SFMC Marketing Automation Specialist | Onsite

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    "ShortDescriptionStr": "As a Marketing Automation Specialist, you will drive the end-to-end development of digital campaigns for Patient, Consumer, OnDemand, Ovia and future acquisitions in Salesforce Marketing Cloud and Data Cloud. You’ll design and build sophisticated journeys, Data Cloud audiences, data extensions, Automation Studio workflows, and support the platform roadmap—including, implementing AMPScript personalization, AI-driven features, leading A/B testing frameworks, and other strategic initiatives. You’ll serve as a trusted subject matter expert, partnering with cross-functional teams to shape campaign strategy, promote feature adoption, integrate new brands and optimize engagement and deliverability health. ",
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    "ExternalDescriptionStr": "<table>\n <tbody>\n  <tr>\n   <td>\n    <div style=\"margin:0px;padding:0px 7px\">\n     <div style=\"margin:0px;padding:0px\">\n      <p><strong>Duties and Responsibilities:</strong>&nbsp;<br>\n       &nbsp;<br>\n       List the core tasks and responsibilities associated with the role.&nbsp;&nbsp;</p>\n     </div>\n    </div></td>\n   <td>\n    <div style=\"margin:0px;padding:0px 7px\">\n     <div style=\"margin:0px;padding:0px\">\n      <ul>\n       <li>Execute on-time, error-free email and SMS campaigns across Email Studio, Mobile Studio, Journey Builder and Automation Studio&nbsp;</li>\n      </ul>\n     </div>\n     <div style=\"margin:0px;padding:0px\">\n      <ul>\n       <li>Configure complex Data Cloud audiences and data extensions connected to our health database for Patient, Consumer, OnDemand, Ovia and future acquisition brands&nbsp;</li>\n      </ul>\n     </div>\n     <div style=\"margin:0px;padding:0px\">\n      <ul>\n       <li>health, feature adoption—and recommend process improvements to maximize performance&nbsp;</li>\n      </ul>\n     </div>\n     <div style=\"margin:0px;padding:0px\">\n      <ul>\n       <li>Serve as a subject matter expert, consulting with marketing, creative, analytics, IT, legal/compliance and 3rd-party agencies to align technical execution with business goals&nbsp;</li>\n      </ul>\n     </div>\n     <div style=\"margin:0px;padding:0px\">\n      <ul>\n       <li>Oversee QA and testing across campaigns, data, integrations, and new features to ensure accuracy, compliance, and flawless end-to-end execution, as well as other quality checks as required.&nbsp;</li>\n      </ul>\n     </div>\n     <div style=\"margin:0px;padding:0px\">\n      <ul>\n       <li>Develop strategic playbooks covering A/B testing frameworks, dynamic content with AMPScript, AI-driven personalization (Einstein and other tools), advanced reporting, and more&nbsp;</li>\n      </ul>\n     </div>\n     <div style=\"margin:0px;padding:0px\">\n      <ul>\n       <li>Monitor campaign KPIs—engagement rates, deliverability&nbsp;</li>\n      </ul>\n     </div>\n     <div style=\"margin:0px;padding:0px\">\n      <ul>\n       <li>Support the onboarding and integration of newly acquired consumer brands into the Marketing Cloud environment&nbsp;</li>\n      </ul>\n     </div>\n     <div style=\"margin:0px;padding:0px\">\n      <ul>\n       <li>Upskill internal stakeholders through workshops, documentation and best-practice training sessions&nbsp;</li>\n      </ul>\n     </div>\n     <div style=\"margin:0px;padding:0px\">\n      <ul>\n       <li>Ensure compliance with HIPAA, CAN-SPAM, GDPR, and accessibility standards across all campaigns and data processes.&nbsp;</li>\n      </ul>\n     </div>\n     <div style=\"margin:0px;padding:0px\">\n      <p>Evaluate and pilot emerging AI/ML capabilities within Salesforce and other platforms to enhance personalization, targeting, and efficiency.&nbsp;</p>\n     </div>\n    </div></td>\n  </tr>\n  <tr>\n   <td>\n    <div style=\"margin:0px;padding:0px 7px\">\n     <div style=\"margin:0px;padding:0px\">\n      <p><strong>Minimum Education and Experience Required:&nbsp;</strong>&nbsp;<br>\n       &nbsp;<br>\n       State the minimum level of education and professional experience required to be qualified for the role.&nbsp;</p>\n     </div>\n    </div></td>\n   <td>\n    <div style=\"margin:0px;padding:0px 7px\">\n     <div style=\"margin:0px;padding:0px\">\n      <ul>\n       <li>At least 5 years of hands-on experience with Salesforce Marketing Cloud (Email Studio, Automation Studio, Journey Builder)&nbsp;</li>\n      </ul>\n     </div>\n     <div style=\"margin:0px;padding:0px\">\n      <ul>\n       <li>Bachelor’s degree in Marketing, Business Administration, Communications, Computer Science, Information Systems or a closely related field&nbsp;</li>\n      </ul>\n     </div>\n     <div style=\"margin:0px;padding:0px\">\n      <p>&nbsp;</p>\n     </div>\n    </div></td>\n  </tr>\n  <tr>\n   <td>\n    <div style=\"margin:0px;padding:0px 7px\">\n     <div style=\"margin:0px;padding:0px\">\n      <p><strong>Preferred Qualifications:&nbsp;</strong>&nbsp;<br>\n       &nbsp;<br>\n       List any preferred qualifications that could benefit the role but are not essential.&nbsp;</p>\n     </div>\n    </div></td>\n   <td>\n    <div style=\"margin:0px;padding:0px 7px\">\n     <div style=\"margin:0px;padding:0px\">\n      <ul>\n       <li>Required: Salesforce Marketing Cloud Email Specialist&nbsp;</li>\n      </ul>\n     </div>\n     <div style=\"margin:0px;padding:0px\">\n      <ul>\n       <li>Nice-to-Have: Salesforce Certified AI Associate, Marketing Cloud Consultant, Marketing Cloud Developer, and Data Cloud certification&nbsp;&nbsp;</li>\n      </ul>\n     </div>\n     <div style=\"margin:0px;padding:0px\">\n      <ul>\n       <li>Deep understanding of email marketing strategies, automation best practices, deliverability standards and advanced reporting techniques&nbsp;</li>\n      </ul>\n     </div>\n     <div style=\"margin:0px;padding:0px\">\n      <ul>\n       <li>Prior background in healthcare marketing or regulated-industry data integrations&nbsp;</li>\n      </ul>\n     </div>\n     <div style=\"margin:0px;padding:0px\">\n      <ul>\n       <li>History of supporting marketing teams through acquisition integrations&nbsp;</li>\n      </ul>\n     </div>\n     <div style=\"margin:0px;padding:0px\">\n      <ul>\n       <li>Experience managing cross-channel marketing campaigns (email, SMS, social audiences, push notifications).&nbsp;</li>\n      </ul>\n     </div>\n     <div style=\"margin:0px;padding:0px\">\n      <p>Familiarity with API integrations and data workflows to support form testing, staging environments, and external system connections.&nbsp;</p>\n     </div>\n    </div></td>\n  </tr>\n  <tr>\n   <td>\n    <div style=\"margin:0px;padding:0px 7px\">\n     <div style=\"margin:0px;padding:0px\">\n      <p><strong>Skills and Competencies:&nbsp;</strong>&nbsp;<br>\n       &nbsp;<br>\n       Outline the skills and competencies required for the role. This can include soft skills and technical skills.&nbsp;</p>\n     </div>\n    </div></td>\n   <td>\n    <div style=\"margin:0px;padding:0px 7px\">\n     <div style=\"margin:0px;padding:0px\">\n      <ul>\n       <li>Proficiency in AMPScript, SQL/SSJS and Mobile Studio for dynamic content and SMS campaigns&nbsp;</li>\n      </ul>\n     </div>\n     <div style=\"margin:0px;padding:0px\">\n      <ul>\n       <li>Excellent communication, collaboration and project management skills&nbsp;</li>\n      </ul>\n     </div>\n     <div style=\"margin:0px;padding:0px\">\n      <ul>\n       <li>Proven ability to translate business objectives into scalable automation solutions and actionable playbooks&nbsp;</li>\n      </ul>\n     </div>\n     <div style=\"margin:0px;padding:0px\">\n      <ul>\n       <li>Exceptional attention to detail and commitment to QA for high-volume, regulated marketing programs.&nbsp;</li>\n      </ul>\n     </div>\n     <div style=\"margin:0px;padding:0px\">\n      <ul>\n       <li>Proven ability to manage multiple concurrent projects in a fast-paced, agency-style environment.&nbsp;</li>\n      </ul>\n     </div>\n     <div style=\"margin:0px;padding:0px\">\n      <p>Knowledge of email deliverability and inbox placement tools (e.g., Everest, ReturnPath, 250ok) a plus.&nbsp;</p>\n     </div>\n    </div></td>\n  </tr>\n </tbody>\n</table>\n<p>&nbsp;</p>\n<p><strong>Compensation, Benefits and Duration</strong></p>\n<p>Minimum Compensation: USD 52,000<br>\n Maximum Compensation: USD 182,000<br>\n Compensation is based on actual experience and qualifications of the candidate. The above is a reasonable and a good faith estimate for the role.<br>\n Medical, vision, and dental benefits, 401k retirement plan, variable pay/incentives, paid time off, and paid holidays are available for full time employees.<br>\n This position is available for independent contractors<br>\n No applications will be considered if received more than 120 days after the date of this post</p>",
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