Vice President of Marketing - Restaurants

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    "description_html": "<div class=\"job_description\">\n\t\t\t\t\t<p>The <b>Vice President of Marketing</b> will be the primary architect of the brand&#8217;s growth engine. You are responsible for two distinct funnels:</p><ol start=\"1\"><li><p><b>Consumer Growth:</b> Driving high-intent traffic and recurring revenue for our 200+ multi-unit franchise locations.</p></li><li><p><b>Franchise Development:</b> Positioning the brand to attract high-net-worth multi-unit developers and institutional investors.</p></li></ol><p>You are a \"Performance Marketer\" at heart but a \"Systems Builder\" by trade. You don't just launch campaigns; you build the playbooks that allow a first-time franchisee to achieve breakeven in record time.</p><hr><h2>Key Responsibilities</h2><h3><b>1. Franchisee Performance &amp; Lead Gen</b></h3><ul><li><p><b>Local Store Marketing (LSM):</b> Develop \"Business-in-a-Box\" marketing toolkits that franchisees can execute with 0% guesswork.</p></li><li><p><b>Customer Acquisition Cost (CAC) Management:</b> Monitor and optimize unit-level CAC to ensure franchisee profitability remains above target margins.</p></li><li><p><b>New Store Openings (NSO):</b> Own the \"Grand Opening\" playbook.</p></li></ul><h3><b>2. Brand Infrastructure &amp; Technology</b></h3><ul><li><p><b>MarTech Stack:</b> Manage the integration of CRM, POS (e.g., Toast/NCR), and Loyalty programs to provide a 360-degree view of the customer.</p></li><li><p><b>Digital Footprint:</b> Oversee SEO/SEM, local listings management (Yelp/Google Business), and the brand&#8217;s social media presence.</p></li><li><p><b>Reputation Management:</b> Scale systems for monitoring and responding to NPS and customer reviews across all regions.</p></li></ul><h3><b>3. Franchise Development Marketing</b></h3><ul><li><p><b>Authority Building:</b> Position the CEO and Brand as thought leaders through PR, awards (Franchise 500, etc.), and industry speaking engagements.</p></li><li><p><b>Lead Sourcing:</b> Execute targeted B2B campaigns to attract \"Sophisticated Operators\" and Private Equity-backed groups.</p></li></ul><hr><h2>Core Competencies &amp; \"Non-Negotiables\"</h2><ul><li><p><b>The \"Coach/Player\" Mindset:</b> You are comfortable presenting to a Board of Directors on Monday and troubleshooting a franchisee's Facebook Ad Manager on Tuesday.</p></li><li><p><b>Data Rigor:</b> You live in the \"Leading Indicators.\" You can spot a 10% drop in top-of-funnel leads and deploy a recovery plan before it hits the monthly P&amp;L.</p></li><li><p><b>Franchise EQ:</b> You understand the \"Servant Leadership\" required to influence franchisees who are independent business owners, not corporate employees.</p></li></ul><hr><h2>&#160;Experience &amp; Qualifications</h2><ul><li><p><b>Experience:</b> 10+ years in Marketing, with at least 5 years in a <b>Franchise environment</b> (QSR, Fast Casual, or Service-based).</p></li><li><p><b>Scale:</b> Proven track record of scaling a brand from [50 to 200+] units.</p></li><li><p><b>Education:</b> MBA preferred, but \"street-cred\" in building high-growth franchise systems is prioritized.</p></li><li><p><b>Tech Savvy:</b> Expert-level knowledge of CRM automation, BI tools (Tableau/PowerBI), and performance marketing platforms.</p></li></ul><p></p>",
    "description_text": "The Vice President of Marketing will be the primary architect of the brand’s growth engine. You are responsible for two distinct funnels:\n Consumer Growth: Driving high-intent traffic and recurring revenue for our 200+ multi-unit franchise locations.\n Franchise Development: Positioning the brand to attract high-net-worth multi-unit developers and institutional investors.\n You are a \"Performance Marketer\" at heart but a \"Systems Builder\" by trade. You don't just launch campaigns; you build the playbooks that allow a first-time franchisee to achieve breakeven in record time.\n Key Responsibilities\n 1. Franchisee Performance & Lead Gen\n Local Store Marketing (LSM): Develop \"Business-in-a-Box\" marketing toolkits that franchisees can execute with 0% guesswork.\n Customer Acquisition Cost (CAC) Management: Monitor and optimize unit-level CAC to ensure franchisee profitability remains above target margins.\n New Store Openings (NSO): Own the \"Grand Opening\" playbook.\n 2. Brand Infrastructure & Technology\n MarTech Stack: Manage the integration of CRM, POS (e.g., Toast/NCR), and Loyalty programs to provide a 360-degree view of the customer.\n Digital Footprint: Oversee SEO/SEM, local listings management (Yelp/Google Business), and the brand’s social media presence.\n Reputation Management: Scale systems for monitoring and responding to NPS and customer reviews across all regions.\n 3. Franchise Development Marketing\n Authority Building: Position the CEO and Brand as thought leaders through PR, awards (Franchise 500, etc.), and industry speaking engagements.\n Lead Sourcing: Execute targeted B2B campaigns to attract \"Sophisticated Operators\" and Private Equity-backed groups.\n Core Competencies & \"Non-Negotiables\"\n The \"Coach/Player\" Mindset: You are comfortable presenting to a Board of Directors on Monday and troubleshooting a franchisee's Facebook Ad Manager on Tuesday.\n Data Rigor: You live in the \"Leading Indicators.\" You can spot a 10% drop in top-of-funnel leads and deploy a recovery plan before it hits the monthly P&L.\n Franchise EQ: You understand the \"Servant Leadership\" required to influence franchisees who are independent business owners, not corporate employees.\n  Experience & Qualifications\n Experience: 10+ years in Marketing, with at least 5 years in a Franchise environment (QSR, Fast Casual, or Service-based).\n Scale: Proven track record of scaling a brand from [50 to 200+] units.\n Education: MBA preferred, but \"street-cred\" in building high-growth franchise systems is prioritized.\n Tech Savvy: Expert-level knowledge of CRM automation, BI tools (Tableau/PowerBI), and performance marketing platforms.",
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