VP Marketing

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          "text": "<p>Sika is searching for a talented highly experienced marketing professional for our VP position.&#xa0; In this role, the VP of Marketing would have full responsibility for product management/marketing and promotional support of Sika&#xa0; Automotive and Industry businesses (USA).&#xa0; The VP would develop, implement, and manage all aspects of the marketing plan targeting specific segments with programs that ensure profitable and sustainable growth.</p><p><strong>Key Responsibilities</strong>:</p><ul><li>Manage internal Marketing and Product Management team for effectiveness and performance to expectations</li><li>Align departmental resources and activities to the aligned and agreed on business KOI's and driven strategies</li><li>Conduct market research and analysis to determine size and attractiveness of targeted market segments</li><li>Understand Sika's market share vs. competition, measure it regularly and strategize for growth</li><li>Complete competitive analysis as required to support product position vs competitive threats</li><li>Assist in development of a 3-year strategic plan</li><li>Develop a 1-year marketing plan with Sales Management and implement on-time according to established budget&#xa0;</li><li>Manage the internal RFP process for approval of development projects</li><li>Support Sales to support NBS- new booked sales targets</li><li>Oversee internal communications where requested (Newsletters, special events)</li><li>Manage special projects introduced by Senior Executive Staff as required</li></ul><p>&#xa0;</p>",
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          "text": "<p><strong>About Sika&#xa0;</strong></p><p>With more than 100 years of experience, Sika is a worldwide innovation and sustainability leader in the development and production of systems and products for commercial and residential construction, as well as the transportation, marine, automotive, and renewable energy manufacturing industries.&#xa0;</p><p>Sika has subsidiaries in 102 countries around the world and, in over 400 factories, produces innovative technologies for customers worldwide. In doing so, it plays a crucial role in the transformation of the construction and transportation sector toward greater environmental compatibility. With more than 34,000 employees, the company generated sales of CHF 11.76 billion in 2024.&#xa0;</p>",
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