IRL Experiential Producer

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  "list_job": {
    "id": "94",
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      "state": "New York"
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    "jobOpeningName": "IRL Experiential Producer",
    "departmentLabel": "IRL Production",
    "employmentStatusLabel": "Full-Time"
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    "location": {
      "city": "New York",
      "state": "New York",
      "postalCode": "10001",
      "addressCountry": "United States"
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    "datePosted": "2026-05-13",
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    "description": "<p><span style=\"font-size: 14pt; font-weight: bold\">About Gradient</span></p>\n<p><span style=\"font-size: 10pt\">Gradient is a future-forward experiential marketing agency that designs and produces brand activations, product launches, retail experiences, immersive programs, and large-scale events that bring brands to life in the physical world. We create experiences that spark emotion, build meaningful connections, and deliver measurable impact for global brands.</span></p>\n<p><span style=\"font-size: 10pt\">Our work lives at the intersection of strategy, creativity, storytelling, and precision execution. In a world saturated with content, Gradient creates brand experiences people engage with, remember, and measure. We believe experiential marketing is more than telling a brand story. It is about inviting people to live it.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">About the Role</span></p>\n<p><span style=\"font-size: 10pt\">Gradient is looking for an </span><span style=\"font-size: 10pt; font-weight: bold\">IRL Experiential Producer</span><span style=\"font-size: 10pt\"> to lead the planning, management, and execution of in-real-life brand experiences, activations, events, and integrated production work.</span></p>\n<p><span style=\"font-size: 10pt\">The IRL Experiential Producer is responsible for driving the production process from kickoff through planning, onsite execution, wrap, and reconciliation. This role is highly cross-functional and works closely with Account Management, Creative, Strategy, Content, Digital, Live Video, and other internal teams to ensure that creative ideas are translated into clear, executable production plans.</span></p>\n<p><span style=\"font-size: 10pt\">The ideal candidate is organized, self-motivated, solutions-oriented, creative under pressure, and able to approach unique production challenges with clarity and confidence.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">What You’ll Do</span></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Production Leadership &amp; Project Execution</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Lead the production of IRL experiential events, activations, installations, and brand experiences.</span></li>\n<li><span style=\"font-size: 10pt\">Own the production process from kickoff through planning, pre-production, onsite execution, strike, wrap, and reconciliation.</span></li>\n<li><span style=\"font-size: 10pt\">Develop detailed production plans, timelines, staffing plans, production schedules, run of show documents, vendor timelines, deliverable trackers, and other critical production documentation.</span></li>\n<li><span style=\"font-size: 10pt\">Translate creative concepts into actionable production plans, scopes, budgets, vendor needs, staffing plans, and executional deliverables.</span></li>\n<li><span style=\"font-size: 10pt\">Ensure projects move smoothly through all production phases while proactively identifying risks, solving problems, and escalating issues when needed.</span></li>\n<li><span style=\"font-size: 10pt\">Track project status, deliverables, approvals, dependencies, timelines, and production milestones day to day.</span></li>\n<li><span style=\"font-size: 10pt\">Balance creative ambition with operational feasibility, budget realities, timelines, site limitations, and onsite execution needs.</span></li>\n</ul>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Cross-Functional Collaboration</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Partner closely with Account Management, Creative, Strategy, Content, Digital, Live Video, and other internal teams to bring integrated experiences to life.</span></li>\n<li><span style=\"font-size: 10pt\">Work with Account Management to ensure production needs, timelines, risks, and decisions are clearly communicated internally and externally.</span></li>\n<li><span style=\"font-size: 10pt\">Provide production expertise during internal planning, creative development, project scoping, and execution.</span></li>\n<li><span style=\"font-size: 10pt\">Collaborate with Creative to understand the vision and determine the production approach needed to bring it to life.</span></li>\n<li><span style=\"font-size: 10pt\">Keep internal stakeholders informed of production status, key changes, risks, decisions, and next steps.</span></li>\n</ul>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Team Leadership &amp; Management</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Manage project production teams, including freelance producers, associate producers, production coordinators, interns, vendors, contractors, and onsite staff.</span></li>\n<li><span style=\"font-size: 10pt\">Delegate responsibilities clearly and set deadlines for team members.</span></li>\n<li><span style=\"font-size: 10pt\">Provide direction, oversight, mentorship, and support to junior production team members.</span></li>\n<li><span style=\"font-size: 10pt\">Ensure production teams are aligned, organised, and clear on ownership, timing, and expectations.</span></li>\n<li><span style=\"font-size: 10pt\">Foster a collaborative, respectful, accountable, and solution-oriented team environment.</span></li>\n<li><span style=\"font-size: 10pt\">Support consistent production processes, documentation standards, and workflows across projects.</span></li>\n</ul>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Budgeting, Vendors &amp; Operations</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Develop, manage, track, and reconcile project budgets up to $750,000.</span></li>\n<li><span style=\"font-size: 10pt\">Source, vet, contract, and manage vendors, venues, fabricators, staffing partners, technical partners, production resources, and freelance support.</span></li>\n<li><span style=\"font-size: 10pt\">Negotiate vendor contracts, fees, scopes, estimates, billing terms, and invoicing processes.</span></li>\n<li><span style=\"font-size: 10pt\">Build and maintain a strong network of trusted vendor partners and local production resources across the country.</span></li>\n<li><span style=\"font-size: 10pt\">Monitor project scope and flag out-of-scope requests, additional costs, or approvals needed in partnership with Account Management.</span></li>\n<li><span style=\"font-size: 10pt\">Ensure project financials are tracked accurately throughout pre-production, live execution, and wrap.</span></li>\n</ul>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Onsite Production</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Lead onsite production teams to ensure seamless load-in, installation, event execution, guest experience, and strike.</span></li>\n<li><span style=\"font-size: 10pt\">Manage vendors, staff, production partners, freelance resources, and internal team members onsite.</span></li>\n<li><span style=\"font-size: 10pt\">Troubleshoot in real time and remain calm, professional, and solutions-driven under pressure.</span></li>\n<li><span style=\"font-size: 10pt\">Ensure onsite execution aligns with the creative vision, production plan, safety requirements, brand standards, and project goals.</span></li>\n<li><span style=\"font-size: 10pt\">Travel as needed for projects and events across the country.</span></li>\n</ul>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Permits, Compliance &amp; Production Feasibility</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Manage or support city permits, licenses, approvals, and other compliance needs as required.</span></li>\n<li><span style=\"font-size: 10pt\">Maintain knowledge of permitting procedures across key markets.</span></li>\n<li><span style=\"font-size: 10pt\">Identify risks related to site logistics, permitting, technical needs, staffing, budget, schedule, vendors, weather, safety, and execution.</span></li>\n<li><span style=\"font-size: 10pt\">Ensure production plans are realistic, compliant, safe, and executable.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">Who You Are</span></p>\n<p><span style=\"font-size: 10pt\">The ideal candidate:</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Has experience managing multiple IRL production projects simultaneously.</span></li>\n<li><span style=\"font-size: 10pt\">Is proactive, thoughtful, strategic, and solutions-oriented.</span></li>\n<li><span style=\"font-size: 10pt\">Thrives in a fast-paced, creative agency environment.</span></li>\n<li><span style=\"font-size: 10pt\">Is resourceful, self-motivated, highly organized, and detail-oriented.</span></li>\n<li><span style=\"font-size: 10pt\">Has excellent communication, presentation, and interpersonal skills.</span></li>\n<li><span style=\"font-size: 10pt\">Can clearly communicate production needs, risks, solutions, and recommendations to internal teams.</span></li>\n<li><span style=\"font-size: 10pt\">Has strong prioritization skills and can shift focus quickly as project demands evolve.</span></li>\n<li><span style=\"font-size: 10pt\">Thinks creatively and practically, with the ability to turn ambitious ideas into executable plans.</span></li>\n<li><span style=\"font-size: 10pt\">Has experience working on high-touch, detail-heavy, premium, or luxury brand experiences.</span></li>\n<li><span style=\"font-size: 10pt\">Has worked across categories such as luxury, travel, hospitality, lifestyle, beauty, tech, spirits, entertainment, or culture.</span></li>\n<li><span style=\"font-size: 10pt\">Has a broad network of contacts in experiential marketing, production, fabrication, staffing, venues, technical production, and local markets.</span></li>\n<li><span style=\"font-size: 10pt\">Leads with clarity, calm, accountability, and collaboration.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">Requirements</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Minimum </span><span style=\"font-size: 10pt; font-weight: bold\">2+ years of experience as a lead Producer</span><span style=\"font-size: 10pt\"> on experiential marketing events, activations, or campaigns.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">Experience in an IRL production role within an agency environment.</span></li>\n<li><span style=\"font-size: 10pt\">Proven ability to manage complex projects, timelines, budgets, teams, vendors, and deliverables.</span></li>\n<li><span style=\"font-size: 10pt\">Experience developing and managing budgets up to </span><span style=\"font-size: 10pt; font-weight: bold\">$750,000</span><span style=\"font-size: 10pt\">.</span></li>\n<li><span style=\"font-size: 10pt\">Strong oral and written communication skills.</span></li>\n<li><span style=\"font-size: 10pt\">Strong analytical, organisational, and interpersonal skills.</span></li>\n<li><span style=\"font-size: 10pt\">Experience working across internal teams, partners, vendors, and freelance resources.</span></li>\n<li><span style=\"font-size: 10pt\">Experience with city permits and production logistics preferred.</span></li>\n<li><span style=\"font-size: 10pt\">Experience with luxury, premium, or high-touch brand experiences preferred.</span></li>\n<li><span style=\"font-size: 10pt\">Fluent in Google Suite and Excel.</span></li>\n<li><span style=\"font-size: 10pt\">Experience with Asana is a plus, but not required.</span></li>\n<li><span style=\"font-size: 10pt\">Positive team player and leader with a collaborative, solution-oriented mindset.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">New York, LA or Miami based.</span></li>\n<li><span style=\"font-size: 10pt\">Ability to travel for onsite events and activations.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">What We Offer</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Medical, dental, and vision benefits.</span></li>\n<li><span style=\"font-size: 10pt\">401(k).</span></li>\n<li><span style=\"font-size: 10pt\">Parental leave for new parents</span></li>\n<li><span style=\"font-size: 10pt\">Citi Bike membership wellness perk.</span></li>\n<li><span style=\"font-size: 10pt\">Talkspace membership wellness perk.</span></li>\n<li><span style=\"font-size: 10pt\">Opportunity for career growth and development.</span></li>\n<li><span style=\"font-size: 10pt\">A dynamic, creative, and collaborative work environment.</span></li>\n<li><span style=\"font-size: 10pt\">The opportunity to produce exciting, high-impact IRL brand experiences with a talented and passionate team.</span></li>\n</ul>",
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