roman\", serif;'>Fluent in GA4 and GTM; knows what a good tracking plan looks like and can write one from scratch.</li><li style='margin: 0in; font-size: 16px; font-family: \"times new roman\", serif;'>Proficient in SQL. Writes it regularly, relies on it, and does not wait for a data team to run queries.</li><li style='margin: 0in; font-size: 16px; font-family: \"times new roman\", serif;'>Experienced with at least one BI tool (Looker, Tableau, Power BI, or similar) and able to build and maintain reports without support.</li><li style='margin: 0in; font-size: 16px; font-family: \"times new roman\", serif;'>Familiar with CRM and marketing automation platforms (Salesforce, HubSpot, or similar) and the data flows between systems.</li><li style='margin: 0in; font-size: 16px; font-family: \"times new roman\", serif;'>Bachelor&rsquo;s degree required; advanced degree in a quantitative or marketing-related field preferred.</li></ul></div><p style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;margin-top:8.0pt;margin-right:0in;margin-bottom:3.0pt;margin-left:0in;'><span style=\"font-family: 'times new roman',serif;\"><strong>Analytical Rigor</strong></span></p><div style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;'><ul style=\"margin-bottom:0in;margin-left: 0in;\"><li style='margin: 0in; font-size: 16px; font-family: \"times new roman\", serif;'>Moves fluidly between tactical analysis and strategic synthesis. Equally comfortable answering &lsquo;why did registrations drop last week&rsquo; and &lsquo;what should our attribution model look like.&rsquo;</li><li style='margin: 0in; font-size: 16px; font-family: \"times new roman\", serif;'>Applies attribution modeling, funnel analysis, and subscription economics without losing sight of the business decision being supported.</li><li style='margin: 0in; font-size: 16px; font-family: \"times new roman\", serif;'>Treats data quality as a product quality issue. Takes ownership of measurement integrity, not just measurement output.</li></ul></div><p style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;margin-top:8.0pt;margin-right:0in;margin-bottom:3.0pt;margin-left:0in;'><span style=\"font-family: 'times new roman',serif;\"><strong>Builder Mentality</strong></span></p><div style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;'><ul style=\"margin-bottom:0in;margin-left: 0in;\"><li style='margin: 0in; font-size: 16px; font-family: \"times new roman\", serif;'>Energized by building from scratch rather than inheriting a finished system.</li><li style='margin: 0in; font-size: 16px; font-family: \"times new roman\", serif;'>Comfortable with ambiguity and organizations that are maturing their analytics practice; takes initiative without waiting for a defined playbook.</li><li style='margin: 0in; font-size: 16px; font-family: \"times new roman\", serif;'>Makes decisions with imperfect information and moves things forward, while knowing when to flag that the data doesn&rsquo;t yet support a conclusion.</li></ul></div><p style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;margin-top:8.0pt;margin-right:0in;margin-bottom:3.0pt;margin-left:0in;'><span style=\"font-family: 'times new roman',serif;\"><strong>Cross-Functional Partnership</strong></span></p><div style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;'><ul style=\"margin-bottom:0in;margin-left: 0in;\"><li style='margin: 0in; font-size: 16px; font-family: \"times new roman\", serif;'>Builds trusted working relationships with the Web team, Marketing Ops, Campaign Managers, Finance, and Technology, without relying on direct authority.</li><li style='margin: 0in; font-size: 16px; font-family: \"times new roman\", serif;'>Earns credibility through the quality and reliability of the work.</li><li style='margin: 0in; font-size: 16px; font-family: \"times new roman\", serif;'>Understands that great analytics only matters if it changes how people make decisions, and orients work accordingly.</li></ul></div><p style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;margin-top:8.0pt;margin-right:0in;margin-bottom:3.0pt;margin-left:0in;'><span style=\"font-family: 'times new roman',serif;\"><strong>Communication &amp; Influence</strong></span></p><div style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;'><ul style=\"margin-bottom:0in;margin-left: 0in;\"><li style='margin: 0in; font-size: 16px; font-family: \"times new roman\", serif;'>Translates complex data into clear, actionable narratives for non-technical audiences, from front-line marketers to senior leadership.</li><li style='margin: 0in; font-size: 16px; font-family: \"times new roman\", serif;'>Presents findings and recommendations with confidence and holds a point of view when the data says something inconvenient.</li><li style='margin: 0in; font-size: 16px; font-family: \"times new roman\", serif;'>Communicates the limits of the data as clearly as the insights it supports.</li></ul></div><p style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;'><br></p><p style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;margin-top:8.0pt;margin-right:0in;margin-bottom:4.0pt;margin-left:0in;'><strong><em>We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.</em></strong></p><p style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;margin-top:8.0pt;margin-right:0in;margin-bottom:4.0pt;margin-left:0in;'><em><br></em></p><p style='margin:0in;font-size:16px;font-family:\"Times New Roman\",serif;margin-top:4.0pt;margin-right:0in;margin-bottom:4.0pt;margin-left:0in;'><strong><em>This position will require work in our Headquarters office in Lake Mary, FL 40% of the time.</em></strong></p></div></div>\n",
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