Marketing Analyst Relations Advisor

About Boomi and What Makes Us Special Are you ready to work at a fast-growing company where you can make a difference? Boomi aims to make the world a better place by connecting everyone to everything, anywhere. Our award-winning, intelligent integration and automation platform helps organizations power the future of business. At Boomi, you’ll work with world-class people and industry-leading technology. We hire trailblazers with an entrepreneurial spirit who can solve challenging problems, make a real impact, and want to be part of building something big. If this sounds like a good fit for you, check out boomi.com or visit our Boomi Careers page to learn more. We are seeking a motivated and detail-oriented Analyst Relations Advisor to join our dynamic marketing team. In this role, you will help execute strategies to build positive relationships with industry analysts and drive awareness of our company's products across the markets that Boomi’s platform is in. Serving as a crucial bridge between foundational AR operations and broader strategic goals, you will ensure the smooth coordination of evaluations, internal communications, and analyst engagements. What You'll Do: Coordinate Analyst Engagements: Schedule and coordinate analyst briefings, inquiries, and meetings to ensure analysts are kept informed about strategic initiatives, product launches, and market developments. Support Evaluation Cycles: Assist in coordinating major analyst evaluations, such as the Gartner Magic Quadrant, Forrester Wave, and IDC MarketScape, by tracking deadlines, deliverables, and organizing briefing materials. Create and Manage AR Communications: Draft internal newsletters summarizing key analyst insights and maintain the internal AR portal or knowledge hub (e.g., on Highspot) to communicate AR activities and business impact. Conduct Analyst & Market Research: Research analyst firms, compile analyst profiles, and track analyst commentary on competitors and industry trends to support engagement planning. Track and Report: Monitor analyst research to track coverage, interactions, and sentiment, providing regular updates to key stakeholders. Event Support: Assist in planning and executing analyst events, including conferences, briefings, and webinars. Prepare stakeholders for analyst engagements: Develop briefing documents and talking points for executives/SMEs ahead of analyst calls, ensuring alignment on key messages, positioning and topics to avoid. Requirements: Bachelor's degree in Marketing, Communications, Business Administration, or a related field. 3-5 years of experience in analyst relations, public relations, communications, or a related field within the technology industry. Strong organizational and project management skills, with the ability to track deliverables and manage multiple projects simultaneously. Excellent written and verbal communication skills, capable of distilling key insights, communicating effectively and building rapport with both analysts and internal teams. Analytical mindset with an interest in technology, industry trends, or competitive intelligence. Proficiency in productivity tools (Google Workspace, Microsoft Office, Slack) and familiarity with analyst relations tools and platforms (e.g., ARInsights). Willingness to travel to support analyst events, industry conferences and in-person briefings as needed (approx. 2-4 times per year). Preferred Qualifications: Experience working directly with major analyst firms such as Gartner, Forrester, and IDC. Understanding of the enterprise software or SaaS landscape. Background in product marketing, corporate communications, or competitive analysis. Familiarity with social media engagement strategies regarding analysts and influencers. Familiarity with AI-powered productivity tools (i.e. ChatGPT, Claude, Gemini) Compensation Boomi is committed to fair and equitable compensation practices. Base compensation for this position ranges from $99,000 - $125,000 CAD annually + applicable bonus. Final compensation will be determined by various factors including the candidate’s knowledge, skills, experience, and geographic location. Be Bold. Be You. Be Boomi. We take pride in our culture and core values and are committed to being a place where everyone can be their true, authentic self. Our team members are our most valuable resources, and we look for and encourage diversity in backgrounds, thoughts, life experiences, knowledge, and capabilities. All employment decisions are based on business needs, job requirements, and individual qualifications. Boomi strives to create an inclusive and accessible environment for candidates and employees. If you need accommodation during the application or interview process, please submit a request to [email protected] . This inbox is strictly for accommodations, please do not send resumes or general inquiries.

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