Social Media Specialist (Full Time; Varied)

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    "ExternalDescriptionStr": "<h1><span style=\"font-family: &quot;Times New Roman&quot;, serif;\"><i><span style=\"font-size: 12pt;\"><strong>Harrah’s Cherokee Casino Resort Position Description</strong></span></i></span></h1><p>&nbsp;</p><p><strong>POSITION TITLE:</strong><span><strong>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </strong></span>Social Media Specialist</p><p><strong>DEPARTMENT:</strong><span><strong>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </strong></span>Marketing—Advertising</p><p><strong>GRADE/FLSA STATUS:</strong><span><strong>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </strong></span>S14—Exempt</p><p><strong>BADGE TYPE/COLOR:</strong><span><strong>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </strong></span>Work Permit--Green</p><p><strong>REPORTS TO:</strong><span><strong>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </strong></span>Marketing Services Manager</p><p><strong>SUPERVISES:</strong><span><strong>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </strong></span>N/A<span>&nbsp;</span></p><p>&nbsp;</p><p><strong>JOB SUMMARY:</strong></p><p>This position will be responsible for two properties Harrah’s Cherokee Casino Resort &amp; Harrah’s Cherokee Valley River Casino &amp; Hotel.<span>&nbsp;</span>Manage social media accounts including content creation, ad design and placement.&nbsp;<span> </span>Maintains websites and their interface with Caesars Rewards Mobile App..&nbsp;<span> </span>Assists with digital advertising ad design and placement.</p><p>&nbsp;</p><p><strong>JOB ESSENTIAL DUTIES AND RESPONSIBILITIES:</strong></p><ul style=\"padding-left: 24px;\"><li><p class=\"DefaultText\"><span style=\"font-size: 10pt;\">Endorse the business objectives, ethics and values of Caesars Entertainment in accordance with the Code of Commitment and Mission, Vision and Values&nbsp; &nbsp;</span></p></li><li><p>Develop and enhance company’s online presence through social media, website and Caesars Rewards Mobile App including posts, account management and ad placement</p></li><li><p>Ensure up to date and accurate information</p></li><li><p>Create social media content matrices/calendars to organize organic and advertising content by platform</p></li><li><p>Write copy to be used in social media including posts and promotions</p></li><li><p>Work closely with Caesars Advertising Media Manager to place digital ads aligning with marketing goals and objectives</p></li><li><p>Take or obtain high quality digital photographs appropriate for use on various media platforms&nbsp;</p></li><li><p>Ensure all images meet brand guidelines and regulatory requirements&nbsp;</p></li><li><p>Resize and edit images as needed to meet each social media platforms specifications and for maximum effectiveness considering the unique needs and users for each platform and campaign</p></li><li><p>Request creative design for content and ads, work closely with vendors and the internal design team to ensure timelines and creative standards are met</p></li><li><p>Review design proofs to ensure regulatory compliance</p></li><li><p>Monitor social media conversations which mention the company and respond appropriately</p></li><li><p>Post original and shared content on social media platforms in compliance with current best practices and the social media strategy</p></li><li><p>Create custom social media audiences and support the development of demographic targeting lists to support the social media advertising campaigns</p></li><li><p>Coordinate promotions and offers with other members of the Marketing Department and provide social media support for campaigns including advertising as appropriate</p></li><li><p>Monitor effectiveness of content, campaigns and advertising on each platform considering engagement, reach, account growth and return on advertising investment</p></li><li><p>Encourage reviews of the company online while adhering to policies and guidelines of review sites</p></li><li><p>Prepare reports to demonstrate results of social media and review management, and meet regulatory requirements</p></li><li><p>Maintain up-to-date working knowledge of social media and review platforms by participating in trainings</p></li><li><p>Participative member of the team by volunteering and being involved in projects, committees, and task force by providing input and suggestions<span>&nbsp;</span></p></li><li><p>Proactive with incidents and issues ensuring resolution with employees</p></li><li><p>Conduct special projects</p></li><li><p>Other duties as required to deliver excellent service to internal and external customers</p></li><li><p>Adhere to regulatory, departmental and company policies/procedures in an ethical manner</p><p style=\"text-indent: -0.25in;\"><span style=\"font-family: &quot;Noto Sans Symbols&quot;;\"><span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</span></span></p></li></ul><p><strong>MINIMUM QUALIFICATIONS:</strong></p><ul style=\"padding-left: 24px;\"><li><p>High school diploma or GED required</p></li><li><p>One year marketing experience required</p></li><li><p>One year experience managing multiple professional social media accounts simultaneously required</p></li><li><p>One year experience managing social media advertising campaigns on Facebook and Twitter required</p></li><li><p>Valid driver’s license required</p></li><li><strong>Must demonstrate the following essential knowledge and skills:</strong></li><li><p>Proficient in the use of Windows based office software including but not limited to Microsoft Office, Word, Excel, PowerPoint and Outlook</p></li><li><p>Proficient in use of Facebook, Twitter, Instagram, Pinterest and LinkedIn for business marketing</p></li><li><p>Proficient in the use of a digital SLR camera for taking professional photos and videos</p></li><li><p>Proficient in graphic design for social media graphics, banners, memes and photo editing</p></li><li><p>Neat, professional appearance with excellent personal hygiene</p></li><li><p>Ability to work independently</p></li><li><p>Organization and time management skills</p></li><li><p>Proven excellent oral communication skills</p></li><li><p>Organization and time management skills</p></li><li><p>Deadline oriented</p></li><li><p>Attention to detail</p></li><li><p>Professional written and verbal presentation skills</p></li></ul><p style=\"margin-left: 0.75in; text-indent: -0.25in;\"><span style=\"font-family: &quot;Noto Sans Symbols&quot;;\"><span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</span></span></p><p><strong>PHYSICAL, MENTAL, AND ENVIRONMENTAL DEMANDS:</strong></p><ul style=\"padding-left: 48px;\"><li><p>Must be able to operate in stressful situations</p></li><li><p>Must be able to attend to multiple tasks simultaneously</p></li><li><p>Must be physically mobile with reasonable accommodations</p></li><li><p>Must be able to respond to visual and aural cues</p></li><li><p class=\"DefaultText\"><span style=\"font-size: 10pt;\">Must be able to lift up to 25 pounds and carry up to 5 pounds</span></p></li><li><p class=\"DefaultText\"><span style=\"font-size: 10pt;\">Must have the manual dexterity and coordination to operate office equipment, including computers, fax machine and photo copier</span></p></li><li><p class=\"DefaultText\"><span style=\"font-size: 10pt;\">Must be able to work at a fast pace and in stressful situations</span></p></li><li><p>Must be able to read, write, speak and understand English</p></li><li><p>Must be able to stoop, bend, reach, kneel, twist and grip items</p></li><li><p class=\"DefaultText\"><span style=\"font-size: 10pt;\">Must be able to tolerate areas containing varying noise and temperature levels, illumination, vibration, crowds, and air quality including secondhand smoke</span></p></li><li class=\"ortl-align-justify\"><p style=\"text-align: justify;\">Must be able to work a flexible schedule including weekends, evenings and holidays</p></li></ul><p>&nbsp;</p><p style=\"margin-left: 0.25in; text-indent: -0.25in;\">&nbsp;</p><p style=\"margin-left: 0.25in; text-indent: -0.25in;\">&nbsp;</p><p style=\"margin-left: 0.25in; text-indent: -0.25in;\"><span style=\"font-family: &quot;Noto Sans Symbols&quot;;\"><span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</span></span></p><p><span style=\"font-size: 8pt;\">This is not necessarily an exhaustive list of all responsibilities, requirements, or working conditions associated with the job.&nbsp; Harrah’s Cherokee Casino Resort reserves the right to make changes in the above job description whenever necessary.&nbsp; &nbsp;&nbsp;&nbsp; &nbsp; &nbsp;&nbsp;8.23.20</span></p>",
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