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Marketing Director
Western Welding Academy · Gillette, WY, United States · On Site · Active · $95,000–$105,000 / year · Rippling ATS
Job facts
| Field | Value |
|---|---|
| Company | Western Welding Academy |
| Title | Marketing Director |
| Normalized title | - |
| Department / team | Marketing |
| Location | Gillette, WY, United States |
| Work model | On Site |
| Employment type | Full Time |
| Salary | $95,000–$105,000 / year |
| Status | active |
| ATS provider | Rippling ATS |
| Posted / first seen | 2026-02-26 / 2026-05-29 |
| Changed / last seen | 2026-06-06 / 2026-06-06 |
Related slices
| Page | What it contains | Open |
|---|---|---|
| Company jobs | Active postings from Western Welding Academy. | Open |
| Company breakdowns | Role, location, ATS, and work model facets for this company. | Open |
| ATS provider jobs | Active postings observed through Rippling ATS. | Open |
| Provider filtered search | The same provider as a filtered job collection. | Open |
| City jobs | Active postings in Gillette. | Open |
| Department jobs | Active postings in Marketing. | Open |
| Work model jobs | Active On Site postings. | Open |
| Lifecycle events | Open, update, close, and reopen events for this posting. | Open |
| Original posting | Canonical source or apply URL captured from the ATS. | Open |
Linked records
| Company | Western Welding Academy |
| Source | bd70f947-eba4-417f-b7ac-105e5c94bc8c |
| ATS provider | Rippling ATS |
Description
company
Western Welding Academy is on a mission to build a better generation of blue-collar craftsmen. We train the next generation of skilled welders through a real-world, hands-on experience grounded in work ethic, accountability, and integrity—and we measure our success by student outcomes.
Skilled trades have always been essential to America’s strength, yet they’ve been undervalued for too long. As industry grows and the demand for qualified welders rises, WWA exists to close the gap—equipping students with the skills, discipline, and confidence to build strong careers and meet the needs of the welding industry.
role
Build a Better Generation—through marketing that moves people. Western Welding Academy is on a mission to build a better generation of blue-collar craftsmen. We’re looking for a Marketing Director who’s equal parts strategist and doer—someone who can scale brand awareness, drive student recruitment, and lead campaigns that help restore the backbone of America’s industrial strength.
If you’ve been craving a role where your work has a direct, measurable impact on real lives and real careers—this is it.
Here’s what’s in it for you:
Great Benefits : Including 100% Employer paid medical insurance option, dental, vision, PTO and 401K option. Make a Difference: Guide students into successful welding careers by sharing success stories and information about Western Welding Academy. Career Growth : Access ongoing training and professional development to sharpen your skills. Team Environment: Collaborate with passionate professionals who share your commitment to excellence. What success looks like in this role You’ll develop and execute a marketing strategy designed to:
Reach a monthly audience of 250 million Generate 300 applications per week Reduce cost of acquisition to $400 through strong KPI management and optimization What you’ll do Strategy & performance Build and run a comprehensive marketing strategy with clear segmentation, targeting, and KPI ownership Conduct market research and competitive analysis to spot trends and opportunities Brand leadership Own brand consistency, positioning, messaging, and reputation management Campaigns & budget ownership Plan and execute integrated campaigns across digital, print, social, events, and more Manage budgets, allocate resources, and optimize for ROI Digital + social growth Lead SEO/SEM, email, content marketing, website content/UX, and digital optimization Build engaging social campaigns— on TikTok, YouTube, Instagram, and Snapchat and more! Content that captures attention Oversee creation of high-quality video, photo, and written content—on brand and built for the right audience Lead the team Mentor and develop a high-performing marketing team; manage vendors/agencies Partner across departments to align marketing with growth goals and report results to leadership What we’re looking for Must-haves 5+ years in marketing, including 3+ years in a leadership role Proven success building and executing effective marketing strategies Strong digital + social marketing expertise and content leadership Excellent leadership, communication, analytical and project management skills Experience with marketing automation/CRM tools (HubSpot, Salesforce, etc.) Tech-savvy and comfortable learning new tools quickly Nice-to-haves E-commerce experience (Shopify) Familiarity with tools like Aircall, Manychat, Zap SMS, Klaviyo, Hubspot Strong eye for video/photography (bonus if you can shoot/edit) Understanding of psychology/consumer behavior background Why Western Welding Academy You won’t be marketing “another product.” You’ll be helping people step into a skilled trade, build confidence, and change their life trajectory—while growing a brand with bold goals and meaningful impact.
Equal Opportunity Employer Western Welding Academy is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other legally protected status.
Pre-Employment Drug Testing Employment with Western Welding Academy is contingent upon successful completion of a pre-employment drug test and any other applicable pre-employment requirements.
Full job record
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| Board ID | bd70f947-eba4-417f-b7ac-105e5c94bc8c |
| Provider | rippling |
| Provider Job Key | fa5b23e8-605b-479c-a951-cf2f12fc7a5c |
| Title | Marketing Director |
| Normalized Title | — |
| Status | active |
| Active | yes |
| Location Text | Gillette, WY, United States |
| Department | Marketing |
| Team | — |
| Employment Type | full_time |
| Workplace Type | on_site |
| Remote Policy | — |
| Country | United States |
| Region | WY |
| City | Gillette |
| Salary Raw | USD 95000-105000 YEAR |
| Salary Min | 95,000 |
| Salary Max | 105,000 |
| Salary Currency | USD |
| Salary Period | year |
| Source URL | https://ats.rippling.com/western-welding-academy/jobs/fa5b23e8-605b-479c-a951-cf2f12fc7a5c |
| Apply URL | https://ats.rippling.com/western-welding-academy/jobs/fa5b23e8-605b-479c-a951-cf2f12fc7a5c |
| First Seen At | 2026-05-29 07:17:32Z |
| Last Seen At | 2026-06-06 08:46:24Z |
| Last Checked At | 2026-06-06 08:46:24Z |
| Last Changed At | 2026-06-06 08:46:24Z |
| Inactive At | — |
| Source Posted At | 2026-02-26 21:00:40Z |
| Source Updated At | — |
| Raw Payload Uri | s3://job-postings-prod-raw-590183727216/raw/provider=rippling/board=western-welding-academy/date=2026-06-06/2026-06-06T08-46-24-112Z-90007f9c4d922c675629cff99356586cbdf7dcf2adb4d1cd0b0afab77f05f58f.json |
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"role": "<meta><h3 style=\"font-family:"Basel Grotesk",Arial,sans-serif;line-height:1.6;font-size:16pt;font-weight:600;letter-spacing:0.25px;margin-top:14px;margin-bottom:4px;padding-left:0px;\"><span style=\"font-size:16pt;white-space:pre-wrap;\">Build a Better Generation—through marketing that moves people.</span></h3><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">Western Welding Academy is on a mission to build a better generation of blue-collar craftsmen. We’re looking for a </span><b><strong style=\"white-space:pre-wrap;\">Marketing Director</strong></b><span style=\"white-space:pre-wrap;\"> who’s equal parts strategist and doer—someone who can scale brand awareness, drive student recruitment, and lead campaigns that help restore the backbone of America’s industrial strength.</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">If you’ve been craving a role where your work has a direct, measurable impact on real lives and real careers—this is it.</span></p><hr><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:14pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:start;\"><i><b><strong style=\"font-size:14pt;font-style:italic;white-space:pre-wrap;\">Here’s what’s in it for you:</strong></b></i></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;\"><b><strong style=\"white-space:pre-wrap;\">Great Benefits</strong></b><span style=\"white-space:pre-wrap;\">: Including 100% Employer paid medical insurance option, dental, vision, PTO and 401K option.</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;\"><b><strong style=\"white-space:pre-wrap;\">Make a Difference:</strong></b><span style=\"white-space:pre-wrap;\"> Guide students into successful welding careers by sharing success stories and information about Western Welding Academy.</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;\"><b><strong style=\"white-space:pre-wrap;\">Career Growth</strong></b><span style=\"white-space:pre-wrap;\">: Access ongoing training and professional development to sharpen your skills.</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;text-align:start;\"><b><strong style=\"white-space:pre-wrap;\">Team Environment:</strong></b><span style=\"white-space:pre-wrap;\"> Collaborate with passionate professionals who share your commitment to excellence.</span></li></ul><h2 style=\"font-family:"Basel Grotesk",Arial,sans-serif;line-height:1.6;font-size:29pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;\"><span style=\"font-size:16pt;white-space:pre-wrap;\">What success looks like in this role</span></h2><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">You’ll develop and execute a marketing strategy designed to:</span></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">Reach a </span><b><strong style=\"white-space:pre-wrap;\">monthly audience of 250 million</strong></b></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">Generate </span><b><strong style=\"white-space:pre-wrap;\">300 applications per week</strong></b></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">Reduce </span><b><strong style=\"white-space:pre-wrap;\">cost of acquisition to $400</strong></b><span style=\"white-space:pre-wrap;\"> through strong KPI management and optimization</span></li></ul><h2 style=\"font-family:"Basel Grotesk",Arial,sans-serif;line-height:1.6;font-size:16pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;\"><span style=\"font-size:16pt;white-space:pre-wrap;\">What you’ll do</span></h2><h3 style=\"font-family:"Basel Grotesk",Arial,sans-serif;line-height:1.6;font-size:12pt;font-weight:600;letter-spacing:0.25px;margin-top:14px;margin-bottom:4px;padding-left:0px;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Strategy & performance</span></h3><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">Build and run a comprehensive marketing strategy with clear segmentation, targeting, and KPI ownership</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">Conduct market research and competitive analysis to spot trends and opportunities</span></li></ul><h3 style=\"font-family:"Basel Grotesk",Arial,sans-serif;line-height:1.6;font-size:12pt;font-weight:600;letter-spacing:0.25px;margin-top:14px;margin-bottom:4px;padding-left:0px;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Brand leadership</span></h3><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">Own brand consistency, positioning, messaging, and reputation management</span></li></ul><h3 style=\"font-family:"Basel Grotesk",Arial,sans-serif;line-height:1.6;font-size:12pt;font-weight:600;letter-spacing:0.25px;margin-top:14px;margin-bottom:4px;padding-left:0px;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Campaigns & budget ownership</span></h3><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">Plan and execute integrated campaigns across digital, print, social, events, and more</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">Manage budgets, allocate resources, and optimize for ROI</span></li></ul><h3 style=\"font-family:"Basel Grotesk",Arial,sans-serif;line-height:1.6;font-size:12pt;font-weight:600;letter-spacing:0.25px;margin-top:14px;margin-bottom:4px;padding-left:0px;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Digital + social growth</span></h3><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">Lead SEO/SEM, email, content marketing, website content/UX, and digital optimization</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">Build engaging social campaigns— on </span><b><strong style=\"white-space:pre-wrap;\">TikTok, YouTube, Instagram, and Snapchat and more!</strong></b></li></ul><h3 style=\"font-family:"Basel Grotesk",Arial,sans-serif;line-height:1.6;font-size:12pt;font-weight:600;letter-spacing:0.25px;margin-top:14px;margin-bottom:4px;padding-left:0px;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Content that captures attention</span></h3><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">Oversee creation of high-quality video, photo, and written content—on brand and built for the right audience</span></li></ul><h3 style=\"font-family:"Basel Grotesk",Arial,sans-serif;line-height:1.6;font-size:12pt;font-weight:600;letter-spacing:0.25px;margin-top:14px;margin-bottom:4px;padding-left:0px;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Lead the team</span></h3><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">Mentor and develop a high-performing marketing team; manage vendors/agencies</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">Partner across departments to align marketing with growth goals and report results to leadership</span></li></ul><hr><h2 style=\"font-family:"Basel Grotesk",Arial,sans-serif;line-height:1.6;font-size:16pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;\"><span style=\"font-size:16pt;white-space:pre-wrap;\">What we’re looking for</span></h2><h3 style=\"font-family:"Basel Grotesk",Arial,sans-serif;line-height:1.6;font-size:12pt;font-weight:600;letter-spacing:0.25px;margin-top:14px;margin-bottom:4px;padding-left:0px;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Must-haves</span></h3><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">5+ years in marketing, including 3+ years in a leadership role</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">Proven success building and executing effective marketing strategies</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">Strong digital + social marketing expertise and content leadership</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">Excellent leadership, communication, analytical and project management skills</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">Experience with marketing automation/CRM tools (HubSpot, Salesforce, etc.)</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">Tech-savvy and comfortable learning new tools quickly</span></li></ul><h3 style=\"font-family:"Basel Grotesk",Arial,sans-serif;line-height:1.6;font-size:12pt;font-weight:600;letter-spacing:0.25px;margin-top:14px;margin-bottom:4px;padding-left:0px;\"><span style=\"font-size:12pt;white-space:pre-wrap;\">Nice-to-haves</span></h3><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">E-commerce experience (Shopify)</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">Familiarity with tools like Aircall, Manychat, Zap SMS, Klaviyo, Hubspot</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">Strong eye for video/photography (bonus if you can shoot/edit)</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"white-space:pre-wrap;\">Understanding of psychology/consumer behavior background</span></li></ul><h2 style=\"font-family:"Basel Grotesk",Arial,sans-serif;line-height:1.6;font-size:16pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;\"><span style=\"font-size:16pt;white-space:pre-wrap;\">Why Western Welding Academy</span></h2><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">You won’t be marketing “another product.” You’ll be helping people step into a skilled trade, build confidence, and change their life trajectory—while growing a brand with bold goals and meaningful impact.</span></p><h2 style=\"font-family:"Basel Grotesk",Arial,sans-serif;line-height:1.6;font-size:29pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;\"><span style=\"font-size:16pt;white-space:pre-wrap;\">Equal Opportunity Employer</span></h2><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">Western Welding Academy is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other legally protected status.</span></p><h2 style=\"font-family:"Basel Grotesk",Arial,sans-serif;line-height:1.6;font-size:16pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;\"><span style=\"font-size:16pt;white-space:pre-wrap;\">Pre-Employment Drug Testing</span></h2><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">Employment with Western Welding Academy is contingent upon successful completion of a pre-employment drug test and any other applicable pre-employment requirements.</span></p>",
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