Demand Generation Manager (Paid Media & ABM)

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    "description": "<p><span style=\"font-size: 12pt; font-weight: bold\">Demand Generation Manager (Paid Media &amp; ABM)</span></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Loca</span><span style=\"font-size: 12pt\"><span style=\"font-weight: bold\">tion: <span style=\"font-size: 12pt\">Vancouver, BC (preferred)</span></span><br><br></span></p>\n<p><span style=\"font-size: 12pt\"><em>D3 is Security Hyperautomation for the AI Age.</em><span style=\"color: rgba(0, 0, 0, 0.9)\"> Our AI-powered hyperautomation platform automates security operations and security engineering work, freeing the minds of analysts and engineers from toil, noise and repetition. Cyber Security and SOC teams from top enterprises and brands already use D3, as do many forward-thinking MSSP and MDR firms.</span></span></p>\n<p><br><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">About the Role:</span></p>\n<p><span style=\"font-size: 12pt\">We’re hiring a Demand Generation Manager whose primary mandate is to dramatically increase qualified demo requests — doubling and tripling them — through paid media, ABM, retargeting, email, and digital campaigns.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt\">This is a hands-on role for a performance-oriented marketer who understands how to build, launch, optimize, and measure modern B2B demand generation programs — especially across LinkedIn Ads, Google Ads, account-based marketing, and intent-driven campaigns.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt\">You’ll work directly with the VP of Marketing to drive campaign strategy, audience targeting, funnel performance, attribution, and pipeline growth for enterprise cybersecurity buyers.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt\">This is not a brand or content role. We’re looking for a bona fide lead-generation marketer — an advertiser, an ABM operator, and a retargeting specialist — who is analytical, execution-focused, and obsessed with converting spend into qualified demo requests.</span></p>\n<p><br></p>\n<p><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">What You’ll Do...</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Drive qualified demo requests as the primary success metric — with a mandate to double and triple demo volume</span></li>\n<li><span style=\"font-size: 12pt\">Own and optimize LinkedIn Ads and Google Ads campaigns end-to-end</span></li>\n<li><span style=\"font-size: 12pt\">Build and execute ABM and intent-driven marketing campaigns</span></li>\n<li><span style=\"font-size: 12pt\">Develop audience segmentation, retargeting, and nurture strategies</span></li>\n<li><span style=\"font-size: 12pt\">Manage campaign targeting, conversion tracking, attribution, and reporting</span></li>\n<li><span style=\"font-size: 12pt\">Create and optimize landing page, ad, and email campaign workflows</span></li>\n<li><span style=\"font-size: 12pt\">Operate and improve marketing automation and campaign infrastructure</span></li>\n<li><span style=\"font-size: 12pt\">Collaborate with content and sales teams on campaign strategy</span></li>\n<li><span style=\"font-size: 12pt\">Monitor funnel performance and continuously improve CPL, conversion rates, and pipeline contribution</span></li>\n<li><span style=\"font-size: 12pt\">Analyze campaign performance using HubSpot, Google Analytics, LinkedIn Campaign Manager, and related tools</span></li>\n<li><span style=\"font-size: 12pt\">Support webinar, virtual event, and field marketing campaigns when needed</span></li>\n<li><span style=\"font-size: 12pt\">Help create product demos, campaign assets, and promotional content</span></li>\n</ul>\n<p><br></p>\n<p><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">What We’re Looking For...</span></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Required Experience</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">AI is woven into how this team works. You’ll be expected to use it fluently for research, writing, analysis, and execution.</span></li>\n<li><span style=\"font-size: 12pt\">3–7 years in B2B demand generation, growth marketing, or performance marketing</span></li>\n<li><span style=\"font-size: 12pt\">Strong hands-on experience with:</span>\n<ul>\n<li><span style=\"font-size: 12pt\">LinkedIn Ads</span></li>\n<li><span style=\"font-size: 12pt\">Google Ads / PPC</span></li>\n<li><span style=\"font-size: 12pt\">Account-based marketing</span></li>\n<li><span style=\"font-size: 12pt\">Retargeting campaigns</span></li>\n<li><span style=\"font-size: 12pt\">Marketing automation and attribution</span></li>\n<li><span style=\"font-size: 12pt\">Email marketing workflows</span></li>\n</ul>\n</li>\n<li><span style=\"font-size: 12pt\">Confident working inside HubSpot, Google Analytics, ad platforms, and campaign tooling</span></li>\n<li><span style=\"font-size: 12pt\">Strong analytical and campaign optimization skills</span></li>\n<li><span style=\"font-size: 12pt\">Experience managing budgets, reporting, and performance metrics</span></li>\n<li><span style=\"font-size: 12pt\">Excellent written communication and campaign ideation abilities</span></li>\n</ul>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Bonus Experience</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Cybersecurity, AI or enterprise SaaS experience</span></li>\n<li><span style=\"font-size: 12pt\">Field/event marketing</span></li>\n<li><span style=\"font-size: 12pt\">Social media campaign management</span></li>\n<li><span style=\"font-size: 12pt\">Marketing operations or AdTech experience</span></li>\n<li><span style=\"font-size: 12pt\">Familiarity with intent data platforms</span></li>\n<li><span style=\"font-size: 12pt\">Ability to understand and demo software products</span></li>\n<li><span style=\"font-size: 12pt\">Experience recording product walkthroughs or promotional videos</span></li>\n</ul>\n<p><span style=\"font-size: 12pt; font-weight: bold\">What Success Looks Like</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Qualified demo requests doubled, then tripled</span></li>\n<li><span style=\"font-size: 12pt\">High-performing paid and retargeting campaigns</span></li>\n<li><span style=\"font-size: 12pt\">Strong campaign attribution and reporting discipline</span></li>\n<li><span style=\"font-size: 12pt\">Faster campaign execution cycles</span></li>\n<li><span style=\"font-size: 12pt\">Better audience targeting and segmentation</span></li>\n<li><span style=\"font-size: 12pt\">Measurable contribution to enterprise pipeline growth</span></li>\n</ul>\n<p><br></p>\n<p><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">Why Join Us</span></p>\n<p><span style=\"font-size: 12pt\">You’ll join a highly technical cybersecurity company operating at the forefront of AI-driven SOC automation. This role offers significant ownership, direct collaboration with leadership, and the opportunity to shape modern enterprise demand generation programs from the ground up.</span></p>",
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