Growth Marketer

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{
  "id": "2546737",
  "name": "Growth Marketer",
  "office": "HQ Netherlands",
  "keywords": [],
  "schedule": "full-time",
  "createdAt": "2026-02-26T17:04:19+00:00",
  "seniority": "experienced",
  "department": "Marketing",
  "occupation": "direct_marketing_crm",
  "subcompany": "Rocycle - the Netherlands",
  "employmentType": "permanent",
  "jobDescriptions": [
    {
      "name": "Job description",
      "value": "<p style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"><span style=\"font-size:11pt;font-family:Arial, Helvetica, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">As the Growth Marketer at Rostudios - the world behind Rocycle and Roform - you will play a key role in accelerating our growth across both new and existing markets. You will own initiatives across our core growth pillars: Paid Advertising (Paid Social & Search), CRM & Email Marketing (including automation flows and newsletters), and Performance Optimization.</span></p><p style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"><span style=\"font-size:11pt;font-family:Arial, Helvetica, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">You will be responsible for managing both customer acquisition and retention strategies, using data-driven insights to scale our community, maximize engagement, and increase customer lifetime value.</span></p><p style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"><span style=\"font-size:13pt;font-family:Arial, Helvetica, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;\">Paid Advertising</span></p><ul style=\"margin-top:0px;margin-bottom:0px;\"><li style=\"list-style-type:disc;background-color:transparent;\"><span style=\"background-color:transparent;\"><span style=\"font-size:11pt;\">Plan, execute, and </span><span style=\"font-size:14.666667px;\">optimise</span><span style=\"font-size:11pt;\"> paid advertising campaigns (Meta, Google, TikTok) aligned with commercial and brand objectives</span></span></li><li style=\"list-style-type:disc;background-color:transparent;\"><span style=\"color:rgb(0,0,0);font-family:Arial, Helvetica, sans-serif;font-size:11pt;font-style:normal;font-weight:400;text-decoration:none;background-color:transparent;\">Monitor performance metrics and run regular reviews to assess effectiveness and opportunities for </span><span style=\"font-size:14.666667px;\">optimisation</span></li><li style=\"list-style-type:disc;background-color:transparent;\"><span style=\"background-color:transparent;\"><span style=\"font-size:11pt;\">Manage campaign budgets to </span><span style=\"font-size:14.666667px;\">maximise</span><span style=\"font-size:11pt;\"> ROAS and ensure efficient spend across markets</span></span></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, Helvetica, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><span style=\"font-size:11pt;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Create seasonal asset briefs and collaborate with the creative team to produce engaging full-funnel campaign content</span></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, Helvetica, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><span style=\"font-size:11pt;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Identify new paid media opportunities, testing platforms, formats, and targeting strategies to stay ahead of industry trends</span></li></ul><span style=\"font-family:Arial, Helvetica, sans-serif;\"><br></span><span style=\"font-size:13pt;font-family:Arial, Helvetica, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;\">CRM (Customer Relationship Management)</span><span style=\"font-family:Arial, Helvetica, sans-serif;\"><br></span><ul><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, Helvetica, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><span style=\"font-size:11pt;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Develop and execute CRM strategies to strengthen customer relationships, grow the subscriber base, and drive retention</span></li><li style=\"list-style-type:disc;background-color:transparent;\"><span style=\"background-color:transparent;\"><span style=\"font-size:11pt;\">Build segmentation strategies to deliver </span><span style=\"font-size:14.666667px;\">personalised</span><span style=\"font-size:11pt;\"> and timely communications across the lifecycle</span></span></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, Helvetica, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><span style=\"font-size:11pt;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Set up and optimise email automation flows (welcome, reactivation, loyalty) and targeted campaigns based on customer behaviour</span></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, Helvetica, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><span style=\"font-size:11pt;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Collaborate with the brand marketing team on seasonal email calendars and creative direction</span></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, Helvetica, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><span style=\"font-size:11pt;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Continuously test and optimise subject lines, content, timing, and targeting to improve open, click, and conversion rates</span><span style=\"font-size:11pt;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><br></span></li></ul><span style=\"font-size:13pt;font-family:Arial, Helvetica, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;\">Performance & Analytics</span><br><ul style=\"margin-top:0px;margin-bottom:0px;\"><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, Helvetica, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><span style=\"font-size:11pt;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Track and analyse KPIs across paid and CRM channels, making data-led recommendations to improve acquisition and retention</span></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, Helvetica, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><span style=\"font-size:11pt;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Use insights to inform creative briefs, audience targeting, and budget allocation</span></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, Helvetica, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><span style=\"font-size:11pt;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Provide regular performance reports to the wider marketing team, highlighting wins and areas for improvement<br></span></li></ul>"
    },
    {
      "name": "Your qualifications",
      "value": "<ul><li style=\"font-family:Arial, Helvetica, sans-serif;font-size:14px;\">3-5 years of experience in growth marketing, performance marketing, or CRM</li><li style=\"font-family:Arial, Helvetica, sans-serif;font-size:14px;\">Hands-on experience with paid media platforms (Meta Ads, TikTok Ads, Google Ads)</li><li style=\"font-family:Arial, Helvetica, sans-serif;font-size:14px;\">Familiarity with CRM/email marketing tool</li><li style=\"font-family:Arial, Helvetica, sans-serif;font-size:14px;\">Strong analytical skills with proficiency in tools like Google Analytics and reporting dashboards</li><li style=\"font-family:Arial, Helvetica, sans-serif;font-size:14px;\">Creative mindset with the ability to translate brand values into high-performing campaigns</li><li style=\"font-family:Arial, Helvetica, sans-serif;font-size:14px;\">Strong communication skills and the ability to work cross-functionally</li><li style=\"font-family:Arial, Helvetica, sans-serif;font-size:14px;\">Bonus: Experience in wellness, lifestyle, or retail brands, especially in fast-scaling environments</li><li style=\"font-family:Arial, Helvetica, sans-serif;font-size:14px;\">Available to start in April 2026</li><li style=\"font-family:Arial, Helvetica, sans-serif;font-size:14px;\">Living in the Netherlands</li></ul>"
    },
    {
      "name": "What we offer you",
      "value": "<ul><li style=\"font-family:Arial, Helvetica, sans-serif;font-size:14px;\"><span style=\"border:0px solid;margin:0px;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Competitive salary, benefits and partner discounts</span></li><li style=\"font-family:Arial, Helvetica, sans-serif;font-size:14px;\"><span style=\"border:0px solid;margin:0px;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Being part of a growing international fitness & lifestyle brand</span></li><li style=\"font-family:Arial, Helvetica, sans-serif;font-size:14px;\"><span style=\"border:0px solid;margin:0px;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">A happy and healthy work environment</span></li><li style=\"font-family:Arial, Helvetica, sans-serif;font-size:14px;\"><span style=\"border:0px solid;margin:0px;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Extended Holiday allowance (30 days)</span></li><li style=\"font-family:Arial, Helvetica, sans-serif;font-size:14px;\"><span style=\"border:0px solid;margin:0px;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Flexibility and autonomy to organize your own schedule and decisions</span></li><li style=\"font-family:Arial, Helvetica, sans-serif;font-size:14px;\"><span style=\"border:0px solid;margin:0px;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Attractive perks, including partner discounts, free Rostudios classes, and wellness benefits</span></li><li style=\"font-family:Arial, Helvetica, sans-serif;font-size:14px;\"><span style=\"border:0px solid;margin:0px;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Opportunities for professional growth, including leadership development and training</span></li></ul>"
    }
  ],
  "occupationCategory": "marketing_and_product",
  "recruitingCategory": "HQ member"
}