Native Structured
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"jobOpeningName": "Lifecycle Marketing Manager",
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"datePosted": "2026-03-31",
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"description": "<p><span style=\"color: rgb(0, 0, 0); font-size: 36pt; font-weight: bold\"><span style=\"font-size: 18pt\">Lifecycle Marketing Manager</span><br></span></p>\n<p><span style=\"color: rgb(26, 23, 23); font-size: 12pt\"><span style=\"font-size: 10pt; font-weight: bold\">About Us:</span></span></p>\n<p><span style=\"color: rgb(26, 23, 23); font-size: 10pt\">At Fullbay, our mission is simple — to create safer roads for our families and yours. As leaders in the heavy-duty repair industry, we power shops with technology that helps them run smarter and more efficiently. As an AI-First company, we invite artificial intelligence to eliminate friction, spark innovation, and drive efficiencies in every conversation— for our teams and our customers.<br><br></span></p>\n<p><span style=\"font-size: 10pt\"><span style=\"color: rgb(26, 23, 23); font-weight: bold\">Position Overview<br></span></span><br></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Fullbay is seeking a Lifecycle Marketing Manager to design, execute, and optimize the programs that drive engagement and conversion throughout the marketing funnel. This role focuses on leveraging Marketo and complementary marketing tools to create automated, data-driven journeys that convert leads into customers and re-engage existing audiences. You’ll lead the development of nurture campaigns, build and optimize conversion experiences, and collaborate closely with teams across Marketing, Sales, and RevOps to ensure every touchpoint delivers measurable impact. This is a hands-on, strategic position ideal for a marketer who thrives at the intersection of technology, content, and performance — transforming lifecycle insights into campaigns that drive real results.<br></span></p>\n<p><span style=\"color: rgb(0, 0, 0); font-size: 18pt\">Primary Duties & Responsibilities:</span></p>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Email Campaign Execution</span>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Build, QA, and deploy email campaigns in Marketo with high accuracy and minimal oversight</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Ensure all campaigns meet quality standards, including:</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Visual consistency and formatting</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Functional links and proper tracking (UTMs)</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Accurate audience segmentation and targeting</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Clean text and HTML versions</span></li>\n<li><span style=\"color: rgb(0, 0, 0)\"><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Execute rapid-turn and same-day email requests when needed<br></span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br></span></span></li>\n</ul>\n</li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Ownership & Speed</span>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Manage multiple campaigns simultaneously while meeting tight deadlines</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Quickly implement feedback and revisions, often within hours</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Own campaigns end-to-end—from build through deployment—without requiring step-by-step direction<br><br></span></li>\n</ul>\n</li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Marketo & Audience Management</span>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Build and manage smart lists, segmentation, and campaign logic in Marketo</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Ensure precise audience targeting aligned with campaign objectives</span></li>\n<li><span style=\"font-size: 10pt\">Troubleshoot and resolve issues independently within Marketo programs<br><br></span></li>\n</ul>\n</li>\n</ul>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Lifecycle Marketing & Campaign Strategy</span>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Design and execute nurture programs aligned to buyer journey stages</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Develop lifecycle strategies to engage, convert, and re-engage leads</span></li>\n<li><span style=\"color: rgb(0, 0, 0)\"><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Partner with RevOps to improve lead scoring, segmentation, and attribution</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br><br></span></span></li>\n</ul>\n</li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Cross-Functional Collaboration & Ideation</span>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Act as a key contributor across Marketing, Sales, and RevOps</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Proactively bring forward ideas for:</span>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Email campaigns and messaging</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Lead generation strategies</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Marketing automation improvements</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Funnel optimization<br><br></span></li>\n</ul>\n</li>\n</ul>\n</li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Optimization & Performance</span>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Run A/B tests across emails, landing pages, and CTAs</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Analyze campaign performance and continuously improve results</span></li>\n<li><span style=\"color: rgb(0, 0, 0)\"><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Apply data-driven insights to refine targeting, messaging, and timing</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br><br></span></span></li>\n</ul>\n</li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">AI-Driven Execution & Workflow Optimization</span></li>\n</ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Leverage AI tools (e.g., ChatGPT, Claude) to accelerate:</span>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Email drafting and iteration</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Subject line and CTA testing</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Campaign ideation and content variations</span></li>\n</ul>\n</li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Use AI to support:</span>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">QA checks (formatting, inconsistencies, errors)</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Copy refinement and clarity</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Generation of A/B testing variations</span></li>\n</ul>\n</li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Build repeatable, AI-assisted workflows to improve execution speed and consistency</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Critically evaluate AI outputs and ensure all deliverables meet Fullbay quality standards</span></li>\n<li><span style=\"color: rgb(0, 0, 0)\"><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Continuously explore and implement new AI tools to improve marketing efficiency and performance</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br></span></span></li>\n</ul>\n</li>\n</ul>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Adheres to all confidentiality and compliance regulations.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Performs other duties as assigned.<br><br></span></li>\n</ul>\n<p><span style=\"color: rgb(0, 0, 0); font-size: 18pt\">Minimum Education & Work Experience:</span></p>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Bachelor’s Degree in marketing, business, or related field.</span></li>\n</ul>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-size: 10pt\">4–7+ years of experience in B2B SaaS marketing, with a focus on lifecycle, demand generation, or email marketing.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Hands-on experience using Marketo (or similar platform) to build, launch, and optimize email campaigns.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Strong understanding of funnel metrics, segmentation, and conversion optimization.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Experience with landing pages and lead capture tools (e.g., Unbounce, OptinMonster, or similar).</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Demonstrated ability to analyze campaign data and identify opportunities to improve performance.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Proficiency in A/B testing and iterative campaign improvement.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Excellent written communication skills, attention to detail, and QA rigor.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Collaborative mindset and ability to work cross-functionally across marketing, sales, and operations teams.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Demonstrated experience using AI tools (e.g., ChatGPT, Claude, or similar) in day-to-day marketing workflows</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Ability to use AI to increase speed without sacrificing quality or accuracy</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Strong judgment in editing, refining, and validating AI-generated content</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Experience using AI for:</span>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Copywriting and editing</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Campaign ideation</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">QA support</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">A/B testing variation<br><br></span></li>\n</ul>\n</li>\n</ul>\n<p><span style=\"color: rgb(0, 0, 0); font-size: 12pt; font-weight: bold\">Key Skills and Qualifications:</span></p>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Proven ability to build and send emails with a high degree of accuracy and QA rigor</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Strong attention to detail across formatting, links, segmentation, and campaign setup</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Experience catching and resolving errors before campaigns are deployed</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Leverage AI tools where appropriate to accelerate execution, while maintaining full responsibility for accuracy, QA, and final campaign quality.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Comfortable working in a fast-paced environment with shifting priorities</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Ability to execute quickly without sacrificing quality</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Demonstrated ability to handle rapid turnaround requests</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Deep, hands-on experience with Marketo (or similar platform), including:</span>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Smart lists and segmentation logic</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Campaign flows and triggers</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Email build and QA</span></li>\n</ul>\n</li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Ability to troubleshoot issues without heavy reliance on others</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Self-starter who takes ownership of deliverables and follows through to completion</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Comfortable making decisions and moving work forward independently</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Strong ability to project manage, keeping tracking of multiple requests with different deadlines</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Can communicate clearly as projects progress</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt\">Knows when to ask for help—but does not rely on constant direction<br><br></span></li>\n</ul>\n<p><span style=\"color: rgb(0, 0, 0); font-size: 18pt\">Physical Demands and Work Environment:</span></p>\n<p><span style=\"color: rgb(0, 0, 0); font-size: 10pt\">The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions</span></p>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-size: 10pt\">Regularly required to sit at a desk in front of a computer and use hands to finger, handle, or feel objects, tools, or controls (including a computer keyboard and operating a telephone), lift and/or move up to 10 pounds. </span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-size: 10pt\">Frequently requires the use of hands and arms for reaching, as well as the ability to walk and communicate effectively through speaking and listening.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-size: 10pt\">Specific vision abilities required by this position include close vision, color vision, and the ability to adjust focus. </span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-size: 10pt\">Noise level in the work environment is usually moderate.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-size: 10pt\">Type on a computer keyboard and look at a computer monitor, and operate a cell phone or a computer-based phone.</span></li>\n</ul>",
"compensation": "$86,601.00 - $100,000.00",
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"departmentLabel": "Marketing",
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"minimumExperience": "Mid-level",
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}