Product Marketing Manager

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{
  "id": "2426830",
  "name": "Product Marketing Manager",
  "office": "Netherlands",
  "keywords": [],
  "schedule": "full-time",
  "createdAt": "2025-11-13T18:03:09+00:00",
  "seniority": "experienced",
  "department": "Global Support",
  "occupation": "brand_and_product_marketing",
  "subcompany": "Hai Robotics Europe B.V.",
  "employmentType": "permanent",
  "jobDescriptions": [
    {
      "name": "Brief Overview",
      "value": "<div><div><span><span>We are looking for a Senior Product Marketing Manager with strong industry insight, solution design capability, and a strategic product mindset to join our team. This role requires not only a deep understanding of the warehouse </span><span>logistics</span><span> and automation industry, but also proven experience in go-to-market (GTM) strategy, customer needs analysis, and cross-cultural collaboration. Acting as a key link between headquarters and regional markets, you will be deeply involved in product strategy execution, solution development, and market enablement to support </span><span>Hai Robotics</span><span>’ global and regional growth.</span></span></div><div><span><span>In this role, you will work closely with customers, partners, and internal cross-functional teams to develop product and solution strategies tailored to industry-specific scenarios. You will also take ownership of new product launches and continuously enhance competitiveness based on market feedback. This role offers broad career development opportunities, deep engagement with cutting-edge technologies and key accounts, and the chance to drive market expansion from zero to one and from one to many.</span></span></div></div>"
    },
    {
      "name": "Key Responsibilities",
      "value": "<div><ul><li><div><strong><span style=\"font-weight:bold;\"><span>Product Strategy Execution：</span></span></strong><span><span>Collaborate with the product team to develop and implement Go-to-Market strategies based on regional trends and customer needs, including product positioning, core solution focus, and competitive strategy.</span></span></div></li><li><div><strong><span style=\"font-weight:bold;\"><span>Solution Design & Guidance：</span></span></strong><span><span>Design competitive warehouse automation solutions tailored to customer business scenarios based on Hai Robotics’ product portfolio. This includes data analysis, product selection, solution competitiveness evaluation, and supporting project implementation.</span></span></div></li><li><div><strong><span style=\"font-weight:bold;\"><span>Customer Needs Discovery & Conversion：</span></span></strong><span><span>Conduct in-depth research and interviews with key accounts to understand their business models and pain points. Translate these needs into deliverable product or solution logics.</span></span></div></li><li><div><strong><span style=\"font-weight:bold;\"><span>Market & Industry Analysis：</span></span></strong><span><span>Lead structured research of regional and vertical industry segments. Build market maps, customer profiles, and competitive analysis reports to support product planning and sales strategy.</span></span></div></li><li><div><strong><span style=\"font-weight:bold;\"><span>Cross-cultural Project Collaboration: </span></span></strong><span><span>Act as a communication bridge between regional teams and headquarters. Coordinate resources across functions (technical, delivery, sales) to ensure successful product roll-out across markets.</span></span></div></li><li><div><strong><span style=\"font-weight:bold;\"><span>Brand & Solution Communication: </span></span></strong><span><span>Organize internal and external product training, solution presentations, exhibitions, and technical sharing sessions to enhance brand recognition and customer engagement. </span></span></div></li></ul></div>"
    },
    {
      "name": "Who are we looking for?",
      "value": "<div><ul><li><div><span><span>Bachelor’s degree or above in Mechanical Engineering, Industrial Engineering, Automation, Logistics Management, or related fields;</span></span></div></li><li><div><span><span><strong>Minimum 3 years of experience </strong>in warehouse logistics or automation industry; B2B product management or solution experience preferred;</span></span></div></li><li style=\"font-weight:bold;\"><div><strong>Prior experience with Grocery and E-commerce industry is a huge plus</strong></div></li><li><div><span><span>Familiar with warehouse automation equipment, business processes, and typical application scenarios; able to communicate effectively with cross-industry clients;</span></span></div></li><li><div><span><span>Proven experience and knowledge in product launch, operations, and lifecycle management (GTM);</span></span></div></li><li><div><span><span>Strong communication and project management skills with ability to coordinate across departments and cultures;</span></span></div></li><li><div><span><span>Proficiency in AutoCAD for 2D layout design and fluency in Microsoft Office suite;</span></span></div></li><li><div><span><span>Excellent Chinese and English skills in listening, speaking, reading, and writing; able to produce product documents and deliver client presentations independently;</span></span></div></li><li><div><span><span>Highly self-motivated, quick to learn, and persistent in overcoming challenges and driving execution.</span></span></div></li></ul></div>"
    },
    {
      "name": "Hai-lights",
      "value": "<div><div><span><span>A competitive compensation package with performance-based bonus</span></span></div><div><span><span>A valuable opportunity to grow with a high-growth company</span></span></div><div><span><span>Hands-on experience in bringing global leading automation technologies into regional markets</span></span></div><div><span><span>A key role in cross-border collaboration projects with international exposure and career advancement potential</span></span></div></div>"
    }
  ],
  "occupationCategory": "marketing_and_product",
  "recruitingCategory": "Permanent Employee"
}