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Director of Marketing

0c5c4ac6 Dd53 4394 86b2 740950157344 19000101 000001 · West Bridgewater, MA, US, West Bridgewater, MA · Remote · Active · $90,000–$110,000 / year · ADP Workforce Now Recruiting

Job facts

FieldValue
Company0c5c4ac6 Dd53 4394 86b2 740950157344 19000101 000001
TitleDirector of Marketing
Normalized title-
Department / team-
LocationWest Bridgewater, MA, United States
Work modelRemote / Remote
Employment type-
Salary$90,000–$110,000 / year
Statusactive
ATS providerADP Workforce Now Recruiting
Posted / first seen2026-06-18 / 2026-06-19
Changed / last seen2026-06-21 / 2026-06-21

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Linked records

Company0c5c4ac6 Dd53 4394 86b2 740950157344 19000101 000001
Sourcea1207d0d-24c7-4963-a086-599695d371a8
ATS providerADP Workforce Now Recruiting

Description

Position Summary The Director of Marketing is responsible for driving customer acquisition, revenue growth, lead generation, customer retention, and market expansion across Easton Select Group and its portfolio of brands. This role serves as the company's senior marketing leader focused on accelerating profitable B2C growth through data-driven marketing strategies, demand generation programs, customer lifecycle marketing, and conversion optimization. The Director partners closely with executive leadership, operations, sales, customer success, and business unit leaders to develop growth strategies that increase market share, maximize customer lifetime value, improve conversion performance, and drive measurable revenue outcomes across all consumer-facing brands. About Easton Select Group Easton Select Group is a leader in pool construction, service, renovation, retail, and backyard leisure solutions. Built on a 50-year legacy as a second-generation family business, Easton Select Group continues to grow through strategic acquisitions while delivering exceptional customer experiences and operational excellence across a diversified portfolio of brands. Key Responsibilities Revenue Growth & Customer Acquisition Own B2C revenue growth goals and marketing-driven sales performance across all Easton Select Group brands Develop and execute customer acquisition strategies that increase qualified leads, appointments, sales opportunities, and revenue Create scalable growth marketing programs focused on increasing market share, customer penetration, and brand demand Drive lead generation performance through paid media, search marketing, local marketing, referral programs, partnerships, and customer engagement initiatives Optimize marketing funnels to improve lead conversion rates, appointment-setting performance, sales close rates, and customer acquisition costs Develop customer segmentation strategies to increase marketing effectiveness and improve return on investment Customer Retention & Lifetime Value Develop customer retention, loyalty, referral, and reactivation programs that increase repeat business and customer lifetime value Build customer journey strategies across pool construction, service, renovation, retail, and outdoor living divisions Partner with Customer Success and Operations teams to improve customer satisfaction and retention metrics Growth Strategy & Market Expansion Identify new market opportunities, customer segments, service offerings, and geographic expansion opportunities Support acquisition growth initiatives through customer transition planning and brand integration strategies Develop localized growth plans for individual markets while maintaining enterprise-wide marketing alignment Performance Marketing Leadership Lead all performance marketing initiatives including digital advertising, SEO, AEO, paid search, social media advertising, email marketing, website optimization, and marketing automation Establish growth-focused KPIs and dashboards tied directly to revenue, customer acquisition, conversion rates, and profitability Oversee attribution modeling and marketing analytics to ensure investments are optimized for maximum business impact Leadership & Organizational Development Build and lead a high-performing growth marketing team focused on measurable business outcomes Establish a culture of accountability, testing, optimization, and continuous improvement Manage agency partners, technology vendors, and marketing investments to maximize performance and efficiency Partnership Serve as a strategic advisor to executive leadership on growth opportunities, customer trends, market dynamics, and revenue strategies Present growth performance, customer acquisition metrics, and revenue forecasts to executive leadership Align marketing initiatives with company growth objectives, acquisition strategy, and long-term business goals Branding Develop and administer the rollout efforts for the new ESG service brand Lead the development and execution of the organization's brand strategy, ensuring a consistent and compelling brand identity across all channels and touchpoints. Drive brand awareness, reputation, and engagement initiatives that strengthen both employee and customer experiences while supporting business growth and organizational objectives. Qualifications: Minimum Requirements Bachelor's degree in Marketing, Business, Communications, or related field 10+ years of marketing experience with a strong focus on consumer acquisition and revenue growth 5+ years leading marketing teams and growth initiatives Demonstrated success driving measurable B2C revenue growth Strong understanding of customer acquisition, conversion optimization, customer lifecycle marketing, and marketing analytics Proven track record of building, evolving, and managing successful brands in a complex organization or competitive market. Demonstrated ability to translate business objectives into impactful brand initiatives that drive measurable results. Preferred Qualifications Experience within home services, construction, retail, outdoor living, consumer services, or multi-location organizations Experience managing a marketing budget Experience with CRM platforms, marketing automation, attribution reporting, and customer data analytics Details Compensation: $90,000–$110,000 Work model: Hybrid (1 remote day per week) Office Location: West Bridgewater, MA What We Offer Participation in ESG SHARE program 9 paid holidays Paid vacation and sick time Employer-matched 401(k) Employer-paid life insurance Optional supplemental life insurance Medical, dental, and vision insurance plans Equal Opportunity Employer We are proud to be an Equal Opportunity Employer and are committed to fostering a diverse, equitable, and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other protected characteristic.

Full job record

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CountryUnited States
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First Seen At2026-06-19 12:38:22Z
Last Seen At2026-06-21 13:03:08Z
Last Checked At2026-06-21 13:03:08Z
Last Changed At2026-06-21 13:03:08Z
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Source Posted At2026-06-18 20:36:00Z
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    "requisitionDescription": "<div><div><p style=\"margin-left:0in;\" data-pasted=\"true\"><strong><span style=\"color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\">Position Summary</span></strong></p><p style=\"margin-left:0in;\"><span style=\"color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\">The Director of Marketing is responsible for driving customer acquisition, revenue growth, lead generation, customer retention, and market expansion across Easton Select Group and its portfolio of brands. This role serves as the company&#39;s senior marketing leader focused on accelerating profitable B2C growth through data-driven marketing strategies, demand generation programs, customer lifecycle marketing, and conversion optimization.</span></p><p style=\"margin-left:0in;\"><span style=\"color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\">The Director partners closely with executive leadership, operations, sales, customer success, and business unit leaders to develop growth strategies that increase market share, maximize customer lifetime value, improve conversion performance, and drive measurable revenue outcomes across all consumer-facing brands.</span></p><p style=\"margin-left:0in;\"><span style=\"color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\"><strong>About Easton Select Group</strong></span></p><p style=\"margin-left:0in;\"><span style=\"color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\">Easton Select Group is a leader in pool construction, service, renovation, retail, and backyard leisure solutions. Built on a 50-year legacy as a second-generation family business, Easton Select Group continues to grow through strategic acquisitions while delivering exceptional customer experiences and operational excellence across a diversified portfolio of brands.</span></p><p style=\"margin-left:0in;\"><span style=\"color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\"><strong>Key Responsibilities</strong></span></p><p style=\"margin-left:0in;\"><span style=\"color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\"><em>Revenue Growth &amp; Customer Acquisition</em></span></p><div style=\"margin-left:0in;\"><ul style=\"margin-left: 21.5px;\"><li style=\"margin-left: 0in; color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\">Own B2C revenue growth goals and marketing-driven sales performance across all Easton Select Group brands</li><li style=\"margin-left: 0in; color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\">Develop and execute customer acquisition strategies that increase qualified leads, appointments, sales opportunities, and revenue</li><li style=\"margin-left: 0in; color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\">Create scalable growth marketing programs focused on increasing market share, customer penetration, and brand demand</li><li style=\"margin-left: 0in; color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\">Drive lead generation performance through paid media, search marketing, local marketing, referral programs, partnerships, and customer engagement initiatives</li><li style=\"margin-left: 0in; color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\">Optimize marketing funnels to improve lead conversion rates, appointment-setting performance, sales close rates, and customer acquisition costs</li><li style=\"margin-left: 0in; color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\">Develop customer segmentation strategies to increase marketing effectiveness and improve return on investment</li></ul></div><p style=\"margin-left:0in;\"><span style=\"color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\"><em>Customer Retention &amp; Lifetime Value</em></span></p><div style=\"margin-left:0in;\"><ul><li style=\"margin-left: 0in; color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\">Develop customer retention, loyalty, referral, and reactivation programs that increase repeat business and customer lifetime value</li><li style=\"margin-left: 0in; color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\">Build customer journey strategies across pool construction, service, renovation, retail, and outdoor living divisions</li><li style=\"margin-left: 0in; color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\">Partner with Customer Success and Operations teams to improve customer satisfaction and retention metrics</li><li style=\"margin-left: 0in; color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\">Growth Strategy &amp; Market Expansion</li><li style=\"margin-left: 0in; color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\">Identify new market opportunities, customer segments, service offerings, and geographic expansion opportunities</li><li style=\"margin-left: 0in; color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\">Support acquisition growth initiatives through customer transition planning and brand integration strategies</li><li style=\"margin-left: 0in; color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\">Develop localized growth plans for individual markets while maintaining enterprise-wide marketing alignment</li></ul></div><p style=\"margin-left:0in;\"><span style=\"color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\"><em>Performance Marketing Leadership</em></span></p><div style=\"margin-left:0in;\"><ul style=\"margin-left: 30.5px;\"><li style=\"margin-left: 0in; color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\">Lead all performance marketing initiatives including digital advertising, SEO, AEO, paid search, social media advertising, email marketing, website optimization, and marketing automation</li><li style=\"margin-left: 0in; color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\">Establish growth-focused KPIs and dashboards tied directly to revenue, customer acquisition, conversion rates, and profitability</li><li style=\"margin-left: 0in; color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\">Oversee attribution modeling and marketing analytics to ensure investments are optimized for maximum business impact</li></ul></div><p style=\"margin-left:0in;\"><span style=\"color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\"><em>Leadership &amp; Organizational Development</em></span></p><div style=\"margin-left:0in;\"><ul style=\"margin-left: 30.5px;\"><li style=\"margin-left: 0in; color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\">Build and lead a high-performing growth marketing team focused on measurable business outcomes</li><li style=\"margin-left: 0in; color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\">Establish a culture of accountability, testing, optimization, and continuous improvement</li><li style=\"margin-left: 0in; color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\">Manage agency partners, technology vendors, and marketing investments to maximize performance and efficiency</li></ul></div><p style=\"margin-left:0in;\"><span style=\"color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\"><em>Partnership</em></span></p><div style=\"margin-left:0in;\"><ul style=\"margin-left: 30.5px;\"><li style=\"margin-left: 0in; color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\">Serve as a strategic advisor to executive leadership on growth opportunities, customer trends, market dynamics, and revenue strategies</li><li style=\"margin-left: 0in; color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\">Present growth performance, customer acquisition metrics, and revenue forecasts to executive leadership</li><li style=\"margin-left: 0in; color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\">Align marketing initiatives with company growth objectives, acquisition strategy, and long-term business goals</li></ul></div><p style=\"margin-left:22.5pt;\"><span style=\"color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\"><em>Branding</em></span></p><div style=\"margin-left:0in;\"><ul style=\"margin-left: 30.5px;\"><li style=\"margin-left: 0in; color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\">Develop and administer the rollout efforts for the new ESG service brand</li><li style=\"margin-left: 0in; color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\">Lead the development and execution of the organization&#39;s brand strategy, ensuring a consistent and compelling brand identity across all channels and touchpoints.</li><li style=\"margin-left: 0in; color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\">Drive brand awareness, reputation, and engagement initiatives that strengthen both employee and customer experiences while supporting business growth and organizational objectives.</li></ul></div><p style=\"margin-left:0in;\"><span style=\"color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\"><strong>&nbsp;</strong></span></p><p style=\"margin-left:0in;\"><span style=\"color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\"><strong>Qualifications:</strong></span></p><p style=\"margin-left:0in;\"><span style=\"color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\"><strong>Minimum Requirements</strong></span></p><div style=\"margin-left:0in;\"><ul style=\"margin-left: 30.5px;\"><li style=\"margin-left: 0in; color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\">Bachelor&#39;s degree in Marketing, Business, Communications, or related field</li><li style=\"margin-left: 0in; color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\">10+ years of marketing experience with a strong focus on consumer acquisition and revenue growth</li><li style=\"margin-left: 0in; color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\">5+ years leading marketing teams and growth initiatives</li><li style=\"margin-left: 0in; color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\">Demonstrated success driving measurable B2C revenue growth</li><li style=\"margin-left: 0in; color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\">Strong understanding of customer acquisition, conversion optimization, customer lifecycle marketing, and marketing analytics</li><li style=\"margin-left: 0in; color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\">Proven track record of building, evolving, and managing successful brands in a complex organization or competitive market.</li><li style=\"margin-left: 0in; color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\">Demonstrated ability to translate business objectives into impactful brand initiatives that drive measurable results.</li></ul></div><p style=\"margin-left:0in;\"><span style=\"color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\"><strong>Preferred Qualifications</strong></span></p><div style=\"margin-left:0in;\"><ul style=\"margin-left: 30.5px;\"><li style=\"margin-left: 0in; color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\">Experience within home services, construction, retail, outdoor living, consumer services, or multi-location organizations</li><li style=\"margin-left: 0in; color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\">Experience managing a marketing budget</li><li style=\"margin-left: 0in; color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\">Experience with CRM platforms, marketing automation, attribution reporting, and customer data analytics</li></ul></div><p style=\"margin-left:0in;\"><span style=\"color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\"><strong>&nbsp;Details</strong></span></p><ul><li>Compensation: $90,000&ndash;$110,000</li><li>Work model: Hybrid (1 remote day per week)</li><li>Office Location: West Bridgewater, MA</li></ul><p style=\"margin-left:0in;\"><span style=\"color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\"><strong>What We Offer</strong></span></p><ul type=\"disc\"><li style=\"margin-left: 0in; color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\">Participation in ESG SHARE program</li><li style=\"margin-left: 0in; color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\">9 paid holidays</li><li style=\"margin-left: 0in; color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\">Paid vacation and sick time</li><li style=\"margin-left: 0in; color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\">Employer-matched 401(k)</li><li style=\"margin-left: 0in; color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\">Employer-paid life insurance</li><li style=\"margin-left: 0in; color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\">Optional supplemental life insurance</li><li style=\"margin-left: 0in; color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\">Medical, dental, and vision insurance plans</li></ul><p style=\"margin-left:0in;\"><span style=\"color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\"><strong>&nbsp;</strong></span></p><p style=\"margin-left:0in;\"><span style=\"color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\"><strong>Equal Opportunity Employer</strong></span></p><p style=\"margin-left:0in;\"><span style=\"color: rgb(0, 0, 0); font-size: 14px; font-family: arial, sans-serif;\">We are proud to be an Equal Opportunity Employer and are committed to fostering a diverse, equitable, and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other protected characteristic.</span></p></div></div>\n",
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}
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