Demand Generation Specialist

{
  "content_hash": "8d3461e2d18c16b01b129d9945f3cd22e4aaff99894437a025853579b6948c8f",
  "source_hash": "50f3c8e4ed6f8161c6647c9fbbd365f57ec5e40fb1820996e7fadcdf959185ed",
  "last_changed_at": "2026-05-31T17:43:14.470Z",
  "active_status": "active"
}

{
  "language": "en",
  "location": {
    "raw": "Princeton, NJ, United States",
    "city": "Princeton",
    "region": "NJ",
    "country": "United States",
    "is_remote": true,
    "confidence": 0.8
  },
  "salary_max": 90000,
  "salary_min": 75000,
  "inferred_at": "2026-06-04T12:07:20.581Z",
  "launch_scope": {
    "reason": "english_us_canada",
    "included": true,
    "language": "en",
    "location": {
      "raw": "Princeton, NJ, United States",
      "city": "Princeton",
      "region": "NJ",
      "country": "United States",
      "is_remote": true,
      "confidence": 0.8
    },
    "countries": [
      "United States"
    ]
  },
  "remote_policy": "remote",
  "salary_period": "year",
  "workplace_type": "remote",
  "salary_currency": "USD"
}

{}

{
  "id": "744000126114994",
  "ref": "https://api.smartrecruiters.com/v1/companies/coface/postings/744000126114994",
  "name": "Demand Generation Specialist ",
  "uuid": "6d95441d-e52c-4445-b43a-c43bee09f684",
  "detail": {
    "id": "744000126114994",
    "name": "Demand Generation Specialist ",
    "uuid": "6d95441d-e52c-4445-b43a-c43bee09f684",
    "jobAd": {
      "sections": {
        "jobDescription": {
          "text": "<p><strong>The Role</strong></p><p>We are seeking a highly motivated <strong>Demand Generation Specialist – North America</strong> to drive pipeline growth through paid, digital, and account-based marketing initiatives. This role is responsible for planning, executing, optimizing, and reporting on demand and lead generation campaigns across paid media, LinkedIn, content syndication, and ABM programs.</p><p>The Demand Generation Specialist will work closely with regional and Group marketing teams, sales, agencies, and external partners to generate high-quality leads and support revenue growth across the U.S. and Canada.</p><p>&#xa0;</p><p><strong>What you’ll do</strong></p><p><strong>Paid Media &amp; Performance Marketing</strong></p><ul><li>Plan, execute, and optimize paid demand generation campaigns across Google Ads, display, PPC, and paid search.</li><li>Collaborate with SEO and paid media agencies to drive lead performance and continuous improvement.</li><li>Monitor budgets, performance metrics, and ROI, adjusting campaigns based on results and insights.</li></ul><p><strong>Paid LinkedIn Campaigns</strong></p><ul><li>Own paid LinkedIn strategy and execution, including campaign setup, targeting, messaging, and creative coordination.</li><li>Develop and test ad formats, audiences, and content to drive awareness, demand, and qualified leads.</li><li>Track, analyze, and report on LinkedIn campaign performance and lead quality.</li></ul><p><strong>Content Syndication</strong></p><ul><li>Plan and manage content syndication programs in partnership with external vendors.</li><li>Coordinate content selection, targeting, execution, and lead follow-up processes.</li><li>Analyze performance, lead quality, and cost per lead to optimize future programs.</li></ul><p><strong>Account-Based Marketing (ABM)</strong></p><ul><li>Support and execute ABM strategies in collaboration with sales and marketing leadership.</li><li>Build and activate ABM campaigns using paid media, LinkedIn, content, and targeted programs.</li><li>Align messaging and content with priority accounts and segments to drive engagement and pipeline impact.</li></ul><p><strong>Analytics, Reporting &amp; Optimization</strong></p><ul><li>Track performance across all demand generation channels, including leads, conversions, CPL, and ROI.</li><li>Provide regular reporting and insights to marketing and business stakeholders.</li><li>Use data-driven insights to continuously test, refine, and improve campaigns.</li></ul><p><strong>Cross-Functional Collaboration</strong></p><ul><li>Work closely with sales, regional marketing, Group teams, and external partners to align on goals, targeting, and execution.</li><li>Ensure smooth handoff of leads and alignment with lead management and CRM processes.</li><li>Support broader digital and lead generation initiatives as needed.</li></ul>",
          "title": "Job Description"
        },
        "qualifications": {
          "text": "<p><strong>Qualifications</strong></p><ul><li>Bachelor’s degree in marketing, business, or related field.</li><li>5+ years of experience in demand generation, digital marketing, or performance marketing roles.</li><li>Hands-on experience with paid media (Google Ads, PPC, display) and paid LinkedIn campaigns.</li><li>Familiarity with ABM concepts, tools, and execution.</li><li>Strong analytical skills with the ability to interpret data and translate insights into action.</li><li>Experience with marketing automation and CRM tools (e.g., Eloqua, Microsoft Dynamics or similar).</li><li>Excellent written and verbal communication skills.</li><li>Ability to manage multiple campaigns and priorities in a fast-paced environment.</li><li>B2B experience preferred; experience in financial services, insurance, or risk-related industries is a plus.</li></ul><p>&#xa0;</p>",
          "title": "Qualifications"
        },
        "companyDescription": {
          "text": "<p>At Coface, we make trade happen everyday.</p><p>Our 5,200 experts representing 80+ nationalities in 58 countries are united by a shared purpose: helping companies navigate through uncertainty by empowering them to make the right decisions and trade smarter in a complex world.</p><p>With nearly 80 years of global experience, we offer companies a full range of solutions: Trade Credit Insurance, Business Information, Debt Collection, Single Risk insurance, Surety Bonds, Factoring — all driven by a unique data patrimony, cutting-edge technology, innovation and a deep understanding of the global economy.</p><p>Joining Coface means being part of a close-knit international organization, where your ideas matter.&#xa0; We foster a culture of learning, collaboration and inclusion where you are given responsibilities and can see the impact of your actions.</p><p><strong><em>Shape the future of trade with us. Join our Happeners!</em></strong></p><p>&#xa0;</p>",
          "title": "Company Description"
        },
        "additionalInformation": {
          "text": "<p>Candidates can work hybrid to one of our three offices in Princeton, NJ - Hunt Valley, MD - New York, NY or be fully remote, but we would prefer someone along the East Coast.&#xa0;</p>",
          "title": "Additional Information"
        }
      }
    },
    "jobId": "fc4d0758-f72b-419e-b641-9652073c5525",
    "active": true,
    "company": {
      "name": "Coface",
      "identifier": "Coface"
    },
    "creator": {
      "name": "",
      "avatarUrl": ""
    },
    "jobAdId": "e73ae3f7-9d90-4ee1-9135-acbac384bfaa",
    "applyUrl": "https://jobs.smartrecruiters.com/Coface/744000126114994-demand-generation-specialist-?oga=true",
    "function": {
      "id": "marketing",
      "label": "Marketing"
    },
    "industry": {
      "id": "insurance",
      "label": "Insurance"
    },
    "language": {
      "code": "en",
      "label": "English",
      "labelNative": "English (US)"
    },
    "location": {
      "city": "Princeton",
      "hybrid": false,
      "region": "NJ",
      "remote": true,
      "address": "600 College Road East",
      "country": "us",
      "latitude": "40.3469304",
      "longitude": "-74.59522",
      "postalCode": "08540",
      "fullLocation": "Princeton, NJ, United States"
    },
    "refNumber": "REF1983K",
    "department": {
      "id": 12478704,
      "label": "Strategy and Marketing - 003"
    },
    "postingUrl": "https://jobs.smartrecruiters.com/Coface/744000126114994-demand-generation-specialist-",
    "visibility": "PUBLIC",
    "customField": [
      {
        "fieldId": "6422cb19b0cdd33b17d17d40",
        "valueId": "12478704",
        "fieldLabel": "Department",
        "valueLabel": "Strategy and Marketing - 003"
      },
      {
        "fieldId": "COUNTRY",
        "valueId": "us",
        "fieldLabel": "Country/Region",
        "valueLabel": "United States"
      },
      {
        "fieldId": "65f43e2c398d061e2e866a13",
        "valueId": "e65e53b5-67e2-410e-939f-9822cc366da2",
        "fieldLabel": "Contract type (job boards)",
        "valueLabel": "Permanent contract"
      },
      {
        "fieldId": "6422cb19b0cdd33b17d17d3f",
        "valueId": "default",
        "fieldLabel": "Brands",
        "valueLabel": "Coface"
      }
    ],
    "referralUrl": "https://jobs.smartrecruiters.com/external-referrals/company/Coface/publication/6d95441d-e52c-4445-b43a-c43bee09f684?dcr_ci=Coface",
    "compensation": {
      "max": 90000,
      "min": 75000,
      "period": "YEARLY",
      "currency": "USD"
    },
    "defaultJobAd": true,
    "releasedDate": "2026-05-12T15:09:13.583Z",
    "experienceLevel": {
      "id": "associate",
      "label": "Associate"
    },
    "typeOfEmployment": {
      "id": "permanent",
      "label": "Full-time"
    }
  },
  "company": {
    "name": "Coface",
    "identifier": "Coface"
  },
  "jobAdId": "e73ae3f7-9d90-4ee1-9135-acbac384bfaa",
  "function": {
    "id": "marketing",
    "label": "Marketing"
  },
  "industry": {
    "id": "insurance",
    "label": "Insurance"
  },
  "language": {
    "code": "en",
    "label": "English",
    "labelNative": "English (US)"
  },
  "location": {
    "city": "Princeton",
    "hybrid": false,
    "region": "NJ",
    "remote": true,
    "address": "600 College Road East",
    "country": "us",
    "latitude": "40.3469304",
    "longitude": "-74.59522",
    "postalCode": "08540",
    "fullLocation": "Princeton, NJ, United States"
  },
  "refNumber": "REF1983K",
  "department": {
    "id": "12478704",
    "label": "Strategy and Marketing - 003"
  },
  "visibility": "PUBLIC",
  "customField": [
    {
      "fieldId": "6422cb19b0cdd33b17d17d40",
      "valueId": "12478704",
      "fieldLabel": "Department",
      "valueLabel": "Strategy and Marketing - 003"
    },
    {
      "fieldId": "COUNTRY",
      "valueId": "us",
      "fieldLabel": "Country/Region",
      "valueLabel": "United States"
    },
    {
      "fieldId": "65f43e2c398d061e2e866a13",
      "valueId": "e65e53b5-67e2-410e-939f-9822cc366da2",
      "fieldLabel": "Contract type (job boards)",
      "valueLabel": "Permanent contract"
    },
    {
      "fieldId": "6422cb19b0cdd33b17d17d3f",
      "valueId": "default",
      "fieldLabel": "Brands",
      "valueLabel": "Coface"
    }
  ],
  "defaultJobAd": true,
  "releasedDate": "2026-05-12T15:09:13.583Z",
  "detail_errors": [],
  "experienceLevel": {
    "id": "associate",
    "label": "Associate"
  },
  "typeOfEmployment": {
    "id": "permanent",
    "label": "Full-time"
  }
}