Senior Insights Manager, Consumer Insights

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    "url": "https://traditionalmedicinals.applytojob.com/apply/jobs/details/CeI9OCo0zM?&",
    "heading": "Senior Insights Manager, Consumer Insights",
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    "description_html": "<span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\"><strong>About the Role</strong><br>The Senior Insights Manager is a high-impact, highly visible role that combines hands-on research leadership with strategic influence across Brand and Innovation. As a department-of-one, this person is both the primary executor of consumer research and a strategic thought partner to senior leaders.<br>This role is responsible for building and leading the consumer insights agenda across the organization. The ideal candidate is equally comfortable running research studies, synthesizing insights, and influencing strategic decisions. They will serve as the central “consumer truth engine” for both brand strategy and throughout the innovation lifecycle.<br><br><strong>Key Responsibilities</strong><br>Consumer Insights Leadership</span></span></span></span><ul><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Own and lead the end-to-end consumer insights agenda across brand and innovation</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Design and execute qualitative and quantitative research programs</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Translate consumer behavior, attitudes, and needs into clear, actionable insights and jobs to be done</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Build and maintain a strong external partner network for research support</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Stay at the forefront of consumer insights methodologies and technology, including emerging AI-enabled tools, to continuously improve insight quality, speed, and impact.</span></span></span></span></li></ul><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Strategic Partnership</span></span></span></span><ul><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Act as a strategic thought partner to Brand, Innovation, and Executive teams</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Shape key business questions and ensure decisions are grounded in consumer understanding</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Synthesize complex data into compelling narratives for senior leadership</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Partner with Category and Shopper Insights to align consumer, category, and shopper perspectives in support of brand, innovation, and product decisions.</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Support the development/evolution of the Innovation Strategy</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Serve as the consumer insights lead across the innovation lifecycle, from early discovery through development, validation, and launch readiness</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Help validate jobs-to-be-done, concepts, and platform hypotheses</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Design research that reduces risk and informs go/no-go decisions</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Partner with Innovation, Brand and R&D to design and execute consumer research that validates both product concepts and sensory performance across stages of discovery and development.</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Support go/no-go and optimization decisions by translating consumer feedback into clear implications for product, experience, and positioning</span></span></span></span></li></ul><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Insights Integration and Storytelling</span></span></span></span><ul><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Distill research into clear frameworks, opportunity spaces, and strategic implications</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Present findings in a way that drives alignment and action across teams</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Help build a more consumer-centric culture across the organization</span></span></span></span></li></ul><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\"><strong>What This Role Is (and Is Not)</strong><br>This role is:</span></span></span></span><ul><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">A strategic insights leader and hands-on researcher</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">A department-of-one with high visibility and influence</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Deeply embedded in both brand and early-stage innovation work</span></span></span></span></li></ul><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">This role is not:</span></span></span></span><ul><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">A pure data analytics or BI role</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">A catch-all research function for every internal request</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">The owner of the innovation pipeline (this role informs and de-risks innovation decisions)</span></span></span></span></li></ul><strong><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Requirements</span></span></span></span></strong><ul><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">7–10+ years of experience in consumer insights, market research, or strategic planning</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Strong qualitative and quantitative research design experience</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Proven ability to operate as both an individual contributor and a strategic advisor</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Experience supporting brand strategy and early-stage innovation</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Exceptional synthesis, storytelling, and executive presentation skills</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Comfort operating in a lean, fast-moving, and purpose-driven organization</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Experience in CPG required; food, beverage, wellness, or adjacent categories preferred</span></span></span></span></li></ul><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\"><strong>Why This Role Matters</strong><br>At Traditional Medicinals, we believe the best innovation starts with real consumer needs. This role will help ensure our brand and innovation strategies are grounded in deep consumer understanding, allowing us to grow with discipline, integrity, and purpose.<br><br><strong>Travel Requirements </strong></span></span></span></span><ul><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">There will be occasional overnight travel required (up to 5%)</span></span></span></span></li></ul><strong><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Office Hours/Location:</span></span></span></span></strong><ul><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">This position is based in Rohnert Park, CA. Office hours are Monday through Friday, 8:30 – 5:00 pm. This is a hybrid role offering the flexibility to occasionally work remotely. Expected in-offices days are Tuesday through Thursday. Subject to change.</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Remote candidates will not be considered for this role.</span></span></span></span></li></ul><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\"><em>Traditional Medicinals, Inc. and its subsidiaries are proud equal-opportunity employers.  We wholeheartedly embrace authenticity, diversity, and people's differences. We acknowledge, celebrate, and support individuality to the great advantage of our consumers, our stakeholders, our products, and the planet. We are committed to building an inclusive workplace for all our people.<br><br>We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.</em><br><br><strong>Compensation range is: $146,400 - $192,000</strong><br><em>Compensation is determined based on non-discriminatory, business-related factors, including but not limited to, training, experience, education and/or professional certifications, geographic location, and market data.</em></span></span></span></span><br> ",
    "description_text": "About the Role\nThe Senior Insights Manager is a high-impact, highly visible role that combines hands-on research leadership with strategic influence across Brand and Innovation. As a department-of-one, this person is both the primary executor of consumer research and a strategic thought partner to senior leaders.\nThis role is responsible for building and leading the consumer insights agenda across the organization. The ideal candidate is equally comfortable running research studies, synthesizing insights, and influencing strategic decisions. They will serve as the central “consumer truth engine” for both brand strategy and throughout the innovation lifecycle.\n Key Responsibilities\nConsumer Insights Leadership Own and lead the end-to-end consumer insights agenda across brand and innovation\n Design and execute qualitative and quantitative research programs\n Translate consumer behavior, attitudes, and needs into clear, actionable insights and jobs to be done\n Build and maintain a strong external partner network for research support\n Stay at the forefront of consumer insights methodologies and technology, including emerging AI-enabled tools, to continuously improve insight quality, speed, and impact.\n Strategic Partnership Act as a strategic thought partner to Brand, Innovation, and Executive teams\n Shape key business questions and ensure decisions are grounded in consumer understanding\n Synthesize complex data into compelling narratives for senior leadership\n Partner with Category and Shopper Insights to align consumer, category, and shopper perspectives in support of brand, innovation, and product decisions.\n Support the development/evolution of the Innovation Strategy\n Serve as the consumer insights lead across the innovation lifecycle, from early discovery through development, validation, and launch readiness\n Help validate jobs-to-be-done, concepts, and platform hypotheses\n Design research that reduces risk and informs go/no-go decisions\n Partner with Innovation, Brand and R&D to design and execute consumer research that validates both product concepts and sensory performance across stages of discovery and development.\n Support go/no-go and optimization decisions by translating consumer feedback into clear implications for product, experience, and positioning\n Insights Integration and Storytelling Distill research into clear frameworks, opportunity spaces, and strategic implications\n Present findings in a way that drives alignment and action across teams\n Help build a more consumer-centric culture across the organization\n What This Role Is (and Is Not)\nThis role is: A strategic insights leader and hands-on researcher\n A department-of-one with high visibility and influence\n Deeply embedded in both brand and early-stage innovation work\n This role is not: A pure data analytics or BI role\n A catch-all research function for every internal request\n The owner of the innovation pipeline (this role informs and de-risks innovation decisions)\n Requirements 7–10+ years of experience in consumer insights, market research, or strategic planning\n Strong qualitative and quantitative research design experience\n Proven ability to operate as both an individual contributor and a strategic advisor\n Experience supporting brand strategy and early-stage innovation\n Exceptional synthesis, storytelling, and executive presentation skills\n Comfort operating in a lean, fast-moving, and purpose-driven organization\n Experience in CPG required; food, beverage, wellness, or adjacent categories preferred\n Why This Role Matters\nAt Traditional Medicinals, we believe the best innovation starts with real consumer needs. This role will help ensure our brand and innovation strategies are grounded in deep consumer understanding, allowing us to grow with discipline, integrity, and purpose.\n Travel Requirements  There will be occasional overnight travel required (up to 5%)\n Office Hours/Location: This position is based in Rohnert Park, CA. Office hours are Monday through Friday, 8:30 – 5:00 pm. This is a hybrid role offering the flexibility to occasionally work remotely. Expected in-offices days are Tuesday through Thursday. Subject to change.\n Remote candidates will not be considered for this role.\n Traditional Medicinals, Inc. and its subsidiaries are proud equal-opportunity employers.  We wholeheartedly embrace authenticity, diversity, and people's differences. We acknowledge, celebrate, and support individuality to the great advantage of our consumers, our stakeholders, our products, and the planet. We are committed to building an inclusive workplace for all our people.\nWe do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.\n Compensation range is: $146,400 - $192,000\n Compensation is determined based on non-discriminatory, business-related factors, including but not limited to, training, experience, education and/or professional certifications, geographic location, and market data.",
    "jsonld_jobposting": {
      "url": "https://traditionalmedicinals.applytojob.com/apply/CeI9OCo0zM/Senior-Insights-Manager-Consumer-Insights",
      "@type": "JobPosting",
      "title": "Senior Insights Manager, Consumer Insights",
      "@context": "http://schema.org/",
      "datePosted": "2026-03-10",
      "description": "<span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\"><strong>About the Role</strong><br>The Senior Insights Manager is a high-impact, highly visible role that combines hands-on research leadership with strategic influence across Brand and Innovation. As a department-of-one, this person is both the primary executor of consumer research and a strategic thought partner to senior leaders.<br>This role is responsible for building and leading the consumer insights agenda across the organization. The ideal candidate is equally comfortable running research studies, synthesizing insights, and influencing strategic decisions. They will serve as the central “consumer truth engine” for both brand strategy and throughout the innovation lifecycle.<br><br><strong>Key Responsibilities</strong><br>Consumer Insights Leadership</span></span></span></span><ul><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Own and lead the end-to-end consumer insights agenda across brand and innovation</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Design and execute qualitative and quantitative research programs</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Translate consumer behavior, attitudes, and needs into clear, actionable insights and jobs to be done</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Build and maintain a strong external partner network for research support</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Stay at the forefront of consumer insights methodologies and technology, including emerging AI-enabled tools, to continuously improve insight quality, speed, and impact.</span></span></span></span></li></ul><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Strategic Partnership</span></span></span></span><ul><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Act as a strategic thought partner to Brand, Innovation, and Executive teams</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Shape key business questions and ensure decisions are grounded in consumer understanding</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Synthesize complex data into compelling narratives for senior leadership</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Partner with Category and Shopper Insights to align consumer, category, and shopper perspectives in support of brand, innovation, and product decisions.</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Support the development/evolution of the Innovation Strategy</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Serve as the consumer insights lead across the innovation lifecycle, from early discovery through development, validation, and launch readiness</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Help validate jobs-to-be-done, concepts, and platform hypotheses</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Design research that reduces risk and informs go/no-go decisions</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Partner with Innovation, Brand and R&D to design and execute consumer research that validates both product concepts and sensory performance across stages of discovery and development.</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Support go/no-go and optimization decisions by translating consumer feedback into clear implications for product, experience, and positioning</span></span></span></span></li></ul><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Insights Integration and Storytelling</span></span></span></span><ul><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Distill research into clear frameworks, opportunity spaces, and strategic implications</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Present findings in a way that drives alignment and action across teams</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Help build a more consumer-centric culture across the organization</span></span></span></span></li></ul><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\"><strong>What This Role Is (and Is Not)</strong><br>This role is:</span></span></span></span><ul><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">A strategic insights leader and hands-on researcher</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">A department-of-one with high visibility and influence</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Deeply embedded in both brand and early-stage innovation work</span></span></span></span></li></ul><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">This role is not:</span></span></span></span><ul><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">A pure data analytics or BI role</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">A catch-all research function for every internal request</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">The owner of the innovation pipeline (this role informs and de-risks innovation decisions)</span></span></span></span></li></ul><strong><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Requirements</span></span></span></span></strong><ul><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">7–10+ years of experience in consumer insights, market research, or strategic planning</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Strong qualitative and quantitative research design experience</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Proven ability to operate as both an individual contributor and a strategic advisor</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Experience supporting brand strategy and early-stage innovation</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Exceptional synthesis, storytelling, and executive presentation skills</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Comfort operating in a lean, fast-moving, and purpose-driven organization</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Experience in CPG required; food, beverage, wellness, or adjacent categories preferred</span></span></span></span></li></ul><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\"><strong>Why This Role Matters</strong><br>At Traditional Medicinals, we believe the best innovation starts with real consumer needs. This role will help ensure our brand and innovation strategies are grounded in deep consumer understanding, allowing us to grow with discipline, integrity, and purpose.<br><br><strong>Travel Requirements </strong></span></span></span></span><ul><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">There will be occasional overnight travel required (up to 5%)</span></span></span></span></li></ul><strong><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Office Hours/Location:</span></span></span></span></strong><ul><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">This position is based in Rohnert Park, CA. Office hours are Monday through Friday, 8:30 – 5:00 pm. This is a hybrid role offering the flexibility to occasionally work remotely. Expected in-offices days are Tuesday through Thursday. Subject to change.</span></span></span></span></li><li><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\">Remote candidates will not be considered for this role.</span></span></span></span></li></ul><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"font-family:Calibri, sans-serif;\"><em>Traditional Medicinals, Inc. and its subsidiaries are proud equal-opportunity employers.  We wholeheartedly embrace authenticity, diversity, and people's differences. We acknowledge, celebrate, and support individuality to the great advantage of our consumers, our stakeholders, our products, and the planet. We are committed to building an inclusive workplace for all our people.<br><br>We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.</em><br><br><strong>Compensation range is: $146,400 - $192,000</strong><br><em>Compensation is determined based on non-discriminatory, business-related factors, including but not limited to, training, experience, education and/or professional certifications, geographic location, and market data.</em></span></span></span></span><br> ",
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