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    "requisitionDescription": "<div><p style=\"margin-left:.25in;\" data-pasted=\"true\"><br></p><p style=\"margin-left:0in;\"><strong>Brand Copywriter&nbsp;</strong></p><p style=\"margin-left:0in;\"><strong>Hybrid Office Schedule &ndash; Hauppauge, NY&nbsp;</strong></p><p style=\"margin-left:.5in;\"><strong>&nbsp;</strong></p><p style=\"margin-left:0in;\"><strong>Who We Are</strong></p><p style=\"margin-left:0in;\">Briggs &amp; Riley - The iconic American travelware brand recently voted the #1 luggage brand IN THE WORLD, known for uninterrupted innovation, uncompromising performance, and a relentless dedication to the art of travel.<br>&nbsp;<a href=\"https://www.briggs-riley.com/\" target=\"_new\">https://www.briggs-riley.com/</a></p><p style=\"margin-left:0in;\">Our culture is our superpower. We are a 5-time Top Workplace winner, fueled by creativity, innovation, family values, and a passion for building products that elevate every journey. With an average employee tenure of over 10 years, we believe in investing deeply in our people and empowering them to grow.</p><p style=\"margin-left:0in;\"><strong>What to Expect</strong></p><p style=\"margin-left:0in;\">Are you ready to make your mark on a premium, design-driven brand?&nbsp; Join Briggs &amp; Riley as we expand our DTC presence and take our brand storytelling to the next level. In this role, you&rsquo;ll partner with our Art Director and cross-functional teams to create impactful copy that shows up everywhere our customers engage with us.</p><p style=\"margin-left:0in;\"><strong>Why Us?</strong></p><p style=\"margin-left:0in;\">We celebrate new ideas and champion people who are curious and take initiative. Your work will have visibility at the highest levels of the organization&mdash;and your successes will help shape one of the most respected brands in the travel industry.</p><p style=\"margin-left:0in;\"><br></p><p style=\"margin-left:0in;\"><strong>Your Impact</strong></p><p style=\"margin-left:0in;\">As the Brand Copywriter<strong>&nbsp;</strong>you will be responsible for:</p><div style=\"margin-left:.5in;\"><strong>The evolution of our brand voice, messaging and narrative leadership</strong><ul style=\"list-style-type: disc;\"><li>Define, codify and scale the Briggs &amp; Riley brand voice</li><li>Own our verbal brand book, claims hierarchy and standards</li><li>Act as the primary owner of brand language&nbsp;</li></ul><p><strong>Technical premium storytelling and product naming</strong> </p></div><ol start=\"1\" type=\"1\"><ul type=\"disc\"><li>Transform functional innovation into emotional narratives, elevating performance into aspiration</li><li>Own product, feature and campaign copy, including product naming</li><li>Partner with internal teams to ensure all claims are distinct and compelling</li></ul></ol><p style=\"margin-left:.5in;\"><strong>DTC performance and verbal UX</strong></p><ol start=\"1\" type=\"1\"><ul type=\"disc\"><li>Own the verbal user experience across our digital footprint&nbsp;</li><li>Balance premium brand voice with measurable DTC performance&nbsp;</li><li>Partner with DTC team to test, iterate and optimize messaging</li></ul></ol><p style=\"margin-left:.5in;\"><strong>Campaign and content development</strong></p><ol start=\"1\" type=\"1\"><ul type=\"disc\"><li>Partner with the Art Director to execute integrated high impact campaigns&nbsp;</li><li>Contribute to campaign concepts&nbsp;</li></ul></ol><p style=\"margin-left:.5in;\"><strong>Localization and international brand copy</strong></p><ul style=\"margin-left: 48px \"><li><strong>&nbsp;</strong>Orchestrate international copy direction across all markets</li><li>&nbsp;Lead approvals and maintain brand terminology&nbsp;</li></ul><p style=\"margin-left:0in;\"><br></p><p style=\"margin-left:0in;\"><strong>What You Bring</strong></p><ul type=\"disc\"><li style=\"margin-left:.5in;\">5+ years of copywriting experience in premium DTC or high-end lifestyle brands</li><li style=\"margin-left:.5in;\">Proven ability to balance elevated brand storytelling with performance marketing</li><li style=\"margin-left:.5in;\">Strong portfolio demonstrating DTC optimizations and campaign concepting</li><li style=\"margin-left:.5in;\">Experience coordinating and reviewing localized content across international markets</li><li style=\"margin-left:.5in;\">Experience building or evolving brand voice guidelines</li><li style=\"margin-left:.5in;\">Fluency with AI writing tools with editorial discipline to maintain brand voice and integrity</li><li style=\"margin-left:.5in;\">High editorial judgment and disciplined editing instincts</li><li style=\"margin-left:.5in;\">Brand first thinking - Strong instincts for positioning and knowing how language can help brands stand apart in a competitive landscape</li><li style=\"margin-left:.5in;\">Collaborative, ego-light, excellence-driven.&nbsp;</li><li style=\"margin-left:.5in;\">Curiosity and an obsession for brands, culture and travel</li><li style=\"margin-left: 0.5in; font-weight: bold;\">All applicants MUST submit a book and/or writing samples of relevant work to be considered</li></ul><p style=\"margin-left:0in;\"><br></p><p style=\"margin-left:0in;\"><strong>Schedule</strong></p><p style=\"margin-left:0in;\">Full Time, 9 am &ndash; 5 pm EST or 8/8:30 &ndash; 4/4:30</p><p style=\"margin-left:0in;\">Hybrid Schedule &ndash; Monday &amp; Friday remote!&nbsp;</p><p style=\"margin-left:0in;\">Tuesday &ndash; Thursday onsite in the Hauppauge Office</p><p style=\"margin-left:0in;\"><br></p><p style=\"margin-left:0in;\"><strong>Benefits</strong>  &nbsp;</p><ul><li>Competitive salary plus bonus incentive</li><li>Generous PTO</li><li>Paid Holidays</li><li>Medical/Dental/Vision&nbsp;</li><li>Company paid Life and Short-Term Disability Insurance</li><li>Ancillary benefits (STD, LTD, Life, FSA, Identity Theft)</li><li>401K with company match&nbsp;</li><li>Profit Sharing Plan</li><li>Hybrid Work Schedule in Hauppauge Office (Monday/Friday work from home!)</li><li>Learning and development opportunities  &nbsp;</li><li>Fun team building events</li><li>Employee Discounts</li><li>Scholarship Program for Employee&rsquo;s children</li><li>A knowledgeable, high-achieving &amp; experienced team  &nbsp;</li></ul><p style=\"margin-left:.5in;\">&nbsp;</p><p style=\"margin-left:.25in;\"><strong>Our Core Values</strong></p><ul style=\"margin-left: 24px \"><strong><li>Family</li><li>Keep your Commitments</li><li>Whatever It Takes&nbsp;</li><li>Respect &amp; Dignity</li><li>Smart &amp; Steady</li><li>Do the Right Thing</li><li>Passion, Pride &amp; Loyalty</li><li>Humility</li></strong></ul><p style=\"margin-left:.5in;\"><br></p><p style=\"margin-left:.5in;\"> &nbsp;</p><p style=\"margin-left:.5in;\"><br></p></div>\n",
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