Content Developer

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    "location": {
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    "datePosted": "2025-08-26",
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    "description": "<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 18pt; font-weight: bold\">Content Developer</span></p>\n<p><br><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Hybrid in Mount Pleasant, SC</span><br><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Schedule: Flexible hours</span><br><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Engagement: PT, FT, Contract; Possible equity.</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">About Heirloom</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><a rel=\"noopener noreferrer\" href=\"https://heirloom.cloud\">Heirloom</a> helps families rescue, organize, and enjoy their most meaningful memories—digitizing tapes, film, and photos into a private, secure home for stories. We’re building delightful mobile and web experiences that make sharing memories simple, safe, and emotionally resonant.</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">The Role</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">We’re looking for a <span style=\"font-weight: bold\">Content Developer</span> who can craft clear, compelling, and emotionally resonant content across multiple formats—blogs, product pages, email campaigns, video scripts, and social media. This role bridges creative storytelling with SEO and performance-driven content strategy. You’ll work closely with leadership, marketing, and our product/design teams to create content that educates, inspires, and converts.</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">What You’ll Do</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Research, write, and edit high-quality content: blogs, website copy, press releases, product pages, email campaigns, and ad copy.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Script and storyboard content for multimedia (short videos, YouTube, product explainers).</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Collaborate with marketing and product teams to align messaging with brand voice, positioning, and KPIs.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Optimize content for <span style=\"font-weight: bold\">SEO and discoverability</span> (titles, descriptions, structured data, internal linking).</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Develop content calendars and manage production timelines.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Repurpose long-form content into engaging short-form pieces for <span style=\"font-weight: bold\">LinkedIn, Instagram, YouTube, and Pinterest</span>.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Measure performance and iterate: analyze engagement, conversions, and traffic to inform improvements.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Support investor-facing and partnership materials with crisp, compelling narratives.</span><br></li>\n</ul>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">What You’ll Bring</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">2–5+ years</span> of content development, copywriting, or editorial experience (agency or in-house).</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">A strong portfolio showcasing <span style=\"font-weight: bold\">digital writing samples</span> across different formats (blog, product, social, video script).</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Ability to adapt tone and style for different audiences—customers, partners, and investors.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Familiarity with <span style=\"font-weight: bold\">GA4, Google Tag Manager (GTM), and Google Search Console</span> to measure and improve performance.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Strong knowledge of SEO best practices and performance-driven content strategy.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Experience collaborating with designers, marketers, and product leads.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Strong organizational skills and ability to manage multiple content streams at once.</span><br><br></li>\n</ul>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Nice to Have</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Experience writing for <span style=\"font-weight: bold\">consumer tech, SaaS, or media-focused products</span>.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Comfort with basic design/video tools (Canva, Figma, Adobe, or similar) to support visual storytelling.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Familiarity with <span style=\"font-weight: bold\">SEMrush</span> or other advanced SEO/analytics tools.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Familiarity with HubSpot, Shopify, or other CMS platforms.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Interest in building brand narratives around <span style=\"font-weight: bold\">trust, privacy, and human connection</span>.</span><br><br></li>\n</ul>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">How We Work</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Hybrid role in <span style=\"font-weight: bold\">Mount Pleasant, SC</span>, with flexible hours and some in-person collaboration (work sessions, shoots, brainstorms).</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Remote-friendly day-to-day, with periodic in-person team meetings.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">We welcome contractors, part-time, or full-time; contract-to-hire is an option. Equity available for the right fit.</span></li>\n</ul>",
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