Manager, Digital Marketing Activator

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    "description": "<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\"><span><span>The Company</span></span></span><span> </span></span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span><span>iNova</span><span> is a different kind of health company. We are leading the way to better health by delivering innovative, patient-centric products that improve the lives of people around the world. Our diverse portfolio of iconic, market-leading consumer health brands and prescription medicines are backed by science and distributed in over 75 markets across Asia, Australia, New Zealand, Middle East &amp; </span><span>Africa</span><span> and Europe. Experience the </span><span>iNova</span><span> difference today.</span></span><span> </span></span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"> <br><span style=\"font-weight: bold\"><span><span>The Opportunity</span></span></span><span> </span></span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span><span>We currently have an opportunity for a </span><span>Manager, </span><span>Digital</span><span> Marketing Activator to join our AMENA marketing team on a full-time basis.</span></span><span> </span></span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span><span>Reporting to the AMENA Head of Digital, </span><span>core</span><span> focus of the role is Markets Digital Activations guided by Regional Digital Programs.</span></span><span> </span></span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\"><span><span>Key accountabilities and performance indicators include:</span></span></span><br></span></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">1. Digital Excellence &amp; Gold Standards</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span><span>Implement and </span><span>maintain</span><span> regional digital gold standards across social, earned, owned, and paid media.</span></span><span> </span></span></li>\n</ul>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span><span>Ensure </span><span>accurate</span><span> tagging, taxonomy, governance, and Visual Brand Language compliance across markets.</span></span><span> </span></span></li>\n</ul>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span><span>Manage central social/ad accounts (Meta BM, TikTok BC, Google).</span></span><span> </span></span></li>\n</ul>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span><span>Support website maintenance and AI optimization.</span></span><span> </span></span></li>\n</ul>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span><span>Drive influencer marketing excellence.</span></span><span> </span></span></li>\n</ul>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span><span>Uplift capabilities through local implementation of regional </span><span>trainings</span><span> and alignment with 360x ecosystem standards.</span></span><span> </span></span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">2. Media Strategy &amp; Performance Optimization</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span><span>Review media plans for sufficiency, structure, and brand alignment.</span></span><span> </span></span></li>\n</ul>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span><span>Coordinate with agencies/partners to </span><span>optimize</span><span> campaigns across major platforms.</span></span><span> </span></span></li>\n</ul>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span><span>Lead optimization cycles to improve cost efficiency and funnel KPIs.</span></span><span> </span></span></li>\n</ul>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span><span>Support attribution modeling and advanced measurement frameworks.</span></span><span> </span></span></li>\n</ul>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span><span>Use AI-Nova to deliver digital assets aligned with content maps.</span></span><span> </span></span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">3. Insights &amp; Digitalization</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span><span>Maintain accuracy of the Live Digital Cockpit with complete Search and Social data ingestion.</span></span><span> </span></span></li>\n</ul>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span><span>Combine social listening, SEO/GEO, and platform insights to </span><span>provide</span><span> actionable market guidance.</span></span><span> </span></span></li>\n</ul>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span><span>Identify</span><span> risks, opportunities, and performance gaps, escalating recommendations to marketing teams.</span></span><span> </span></span></li>\n</ul>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span><span>Support market digitalization (automation, AI-assisted workflows, data governance).</span></span><span> </span></span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\"><span><span>About You</span></span></span><span> </span></span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span><span>To be successful in this role, you will </span><span>possess</span><span> the following</span></span><span> </span></span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span><span>Bachelor’s degree in Marketing</span><span>, Business Administration, or related field; certifications (e.g., Google Analytics, Digital Marketing).</span></span><span> </span></span></li>\n</ul>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span><span>5+ years of digital agency experience with </span><span>expertise</span><span> in media planning/activation, tagging, analytics, campaign optimization, and influencer marketing.</span></span><span> </span></span></li>\n</ul>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span><span>Strong background in social and search platforms with proven success in KPI tracking, optimization, and digital governance.</span></span><span> </span></span></li>\n</ul>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span><span>Skilled in AI-supported workflows (content generation, QA, optimization insights, GPTs, prompt engineering).</span></span><span> </span></span></li>\n</ul>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span><span>Experienced with dashboards (</span><span>Looker Studio</span><span>), digital insights, and cross-channel measurement.</span></span><span> </span></span></li>\n</ul>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span><span>Effective in engaging and managing multiple markets, stakeholders, and agencies with precision and speed.</span></span><span> </span></span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\"><span><span>Additional Requirements / Working Conditions</span></span></span><span> </span></span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span><span>Adhere to company values at all times</span></span><span> </span></span></li>\n</ul>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span><span>This role </span><span>operates</span><span> in a hybrid working environment, combining remote and in-office work to promote flexibility and collaboration. The ideal candidate should be comfortable working both independently and as part of a team in various settings.</span></span><span> </span></span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span><br></span><span> </span></span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span><span>If you wish to be part of an energetic team within a thriving organisation, focused on bringing innovative products to market, please </span></span><span style=\"font-weight: bold\"><span><span>APPLY TODAY!</span></span></span><span><span> We want you to join us in our pursuit of healthy living!</span></span><span> </span></span></p>",
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