ATL Marketing Manager (m/f/d)

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{
  "id": "2575998",
  "name": "ATL Marketing Manager (m/f/d)",
  "office": "Berlin",
  "keywords": [],
  "schedule": "full-time",
  "createdAt": "2026-03-25T10:14:03+00:00",
  "seniority": "experienced",
  "department": "Marketing",
  "occupation": "general_and_other_marketing_and_product",
  "subcompany": "KoRo Handels GmbH",
  "employmentType": "permanent",
  "jobDescriptions": [
    {
      "name": "Your tasks",
      "value": "<p>As our <strong><em>ATL Marketing Manager</em></strong><strong><em> (m/f/d</em></strong>), you’ll take the lead in shaping and executing Koro’s above-the-line media strategy across Europe, with a strong focus on TV and OOH campaigns. In this role, you’ll plan, manage, and optimize campaigns end-to-end, building the perfect media mix within budget to drive upper-funnel awareness and new customer acquisition. This is your chance to make strategic decisions, collaborate with cross-functional teams, and explore innovative channels and formats to expand reach, boost performance, and set new benchmarks in ATL marketing. Your responsibilities will include:<br><br></p><ul><li><strong>Plan, execute, and optimize campaigns</strong> across TV, OOH, Radio, and digital channels, with clear KPIs for reach, frequency, and efficiency.</li><li><strong>Develop media plans </strong>balancing scale, quality, and cost efficiency.</li><li><strong>Manage budgets strategically</strong>, ensuring <strong>cost-effective media investment</strong> and maximum ROI.</li><li><strong>Lead negotiations</strong> with broadcasters, OOH providers, and other media vendors to secure advantageous rates, deals, and placements.</li><li><strong>Evaluate and refine media performance</strong> using ATL-specific KPIs and implement measurement approaches to assess the impact of offline campaigns on brand awareness and customer engagement.</li><li><strong>Think cross-channel and along the full marketing funnel</strong> to maximize integrated campaign effectiveness.</li><li><strong>Monitor media market developments</strong>, including key players, pricing trends, and competitive opportunities, to identify optimization potential.</li><li><strong>Coordinate with agencies</strong> to ensure delivery against KPIs, transparency, and continuous improvement.</li><li><strong>Explore innovative channels and formats </strong>to extend reach and improve campaign outcomes.</li></ul>"
    },
    {
      "name": "Your profile",
      "value": "<ul><li><strong>3-5+ years experience in media buying or media management</strong>, focused on <strong>performance-driven ATL campaigns.</strong></li><li>Proven track record in <strong>TV and OOH media buying</strong>, including budget responsibility, performance optimization, and a solid understanding of media economics (GRPs, reach curves, CPM/cost per GRP).</li><li>Strong expertise in <strong>offline media (TV, OOH, Radio)</strong>; experience with <strong>programmatic or digital channels</strong> is a plus.</li><li>Excellent <strong>negotiation skills</strong> and experience managing <strong>commercial agreements </strong>with media partners.</li><li><strong>Analytical and data-driven</strong>, comfortable working with reports, analytics tools, and performance dashboards.</li><li><strong>Highly organized, proactive, and hands-on</strong>; capable of driving projects from strategy to execution and independently developing media initiatives.</li><li>Experience in <strong>agency management and stakeholder collaboration.</strong></li><li>Fluent in <strong>English</strong>; <strong>German</strong> is a plus.</li><li>You are based in <strong>Berlin</strong> or willing to relocate.</li><li><strong>Channel-agnostic thinker</strong>, able to optimize campaigns across TV, OOH, Radio, and digital channels, planning along the full marketing funnel.</li><li><strong>You are curious and innovative</strong>, constantly exploring new channels, formats, and approaches to improve reach, engagement, and ROI.</li></ul>"
    },
    {
      "name": "What you can expect from us",
      "value": "<ul><li>Our diverse team is ready to be enriched and inspired by your ideas: help building the future of food retailing in our fast-growing start-up!</li><li>Extensive <strong>onboardings</strong> which will prepare you for your various and challenging tasks.</li><li><strong>Flexible working hours</strong> and home office options to ensure a good work-life balance.</li><li>A beautiful and <strong>modern office in Berlin Schöneberg</strong>, easy to reach by public transport – and we cover the costs of your monthly BVG (public transport Berlin) ticket.</li><li>Find your way (back) to the gym thanks to <strong>f</strong><strong>itness cooperations</strong> with Urban Sports Club or FitX.</li><li>Optimal performance thanks to a <strong>modern MacBook.</strong></li><li>Well equipped office kitchen with fresh fruit, delicious KoRo snacks, coffee and tea.</li><li><strong>20 % discount</strong> in our KoRo online store.</li><li><strong>Regular team events</strong> and joint activities as well as legendary company parties.</li></ul>"
    },
    {
      "name": "Sounds good?",
      "value": "Then apply with your application documents (<strong>CV and letter of motivation</strong>) via the application form on our website. We are looking for real team members – let us know who you are and what motivates you!"
    }
  ],
  "occupationCategory": "marketing_and_product",
  "recruitingCategory": "Vollzeit (Bester Prozess ever)"
}