Nutrition Social Media Content Creator - UK

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Someone who understands nutrition, loves food culture and can turn smart ideas into content people actually want to watch, save and share.</p><p style=\"min-height: 1.7em;\"></p><h4>About the role</h4><ul><li><p>We’re looking for a <strong>Nutritionist Social Media Specialist</strong> who is genuinely obsessed with food, ingredients, nutrition and healthy lifestyle.</p></li><li><p>This is a mix of <strong>nutrition expertise, content strategy, trend research, creative ideation and social storytelling</strong>.</p></li><li><p>You’ll turn nutrition science, food trends and everyday grocery choices into content people actually want to watch, save and share.</p></li><li><p>You’ll help Vilgain build a trusted, entertaining and modern voice across social media.</p><p style=\"min-height: 1.7em;\"></p></li></ul><h4>What will be your mission?</h4><ul><li><p>Create content ideas for <strong>TikTok, Instagram Reels, YouTube Shorts</strong> and other social platforms.</p></li><li><p>Spot UK and global food trends before they peak.</p></li><li><p>Research viral food products, ingredients, diets, wellness claims and consumer behaviour.</p></li><li><p>Turn complex nutrition topics into simple, engaging and evidence-based content.</p></li><li><p>Create hooks, scripts, talking points and content angles for short-form videos.</p></li><li><p>Debunk nutrition myths in a relatable, non-judgemental way.</p></li><li><p>Support recipe development, ingredient education and product-related content.</p></li><li><p>Work closely with creators, editors, designers, marketing and product teams.</p></li><li><p>Review content to make sure it is nutritionally accurate and still platform-relevant.</p></li><li><p>Take part in shoots, taste tests, voiceovers or on-camera content when needed.</p></li></ul><p style=\"min-height: 1.7em;\"></p><h4>Who are we looking for?</h4><ul><li><p>You have education or strong background in <strong>Nutrition, Dietetics, Public Health Nutrition</strong> or a related field — this is a must-have.</p></li><li><p>You genuinely love <strong>food, healthy lifestyle, ingredients and nutrition</strong>. We’re looking for a real foodie, not just a social media person.</p></li><li><p>You naturally follow food trends, check ingredients, notice new supermarket products and question viral wellness claims.</p></li><li><p>You understand TikTok, Instagram Reels, YouTube Shorts and online food culture.</p></li><li><p>You can explain nutrition in a way that feels simple, human and fun — not clinical or boring.</p></li><li><p>You understand the <strong>UK food, retail and wellness landscape</strong>.</p></li><li><p>You’re comfortable creating content or appearing in social videos.</p></li><li><p>You can balance credibility with entertainment.</p></li></ul><p style=\"min-height: 1.7em;\"></p><h4>Nice to have</h4><ul><li><p>Copywriting or scriptwriting experience.</p></li><li><p>Understanding of creator economy and influencer marketing.</p></li><li><p>Knowledge of SEO, social analytics or audience engagement.</p></li><li><p>Experience with recipe development, food styling or culinary content.</p></li><li><p>Experience with <strong>Canva, CapCut, Adobe Creative Suite</strong> or similar tools.</p></li></ul><p style=\"min-height: 1.7em;\"></p><h4>Example content topics</h4><ul><li><p>“Is this viral high-protein snack actually good?”</p></li><li><p>“3 nutrition myths TikTok still believes.”</p></li><li><p>“Best UK meal deal swaps according to a nutritionist.”</p></li><li><p>“What food labels really mean.”</p></li><li><p>“Healthy foods that are secretly just marketing.”</p></li><li><p>“Ranking trending wellness products.”</p></li><li><p>“Budget-friendly high-protein UK grocery finds.”</p></li></ul><p style=\"min-height: 1.7em;\"></p><h4>What does success look like?</h4><ul><li><p>Growth in engagement, saves, shares and audience retention.</p></li><li><p>A strong pipeline of original and relevant content ideas.</p></li><li><p>Fast reaction to food trends, cultural moments and seasonal topics.</p></li><li><p>Educational short-form content that performs well and builds trust.</p></li><li><p>Vilgain becoming a brand people follow not only for products, but also for useful food and nutrition content.</p></li></ul><p style=\"min-height: 1.7em;\"></p><h4>What do we offer?</h4><ul><li><p>A chance to shape the social media voice of a fast-growing food and wellness brand.</p></li><li><p>Real ownership over content ideas, educational formats and storytelling.</p></li><li><p>Space to experiment with new formats and test what works.</p></li><li><p>Close collaboration with content, marketing, product, creative and brand teams.</p></li><li><p>Products and a mission you can actually believe in — better food choices, clean ingredients and modern nutrition.</p></li><li><p>Great team, that you will meet up in our London office (hybrid mode), discount on Vilgain products and much more! </p></li></ul><p style=\"min-height: 1.7em;\"></p><h4>Sounds like you? Send us your CV! :-)</h4><p style=\"min-height: 1.7em;\"></p><h2></h2><p style=\"min-height: 1.7em;\"></p>",
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We’re looking for a real foodie, not just a social media person.</p></li><li><p>You naturally follow food trends, check ingredients, notice new supermarket products and question viral wellness claims.</p></li><li><p>You understand TikTok, Instagram Reels, YouTube Shorts and online food culture.</p></li><li><p>You can explain nutrition in a way that feels simple, human and fun — not clinical or boring.</p></li><li><p>You understand the <strong>UK food, retail and wellness landscape</strong>.</p></li><li><p>You’re comfortable creating content or appearing in social videos.</p></li><li><p>You can balance credibility with entertainment.</p></li></ul><p style=\"min-height: 1.7em;\"></p><h4>Nice to have</h4><ul><li><p>Copywriting or scriptwriting experience.</p></li><li><p>Understanding of creator economy and influencer marketing.</p></li><li><p>Knowledge of SEO, social analytics or audience engagement.</p></li><li><p>Experience with recipe development, food styling or culinary content.</p></li><li><p>Experience with <strong>Canva, CapCut, Adobe Creative Suite</strong> or similar tools.</p></li></ul><p style=\"min-height: 1.7em;\"></p><h4>Example content topics</h4><ul><li><p>“Is this viral high-protein snack actually good?”</p></li><li><p>“3 nutrition myths TikTok still believes.”</p></li><li><p>“Best UK meal deal swaps according to a nutritionist.”</p></li><li><p>“What food labels really mean.”</p></li><li><p>“Healthy foods that are secretly just marketing.”</p></li><li><p>“Ranking trending wellness products.”</p></li><li><p>“Budget-friendly high-protein UK grocery finds.”</p></li></ul><p style=\"min-height: 1.7em;\"></p><h4>What does success look like?</h4><ul><li><p>Growth in engagement, saves, shares and audience retention.</p></li><li><p>A strong pipeline of original and relevant content ideas.</p></li><li><p>Fast reaction to food trends, cultural moments and seasonal topics.</p></li><li><p>Educational short-form content that performs well and builds trust.</p></li><li><p>Vilgain becoming a brand people follow not only for products, but also for useful food and nutrition content.</p></li></ul><p style=\"min-height: 1.7em;\"></p><h4>What do we offer?</h4><ul><li><p>A chance to shape the social media voice of a fast-growing food and wellness brand.</p></li><li><p>Real ownership over content ideas, educational formats and storytelling.</p></li><li><p>Space to experiment with new formats and test what works.</p></li><li><p>Close collaboration with content, marketing, product, creative and brand teams.</p></li><li><p>Products and a mission you can actually believe in — better food choices, clean ingredients and modern nutrition.</p></li><li><p>Great team, that you will meet up in our London office (hybrid mode), discount on Vilgain products and much more! </p></li></ul><p style=\"min-height: 1.7em;\"></p><h4>Sounds like you? Send us your CV! :-)</h4><p style=\"min-height: 1.7em;\"></p><h2></h2><p style=\"min-height: 1.7em;\"></p>",
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