National Director of Brand, Marketing and Media

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    "datePosted": "2026-06-19",
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    "description": "<p><span style=\"font-weight: bold\">National Director of Brand, Marketing and Media</span></p>\n<p><br></p>\n<p>JOB SUMMARY<br>Co-leads divisional strategy through message, momentum, and market-facing alignment.<br>Responsible for aligning brand, creative, campaigns, media, and platforms so Trail Life’s<br>story is clear, compelling, and consistently carried across channels.</p>\n<p><br></p>\n<p>ABOUT TRAIL LIFE USA<br>Trail Life USA is a Not-for-profit, Church-Based, Christ-Centered, Boy-Focused mentoring<br>and discipleship journey that speaks to the heart of a boy. Established on timeless values<br>derived from the Bible and set in the context of outdoor adventure, boys from Kindergarten<br>through 12th grade are engaged in a Troop setting by male mentors where they are<br>challenged to grow in character, understand their purpose, serve their community, and<br>develop practical leadership skills to carry out the mission for which they were created. Our<br>Mission is to guide generations of courageous young men to honor God, lead with integrity,<br>serve others, and experience outdoor adventure. Our vision is to be the premier national<br>character development organization for young men which produces godly and responsible<br>husbands, fathers, and citizens. Our core values are:</p>\n<p><br>● Mission-focused-We believe a heart for the mission is as critical as skill-set. An<br>appreciation for the impact that advancing biblical masculinity can have on families<br>and our society, as well as the role it can play in the kingdom of God, is essential.<br>● Collaborative-We believe that, while collaboration may not be the most efficient way<br>to work, it is the most effective. Spending time together enables us to utilize<br>complementary gifts to achieve great results.<br>● Overcomers-Trail Life USA staff is committed to overcoming. Challenges are seen as<br>opportunities, not obstacles. We believe that God provides everything we need to<br>accomplish what He desires.<br>● Truthful in love-We believe speaking the truth in love, even if it is awkward, is a<br>necessary step in building trust and respect (Ephesians 4:15-16). This habit, when<br>practiced to benefit another, the ministry, or a process, is appropriate, no matter the<br>role.<br></p>\n<p><br></p>\n<p>JOB LOCATION<br>This position offers flexible work arrangements and can be based at the Trail Life USA<br>Home Office in Belton, South Carolina, conducted remotely, or a combination of both<br>(hybrid), as agreed upon through a Letter of Employment or mutual agreement that may<br>change the location.</p>\n<p><br></p>\n<p>ESSENTIAL FUNCTIONS/TYPICAL TASKS<br>● Co-lead Growth strategy alongside the Director of Audience Engagement, Sales &amp;<br>Events.<br>● Lead brand, marketing, and media priorities across the Growth division.<br>● Ensure Trail Life’s message, presentation, and market-facing alignment are clear<br>and consistent.<br>● Oversee brand standards, creative direction, and campaign alignment across<br>channels.<br>● Lead campaign development, messaging alignment, and promotion strategy.<br>● Oversee media, content, and platform priorities, including publications, podcast<br>development, and digital support.<br>● Guide website strategy from the Growth side, including content priorities, campaign<br>support, and user journey recommendations.<br>● Align creative, communications, and media efforts around Growth priorities and<br>seasonal initiatives.<br>● Partner with the audience engagement side to ensure campaigns and messaging<br>support participation, events, sales activity, and next-step movement.<br>● Lead and support the Brand, Marketing &amp; Media team, including execution, narrative,<br>creative, and digital media functions.<br>● Help surface performance insights related to campaigns, media, platforms, and<br>brand engagement.<br>● Contribute to shared planning, quarterly learning, and ongoing improvement across<br>the Growth flywheel.</p>\n<p><br></p>\n<p>COMPETENCIES<br>● Strategic Vision: Sees the big picture and anticipates trends; aligns strategy with<br>mission.<br>● Executive Leadership: Builds trust, inspires action, and leads through clarity and<br>conviction.<br>● Faith-Rooted Messaging: Communicates with authenticity and biblical alignment.<br>● Brand Stewardship: Protects and elevates the brand’s integrity and cultural<br>relevance.<br>● Operational Excellence: Drives projects forward with efficiency, accountability, and<br>results.<br></p>\n<p><br></p>\n<p>EDUCATION AND EXPERIENCE<br></p>\n<p><br></p>\n<p>Required<br>● Any combination of education and experience equivalent to graduation from an<br>accredited college or university with an associate’s degree in a related field required.</p>\n<p>● 7+ years of progressive marketing leadership experience, including at least 5 years<br>in executive roles.<br>● Proven ability to lead multidisciplinary teams and execute brand strategy in a<br>mission-driven environment.<br>● Expertise in brand development, digital marketing, campaign management, and<br>cross-platform storytelling.<br>● Excellent written and verbal communication skills; persuasive and inspiring.<br></p>\n<p><br></p>\n<p>Preferred<br>● Experience in nonprofit, faith-based, or cause-driven marketing.<br>● Familiarity with CRM systems, digital ad platforms, content management systems,<br>and analytics dashboards.<br>● Background working with or marketing to churches, men's ministries, or family-based<br>organizations.<br></p>\n<p><br></p>\n<p>SPECIAL REQUIREMENTS<br>Membership in Trail Life USA, subscription to and constant adherence to the Trail Life USA<br>Statements of Faith and Values, agreement and adherence to the Trail Life Code of<br>Conduct, and agreement and adherence to the Employee Handbook.</p>",
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