Digital PR & Earned Media Specialist

{
  "content_hash": "27589e1a7749336f78d61f84c6a153119879cff60947dede9ef9ccc1bc6a7996",
  "source_hash": "67b0ffa8cc3a4c1a47e78d76fb08253e9590cc1247239eebaef8e0548b3ec4f5",
  "last_changed_at": "2026-06-06T13:21:05.658Z",
  "active_status": "active"
}

{
  "language": "en",
  "location": {
    "raw": "Defiance, OH, US, Defiance, OH",
    "city": "Defiance",
    "region": "OH",
    "country": "United States",
    "is_remote": false,
    "confidence": 0.95
  },
  "salary_max": null,
  "salary_min": null,
  "inferred_at": "2026-06-06T13:21:05.616Z",
  "launch_scope": {
    "reason": "english_us_canada",
    "included": true,
    "language": "en",
    "location": {
      "raw": "Defiance, OH, US, Defiance, OH",
      "city": "Defiance",
      "region": "OH",
      "country": "United States",
      "is_remote": false,
      "confidence": 0.95
    },
    "countries": [
      "United States"
    ]
  },
  "remote_policy": null,
  "salary_period": null,
  "workplace_type": "on_site",
  "salary_currency": null
}

{}

{
  "detail": {
    "links": [],
    "itemID": "9201044375226_1",
    "postDate": "2026-06-05T10:42:00.000-04:00",
    "workLevelCode": {
      "shortName": "Full Time"
    },
    "customFieldGroup": {
      "dateFields": [
        {
          "nameCode": {
            "codeValue": "PostingDate"
          },
          "dateValue": "2026-06-05T10:42Z"
        },
        {
          "nameCode": {
            "codeValue": "CurrentServerDateTime"
          },
          "dateValue": "2026-06-06T09:21Z"
        }
      ],
      "numberFields": [
        {
          "numberValue": 0,
          "categoryCode": {
            "codeValue": "ApplicantCount"
          }
        },
        {
          "categoryCode": {
            "codeValue": "AwardAmount"
          }
        }
      ],
      "stringFields": [
        {
          "nameCode": {
            "codeValue": "ExternalJobID"
          },
          "stringValue": "549515"
        },
        {
          "nameCode": {
            "codeValue": "CareerCenterRefId"
          }
        },
        {
          "nameCode": {
            "codeValue": "GuidelineOid"
          }
        },
        {
          "nameCode": {
            "codeValue": "CurrencySymbolOrCode"
          }
        },
        {
          "nameCode": {
            "codeValue": "HomeDepartment"
          },
          "stringValue": ""
        },
        {
          "nameCode": {
            "codeValue": "JobClass"
          },
          "stringValue": "Professional"
        }
      ],
      "indicatorFields": [
        {
          "nameCode": {
            "codeValue": "PriortyStatusFlag"
          },
          "indicatorValue": false
        },
        {
          "nameCode": {
            "codeValue": "InternalPostingFlag"
          },
          "indicatorValue": false
        },
        {
          "nameCode": {
            "codeValue": "MinValue"
          },
          "indicatorValue": true
        },
        {
          "nameCode": {
            "codeValue": "IsVsidApplicable"
          },
          "indicatorValue": false
        },
        {
          "nameCode": {
            "codeValue": "IsSassDlReqForExtPostFlag"
          },
          "indicatorValue": false
        },
        {
          "nameCode": {
            "codeValue": "IsSassDlReqForIntPostFlag"
          },
          "indicatorValue": false
        },
        {
          "nameCode": {
            "codeValue": "IsMonetaryFlag"
          },
          "indicatorValue": false
        },
        {
          "nameCode": {
            "codeValue": "IsNonMonetaryFlag"
          },
          "indicatorValue": false
        }
      ]
    },
    "requisitionTitle": "Digital PR & Earned Media Specialist",
    "clientRequisitionID": "2205",
    "organizationalUnits": [],
    "postingInstructions": [],
    "additionalProperties": {},
    "requisitionLocations": [
      {
        "address": {
          "cityName": "Defiance",
          "postalCode": "43512",
          "countrySubdivisionLevel1": {
            "codeValue": "OH"
          }
        },
        "nameCode": {
          "shortName": " Defiance, OH, US"
        },
        "aliasNames": []
      }
    ],
    "screeningRequirements": [],
    "requisitionDescription": "<div><p data-pasted=\"true\">Job Summary</p><p>This position is a Digital PR &amp; Earned Media Specialist responsible for executing earned media, third-party advocacy, and community presence that builds brand authority and feeds AEO and answer-engine discoverability, while also executing LinkedIn Ads and standing up other high-value B2B digital platforms as they emerge. This is a hands-on execution role.</p><p>Duties and Responsibilities</p><p>Earned Media &amp; Digital PR</p><ul style=\"list-style-type: disc;\"><li style=\"margin-left: 18px;\">Execute digital PR campaigns: pitch and land mentions, features, and citations in trade press and industry publications.</li><li style=\"margin-left: 18px;\">Drive third-party advocacy and brand mentions on the platforms where others discuss the company, including industry forums and community spaces.</li><li style=\"margin-left: 18px;\">Build andmaintainentity consistency across the third-party sources that AI answer engines cite (AEO and GEO).</li><li style=\"margin-left: 18px;\">Manage reviews and onlinereputationacross G2, Capterra, Google, and industry directories.</li><li style=\"margin-left: 18px;\">Build relationships with industry voices, analysts, and communities relevant to 3PL.</li><li style=\"margin-left: 18px;\">Leverage PRNewswire distribution and extend beyond it into genuine earned coverage.</li></ul><p>LinkedIn Ads &amp; Paid Execution</p><ul style=\"list-style-type: disc;\"><li style=\"margin-left: 18px;\">Execute LinkedIn Ads end to end: build, launch,optimize, and pace campaigns (audience targeting, budgets, bidding).</li><li style=\"margin-left: 18px;\"><span data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun SCXW20354330 BCX8\"><span class=\"NormalTextRun SCXW20354330 BCX8\">Set up conversion tracking and align paid activity to pipeline goals, coordinating with marketing operations and</span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW20354330 BCX8\">creative</span><span class=\"NormalTextRun SCXW20354330 BCX8\">for assets.</span></span></li><li style=\"margin-left: 18px;\">Test and iterate on targetingand adcreative;report performance against pipeline.</li></ul><p>Emerging Platform Execution</p><ul style=\"list-style-type: disc;\"><li style=\"margin-left: 18px;\">Identify, pilot, and execute on new digital platforms that prove beneficial to B2B as the landscape evolves (new ad networks, communities,AIand answer platforms).</li><li style=\"margin-left: 18px;\">Stand up tests, measure results, and scale what works.</li></ul><p>Strategy &amp; Industry Fit</p><ul style=\"list-style-type: disc;\"><li style=\"margin-left: 18px;\">Apply AEO and GEO understanding specific to the 3PL industry: which sources get cited, entity consistency, and the weight of third-party signals.</li><li style=\"margin-left: 18px;\">Maintain ICP alignment across earned and paid efforts.</li><li style=\"margin-left: 18px;\">Monitorcompetitorearned presence and share of voice.</li></ul><p>Tooling &amp; AI</p><ul style=\"list-style-type: disc;\"><li style=\"margin-left: 18px;\">Proficiencywith LinkedIn Campaign Manager.</li><li style=\"margin-left: 18px;\">Use social listening and monitoring tools (for exampleBrandwatch, Mention, Google Alerts, nativeplatform search).</li><li style=\"margin-left: 18px;\">Use AI tools to accelerate research, monitoring, and outreach while keeping engagement authentic.</li></ul><p>Soft Skills</p><ul style=\"list-style-type: disc;\"><li style=\"margin-left: 18px;\">Strong relationship builder and communicator.</li><li style=\"margin-left: 18px;\">Hands-on executor who ships work rather than only planning or analyzing.</li><li style=\"margin-left: 18px;\">Commit to learning the Revenue Engine go-to-market book as the foundation for the role.</li><li style=\"margin-left: 18px;\">Highly organized across many platforms and conversations.</li><li style=\"margin-left: 18px;\">Self-directed and willing to learn freight andlogisticsnuances.</li></ul><p>Shared Expectations</p><ul style=\"list-style-type: disc;\"><li style=\"margin-left: 18px;\"><span data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun SCXW20354330 BCX8\"><span class=\"NormalTextRun SCXW20354330 BCX8\">B2B experience</span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW20354330 BCX8\">required</span><span class=\"NormalTextRun SCXW20354330 BCX8\">.</span></span></li><li style=\"margin-left: 18px;\">Collaborative approach with 20%-40% on-site presence.</li><li style=\"margin-left: 18px;\">High agency and ownership of outcomes.</li><li style=\"margin-left: 18px;\">Strong understanding of how earned and paid efforts feed HubSpot reporting and pipeline.</li><li style=\"margin-left: 18px;\"><span data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun SCXW20354330 BCX8\"><span class=\"NormalTextRun SCXW20354330 BCX8\">AI-literate with disciplined QA processes.</span></span></li></ul></div>\n",
    "sponsoredVisaTypeCodes": []
  },
  "list_job": {
    "links": [],
    "itemID": "9201044375226_1",
    "postDate": "2026-06-05T10:42:00.000-04:00",
    "workLevelCode": {
      "shortName": "Full Time"
    },
    "customFieldGroup": {
      "dateFields": [
        {
          "nameCode": {
            "codeValue": "PostingDate"
          },
          "dateValue": "2026-06-05T10:42Z"
        },
        {
          "nameCode": {
            "codeValue": "CurrentServerDateTime"
          },
          "dateValue": "2026-06-06T09:21Z"
        }
      ],
      "numberFields": [
        {
          "numberValue": 0,
          "categoryCode": {
            "codeValue": "ApplicantCount"
          }
        },
        {
          "categoryCode": {
            "codeValue": "AwardAmount"
          }
        }
      ],
      "stringFields": [
        {
          "nameCode": {
            "codeValue": "ExternalJobID"
          },
          "stringValue": "549515"
        },
        {
          "nameCode": {
            "codeValue": "CareerCenterRefId"
          }
        },
        {
          "nameCode": {
            "codeValue": "GuidelineOid"
          }
        },
        {
          "nameCode": {
            "codeValue": "CurrencySymbolOrCode"
          }
        },
        {
          "nameCode": {
            "codeValue": "HomeDepartment"
          },
          "stringValue": ""
        },
        {
          "nameCode": {
            "codeValue": "JobClass"
          },
          "stringValue": "Professional"
        }
      ],
      "indicatorFields": [
        {
          "nameCode": {
            "codeValue": "PriortyStatusFlag"
          },
          "indicatorValue": false
        },
        {
          "nameCode": {
            "codeValue": "InternalPostingFlag"
          },
          "indicatorValue": false
        },
        {
          "nameCode": {
            "codeValue": "MinValue"
          },
          "indicatorValue": true
        },
        {
          "nameCode": {
            "codeValue": "IsVsidApplicable"
          },
          "indicatorValue": false
        },
        {
          "nameCode": {
            "codeValue": "IsSassDlReqForExtPostFlag"
          },
          "indicatorValue": false
        },
        {
          "nameCode": {
            "codeValue": "IsSassDlReqForIntPostFlag"
          },
          "indicatorValue": false
        },
        {
          "nameCode": {
            "codeValue": "IsMonetaryFlag"
          },
          "indicatorValue": false
        },
        {
          "nameCode": {
            "codeValue": "IsNonMonetaryFlag"
          },
          "indicatorValue": false
        }
      ]
    },
    "requisitionTitle": "Digital PR & Earned Media Specialist",
    "clientRequisitionID": "2205",
    "organizationalUnits": [],
    "postingInstructions": [],
    "additionalProperties": {},
    "requisitionLocations": [
      {
        "address": {
          "cityName": "Defiance",
          "postalCode": "43512",
          "countrySubdivisionLevel1": {
            "codeValue": "OH"
          }
        },
        "nameCode": {
          "shortName": " Defiance, OH, US"
        },
        "aliasNames": []
      }
    ],
    "screeningRequirements": [],
    "sponsoredVisaTypeCodes": []
  },
  "detail_meta": {
    "url": "https://workforcenow.adp.com/mascsr/default/careercenter/public/events/staffing/v1/job-requisitions/549515?cid=6c534c92-04a7-4f5c-8e7f-1c1982606b23&ccId=42192156_4236&lang=en_US&locale=en_US",
    "http_status": 200,
    "content_type": "application/json;charset=UTF-8",
    "response_bytes": 8155
  },
  "detail_errors": []
}