Marketing Manager, Branding (New York)

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    "requisitionDescription": "<div><div><link href=\"https://cdn.jsdelivr.net/npm/[email protected]/css/froala_editor.pkgd.min.css\" rel=\"stylesheet\" type=\"text/css\">&nbsp;<link href=\"https://cdn.jsdelivr.net/npm/[email protected]/css/froala_style.min.css\" rel=\"stylesheet\" type=\"text/css\"><div class=\"fr-view\"><p style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;line-height:107%;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style=\"color:black;\">Eurasia Group is looking for a talented, creative and collaborative marketing manager with a passion for global politics to join our close-knit communications and marketing team. Eurasia Group is the leading independent global political risk and research consulting firm.&nbsp;</span></p><p style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;line-height:107%;font-size:15px;font-family:\"Calibri\",sans-serif;'>As a &ldquo;brand champion,&rdquo; the marketing manager will be responsible for projecting and harmonizing the brands of Eurasia Group and GZERO Media, EG&rsquo;s media subsidiary, in the best possible light among several key audiences: clients, prospects, media sponsors, potential employees and the curious public.</p><p style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;line-height:107%;font-size:15px;font-family:\"Calibri\",sans-serif;'>First and foremost, the marketing manager will define and frame our brand &ldquo;voice,&rdquo; crafting and enforcing the company&rsquo;s brand and style guidelines. Central to this effort is honing and articulating what Eurasia Group stands for, and how it&rsquo;s global mission and purpose should be seen. As part of the role, y<span style=\"color:black;\">ou will have frequent contact with EG&rsquo;s senior management and research analysts around the world.</span></p><p style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;line-height:107%;font-size:15px;font-family:\"Calibri\",sans-serif;'>This manager will also work to harmonize brand messaging for Eurasia Group&rsquo;s external website, its client website, content for clients (such as client notes and white papers), printed and PPT marketing materials and pitch decks, GZERO&rsquo;s Media Kit, and materials that are targeted to potential employees.</p><p style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;line-height:107%;font-size:15px;font-family:\"Calibri\",sans-serif;'>Specifically, this marketing manager will be responsible for:</p><ul style=\"list-style-type: disc;margin-left:undefined;\"><li>Managing the branding and messaging for Eurasia Group&rsquo;s websites, including the corporate website, the EG client website, and offer guidance with GZERO Media&rsquo;s website. &nbsp; Central to this role will be keeping the websites looking fresh and brand-consistent.</li><li>Developing a vision for how the Eurasia Group and GZERO Media brands fit together.</li><li>Helping to create marketing and business development collateral, including pitch decks, sell sheets and brochures, and ensuring they are harmonized with the overall company&rsquo;s brand and messaging. &nbsp;</li><li>Assist with branding for Eurasia Group&rsquo;s social media content.</li><li><span style=\"font-family:Calibri;\">Drive marketing efforts for Eurasia Group&rsquo;s growing conference and event business.&nbsp;</span></li><li><span style=\"font-family:Calibri;\">Assist with the launch of new products.&nbsp;</span></li><li><span style=\"font-family:Calibri;\">Monitor the marketing efforts of Eurasia Group&rsquo;s competitors. &nbsp;&nbsp;</span></li><li><span style=\"font-family:Calibri;\">Assist with the marketing of media sponsorships for GZERO Media.&nbsp;</span></li><li><span style=\"font-family:Calibri;\">Assist with the marketing of Eurasia Group&rsquo;s executive training program. &nbsp;</span></li></ul><p style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;line-height:107%;font-size:15px;font-family:\"Calibri\",sans-serif;'>Qualifications:</p><ul style=\"list-style-type: disc;margin-left:undefined;\"><li><span style=\"font-family:Calibri;\">Minimum of five years of relevant experience.&nbsp;</span></li><li><span style='font-family:\"Times New Roman\";color:black;'>BA/BS in marketing, journalism, political science, international affairs or other relevant fields.</span></li><li><span style=\"font-family:Calibri;\">Experience building and shaping growing brands and the&nbsp;</span>look of corporate websites.</li><li>A deep passion for global politics and international affairs.</li><li>Superlative writing and editing skills. Understanding of how to craft a brand voice.</li><li>Fluency in social media and an understanding of social media metrics.</li><li><span style=\"font-family:Calibri;\">Exceptional organizational skills, a strong attention to detail, and the ability to multi-task.</span></li><li><span style='font-family:\"Times New Roman\";color:black;'>Strong emotional and cultural intelligence and enthusiasm for working with diverse organizations and people.</span></li></ul><p style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;line-height:107%;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style=\"color:black;\"><strong>Perks of working at GZERO Media Group:</strong></span></p><ul style=\"list-style-type: disc;margin-left:undefined;\"><li><span style='font-family:\"Times New Roman\";color:black;'>An amazing mission&mdash;to help clients capitalize on opportunities and manage the risks created by political changes around the world.</span></li><li><span style='font-family:\"Times New Roman\";color:black;'>The opportunity to work with a talented and entrepreneurial team in a global environment</span></li><li><span style='font-family:\"Times New Roman\";color:black;'>PTO bank of 23 days, 10 paid holidays and 2 summer Fridays</span></li><li><span style='font-family:\"Times New Roman\";color:black;'>Competitive salary plus incentive compensation plan</span></li><li><span style='font-family:\"Times New Roman\";color:black;'>Rich benefits package&mdash;The firm contributes 82&ndash;90% to medical and dental premiums, 100% employer-paid LTD, STD and life insurance, 401(k) plus fully vested employer match and pre-tax commuter benefits</span></li><li><span style='font-family:\"Times New Roman\";color:black;'>A strong belief in work-life balance</span></li><li><span style='font-family:\"Times New Roman\";color:black;'>Business casual dress code</span></li></ul><p style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;line-height:107%;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style=\"color:black;\">GZERO Media is an equal opportunity employer.</span></p></div></div></div>\n",
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