SEO Copywriter

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    "requisitionDescription": "<div><div><div><div><div><link href=\"https://static.workforcenow.adp.com/mas/mdf-components/23.14.30/styles/froala_editor.pkgd.min.css\" rel=\"stylesheet\" type=\"text/css\"></div><p data-pasted=\"true\"><span style=\"font-family: arial, sans-serif; font-size: 16px;\">Moorings Park Communities is looking for a strategic, data-savvy SEO Copywriter who can turn ideas into highly targeted, conversion-driven content for our three luxury Life Plan Communities in Naples, Florida.</span></p><p><span style=\"font-family: arial, sans-serif; font-size: 16px;\">We are not chasing more clicks. We are focused on the&nbsp;right&nbsp;traffic: affluent, research-driven seniors and their families who are actively exploring luxury retirement communities and longevity-focused lifestyles.</span></p><p><span style=\"font-family: arial, sans-serif; font-size: 16px;\">If you love blending storytelling, SEO, and AI tools to reach a very specific audience, this might be your role.</span></p><div><div class=\"fr-view\"><div><div class=\"fr-view\"><div><div><div><div><div><div><div><div class=\"fr-view\"><div><div class=\"fr-view\"><div><div><p style=\"box-sizing: border-box; margin: 0px 0px 10px; color: rgb(33, 37, 41); font-family: Karla, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"><span style=\"font-family: arial, sans-serif; font-size: 16px;\"><em data-pasted=\"true\">Naples, FL &bull; Hybrid / Remote options | Must live in Collier or Lee County</em></span></p><p id=\"isPasted\" style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;line-height:107%;font-size:15px;font-family:\"Calibri\",sans-serif;'><span style=\"font-family: arial, sans-serif; font-size: 16px;\"><br></span></p><p style=\"box-sizing: border-box; margin: 0px 0px 10px; color: rgb(33, 37, 41); font-family: Karla, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"><span style=\"box-sizing: border-box; text-decoration: underline; font-family: arial, sans-serif; font-size: 16px;\"><span style=\"box-sizing: border-box; color: rgb(0, 0, 0); text-decoration: underline;\">Your Contributions:</span></span></p></div><ul data-pasted=\"true\"><li>Creates and refines content across diverse formats including ads, brochures, PR pieces, SEO articles, blogs, guides, and video scripts tailored to affluent, research-driven older adults and their families, adjusting tone, structure, and messaging to suit each medium.</li><li>Ensures all content resonates with a discerning audience exploring luxury retirement communities and longevity-focused lifestyles.</li><li>Audit the existing content library to identify pieces that drive misaligned traffic and rewrite, consolidate, or retire content to improve qualified engagement.</li><li>Develop and deepen SEO topic clusters by creating interlinked content hubs around luxury retirement living, longevity, wellness, and financial planning for older adults.</li><li>Partner with AI while maintaining the human voice by using AI-powered tools for topic research, keyword discovery, competitive insights, and on-page optimization while ensuring content reflects Moorings Park Communities&rsquo; brand voice.</li><li>Write for qualified demand rather than vanity metrics by collaborating with Marketing and Sales to ensure content drives lower bounce rates, higher-quality leads, and stronger conversions.</li><li>Collaborates with Marketing, Sales, partners/employees, residents, clinicians, and internal or external subject matter experts, gathering insights and interviews to ensure all content is credible, accurate, and strategically aligned with Moorings Park Communities&rsquo; brand and positioning.</li><li>Works on multiple projects simultaneously, ensuring deadlines and quality standards are consistently met.</li><li>Participates in brainstorms and contributes unique, research-informed ideas.</li><li>Writes and edits content with strong attention to detail, clarity, accuracy, and consistency.</li><li>Complies with all applicable laws, regulations, and organizational procedures</li></ul><div><p data-pasted=\"true\"><span style=\"font-family: arial, sans-serif; font-size: 16px;\"><u>What Success Looks Like:</u></span></p><ul type=\"disc\"><li style=\"font-family: arial, sans-serif; font-size: 16px;\">Content consistently ranks for high-intent keywords tied to luxury retirement communities and longevity.</li><li style=\"font-family: arial, sans-serif; font-size: 16px;\">Bounce rates decrease while qualified form fills and sales-ready leads increase.</li><li style=\"font-family: arial, sans-serif; font-size: 16px;\">Our content library becomes smaller, sharper, and more aligned with our positioning.</li><li style=\"font-family: arial, sans-serif; font-size: 16px;\">Sales teams feel that digital leads &ldquo;sound like&rdquo; our ideal prospect before the first call.</li></ul><p style=\"box-sizing: border-box; margin: 0px 0px 10px; color: rgb(33, 37, 41); font-family: Karla, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"><span style=\"box-sizing: border-box; text-decoration: underline; font-family: arial, sans-serif; font-size: 16px;\"><span style=\"box-sizing: border-box; color: rgb(0, 0, 0); text-decoration: underline;\">Your background includes:</span></span></p><ul><li data-pasted=\"true\">2+ years of experience in SEO copywriting, content strategy, or a similar role.</li><li>Proven success writing for a niche, high-consideration product or service (healthcare, financial services, real estate, or senior living a plus).</li><li>Comfort using AI tools for keyword research, briefs, and optimization while maintaining a strong editorial point of view.</li><li>Excellent interviewing and storytelling skills; able to capture powerful quotes and insights from real people.</li><li data-pasted=\"true\">Excellent oral and written communication skills in the English language required.</li><li>Proficient with MS Office (Word, Excel, Outlook).</li><li>Adept at technical writing and translating brand-specific language, requirements, and clinical or operational details into clear, compelling content.</li><li>Ability to create precise, persuasive copy across varied formats and lengths while maintaining brand voice.</li><li>Skilled at finding, interpreting, and maintaining the brand&rsquo;s voice across a range of tonalities and mediums.</li><li>Strong understanding of writing for traditional, digital, mobile, and social media platforms, including best practices for each.</li><li>Ability to collaborate effectively, take direction, and prioritize multiple projects simultaneously in a deadline-driven environment.</li><li>Ability to adapt writing style to suit diverse formats (ads, brochures, PR, SEO articles, blogs, guides, scripts) and meet the expectations of a discerning audience.</li><li>Ability to interpret analytics and apply insights to strengthen content strategy.</li><li>Conceptualize and execute integrated campaigns that will work across multiple channels, from traditional to digital.</li><li>Demonstrate a unique perspective in creative discussions and brainstorms.</li><li>Strong grasp of voice and tone appropriate for a luxury brand and affluent audience.</li></ul><p data-pasted=\"true\"><span style=\"font-family: arial, sans-serif; font-size: 16px;\"><u>How to Apply:</u></span></p><p><span style=\"font-family: arial, sans-serif; font-size: 16px;\">Please include:</span></p><ul type=\"disc\"><li style=\"font-family: arial, sans-serif; font-size: 16px;\">Your resume</li><li style=\"font-family: arial, sans-serif; font-size: 16px;\">3&ndash;5 writing samples (ideally long-form SEO or thought leadership pieces)</li><li style=\"font-family: arial, sans-serif; font-size: 16px;\">A brief paragraph on how you would prune and refocus a senior-living content library that has plenty of traffic but low fit</li></ul><p data-pasted=\"true\"><span style=\"font-family: arial, sans-serif; font-size: 16px;\"><u>Why Join Moorings Park Communities:</u></span></p><ul type=\"disc\"><li style=\"font-family: arial, sans-serif; font-size: 16px;\">Help shape the voice of one of the nation&rsquo;s leading luxury Life Plan Communities.</li><li style=\"font-family: arial, sans-serif; font-size: 16px;\">Work with a data-driven marketing team that treats content as a strategic asset, not filler.</li><li style=\"font-family: arial, sans-serif; font-size: 16px;\">Contribute to work that meaningfully impacts how older adults discover, evaluate, and choose where they will live the next chapter of their lives.</li></ul><p><span style=\"box-sizing: border-box; font-family: arial, sans-serif; font-size: 16px; color: rgb(0, 0, 0);\"><u>Simply the Best&reg; Benefits for our partners include:</u></span></p><ul style=\"box-sizing: border-box; margin-top: 0px; margin-bottom: 10px; color: rgb(33, 37, 41); font-family: Karla, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"><li style=\"box-sizing: border-box; padding-left: 6px; line-height: 20px; font-family: arial, sans-serif; font-size: 16px;\"><span style=\"box-sizing: border-box; color: rgb(0, 0, 0);\">FREE health and dental insurance</span></li><li style=\"box-sizing: border-box; padding-left: 6px; line-height: 20px; font-family: arial, sans-serif; font-size: 16px;\"><span style=\"box-sizing: border-box; color: rgb(0, 0, 0);\">FREE Telemedicine</span></li><li style=\"box-sizing: border-box; padding-left: 6px; line-height: 20px; font-family: arial, sans-serif; font-size: 16px;\"><span style=\"box-sizing: border-box; color: rgb(0, 0, 0);\">Vision insurance, company paid life insurance and short term disability</span></li><li style=\"box-sizing: border-box; padding-left: 6px; line-height: 20px; font-family: arial, sans-serif; font-size: 16px;\"><span style=\"box-sizing: border-box; color: rgb(0, 0, 0);\">Generous PTO program</span></li><li style=\"box-sizing: border-box; padding-left: 6px; line-height: 20px; font-family: arial, sans-serif; font-size: 16px;\"><span style=\"box-sizing: border-box; color: rgb(0, 0, 0);\">HSA with employer contribution</span></li><li style=\"box-sizing: border-box; padding-left: 6px; line-height: 20px; font-family: arial, sans-serif; font-size: 16px;\"><span style=\"box-sizing: border-box; color: rgb(0, 0, 0);\">Retirement plan with employer match</span></li><li style=\"box-sizing: border-box; padding-left: 6px; line-height: 20px; font-family: arial, sans-serif; font-size: 16px;\"><span style=\"box-sizing: border-box; color: rgb(0, 0, 0);\">Tuition reimbursement program</span></li><li style=\"box-sizing: border-box; padding-left: 6px; line-height: 20px; font-family: arial, sans-serif; font-size: 16px;\"><span style=\"box-sizing: border-box; color: rgb(0, 0, 0);\">Wellness program with free access to on-site gym</span></li><li style=\"box-sizing: border-box; padding-left: 6px; line-height: 20px; font-family: arial, sans-serif; font-size: 16px;\"><span style=\"box-sizing: border-box; color: rgb(0, 0, 0);\">Corporate discounts</span></li><li style=\"box-sizing: border-box; padding-left: 6px; line-height: 20px; font-family: arial, sans-serif; font-size: 16px;\"><span style=\"box-sizing: border-box; color: rgb(0, 0, 0);\">Employee assistance program</span></li><li style=\"box-sizing: border-box; padding-left: 6px; line-height: 20px; font-family: arial, sans-serif; font-size: 16px;\"><span style=\"box-sizing: border-box; color: rgb(0, 0, 0);\">Caring executive leadership</span></li></ul></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div>\n",
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