Digital Marketing Specialist

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    "datePosted": "2023-09-05",
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    "description": "<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">We are looking for a results-oriented Digital Marketing Specialist to join our dynamic Marketing team. The ideal candidate will have hands-on experience in defining, implementing, and tracking digital marketing campaigns that promote the company's products through online channels. The primary goal of this role is to generate leads and increase sales by driving traffic to the company's website across various digital marketing platforms.</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Responsibilities:</span></span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Develop and Implement Digital Marketing Plans:</span><br><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Create action plans to promote the company and its products on multiple digital platforms, including paid media, website, and email.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Paid Media Campaigns:</span><br><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Plan, execute, and optimize PPC (Pay-Per-Click), display, and social advertising campaigns to generate leads and maximize ROI.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Email Marketing:</span><br><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Design, execute, and manage end-to-end email marketing campaigns to nurture leads and enhance engagement.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Analytics &amp; Reporting:</span><br><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Analyze website traffic, campaign performance, and user behavior using analytics tools to refine strategies, improve conversions, and identify optimization opportunities.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Content Management:</span><br><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Regularly update and maintain content across the company's digital platforms to ensure consistency and relevance.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Performance Tracking:</span><br><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Prepare detailed performance reports and insights to track progress, measure success, and identify areas for improvement.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Collaboration:</span><br><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Work closely with design, product marketing, and sales teams to ensure alignment and maximize campaign effectiveness.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Competitor and Industry Monitoring:</span><br><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Monitor competitors' digital marketing activities and keep track of industry trends, offering recommendations for strategic improvements.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Stay Current:</span><br><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Keep up to date with the latest digital marketing trends, best practices, and emerging tools to enhance the company’s marketing strategies.</span><br></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Requirements:</span></span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Education:</span><br><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Bachelor’s degree in Marketing, Business Administration, or a related field.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Experience:</span><br><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">3+ years of experience as a Digital Marketing Specialist with a proven track record of successful digital marketing campaigns.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Technical Skills:</span><br><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Expertise in PPC, programmatic ads, media buying, SEO/SEM, and email marketing.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Analytical Skills:</span><br><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Strong ability to analyze and interpret data, generating detailed reports to drive decisions and optimize campaigns.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Digital Marketing Tools:</span><br><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Familiarity with online marketing tools, CRM software, and best practices.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Industry Knowledge:</span><br><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Experience or familiarity with the iGaming industry is a plus.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Language Skills:</span><br><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Proficiency in English is required.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Additional Skills:</span><br><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Excellent knowledge of MS Office, strong attention to detail, and effective time management skills.</span><br></li>\n</ul>",
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