Home › Companies › amika › Director, Social Media + Content Strategy
Director, Social Media + Content Strategy
Amika · Brooklyn, NY, United States · On Site · Active · Rippling ATS
Job facts
| Field | Value |
|---|---|
| Company | Amika |
| Title | Director, Social Media + Content Strategy |
| Normalized title | - |
| Department / team | Consumer Engagement |
| Location | Brooklyn, NY, United States |
| Work model | On Site |
| Employment type | Full Time |
| Salary | - |
| Status | active |
| ATS provider | Rippling ATS |
| Posted / first seen | 2026-02-10 / 2026-05-29 |
| Changed / last seen | 2026-06-06 / 2026-06-06 |
Related slices
| Page | What it contains | Open |
|---|---|---|
| Company jobs | Active postings from Amika. | Open |
| Company breakdowns | Role, location, ATS, and work model facets for this company. | Open |
| ATS provider jobs | Active postings observed through Rippling ATS. | Open |
| Provider filtered search | The same provider as a filtered job collection. | Open |
| City jobs | Active postings in Brooklyn. | Open |
| Department jobs | Active postings in Consumer Engagement. | Open |
| Work model jobs | Active On Site postings. | Open |
| Lifecycle events | Open, update, close, and reopen events for this posting. | Open |
| Original posting | Canonical source or apply URL captured from the ATS. | Open |
Linked records
| Company | Amika |
| Source | 821d4e88-715f-4036-a990-faf339dece1e |
| ATS provider | Rippling ATS |
Description
company
amika means friend. we’re a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you.
we’re rooted in clinical results. each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. known as one of earth’s most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands.
we’re a proud pal to the planet + certified B-Corp. from sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030.
having grown up in salons, we know better than anyone how important stylists are—they’re our confidantes + community. Think of us as your at-home hairapist, here to empower self-expression + bring joy to your haircare experience. all hair is welcome™.
role
the job:
We’re looking for an experienced, forward-thinking Director of Social Media to lead the strategic vision, growth, and performance of amika’s social ecosystem. This person will own social end-to-end, defining strategy, leading a high-performing team, overseeing creative output, and ensuring amika remains culturally relevant across platforms.
This Director role is purpose-built to focus deeply on social: channel excellence, team leadership, creative direction for social-first content, and audience growth. This leader brings maturity, experience, and clarity of vision with the ability to not only execute but own and shape the function.
salary: up to $145,000 DOE + bonus
location: hybrid - 2 days a week onsite in brooklyn, ny (must be based in nyc + have the right to work in the US)
what you'll do:
Social Strategy & Ownership
Define and lead the holistic social media strategy across Instagram, TikTok, YouTube Shorts, and emerging platforms. Develop long- and short-term roadmaps that drive brand equity, reach, engagement, and community growth. Translate amika’s brand priorities, campaigns, and cultural opportunities into social-first storytelling and content pillars. Maintain an expert-level understanding of platform behavior, competitive landscape, consumer insights, and cultural shifts. Ensure amika’s social presence reflects a distinctive, ownable POV rooted in creativity, inclusivity, humor, and innovation.
Team Leadership & Organizational Management
Lead, mentor, and inspire the social team (Social + Content Strategy Manager, Manager of Social Media Content, Social Media coordinator). Build team capabilities, create clear workflows, and establish operational excellence. Set expectations, provide regular coaching, conduct performance evaluations, and develop growth paths for each team member. Foster a collaborative, positive, high-trust environment grounded in creativity and accountability.
Creative Direction & Content Oversight
Oversee end-to-end content development for social — ideation, briefs, shoot direction, production, and publishing. Provide creative direction to ensure social-first needs are clearly articulated and executed. Partner with Creative teams to bring concepts to life while ensuring outputs remain tailored to platform best practices. Ensure all social content — whether creator-led, in-house, or UGC aligns with amika’s brand identity and delivers on channel strategy. Approve content, scripts, captions, and creative approaches that uphold brand voice and standards.
Community Strategy & Listening
Oversee community engagement strategy, ensuring amika builds meaningful, two-way relationships across platforms. Guide the social and community teams in identifying cultural opportunities, rising trends, and audience sentiment signals. Ensure that key learnings from the community are shared with brand, creative, education, influencer, and product teams.
Performance, Analytics & Optimization
Own social KPIs and reporting frameworks for growth, engagement, sentiment, and efficiency. Analyze performance data to identify opportunities, optimize strategies, and inform creative direction. Present insights and recommendations to senior leadership on a regular basis. Ensure the social function scales sustainably while continuing to push creative boundaries.
must haves:
8–10+ years of social media experience, including significant experience leading a team. Strong track record owning social strategy and shaping the direction of brand channels. Deep expertise in Instagram, TikTok, and emerging platforms — you inherently understand social culture, aesthetics, and behavior. Demonstrated experience leading shoots, guiding creative work, and evaluating performance at a strategic level. A thoughtful people manager who develops others and creates clarity, accountability, and inspiration. Highly organized, proactive, and capable of balancing strategic vision with tactical oversight. A strong storyteller with impeccable judgment, a refined eye for content, and an instinct for what drives cultural relevance.
ready to apply?
please click the link below that will bring you to our careers page where you can submit your application + resume (cover letter optional). a member of our team will be in touch soon!
Full job record
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| Source ID | 821d4e88-715f-4036-a990-faf339dece1e |
| Board ID | 821d4e88-715f-4036-a990-faf339dece1e |
| Provider | rippling |
| Provider Job Key | b2b79689-50aa-40c0-ac2f-9ecd61812aed |
| Title | Director, Social Media + Content Strategy |
| Normalized Title | — |
| Status | active |
| Active | yes |
| Location Text | Brooklyn, NY, United States |
| Department | Consumer Engagement |
| Team | — |
| Employment Type | full_time |
| Workplace Type | on_site |
| Remote Policy | — |
| Country | United States |
| Region | NY |
| City | Brooklyn |
| Salary Raw | — |
| Salary Min | — |
| Salary Max | — |
| Salary Currency | — |
| Salary Period | — |
| Source URL | https://ats.rippling.com/amika-careers/jobs/b2b79689-50aa-40c0-ac2f-9ecd61812aed |
| Apply URL | https://ats.rippling.com/amika-careers/jobs/b2b79689-50aa-40c0-ac2f-9ecd61812aed |
| First Seen At | 2026-05-29 07:16:56Z |
| Last Seen At | 2026-06-06 08:45:22Z |
| Last Checked At | 2026-06-06 08:45:22Z |
| Last Changed At | 2026-06-06 08:45:22Z |
| Inactive At | — |
| Source Posted At | 2026-02-10 17:12:03Z |
| Source Updated At | — |
| Raw Payload Uri | s3://job-postings-prod-raw-590183727216/raw/provider=rippling/board=amika-careers/date=2026-06-06/2026-06-06T08-45-21-209Z-f1eb55674bb18cb1ad7329db17483decaf1abc34fa240daaefb35b4ef418867e.json |
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"role": "<meta><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:15pt;white-space:pre-wrap;\">the job:</strong></b></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">We’re looking for an experienced, forward-thinking Director of Social Media to lead the strategic vision, growth, and performance of amika’s social ecosystem. This person will own social end-to-end, defining strategy, leading a high-performing team, overseeing creative output, and ensuring amika remains culturally relevant across platforms.</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">This Director role is purpose-built to focus deeply on social: channel excellence, team leadership, creative direction for social-first content, and audience growth. This leader brings maturity, experience, and clarity of vision with the ability to not only execute but own and shape the function.</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"white-space:pre-wrap;\">salary: </strong></b><span style=\"white-space:pre-wrap;\">up to $145,000 DOE + bonus </span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"white-space:pre-wrap;\">location:</strong></b><span style=\"white-space:pre-wrap;\"> hybrid - 2 days a week onsite in brooklyn, ny (must be based in nyc + have the right to work in the US) </span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:15pt;white-space:pre-wrap;\">what you'll do:</strong></b></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:11pt;white-space:pre-wrap;\">Social Strategy & Ownership</strong></b></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Define and lead the holistic social media strategy across Instagram, TikTok, YouTube Shorts, and emerging platforms.</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Develop long- and short-term roadmaps that drive brand equity, reach, engagement, and community growth.</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Translate amika’s brand priorities, campaigns, and cultural opportunities into social-first storytelling and content pillars.</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Maintain an expert-level understanding of platform behavior, competitive landscape, consumer insights, and cultural shifts.</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Ensure amika’s social presence reflects a distinctive, ownable POV rooted in creativity, inclusivity, humor, and innovation.</span></li></ul><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:11pt;white-space:pre-wrap;\"> </span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:11pt;white-space:pre-wrap;\">Team Leadership & Organizational Management</strong></b></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Lead, mentor, and inspire the social team (Social + Content Strategy Manager, Manager of Social Media Content, Social Media coordinator).</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Build team capabilities, create clear workflows, and establish operational excellence.</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Set expectations, provide regular coaching, conduct performance evaluations, and develop growth paths for each team member.</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Foster a collaborative, positive, high-trust environment grounded in creativity and accountability.</span></li></ul><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:11pt;white-space:pre-wrap;\"> </span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:11pt;white-space:pre-wrap;\">Creative Direction & Content Oversight</strong></b></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Oversee end-to-end content development for social — ideation, briefs, shoot direction, production, and publishing.</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Provide creative direction to ensure social-first needs are clearly articulated and executed.</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Partner with Creative teams to bring concepts to life while ensuring outputs remain tailored to platform best practices.</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Ensure all social content — whether creator-led, in-house, or UGC aligns with amika’s brand identity and delivers on channel strategy.</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Approve content, scripts, captions, and creative approaches that uphold brand voice and standards.</span></li></ul><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:11pt;white-space:pre-wrap;\"> </span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:11pt;white-space:pre-wrap;\">Community Strategy & Listening</strong></b></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Oversee community engagement strategy, ensuring amika builds meaningful, two-way relationships across platforms.</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Guide the social and community teams in identifying cultural opportunities, rising trends, and audience sentiment signals.</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Ensure that key learnings from the community are shared with brand, creative, education, influencer, and product teams.</span></li></ul><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:11pt;white-space:pre-wrap;\"> </span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:11pt;white-space:pre-wrap;\">Performance, Analytics & Optimization</strong></b></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Own social KPIs and reporting frameworks for growth, engagement, sentiment, and efficiency.</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Analyze performance data to identify opportunities, optimize strategies, and inform creative direction.</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Present insights and recommendations to senior leadership on a regular basis.</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Ensure the social function scales sustainably while continuing to push creative boundaries.</span></li></ul><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:15pt;white-space:pre-wrap;\">must haves: </strong></b></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">8–10+ years of social media experience, including significant experience leading a team.</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Strong track record owning social strategy and shaping the direction of brand channels.</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Deep expertise in Instagram, TikTok, and emerging platforms — you inherently understand social culture, aesthetics, and behavior.</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Demonstrated experience leading shoots, guiding creative work, and evaluating performance at a strategic level.</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">A thoughtful people manager who develops others and creates clarity, accountability, and inspiration.</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Highly organized, proactive, and capable of balancing strategic vision with tactical oversight.</span></li><li style=\"font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">A strong storyteller with impeccable judgment, a refined eye for content, and an instinct for what drives cultural relevance.</span></li></ul><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:start;\"><b><strong style=\"white-space:pre-wrap;\">ready to apply?</strong></b></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:start;\"><span style=\"white-space:pre-wrap;\">please click the link below that will bring you to our careers page where you can submit your application + resume (cover letter optional). a member of our team will be in touch soon! </span></p>",
"company": "<meta><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:start;\"><span style=\"white-space:pre-wrap;\">amika means friend. we’re a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you. </span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:start;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:start;\"><span style=\"white-space:pre-wrap;\">we’re rooted in clinical results. each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. known as one of earth’s most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands. </span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:start;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:start;\"><span style=\"white-space:pre-wrap;\">we’re a proud pal to the planet + certified B-Corp. from sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030. </span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:start;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:start;\"><span style=\"white-space:pre-wrap;\">having grown up in salons, we know better than anyone how important stylists are—they’re our confidantes + community. Think of us as your at-home hairapist, here to empower self-expression + bring joy to your haircare experience. all hair is welcome™. </span></p>"
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