Sales Manager (Fire)

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      "city": "Manchester",
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    "departmentLabel": "Fire Product Offering",
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    "datePosted": "2026-04-09",
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      "city": "Manchester",
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      "countryId": "222"
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    "description": "<p><br></p>\n<p><span style=\"font-weight: bold\">Title:                             Sales Manager, Fire Systems </span><br></p>\n<p><span style=\"font-weight: bold\">Reports to:                 Sales Leader UK</span></p>\n<p><span style=\"font-weight: bold\">Position:                     Permanent - Remote based with Nationwide Travel </span></p>\n<p><br><br></p>\n<p>Imagine working at the forefront of innovation in fluid-flow technology, with over 1,400 colleagues across the globe, and contributing to a legacy of excellence that spans eight manufacturing facilities on four continents. Armstrong Fluid Technology is more than just a leader in our industry; we are a community of the brightest and most creative minds, driven by a shared mission to engineer the future and safeguard our planet.</p>\n<p><br></p>\n<p>As part of our team, you'll be immersed in an environment that fosters growth, creativity, and collaboration. Here, you'll have the opportunity to push boundaries, tackle exciting challenges, and develop cutting-edge solutions that promote energy efficiency and reduce environmental impact. Every day offers the chance to make a meaningful contribution to a more sustainable future, driving innovations that help lower global carbon footprints. Together, we’re creating a legacy that goes beyond business—one that’s changing the world for the better.</p>\n<p><br></p>\n<p>This role will focus on driving revenue growth through direct and distribution channels, managing key accounts, and supporting specification-driven sales of pumps, circulation systems, and performance management solutions for fire safety applications. The role requires strong technical knowledge, a consultative sales approach, and the ability to engage with contractors, consulting engineers, distributors, and end-users.</p>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Key Accountabilities</span></p>\n<p><span style=\"font-weight: bold\">Sales Performance</span></p>\n<ul>\n<li><span style=\"font-weight: bold\">Surpass Booking and Shipment Targets</span>: Consistently exceed assigned bookings and shipment targets within the designated territory.</li>\n<li><span style=\"font-weight: bold\">Manage Accounts:</span> Directly oversee assigned accounts, ensuring proactive engagement and customer satisfaction.</li>\n<li><span style=\"font-weight: bold\">Prepare Proposals and Quotations:</span> Create detailed proposals and quotations in line with the Armstrong sales process, using available tools.</li>\n<li><span style=\"font-weight: bold\">Expand Customer Base:</span> Build and grow the direct customer base by nurturing relationships with key customers, distributors, and design engineers, while identifying new market opportunities.</li>\n<li><span style=\"font-weight: bold\">Brand Loyalty Enhancement: </span>Orchestrate sales and marketing campaigns that not only boost sales figures but also enhance brand recognition and loyalty, refining margins and expanding your reach.</li>\n<li><span style=\"font-weight: bold\">Channel of Sale</span>: Define and operate within the appropriate sales channel, whether as a wholesale seller, sales representative, direct sales, or a combination thereof, to optimize market reach and effectiveness</li>\n</ul>\n<p><span style=\"font-weight: bold\">Customer Relationship Management</span></p>\n<ul>\n<li><span style=\"font-weight: bold\">Build and Maintain Client Relationships:</span> Develop and sustain strong relationships with clients. Focus on becoming the Basis of Design (BoD) by establishing a proactive relationship with consulting engineers by providing value early in the design process.</li>\n<li><span style=\"font-weight: bold\">Understand Customer Needs:</span> Gain a deep understanding of customer needs and challenges to offer tailored solutions.</li>\n<li><span style=\"font-weight: bold\">Deliver Post-Sale Support:</span> Provide exceptional post-sale support to resolve issues and ensure high levels of customer satisfaction.</li>\n<li><span style=\"font-weight: bold\">Record Keeping:</span> Maintain comprehensive customer and competitor records and engage in sales planning sessions.</li>\n<li><span style=\"font-weight: bold\">Feedback Analysis: </span>Analyze customer feedback to continuously improve our market share.</li>\n<li><span style=\"font-weight: bold\">Solution and Service Selling: </span>Demonstrated value-selling expertise to effectively communicate the benefits of our products, services, and solutions to customers, thereby increasing margins and close rates.</li>\n</ul>\n<p><span style=\"font-weight: bold\">      Product Knowledge and Sales Strategy</span></p>\n<ul>\n<li><span style=\"font-weight: bold\">Sell Armstrong Products:</span> Promote and sell Armstrong products and solutions, leveraging Armstrong’s sales strategy &amp; process</li>\n<li><span style=\"font-weight: bold\">Territory Management:</span> Responsible for calling on REP firms, consulting engineering firms, mechanical engineers, building owners on a weekly basis to grow your sales funnel and close projects. Develop a written territory plan with objectives, goals, sales strategies, tactics to ensure sales objectives are exceeded.</li>\n<li><span style=\"font-weight: bold\">Maintain Product Knowledge:</span> Have a thorough understanding of product features, benefits, and competitive advantages.</li>\n<li><span style=\"font-weight: bold\">Develop Sales Strategies:</span> Collaborate in creating sales strategies, marketing channels, and sales forecasts.</li>\n<li><span style=\"font-weight: bold\">Implement Best Practices:</span> Apply commercial best practices in alignment with the Armstrong Sales Process to ensure consistent execution excellence.</li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Administrative Responsibilities</span></p>\n<ul>\n<li><span style=\"font-weight: bold\">Update CRM System:</span> Maintain accurate records of sales activities and customer information in the CRM system real time.</li>\n<li><span style=\"font-weight: bold\">Reporting</span><span style=\"font-weight: bold\">:</span> Leverage Armstrong’s CRM tool daily to measure, track all sales activities and produce bi-weekly market activity reports as required.</li>\n<li><span style=\"font-weight: bold\">Monitor Market Conditions:</span> Track competitive activities and market conditions to stay informed<span style=\"font-weight: bold\">.</span></li>\n</ul>\n<p><span style=\"font-weight: bold\">Team Collaboration and Development</span></p>\n<ul>\n<li><span style=\"font-weight: bold\">Promote Teamwork</span>: Work closely with other departments, providing valuable feedback to enhance our operations and help ensure on time services to our customers.</li>\n<li><span style=\"font-weight: bold\">Support Special Projects:</span> Support various projects assigned by management to ensure continued development of skills.</li>\n<li><span style=\"font-weight: bold\">Sales Associations:</span> Join key trade associations and actively participate in the local chapters of associations like BASF, etc.</li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">What We’re Looking For</span></p>\n<p>To thrive in this role, you should bring:</p>\n<p><span style=\"font-weight: bold\">Education and Experience</span></p>\n<ul>\n<li>University degree in Mechanical/Electrical Engineering and a marketeer who is customer centric.</li>\n<li>Substantial work experience in industry-related direct sales, particularly in solution and value-based sales, specifically within fire systems</li>\n</ul>\n<p><span style=\"font-weight: bold\">Technical and Sales Skills:</span></p>\n<ul>\n<li>In-depth knowledge of HVAC/Fire solutions and systems, including HVAC/Fire product selection software.</li>\n<li>Experience in tracking sales information of customers, forecasts, and reports using related software applications such as CRM.</li>\n<li>Strong understanding of complex B2B sales cycles and negotiation techniques.</li>\n<li>Passion to win in your local marketplace.</li>\n<li>Proven track record of exceeding sales targets and achieving revenue growth.</li>\n<li>Proficiency in Microsoft Office 365.</li>\n<li>Create and deliver compelling presentations to prospective customers to demonstrate the value of products and services.</li>\n<li>Use Armstrong's sales process and value tools to present sustainable solutions that deliver energy efficiency and long-term savings.</li>\n</ul>\n<p><span style=\"font-weight: bold\">Soft skills and other requirements:</span></p>\n<ul>\n<li>The capability to simplify complex problems, conduct root cause analysis, and provide clear, well-thought-out recommendations.</li>\n<li>Strong, team-oriented leadership skills with presence and a bias for action.</li>\n<li>Strong attention to detail and highly organized.</li>\n<li>Ability to communicate in an open and authentic manner in all situations.</li>\n<li>Willing to travel up to 60-70% of the time.</li>\n</ul>\n<p><span style=\"font-weight: bold\">Why Armstrong Fluid Technology?</span></p>\n<p>By joining us, you’ll become part of a global community dedicated to pushing the boundaries of fluid-flow technology while upholding Armstrong's commitment to sustainability. You’ll have endless opportunities to learn, grow, and make a significant impact on the world. Together, we'll build tomorrow’s solutions today.</p>",
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