Senior Director of Growth Marketing

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    "description": "<p style=\"margin-bottom:11px\"><span style=\"font-size:12pt\"><span style=\"line-height:105%\"><span style=\"font-family:Aptos,sans-serif\"><b><span style=\"font-size:10.0pt\"><span style=\"line-height:105%\"><span style=\"font-family:&quot;Calibri&quot;,sans-serif\">Who are we?</span></span></span></b></span></span></span></p>\r\n\r\n<p style=\"margin-bottom:11px\"><span style=\"font-size:12pt\"><span style=\"line-height:105%\"><span style=\"font-family:Aptos,sans-serif\"><span style=\"font-size:10.0pt\"><span style=\"line-height:105%\"><span style=\"font-family:&quot;Calibri&quot;,sans-serif\">Headquartered in Dallas, Texas, Pearl Street is a partnership-oriented dental practice management company that collaborates with top performing dentists to help them achieve their goals, unlock growth, and enhance operations, all while sustaining the partner dentist&rsquo;s autonomy. </span></span></span></span></span></span></p>\r\n\r\n<p style=\"margin-bottom:11px\"><span style=\"font-size:12pt\"><span style=\"line-height:105%\"><span style=\"font-family:Aptos,sans-serif\"><span style=\"font-size:10.0pt\"><span style=\"line-height:105%\"><span style=\"font-family:&quot;Calibri&quot;,sans-serif\">With fifty partner practices and over six hundred employees, Pearl Street is a leader in Texas and Oklahoma focused on preserving the spirit of private practice dentistry, while equipping partner dentists with the technology, resources, and infrastructure that come from being part of a larger organization. Pearl Street&rsquo;s co-ownership model and dentist-centric culture provide dentists with a true business partner and extensive support system to help their practices thrive over the long-term. </span></span></span></span></span></span></p>\r\n\r\n<p style=\"margin-bottom:11px\"><span style=\"font-size:12pt\"><span style=\"line-height:105%\"><span style=\"font-family:Aptos,sans-serif\"><b><span style=\"font-size:10.0pt\"><span style=\"line-height:105%\"><span style=\"font-family:&quot;Calibri&quot;,sans-serif\">Who are you?</span></span></span></b></span></span></span></p>\r\n\r\n<p style=\"margin-bottom:11px\"><span style=\"font-size:12pt\"><span style=\"line-height:105%\"><span style=\"font-family:Aptos,sans-serif\"><span style=\"font-size:10.0pt\"><span style=\"line-height:105%\"><span style=\"font-family:&quot;Calibri&quot;,sans-serif\">You are a strategic, hands-on marketing leader with experience in healthcare marketing, ideally in dental, medical, or vision. You know how to drive growth through patient acquisition, engagement, and retention, and you are comfortable owning the full marketing funnel from strategy through execution.</span></span></span></span></span></span></p>\r\n\r\n<p style=\"margin-bottom:11px\"><span style=\"font-size:12pt\"><span style=\"line-height:105%\"><span style=\"font-family:Aptos,sans-serif\"><span style=\"font-size:10.0pt\"><span style=\"line-height:105%\"><span style=\"font-family:&quot;Calibri&quot;,sans-serif\">You are data-driven and accountable for results, with a strong understanding of KPIs tied to growth and retention. You collaborate easily across teams and partners, working closely with field leadership, technology, and external marketing partners to turn insights into action.</span></span></span></span></span></span></p>\r\n\r\n<p style=\"margin-bottom:11px\"><span style=\"font-size:12pt\"><span style=\"line-height:105%\"><span style=\"font-family:Aptos,sans-serif\"><span style=\"font-size:10.0pt\"><span style=\"line-height:105%\"><span style=\"font-family:&quot;Calibri&quot;,sans-serif\">You are comfortable operating in a fast-growing, multi-location environment and enjoy building scalable marketing strategies that support both practice-level needs and enterprise growth. You are based in, or willing to work from, the Dallas&ndash;Fort Worth area in a home-office role and report directly to the Chief Operating Officer.</span></span></span></span></span></span></p>\r\n\r\n<p style=\"margin-bottom:11px\"><span style=\"font-size:12pt\"><span style=\"line-height:105%\"><span style=\"font-family:Aptos,sans-serif\"><b><span style=\"font-size:10.0pt\"><span style=\"line-height:105%\"><span style=\"font-family:&quot;Calibri&quot;,sans-serif\">What will you do?</span></span></span></b></span></span></span></p>\r\n\r\n<ul style=\"margin-bottom:11px\">\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"line-height:105%\"><span style=\"font-family:Aptos,sans-serif\"><span style=\"font-size:10.0pt\"><span style=\"line-height:105%\"><span style=\"font-family:&quot;Calibri&quot;,sans-serif\">Own the marketing strategy and develop, execute, and refine the annual marketing plan to support company-wide growth initiatives.</span></span></span></span></span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"line-height:105%\"><span style=\"font-family:Aptos,sans-serif\"><span style=\"font-size:10.0pt\"><span style=\"line-height:105%\"><span style=\"font-family:&quot;Calibri&quot;,sans-serif\">Lead the creation of a consistent, personalized patient experience across digital touchpoints, including website content, design, navigation, and ongoing patient engagement efforts.</span></span></span></span></span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"line-height:105%\"><span style=\"font-family:Aptos,sans-serif\"><span style=\"font-size:10.0pt\"><span style=\"line-height:105%\"><span style=\"font-family:&quot;Calibri&quot;,sans-serif\">Manage and optimize all agency and vendor relationships, using clear KPIs to drive performance across media, creative, and communications partners.</span></span></span></span></span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"line-height:105%\"><span style=\"font-family:Aptos,sans-serif\"><span style=\"font-size:10.0pt\"><span style=\"line-height:105%\"><span style=\"font-family:&quot;Calibri&quot;,sans-serif\">Define and evolve best practices across performance marketing channels, including social, display, SEO/SEM, email, mobile, and emerging acquisition platforms, to drive patient growth.</span></span></span></span></span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"line-height:105%\"><span style=\"font-family:Aptos,sans-serif\"><span style=\"font-size:10.0pt\"><span style=\"line-height:105%\"><span style=\"font-family:&quot;Calibri&quot;,sans-serif\">Oversee and maximize the use of digital marketing tools and platforms, ensuring they deliver strong results while minimizing operational burden on individual practices.</span></span></span></span></span></span></li>\r\n\t<li style=\"margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"line-height:105%\"><span style=\"font-family:Aptos,sans-serif\"><span style=\"font-size:10.0pt\"><span style=\"line-height:105%\"><span style=\"font-family:&quot;Calibri&quot;,sans-serif\">Partner closely with Operations, the COO, and Regional and Practice Managers to align marketing strategies with operational goals, incorporating provider feedback where appropriate.</span></span></span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px; margin-left:8px\"><span style=\"font-size:11pt\"><span style=\"line-height:105%\"><span style=\"font-family:Aptos,sans-serif\"><span style=\"font-size:10.0pt\"><span style=\"line-height:105%\"><span style=\"font-family:&quot;Calibri&quot;,sans-serif\">Lead, develop, and coach the marketing team, prioritizing high-impact work and building scalable processes that support the business as it grows.</span></span></span></span></span></span></li>\r\n</ul>\r\n\r\n<p style=\"margin-bottom:11px\"><span style=\"font-size:12pt\"><span style=\"line-height:105%\"><span style=\"font-family:Aptos,sans-serif\"><b><span style=\"font-size:10.0pt\"><span style=\"line-height:105%\"><span style=\"font-family:&quot;Calibri&quot;,sans-serif\">What will you bring?</span></span></span></b></span></span></span></p>\r\n\r\n<ul>\r\n\t<li class=\"gmail-\" style=\"margin-left:8px\"><span style=\"font-size:12pt\"><span style=\"line-height:105%\"><span style=\"font-family:Aptos,sans-serif\"><span style=\"font-size:10.0pt\"><span style=\"line-height:105%\"><span style=\"font-family:&quot;Calibri&quot;,sans-serif\">7+ years of experience building and leading performance-driven marketing teams, including at least 2 years in healthcare marketing. Experience in dental services is strongly preferred.</span></span></span></span></span></span></li>\r\n\t<li class=\"gmail-\" style=\"margin-left:8px\"><span style=\"font-size:12pt\"><span style=\"line-height:105%\"><span style=\"font-family:Aptos,sans-serif\"><span style=\"font-size:10.0pt\"><span style=\"line-height:105%\"><span style=\"font-family:&quot;Calibri&quot;,sans-serif\">A proven track record of owning and delivering results across the full patient lifecycle, including acquisition, conversion, and retention.</span></span></span></span></span></span></li>\r\n\t<li class=\"gmail-\" style=\"margin-left:8px\"><span style=\"font-size:12pt\"><span style=\"line-height:105%\"><span style=\"font-family:Aptos,sans-serif\"><span style=\"font-size:10.0pt\"><span style=\"line-height:105%\"><span style=\"font-family:&quot;Calibri&quot;,sans-serif\">Demonstrated success driving patient acquisition through digital marketing, with hands-on expertise in SEO, SEM, social media, email marketing, and online advertising, including localized strategies that drive traffic and repeat visits.</span></span></span></span></span></span></li>\r\n\t<li class=\"gmail-\" style=\"margin-left:8px\"><span style=\"font-size:12pt\"><span style=\"line-height:105%\"><span style=\"font-family:Aptos,sans-serif\"><span style=\"font-size:10.0pt\"><span style=\"line-height:105%\"><span style=\"font-family:&quot;Calibri&quot;,sans-serif\">Strong analytical capabilities, with experience using marketing analytics tools and CRM platforms to measure performance and guide decision-making. Experience with dental or healthcare systems is a plus.</span></span></span></span></span></span></li>\r\n\t<li class=\"gmail-\" style=\"margin-left:8px\"><span style=\"font-size:12pt\"><span style=\"line-height:105%\"><span style=\"font-family:Aptos,sans-serif\"><span style=\"font-size:10.0pt\"><span style=\"line-height:105%\"><span style=\"font-family:&quot;Calibri&quot;,sans-serif\">A genuine passion for healthcare and a commitment to creating thoughtful, high-quality patient experiences.</span></span></span></span></span></span></li>\r\n</ul>\r\n\r\n<p class=\"gmail-\">&nbsp;</p>\r\n\r\n<p style=\"margin-bottom:11px\"><span style=\"font-size:12pt\"><span style=\"line-height:105%\"><span style=\"font-family:Aptos,sans-serif\"><b><span style=\"font-size:10.0pt\"><span style=\"line-height:105%\"><span style=\"font-family:&quot;Calibri&quot;,sans-serif\">What does our Comp and Benefits package look like?</span></span></span></b></span></span></span></p>\r\n\r\n<ul>\r\n\t<li class=\"gmail-\" style=\"margin-left:8px\"><span style=\"font-size:12pt\"><span style=\"line-height:105%\"><span style=\"font-family:Aptos,sans-serif\"><span style=\"font-size:10.0pt\"><span style=\"line-height:105%\"><span style=\"font-family:&quot;Calibri&quot;,sans-serif\">Competitive salary </span></span></span></span></span></span></li>\r\n\t<li class=\"gmail-\" style=\"margin-left:8px\"><span style=\"font-size:12pt\"><span style=\"line-height:105%\"><span style=\"font-family:Aptos,sans-serif\"><span style=\"font-size:10.0pt\"><span style=\"line-height:105%\"><span style=\"font-family:&quot;Calibri&quot;,sans-serif\">Employee Healthcare </span></span></span></span></span></span></li>\r\n\t<li class=\"gmail-\" style=\"margin-left:8px\"><span style=\"font-size:12pt\"><span style=\"line-height:105%\"><span style=\"font-family:Aptos,sans-serif\"><span style=\"font-size:10.0pt\"><span style=\"line-height:105%\"><span style=\"font-family:&quot;Calibri&quot;,sans-serif\">Vision Plan</span></span></span></span></span></span></li>\r\n\t<li class=\"gmail-\" style=\"margin-left:8px\"><span style=\"font-size:12pt\"><span style=\"line-height:105%\"><span style=\"font-family:Aptos,sans-serif\"><span style=\"font-size:10.0pt\"><span style=\"line-height:105%\"><span style=\"font-family:&quot;Calibri&quot;,sans-serif\">Employer Paid Life Insurance, Additional Voluntary Life Insurance</span></span></span></span></span></span></li>\r\n\t<li class=\"gmail-\" style=\"margin-left:8px\"><span style=\"font-size:12pt\"><span style=\"line-height:105%\"><span style=\"font-family:Aptos,sans-serif\"><span style=\"font-size:10.0pt\"><span style=\"line-height:105%\"><span style=\"font-family:&quot;Calibri&quot;,sans-serif\">Voluntary STD/LTD, Accident, Critical Illness, Hospital Indemnity coverage </span></span></span></span></span></span></li>\r\n\t<li class=\"gmail-\" style=\"margin-left:8px\"><span style=\"font-size:12pt\"><span style=\"line-height:105%\"><span style=\"font-family:Aptos,sans-serif\"><span style=\"font-size:10.0pt\"><span style=\"line-height:105%\"><span style=\"font-family:&quot;Calibri&quot;,sans-serif\">Paid Time Off</span></span></span></span></span></span></li>\r\n\t<li class=\"gmail-\" style=\"margin-left:8px\"><span style=\"font-size:12pt\"><span style=\"line-height:105%\"><span style=\"font-family:Aptos,sans-serif\"><span style=\"font-size:10.0pt\"><span style=\"line-height:105%\"><span style=\"font-family:&quot;Calibri&quot;,sans-serif\">401k plan with company match</span></span></span></span></span></span></li>\r\n</ul>\r\n\r\n<p class=\"gmail-\">&nbsp;</p>\r\n",
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