Sales Leader – Fire, UK/CE

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    "description": "<p><span style=\"font-weight: bold\">Title:                           Sales Leader – Fire, UK/CE</span><br></p>\n<p><span style=\"font-weight: bold\">Reports to:                 Sales Director EMEA</span></p>\n<p><br></p>\n<p><br></p>\n<p>Imagine working at the forefront of innovation in fluid-flow technology, with over 1,400 colleagues across the globe, and contributing to a legacy of excellence that spans eight manufacturing facilities on four continents. Armstrong Fluid Technology is more than just a leader in our industry; we are a community of the brightest and most creative minds, driven by a shared mission to engineer the future and safeguard our planet.</p>\n<p><br></p>\n<p>As part of our team, you'll be immersed in an environment that fosters growth, creativity, and collaboration. Here, you'll have the opportunity to push boundaries, tackle exciting challenges, and develop cutting-edge solutions that promote energy efficiency and reduce environmental impact. Every day offers the chance to make a meaningful contribution to a more sustainable future, driving innovations that help lower global carbon footprints. Together, we’re creating a legacy that goes beyond business—one that’s changing the world for the better.</p>\n<p><br></p>\n<p>As the Sales Leader – Fire Systems (UK/CE), this role will drive Armstrong’s commercial strategy and delivery across the UK/CE region by aligning global growth goals with local fire market dynamics, building a scalable go-to-market approach, strengthening strategic customer relationships, and ensuring effective sales execution in complex, regulated, and specification-driven markets. The role also leads all Fire Systems commercial activity across UK/CE, collaborating with global teams, supporting local sales leaders, engaging regulators and authorities, and reinforcing Armstrong’s position within fire protection and life safety sectors. Located in UK with 70% travel across UK/CE/MEA.</p>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Key Accountabilities</span></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Strategic Leadership &amp; Fire Market Transformation (UK/CE)</span></p>\n<ul>\n<li>Define and execute the UK/CE Fire Systems commercial strategy aligned with global objectives and local regulatory frameworks.</li>\n<li>Lead specification-led growth, strengthen Basis of Design (BOD) positioning, and develop lifecycle-based revenue models.</li>\n<li>Engage senior stakeholders including regulators, fire authorities, insurers, consultants, and OEM partners to elevate market influence and compliance leadership.</li>\n</ul>\n<p> </p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Regional Sales Leadership – Fire Systems (UK/CE)</span></p>\n<ul>\n<li>Lead and unify a matrixed UK/CE Fire Systems sales organisation with a strong focus on compliance, performance, and execution discipline.</li>\n<li>Develop future leaders through structured coaching, capability building, and succession planning across key European markets.</li>\n<li>Ensure Armstrong Fire Systems solutions are embedded into regional standards, consultant specifications, and approved design frameworks.</li>\n</ul>\n<p> </p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Fire Market Development &amp; Sector Growth (UK/CE)</span></p>\n<ul>\n<li>Identify and prioritise high-growth sectors such as data centres, infrastructure, energy, and industrial across UK/CE markets.</li>\n<li>Develop deep partnerships with consultants, contractors, and OEMs to drive early-stage specification and long-term project influence.</li>\n<li>Expand revenue streams through lifecycle services, retrofit opportunities, and digital/fire monitoring solutions aligned to regional compliance requirements.</li>\n</ul>\n<p> </p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Sales Execution, Incentives, CRM &amp; Governance</span></p>\n<ul>\n<li>Implement strong commercial governance covering pipeline integrity, forecasting accuracy, margin discipline, specification conversion, and project delivery performance.</li>\n<li>Design and manage incentive structures that balance revenue growth with profitability and delivery performance (OTIF, execution quality, customer commitment adherence).</li>\n<li>Drive consistent use of CRM and ADEPT systems to improve visibility, accountability, and data-driven decision-making across all fire opportunities.</li>\n</ul>\n<p> </p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Team Leadership, Culture &amp; Customer Engagement</span></p>\n<ul>\n<li>Build a high-performance, safety-first, customer-centric culture across UK/CE Fire Systems sales teams.</li>\n<li>Attract, develop, and retain specialist talent in fire protection, specification selling, and regulatory-driven markets.</li>\n<li>Maintain senior-level relationships with key customers, consultants, and authorities, ensuring seamless execution from specification through to successful delivery and lifecycle support. </li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">What We’re Looking For</span></p>\n<p>To thrive in this role, you should bring:</p>\n<p><span style=\"font-size: 12pt\">Education &amp; Experience:</span></p>\n<p>Bachelor's degree in Mechanical or Electrical Engineering, Business, or related field (Master’s or MBA preferred)<br>Substantial experience in commercial leadership roles in the Fire Protection, Life Safety, or related industrial markets across EMEA<br>Track record of driving growth through specification-driven, high-value, B2B sales within regulated verticals (e.g., industrial, data centres, infrastructure)<br>Strong understanding of FM/UL approval systems, regional fire codes (e.g., EN12845, LPCB, NFPA), and the design-to-approval lifecycle<br>Experience managing complex customer engagements involving consultants, OEMs, authorities having jurisdiction (AHJs), and insurers<br>Deep familiarity with long-cycle capital sales processes in compliance-heavy environments<br><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Technical and Sales Competencies:</span></p>\n<p>In-depth knowledge of fire protection system design, fire pump integration, and multi-zone life safety systems<br>Proven experience securing Basis of Design (BOD) specifications in large-scale or mission-critical facilities<br>Advanced capability in CRM systems and ADEPT software, with a focus on data integrity, funnel management, and predictive insights<br>Demonstrated success in consultative selling, value-based pricing, and building strategic partnerships<br>Proficiency in Microsoft Office 365, CRM reporting tools, and sales enablement platforms<br>Excellent presentation skills with the ability to communicate technical value propositions to both executive and field audiences</p>\n<p>Demonstrated delivery to the sales targets, individually and team target<br><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Soft Skills &amp; Other Requirements:</span></p>\n<p>Strategic thinker with the ability to translate vision into action<br>Strong executive presence with collaborative leadership style and cross-cultural agility<br>Commercially disciplined, highly organised, and detail-oriented<br>Strong communication skills</p>\n<p>Additional European language – desirable</p>\n<p>Significant exposure to internal markets<br>Willingness and ability to travel extensively across UK/CE</p>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Why Armstrong Fluid Technology?</span></p>\n<p>By joining us, you’ll become part of a global community dedicated to pushing the boundaries of fluid-flow technology while upholding Armstrong's commitment to sustainability. You’ll have endless opportunities to learn, grow, and make a significant impact on the world. Together, we'll build tomorrow’s solutions today.</p>\n<p><br></p>",
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