TikTok Ads Performance Specialist PH

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    "datePosted": "2026-05-12",
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    "description": "<p><span style=\"font-size: 12pt; font-weight: bold\">DISCLOSURES</span><br><span style=\"font-size: 12pt\">The statements contained in this document describe the general nature and scope of the contracted services and are not intended to be all-inclusive. Responsibilities may evolve based on client requirements, platform updates, or business growth. The Company will notify the contractor of any material modifications to this scope of work.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">ABOUT THE COMPANY</span><br><span style=\"font-size: 12pt\">Enterprise Management Solutions LLC (“EMS”) provides operational infrastructure, staffing, digital marketing systems, and revenue enablement services for U.S.-based companies in real estate, property management, hospitality, healthcare, and service-based industries.</span></p>\n<p><br><span style=\"font-size: 12pt\">As part of its Digital Marketing &amp; Growth Division, EMS manages paid advertising systems designed to generate scalable and measurable business growth. TikTok represents a strategic expansion channel focused on short-form, creative-driven demand generation.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">CLASSIFICATION: </span>Exempt – Independent Contractor (Non-U.S., W-8BEN)</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">COMPENSATION RANGE: </span>Approximately USD $6.00–$7.50 per hour, based on experience, platform expertise, and performance history.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">LOCATION</span>: Philippines (Remote).This is an Philippines-based independent contractor engagement. <br></span></p>\n<p><br><span style=\"font-size: 12pt\"><span style=\"font-weight: bold\">POSITION TITLE:</span> <span style=\"font-weight: bold\">TikTok Ads Performance Specialist<br><br></span></span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">DIVISION:</span> Marketing &amp; Sales<br></span><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">ACCOUNTABLE TO</span>: Chief Marketing &amp; Sales Officer</span><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\"><br>WORK SCHEDULE:</span>Monday – Friday, 8:00 AM – 5:00 PM Eastern Time (U.S.). The contractor must be actively available during these hours to collaborate with U.S.-based leadership and client stakeholders.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">POSITION OVERVIEW</span><br><span style=\"font-size: 12pt\">The TikTok Ads Performance Specialist is responsible for the strategic planning, execution, and optimization of TikTok advertising campaigns for U.S.-based client accounts.</span><br><br><span style=\"font-size: 12pt\">Unlike Google Ads (intent-based) or Meta (audience-based), TikTok performance marketing is driven primarily by creative experimentation, attention capture, and rapid iteration. Success on TikTok requires an understanding of platform culture, scroll behavior psychology, hook creation, and short-form video testing methodologies.</span><br><br><span style=\"font-size: 12pt\">This role focuses on creative strategy, campaign testing velocity, budget management, pixel tracking accuracy, and performance scalability.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">ROLE OBJECTIVE</span><br><span style=\"font-size: 12pt\">The objective of this role is to generate scalable, cost-efficient lead and revenue growth through TikTok advertising while maintaining structured testing systems and accurate tracking.</span><br><span style=\"font-size: 12pt\">Performance will be measured by:</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Creative testing output</span></li>\n<li><span style=\"font-size: 12pt\">Cost per lead/acquisition</span></li>\n<li><span style=\"font-size: 12pt\">Conversion rate improvements</span></li>\n<li><span style=\"font-size: 12pt\">Campaign scalability</span></li>\n<li><span style=\"font-size: 12pt\">CRM-verified revenue impact</span></li>\n</ul>\n<p><br><span style=\"font-size: 12pt; font-weight: bold\">CORE RESPONSIBILITIES</span><br><span style=\"font-size: 12pt\">Campaign Strategy &amp; Setup</span><br><span style=\"font-size: 12pt\">The Specialist will:</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Conduct structured intake to understand client offers, audience profiles, and KPIs</span></li>\n<li><span style=\"font-size: 12pt\">Design campaign frameworks aligned with lead generation or revenue goals</span></li>\n<li><span style=\"font-size: 12pt\">Structure campaigns using appropriate objectives (Lead Gen, Conversion, Traffic, etc.)</span></li>\n<li><span style=\"font-size: 12pt\">Configure ad group segmentation based on testing strategy</span></li>\n<li><span style=\"font-size: 12pt\">Launch campaigns using controlled budget allocation frameworks</span></li>\n</ul>\n<p><br><span style=\"font-size: 12pt; font-weight: bold\">Creative Strategy &amp; Testing Velocity</span><br><span style=\"font-size: 12pt\">TikTok performance is driven by creative iteration. The Specialist will:</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Develop structured creative testing plans</span></li>\n<li><span style=\"font-size: 12pt\">Identify and script effective hooks (first 3 seconds critical)</span></li>\n<li><span style=\"font-size: 12pt\">Test multiple creative formats, including:</span></li>\n<li><span style=\"font-size: 12pt\">UGC-style videos</span></li>\n<li><span style=\"font-size: 12pt\">Native storytelling formats</span></li>\n<li><span style=\"font-size: 12pt\">Problem-solution formats</span></li>\n<li><span style=\"font-size: 12pt\">Testimonial structures</span></li>\n<li><span style=\"font-size: 12pt\">Monitor creative fatigue and performance decay</span></li>\n<li><span style=\"font-size: 12pt\">Analyze retention metrics and hook performance</span></li>\n<li><span style=\"font-size: 12pt\">Scale high-performing creatives rapidly</span></li>\n</ul>\n<p><span style=\"font-size: 12pt\">This role requires strong understanding of platform-native content, not traditional corporate advertising.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Audience Targeting &amp; Optimization</span><br><span style=\"font-size: 12pt\">The Specialist will:</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Build broad targeting structures aligned with TikTok algorithm best practices</span></li>\n<li><span style=\"font-size: 12pt\">Test interest-based segmentation when applicable</span></li>\n<li><span style=\"font-size: 12pt\">Monitor CPM, CTR, CVR, and CPA metrics</span></li>\n<li><span style=\"font-size: 12pt\">Adjust bidding strategies and audience structures based on performance data</span></li>\n<li><span style=\"font-size: 12pt\">Identify creative-led vs audience-led performance drivers</span></li>\n</ul>\n<p><br><span style=\"font-size: 12pt; font-weight: bold\">Tracking &amp; Attribution</span><br><span style=\"font-size: 12pt\">The Specialist is responsible for ensuring accurate TikTok tracking implementation, including:</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Installing and verifying TikTok Pixel</span></li>\n<li><span style=\"font-size: 12pt\">Configuring Events API (when applicable)</span></li>\n<li><span style=\"font-size: 12pt\">Verifying domain and event prioritization</span></li>\n<li><span style=\"font-size: 12pt\">Aligning TikTok event tracking with GoHighLevel CRM capture</span></li>\n<li><span style=\"font-size: 12pt\">Ensuring UTM parameters are properly structured</span></li>\n<li><span style=\"font-size: 12pt\">Conducting regular QA checks to validate conversion accuracy</span></li>\n</ul>\n<p><br><span style=\"font-size: 12pt; font-weight: bold\">Budget Management &amp; Scaling</span><br><span style=\"font-size: 12pt\">The contractor must:</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Monitor daily and weekly spend pacing</span></li>\n<li><span style=\"font-size: 12pt\">Maintain cost efficiency thresholds</span></li>\n<li><span style=\"font-size: 12pt\">Reallocate budget toward high-performing creatives</span></li>\n<li><span style=\"font-size: 12pt\">Prevent overspending during learning phases</span></li>\n<li><span style=\"font-size: 12pt\">Implement structured scaling methodologies</span></li>\n</ul>\n<p><br><span style=\"font-size: 12pt; font-weight: bold\">CRM &amp; Reporting Alignment</span><br><span style=\"font-size: 12pt\">The Specialist will:</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Ensure TikTok leads flow correctly into GoHighLevel</span></li>\n<li><span style=\"font-size: 12pt\">Validate source attribution accuracy</span></li>\n<li><span style=\"font-size: 12pt\">Review CRM pipeline quality to assess lead performance</span></li>\n<li><span style=\"font-size: 12pt\">Provide structured weekly summaries</span></li>\n<li><span style=\"font-size: 12pt\">Deliver monthly reporting including:</span></li>\n<li><span style=\"font-size: 12pt\">Spend</span></li>\n<li><span style=\"font-size: 12pt\">Leads</span></li>\n<li><span style=\"font-size: 12pt\">Cost per lead</span></li>\n<li><span style=\"font-size: 12pt\">Creative performance breakdown</span></li>\n<li><span style=\"font-size: 12pt\">Scaling recommendations</span></li>\n</ul>\n<p><br><span style=\"font-size: 12pt; font-weight: bold\">REQUIRED QUALIFICATIONS</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">2–4 years hands-on TikTok Ads experience</span></li>\n<li><span style=\"font-size: 12pt\">Strong understanding of short-form creative strategy</span></li>\n<li><span style=\"font-size: 12pt\">Experience installing TikTok Pixel and basic Events API setup</span></li>\n<li><span style=\"font-size: 12pt\">Familiarity with CRM integrations (GoHighLevel preferred)</span></li>\n<li><span style=\"font-size: 12pt\">Understanding of hook-based marketing psychology</span></li>\n<li><span style=\"font-size: 12pt\">Ability to work aligned with U.S. Eastern Time</span></li>\n<li><span style=\"font-size: 12pt\">Strong written and verbal English communication skills</span></li>\n</ul>\n<p><br><span style=\"font-size: 12pt; font-weight: bold\">PREFERRED QUALIFICATIONS</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Experience scaling TikTok lead generation campaigns</span></li>\n<li><span style=\"font-size: 12pt\">Experience collaborating with video editors or UGC creators</span></li>\n<li><span style=\"font-size: 12pt\">Experience running Meta Ads (secondary skillset)</span></li>\n<li><span style=\"font-size: 12pt\">Prior experience working with U.S.-based clients</span></li>\n</ul>\n<p><br><span style=\"font-size: 12pt; font-weight: bold\">PERFORMANCE METRICS (KPIs)</span><br><span style=\"font-size: 12pt\">Performance will be evaluated based on:</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Creative testing velocity</span></li>\n<li><span style=\"font-size: 12pt\">Lead volume growth</span></li>\n<li><span style=\"font-size: 12pt\">Cost per lead/acquisition efficiency</span></li>\n<li><span style=\"font-size: 12pt\">Campaign scalability</span></li>\n<li><span style=\"font-size: 12pt\">Budget pacing accuracy</span></li>\n<li><span style=\"font-size: 12pt\">Client satisfaction</span></li>\n</ul>\n<p><br><span style=\"font-size: 12pt; font-weight: bold\">CAREER PATH</span><br><span style=\"font-size: 12pt\">As EMS expands its paid media division, this role may evolve into:</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Senior Paid Social Strategist</span></li>\n<li><span style=\"font-size: 12pt\">TikTok Growth Lead</span></li>\n<li><span style=\"font-size: 12pt\">Performance Marketing Director</span></li>\n</ul>\n<p><br><span style=\"font-size: 12pt; font-weight: bold\">WHY JOIN EMS</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Fully remote India-based contractor engagement</span></li>\n<li><span style=\"font-size: 12pt\">Stable INR hourly compensation</span></li>\n<li><span style=\"font-size: 12pt\">Exposure to U.S. market clients</span></li>\n<li><span style=\"font-size: 12pt\">Opportunity to build emerging TikTok growth systems</span></li>\n<li><span style=\"font-size: 12pt\">Structured environment with measurable performance standards</span></li>\n</ul>",
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