Marketing Communications Executive

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    "description": "<p><span style=\"font-family: helvetica; font-size: 10pt; font-weight: bold\">About SensorFlow: </span></p>\n<p><span style=\"font-family: helvetica; font-size: 10pt\">SensorFlow is a hospitality-first technology company helping hotels reduce energy waste, improve operations, and make better decisions with real data.  </span><span style=\"font-family: helvetica; font-size: 10pt\">We help hotels reduce HVAC energy costs by 20–40% while maintaining guest comfort. We work with leading hospitality groups, including Accor, The Ascott, Shangri-La, Hilton, Marriott, and Hyatt across Asia Pacific, the Middle East, and beyond. </span><span style=\"font-family: helvetica; font-size: 10pt\">We design everything specifically for hotels, recognising that no two properties operate the same. By combining automation with actionable data, we help teams move from guesswork to clear, confident decision-making. </span></p>\n<p><span style=\"font-family: helvetica; font-size: 10pt\">At SensorFlow, we value ownership, clarity, and continuous improvement. We work collaboratively, challenge ideas directly, and stay focused on delivering real outcomes for our customers.</span></p>\n<p><span style=\"font-family: helvetica; font-size: 10pt\">If you want to work on meaningful problems in hospitality and sustainability, and be part of a team building with purpose and speed, we would love to hear from you.</span></p>\n<p><span style=\"color: rgb(34, 34, 34); font-family: helvetica; font-size: 10pt\"><br></span></p>\n<p><span style=\"color: rgb(34, 34, 34); font-family: helvetica; font-size: 10pt\"><span style=\"font-weight: bold\">About the role</span></span></p>\n<p><span style=\"color: rgb(34, 34, 34); font-family: helvetica; font-size: 10pt\">We are looking for a Marketing Communications Executive to take ownership of marketing communications, content creation, and execution. This is a full-time, fully remote role for someone who can independently plan, write, and deliver high-quality content while keeping marketing initiatives moving.<br>You will work directly with the AVP of Growth and Customer Experience, supporting brand positioning and pipeline generation through consistent, structured, and well-executed marketing efforts.</span></p>\n<p><span style=\"color: rgb(34, 34, 34); font-family: helvetica; font-size: 10pt\"><br><span style=\"font-weight: bold\">What you will do</span></span></p>\n<p><span style=\"color: rgb(34, 34, 34); font-family: helvetica; font-size: 10pt\"><span style=\"font-weight: bold\">1. Content Writing &amp; Marketing Communications</span> <br>Own and write all core marketing content, including blogs, announcements, case studies, and website content<br>Translate internal inputs into clear, structured, and engaging narratives<br>Draft and refine marketing emails, newsletters, and campaign messaging<br>Ensure consistency in tone, messaging, and positioning across all channels<br>Turn technical or operational information into content that is easy to understand and relevant for hotel decision-makers<br><span style=\"font-weight: bold\">2. Content Marketing &amp; Campaign Execution</span><br>Plan and manage a content calendar aligned with marketing priorities<br>Repurpose content across formats such as blogs, social posts, decks, and email campaigns<br>Support and execute campaigns for product launches, features, and initiatives<br>Continuously identify content opportunities based on business needs and market positioning<br><span style=\"font-weight: bold\">3. SEO (Search Engine Optimisation)</span><br>Conduct keyword research relevant to hospitality and energy management<br>Optimise all written content for search visibility<br>Apply best practices for structure, headings, and metadata<br>Improve performance of existing content through updates and optimisation<br><span style=\"font-weight: bold\">4. GEO (Generative Engine Optimisation)</span><br>Structure content so it performs well on AI-driven platforms and search assistants<br>Write content that directly answers common industry questions and user intent<br>Optimise content for summaries, structured responses, and AI retrieval<br>Position SensorFlow as a reliable reference in hospitality technology queries<br><span style=\"font-weight: bold\">5. Visual &amp; Creative Execution</span><br>Create and edit marketing visuals <br>Design clean, on-brand assets for blogs, social media, and campaigns<br>Prepare and update sales enablement materials<br><span style=\"font-weight: bold\">6. Coordination &amp; Execution</span><br>Manage and track marketing tasks to ensure deadlines are met<br>Coordinate with external vendors such as designers, developers, or freelancers<br>Follow up on deliverables and ensure consistent progress across initiatives<br>Support overall marketing execution and operations<br></span></p>\n<p><span style=\"color: rgb(34, 34, 34); font-family: helvetica; font-size: 10pt\"><br></span><br></p>\n<p><span style=\"color: rgb(34, 34, 34); font-family: helvetica; font-size: 10pt\"><span style=\"font-weight: bold\">What we are looking for</span></span></p>\n<ul>\n<li><span style=\"color: rgb(34, 34, 34); font-family: helvetica; font-size: 10pt\">1 to 3 years of experience in marketing, content, or communications</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-family: helvetica; font-size: 10pt\">Strong content writing ability </span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-family: helvetica; font-size: 10pt\">Ability to take ownership of content from idea to final output</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-family: helvetica; font-size: 10pt\">Proficiency in graphic design</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-family: helvetica; font-size: 10pt\">Familiarity with content marketing and digital workflows</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-family: helvetica; font-size: 10pt\">Understanding of SEO and GEO </span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-family: helvetica; font-size: 10pt\">Comfortable using Google Workspace (Docs, Slides, Sheets)</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-family: helvetica; font-size: 10pt\">Familiar with LinkedIn and social media content creation</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-family: helvetica; font-size: 10pt\">Organised, reliable, and detail-oriented</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-family: helvetica; font-size: 10pt\">Able to work independently and manage multiple priorities</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-family: helvetica; font-size: 10pt\">Based in, or able to work within Asia time zones<br></span></li>\n</ul>\n<p><span style=\"color: rgb(34, 34, 34); font-family: helvetica; font-size: 10pt\"><br></span><br></p>\n<p><span style=\"color: rgb(34, 34, 34); font-family: helvetica; font-size: 10pt\"><span style=\"font-weight: bold\">Nice to have</span></span></p>\n<ul>\n<li><span style=\"color: rgb(34, 34, 34); font-family: helvetica; font-size: 10pt\">Experience in hospitality, SaaS, or B2B marketing</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-family: helvetica; font-size: 10pt\">Familiarity with CMS platforms such as Webflow or WordPress</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-family: helvetica; font-size: 10pt\">Basic analytics experience (Google Analytics, LinkedIn insights)<br><br></span></li>\n</ul>",
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