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Vice President of Media and Advertising

Edmn Fa Us2 Oraclecloud Com CX 1 · Las Vegas, NV, United States; Caesars Las Vegas_Corporate · On Site · Active · Oracle Recruiting Cloud / Fusion HCM

Job facts

FieldValue
CompanyEdmn Fa Us2 Oraclecloud Com CX 1
TitleVice President of Media and Advertising
Normalized title-
Department / teamProperty Leadership
LocationLas Vegas, NV, United States
Work modelOn Site
Employment typeFull Time
Salary-
Statusactive
ATS providerOracle Recruiting Cloud / Fusion HCM
Posted / first seen2026-05-08 / 2026-05-31
Changed / last seen2026-05-31 / 2026-06-06

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Linked records

CompanyEdmn Fa Us2 Oraclecloud Com CX 1
Source010453b6-b197-40bb-ac15-ee004fbdc341
ATS providerOracle Recruiting Cloud / Fusion HCM

Description

Description The Vice President Media & Advertising is responsible for leading Caesars’ enterprise-wide brick and mortar property advertising and paid media strategy, including media planning, buying, optimization, governance, and performance measurement across all channels. This role serves as the central owner of media investment for the enterprise, ensuring that advertising dollars are deployed efficiently, consistently, and in direct alignment with brand, acquisition, and revenue objectives. Reporting to the Chief Marketing Officer, the VP provides strategic leadership across national, regional, and programmatic media efforts while enabling strong execution through a distributed media organization. The role partners closely with Finance, Analytics, Procurement, Brand, Digital, and Regional Marketing leaders to maximize ROI, drive accountability, and scale best‑in‑class media capabilities across the enterprise. Responsibilities Enterprise Media Strategy & Leadership Develop and lead the enterprise advertising and media strategy across all paid channels, including linear TV, CTV/OLV, digital, mobile, social, search, OOH, and other emerging platforms. Translate enterprise marketing and business priorities into clear media investment strategies, channel mix recommendations, and audience frameworks. Ensure consistency, efficiency, and strategic alignment across all paid media activities while accommodating market level needs. Serve as the senior enterprise authority on advertising investment strategy and execution. Media Planning, Buying & Investment Management Oversee end‑to‑end media planning and buying across the enterprise, including annual and quarterly planning cycles. Establish investment guardrails, planning frameworks, and approval processes for media spend. Optimize media allocation across brands, markets, and channels to maximize performance and scale. Lead scenario planning and investment trade‑off discussions in partnership with the CMO, property leadership, and Finance. Media Agency & Partner Management Lead enterprise media agency relationships, including performance management, strategic direction, and delivery oversight. Partner with Procurement and Finance on agency contracts, fee structures, and media rate negotiations. Ensure agency transparency, strong governance, and alignment with enterprise objectives. Act as the senior escalation and decision point for media agency‑related matters. Measurement, Analytics & ROI Define and enforce enterprise standards for media measurement, attribution, and performance reporting. Partner with Analytics and Finance to connect media investment to business outcomes such as acquisition, revenue, and customer value. Establish KPIs and success metrics for all paid media activity. Deliver clear, executive level reporting on media effectiveness, efficiency, and ROI. Enterprise Governance & Operating Model Provide oversight and strategic directions to regional media leaders responsible for local execution and optimization. Govern centralized programmatic media investment (including enterprise programmatic frameworks and centers of excellence). Clarify decision rights, roles, and responsibilities across enterprise, regional, and programmatic media functions. Ensure alignment between enterprise strategy and market level execution. Cross‑Functional Collaboration Partner closely with Brand, Performance Marketing, CRM, Digital, Product, and Regional Marketing teams to ensure media supports broader marketing objectives. Collaborate with property and regional leadership to align enterprise strategy with local market needs. Act as a trusted advisor to the CMO and senior leadership on media trends, investment strategy, and competitive dynamics. Team Leadership & Capability Building Lead and develop a high performing enterprise media organization. Build scalable processes, tools, and best practices for media planning, activation, and optimization. Elevate internal media capabilities through talent development and operational rigor. Foster a culture of accountability, continuous improvement, and performance excellence. Qualifications Bachelor’s degree required. 10+ years of experience in media strategy, planning, and buying at scale. Proven experience managing large, complex advertising and media budgets at an enterprise or national level. Deep expertise across modern media channels, including TV, digital, CTV, and performance driven platforms with experience with AEO and GEO strategies. Strong financial and analytical acumen with demonstrated success driving ROI and efficiency. Experience leading agency relationships and operating within complex, matrixed organizations. Exceptional communication, influence, and executive level stakeholder management skills. Experience in gaming, sports betting, or hospitality preferred. Willingness to travel as required. ADDITIONAL REQUIREMENTS Enterprise level strategic thinking Strong command of media economics and investment strategy Data driven decision making Executive presence and credibility Ability to balance governance with speed and flexibility Company At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars®, Harrah's®, Horseshoe® and Eldorado® brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework. Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values – Together We Win, All In On Service and Blaze the Trail – every day. Our mission, “Create the Extraordinary”. Our vision, “Create spectacular worlds. That immerse, inspire and connect you. We don’t perform magic; we create it with excellence. #WeAreCaesars”. If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities.

Full job record

Job IDd34f6c5f384af6c82e205c9601fa81f9df745982
Org ID40e51c25-36c8-4c2d-998a-780f5164ab5e
Source ID010453b6-b197-40bb-ac15-ee004fbdc341
Board ID010453b6-b197-40bb-ac15-ee004fbdc341
Provideroracle_hcm
Provider Job Key84087
TitleVice President of Media and Advertising
Normalized Title—
Statusactive
Activeyes
Location TextLas Vegas, NV, United States; Caesars Las Vegas_Corporate
DepartmentProperty Leadership
Team—
Employment Typefull_time
Workplace Typeon_site
Remote Policy—
CountryUnited States
RegionNV
CityLas Vegas
Salary RawDescription The Vice President Media & Advertising is responsible for leading Caesars’ enterprise-wide brick and mortar property advertising and paid media strategy, including media planning, buying, optimization, governance, and performance measurement across all channels. This role serves as the central owner of media investment for the enterprise, ensuring that advertising dollars are deployed efficiently, consistently, and in direct alignment with brand, acquisition, and revenue objectives. Reporting to the Chief Marketing Officer, the VP provides strategic leadership across national, regional, and programmatic media efforts while enabling strong execution through a distributed media organization. The role partners closely with Finance, Analytics, Procurement, Brand, Digital, and Regional Marketing leaders to maximize ROI, drive accountability, and scale best‑in‑class media capabilities across the enterprise. Responsibilities Enterprise Media Strategy & Leadership Develop and lead the enterprise advertising and media strategy across all paid channels, including linear TV, CTV/OLV, digital, mobile, social, search, OOH, and other emerging platforms. Translate enterprise marketing and business priorities into clear media investment strategies, channel mix recommendations, and audience frameworks. Ensure consistency, efficiency, and strategic alignment across all paid media activities while accommodating market level needs. Serve as the senior enterprise authority on advertising investment strategy and execution. Media Planning, Buying & Investment Management Oversee end‑to‑end media planning and buying across the enterprise, including annual and quarterly planning cycles. Establish investment guardrails, planning frameworks, and approval processes for media spend. Optimize media allocation across brands, markets, and channels to maximize performance and scale. Lead scenario planning and investment trade‑off discussions in partnership with the CMO, property leadership, and Finance. Media Agency & Partner Management Lead enterprise media agency relationships, including performance management, strategic direction, and delivery oversight. Partner with Procurement and Finance on agency contracts, fee structures, and media rate negotiations. Ensure agency transparency, strong governance, and alignment with enterprise objectives. Act as the senior escalation and decision point for media agency‑related matters. Measurement, Analytics & ROI Define and enforce enterprise standards for media measurement, attribution, and performance reporting. Partner with Analytics and Finance to connect media investment to business outcomes such as acquisition, revenue, and customer value. Establish KPIs and success metrics for all paid media activity. Deliver clear, executive level reporting on media effectiveness, efficiency, and ROI. Enterprise Governance & Operating Model Provide oversight and strategic directions to regional media leaders responsible for local execution and optimization. Govern centralized programmatic media investment (including enterprise programmatic frameworks and centers of excellence). Clarify decision rights, roles, and responsibilities across enterprise, regional, and programmatic media functions. Ensure alignment between enterprise strategy and market level execution. Cross‑Functional Collaboration Partner closely with Brand, Performance Marketing, CRM, Digital, Product, and Regional Marketing teams to ensure media supports broader marketing objectives. Collaborate with property and regional leadership to align enterprise strategy with local market needs. Act as a trusted advisor to the CMO and senior leadership on media trends, investment strategy, and competitive dynamics. Team Leadership & Capability Building Lead and develop a high performing enterprise media organization. Build scalable processes, tools, and best practices for media planning, activation, and optimization. Elevate internal media capabilities through talent development and operational rigor. Foster a culture of accountability, continuous improvement, and performance excellence. Qualifications Bachelor’s degree required. 10+ years of experience in media strategy, planning, and buying at scale. Proven experience managing large, complex advertising and media budgets at an enterprise or national level. Deep expertise across modern media channels, including TV, digital, CTV, and performance driven platforms with experience with AEO and GEO strategies. Strong financial and analytical acumen with demonstrated success driving ROI and efficiency. Experience leading agency relationships and operating within complex, matrixed organizations. Exceptional communication, influence, and executive level stakeholder management skills. Experience in gaming, sports betting, or hospitality preferred. Willingness to travel as required. ADDITIONAL REQUIREMENTS Enterprise level strategic thinking Strong command of media economics and investment strategy Data driven decision making Executive presence and credibility Ability to balance governance with speed and flexibility Company At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars®, Harrah's®, Horseshoe® and Eldorado® brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework. Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values – Together We Win, All In On Service and Blaze the Trail – every day. Our mission, “Create the Extraordinary”. Our vision, “Create spectacular worlds. That immerse, inspire and connect you. We don’t perform magic; we create it with excellence. #WeAreCaesars”. If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities.
Salary Min—
Salary Max—
Salary Currency—
Salary Periodday
Source URLhttps://edmn.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/84087
Apply URLhttps://edmn.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/84087
First Seen At2026-05-31 17:57:05Z
Last Seen At2026-06-06 18:43:45Z
Last Checked At2026-06-06 18:43:45Z
Last Changed At2026-05-31 17:57:05Z
Inactive At—
Source Posted At2026-05-08 00:00:00Z
Source Updated At—
Raw Payload Uris3://job-postings-prod-raw-590183727216/raw/provider=oracle_hcm/board=edmn.fa.us2.oraclecloud.com|CX_1/date=2026-06-06/2026-06-06T18-42-19-083Z-5feeb8dbbffc57b5349fc7bdf1197885c1fc329f17e7dcd8463facb68822552e.json
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margin-bottom: 6pt;\">Elevate internal media capabilities through talent development and operational rigor.</li><li style=\"line-height: normal; margin-bottom: 6pt;\">Foster a culture of accountability, continuous improvement, and performance excellence.</li></ul>",
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