Director of Paid Media

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  "active_status": "active"
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  "language": "en",
  "location": {
    "raw": "Toronto",
    "city": "Toronto",
    "region": "ON",
    "country": "Canada",
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      "Canada"
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  "salary_period": "month",
  "workplace_type": "remote",
  "salary_currency": "CAD"
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{
  "lists": [
    {
      "text": "Key Responsibiliities ",
      "content": "<div>\n<p><strong>Media Strategy, Leadership &amp; Innovation</strong></p>\n\n<li>\n<p>Set and evolve the vision for paid media, with a strong focus on presale strategy and revenue growth</p>\n</li>\n<li>\n<p>Lead the development of media strategies and narratives for creator-led campaigns</p>\n</li>\n<li>\n<p>Act as the senior voice of media in client presentations, pitches, and internal planning</p>\n</li>\n\n\n<li>\n<p>Identify opportunities for new paid media offerings tailored to the creator economy</p>\n</li>\n<li>\n<p>Stay on top of platform updates and industry shifts</p>\n</li>\n<li>\n<p>Partner with Product to drive automation, tooling, and operational efficiency</p>\n</li>\n<li>\n<p>Own the roadmap for AI-driven solutions to enhance media planning and execution</p>\n</li>\n<li>\n<p>Own senior relationships with key platform partners (Meta, TikTok, Snapchat, Pinterest, StackAdapt)</p>\n</li>\n<li>\n<p>Unlock strategic opportunities, including betas, partnerships, and joint initiatives</p>\n</li>\n\n<div>\n<p><strong>External Partner and Cross-Functional Collaboration</strong></p>\n\n<li>\n<p>Oversee external agency partners to ensure quality, performance, and alignment</p>\n</li>\n<li>\n<p>Collaborate closely with Sales, Strategy, Client Success, and Measurement to deliver best-in-class outcomes</p>\n</li>\n<li>\n<p>Contribute to a shared learning agenda that continuously improves creator specific media strategy and performance.</p>\n</li>\n<li>\n<p>Work closely with Sales, Strategy, and Client Success to ensure media efforts align with client needs and business goals</p>\n</li>\n<li>\n<p>Partner with Product to identify tooling and automation opportunities</p>\n</li>\n\n<p><strong>Team Leadership &amp; Operations</strong></p>\n\n<li>\n<p>Lead and develop a high-performing team of media professionals, including performance management and goal setting</p>\n</li>\n<li>\n<p>Oversee day-to-day team operations, resourcing, and workflow optimization</p>\n</li>\n<li>\n<p>Build scalable systems and processes to support growth and efficiency</p>\n</li>\n<li>\n<p>Oversee day-to-day operations of the Media team, including resource planning and workflow improvements</p>\n</li>\n\n\n<li>\n<p>Own and optimize paid media campaigns across major platforms</p>\n</li>\n\n\n<li>\n<p>Provide strategic input and hands-on support for live campaigns</p>\n</li>\n\n<p><strong>Commercial Strategy &amp; Financial Ownership</strong></p>\n\n<li>\n<p>Lead media pricing and packaging strategy to ensure scalability and strong margins</p>\n</li>\n<li>\n<p>Identify opportunities to drive incremental revenue from media performance</p>\n</li>\n<li>\n<p>Own the media department budget, including team and external partner spend</p>\n</li>\n<li>\n<p>Partner with Finance to manage media spend forecasting and cash flow</p>\n</li>\n\n</div>\n</div>"
    },
    {
      "text": "What success looks like ",
      "content": "<div>\n\n<li>\n<p>Media is a clear differentiator in RFPs and client pitches</p>\n</li>\n<li>\n<p>The team is high-performing, aligned, and consistently delivering strong results</p>\n</li>\n<li>\n<p>Platform partners actively bring forward new opportunities and innovations</p>\n</li>\n<li>\n<p>Media pricing and packaging is scalable, consistent, and margin-positive</p>\n</li>\n<li>\n<p>Automation and AI-driven solutions are improving efficiency and reducing manual work</p>\n</li>\n\n</div>"
    },
    {
      "text": "To be successful, you'll need to ",
      "content": "<div>\n\n<li>\n<p>Lead a team of full-time employees and contractors, ensuring strong performance and engagement</p>\n</li>\n<li>\n<p>Design and implement scalable media strategies that drive strong results</p>\n</li>\n<li>\n<p>Build and streamline internal processes that enhance operations</p>\n</li>\n<li>\n<p>Collaborate with cross-functional teams to meet client goals</p>\n</li>\n<li>\n<p>Partner with Product to improve team efficiency and impact</p>\n</li>\n<li>\n<p>Provide mentorship and support to the Media team</p>\n</li>\n<li>\n<p>Stay ahead of industry trends and contribute to thought leadership</p>\n</li>\n<li>\n<p>Manage and optimize paid social campaigns across major platforms</p>\n</li>\n<li>\n<p>Operate as a senior strategic leader, confidently presenting to executive stakeholders and clients</p>\n</li>\n<li>\n<p>Balance strategic thinking with hands-on execution, including pricing, presale strategy, and pitch support</p>\n</li>\n\n</div>"
    },
    {
      "text": "About you ",
      "content": "<div>\n\n<li>\n<p>7–10+ years of experience in paid media, digital marketing, or creator marketing</p>\n</li>\n<li>\n<p>Proven leadership experience managing high-performing teams</p>\n</li>\n<li>\n<p>Direct, hands-on experience across major paid social platforms</p>\n</li>\n<li>\n<p>Deep understanding of media strategy, optimization, and performance drivers</p>\n</li>\n<li>\n<p>Experience managing large media budgets and driving business outcomes</p>\n</li>\n<li>\n<p>Comfortable operating at both a strategic and executional level</p>\n</li>\n<li>\n<p>Strong communicator with experience presenting to senior stakeholders</p>\n</li>\n<li>\n<p>Highly organized and comfortable in fast-paced environments</p>\n</li>\n\n</div>"
    },
    {
      "text": "Nice to have",
      "content": "<div>\n\n<li>\n<p>Experience in the creator economy or influencer marketing</p>\n</li>\n<li>\n<p>Experience working cross-functionally with Sales or Strategy teams</p>\n</li>\n<li>\n<p>Experience at a tech or high-growth company</p>\n</li>\n<li>\n<p>Experience with AI, automation, or workflow optimization tools</p>\n</li>\n\n</div>"
    }
  ],
  "country": "CA",
  "createdAt": 1774292057541,
  "updatedAt": null,
  "categories": {
    "team": "Media",
    "location": "Toronto",
    "commitment": "Full-time",
    "department": "Paid Media & Strategy",
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      "Toronto"
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