Senior Paid Search Specialist

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    "description": "<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">WHO WE ARE</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Ding is the global leader in cross-border value transfer. Since 2006, we’ve moved more than $6BN across borders, putting money directly into the hands of diaspora communities so they can support the families they left behind. Today, we operate in 160+ countries, partner with 600+ mobile operators, and serve some of the world’s most underserved markets with technology that is fast, reliable and genuinely life-changing.</span><br></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">We’re headquartered in Dublin and built by a team of 200+ people spread across the globe, engineers, operators and product thinkers who believe that moving value across borders should be as simple as sending a message.</span><br></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">We move fast, build with purpose, and hold ourselves to four values:</span></p>\n<p><br></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">We’re Here to Make a Difference</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">We are Thinkers, Linkers &amp; Doers</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">We Win Together</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">We Imagine Boldly &amp; Build Fast</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">THE ROLE</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\"><span style=\"font-weight: bold\">JOB TITLE:</span> </span><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Senior Paid Search Specialist</span><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\"><br><span style=\"font-weight: bold\">LOCATION:</span> </span><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Dublin, Ireland (3 days per week in the office) or London</span><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\"><br><span style=\"font-weight: bold\">TYPE OF CONTRACT:</span> </span><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Permanent, Full-Time</span><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\"><br><span style=\"font-weight: bold\">SALARY RANGE:</span> </span><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Up to €65,000 + 10% bonus, depending on experience and seniority</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">We’re looking for a highly driven Senior Paid Search Specialist to join Ding’s growing performance marketing team.</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">This is a hands-on specialist role for someone who lives and breathes paid search, someone passionate about campaign optimisation, creative testing, performance analysis, and scaling profitable acquisition through Google Ads.</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">You’ll play a key role in managing and growing Ding’s global paid search activity across Search, Performance Max, Shopping and App Campaigns, helping drive customer growth across multiple international markets.</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">This role is ideal for someone who enjoys being deeply involved in the craft of paid search itself, building campaigns, analysing performance data, refining structures, testing creative, and uncovering scalable growth opportunities.</span><br></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">You’ll also be encouraged to leverage emerging AI tools, automation platforms, and workflow solutions to improve campaign execution, optimisation efficiency, reporting, and creative ideation at scale.</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">There is strong scope for future progression as the paid search function continues to evolve.</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">WHAT YOU’LL DO<br></span><br></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Own the day-to-day management and optimisation of large-scale Google Ads accounts across Search, Performance Max, Shopping and App Campaigns</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Build, launch and optimise campaigns focused on profitable new customer acquisition</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Continuously improve campaign performance across key metrics including ROAS, CAC, CLV, CTR and CVR</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Manage campaign pacing, budgets and performance across multiple regions and international markets</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Conduct keyword research, search query analysis, audience refinement and bid optimisation</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Support ongoing testing initiatives across ad copy, creative assets, landing pages, audience targeting and bidding strategies</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Write high-performing, conversion-focused ad copy across multiple customer segments and markets</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Collaborate closely with Creative, Product, CRM and Data teams to support scalable customer growth</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Build and maintain reporting dashboards and performance insights using Looker Studio and platform reporting tools</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Support tracking, attribution and audience management across Google Ads, GA4 and Google Tag Manager</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Explore AI-powered tools and automation workflows to improve campaign performance and operational efficiency</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Maintain a high standard of campaign QA, structure and execution across all account activity<br><br></span></li>\n</ul>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">WHAT WE’RE LOOKING FOR</span></p>\n<p><br></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">3–4+ years of hands-on experience managing large-scale Google Ads accounts</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Strong experience across Search Campaigns, Performance Max and App Campaigns (UAC)</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Proven track record improving acquisition performance and campaign efficiency at scale</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Strong understanding of paid search optimisation, bidding strategies and auction dynamics</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Excellent analytical skills with strong attention to detail</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Experience with Google Ads, GA4, Google Tag Manager and Looker Studio</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Strong copywriting instincts and a passion for performance-driven creative</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Comfortable working across both the analytical and creative sides of paid search</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Highly organised with the ability to manage multiple priorities across fast-moving campaigns</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Clear communicator who collaborates effectively across cross-functional teams</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Interest in leveraging AI tools and automation platforms to improve marketing workflows and campaign performance<br></span><br></li>\n</ul>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">NICE TO HAVE</span><br><br></span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Experience within fintech, remittance, eCommerce or international growth marketing</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Google Ads certifications</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Experience working across international or multilingual campaigns</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Familiarity with first-party data strategies and remarketing audiences<br><br></span></li>\n</ul>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">YOU WILL LOVE WORKING AT DING IF</span><br><br></span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">You want your work to mean something. We move real money for real people — families sending support across borders and communities staying connected.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">You thrive with ownership, not instruction. At Ding, you’ll shape the work, not just deliver it.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">You’re energised by complexity and excited by international growth at scale.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">You enjoy combining creativity, performance marketing and data-driven decision making.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">You want to work with people who are collaborative, direct and genuinely supportive.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">You’re excited by the intersection of paid media, automation and AI-powered workflows.<br><br></span></li>\n</ul>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">LIFE AT DING</span><br><br></span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">We’re building something that genuinely matters and we want the environment to reflect that. You’ll get real ownership from day one, work with a diverse global team across 25+ nationalities, and be part of a culture that is high-performance without being high-ego.<br><br></span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Beyond the work itself, we’ve designed our benefits around flexibility, longevity and genuine quality of life:<br><br></span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">✦ YOLO Days &amp; Dingversary Leave</span><br><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">✦ Hybrid working — Dublin HQ + WFH</span><br><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">✦ Work Abroad Programme (30 days/year)</span><br><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">✦ Pension &amp; private healthcare</span><br><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">✦ Wellness programme &amp; regular events</span><br><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">✦ Learning &amp; development support</span><br><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">✦ A mission you can be proud of</span><br><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">✦ A genuinely global team &amp; culture<br><br>Want to know more about life at Ding? <a href=\"https://company.ding.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Click here</a>.<br><br></span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">EVERYONE’S WELCOME</span><br><br></span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Ding is committed to equal opportunity in everything we do. We know that great experience comes in many forms, if you believe your background is a strong fit for this role, we encourage you to apply even if you don't tick every box.<br><br></span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">HOW TO APPLY</span><br><br></span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Apply directly through the link in this posting. Our recruitment process typically includes an introductory recruiter call, hiring manager interview, assessment stage, and final interview.</span></p>",
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