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    "requisitionDescription": "<div><div><p style=\"margin-left:0px;\">&nbsp;</p>\n<p style=\"margin-left:0px;\"></p>\n<ul>\n<li style=\"margin-left:16px;\" dir = \"auto\"><span style=\"color: rgba(0,0,0,0.6);background-color: initial;font-size: 16px;\">Does the idea of creating engaging advertising and marketing campaigns through all types of digital media excite you?</span></li>\n<li style=\"margin-left:16px;\" dir = \"auto\"><span style=\"color: rgba(0,0,0,0.6);background-color: initial;font-size: 16px;\">Are you someone that enjoys the use of KPI metrics and SEO tools in defining, developing, and implementing marketing initiatives?</span></li>\n<li style=\"margin-left:16px;\" dir = \"auto\"><span style=\"color: rgba(0,0,0,0.6);background-color: initial;font-size: 16px;\">Do you want to work as part of a team that is built on authenticity and compassion?</span></li>\n<li style=\"margin-left:16px;\" dir = \"auto\"><span style=\"color: rgba(0,0,0,0.6);background-color: initial;font-size: 16px;\">Are you looking to work with a company that provides life-changing services for children?</span></li>\n<li style=\"margin-left:16px;\" dir = \"auto\"><span style=\"color: rgba(0,0,0,0.6);background-color: initial;font-size: 16px;\">Do you want to be part of a growing team excited about creating change in the world of dentistry?</span></li>\n</ul>\n<p style=\"margin-left:0px;\"><br></p>\n<p style=\"margin-left:0px;\"><span style=\"color: rgba(0,0,0,0.6);background-color: initial;font-size: 16px;\">If you answered YES to these questions, then we would love to hear from you!</span></p>\n<p style=\"margin-left:0px;\"><br></p>\n<p style=\"margin-left:0px;\"><span style=\"color: rgba(0,0,0,0.6);background-color: initial;font-size: 16px;\"><strong>JOB SUMMARY</strong></span></p>\n<p style=\"margin-left:0px;\"><span style=\"color: rgba(0,0,0,0.6);background-color: initial;font-size: 16px;\">Believing that all children deserve quality dental care in a fun upbeat environment is what drives us forward every day. If you share our passion and you are tech savvy, then apply to be our Digital Marketing Manager. Our Digital Marketing Manager will play an important role on the digital marketing team. He/She will work closely with both the Digital and Marketing teams to identify areas of opportunity to grow all digital marketing channels to gain the highest level of search visibility, paid media optimization, and improved conversion rate of digital marketing across both the digital and physical sales channels. Our Digital Marketing Manager will also measure the effectiveness and profitability of all digital campaigns.</span></p>\n<p style=\"margin-left:0px;\"><span style=\"color: rgba(0,0,0,0.6);background-color: initial;font-size: 16px;\">Our ideal candidate will bring a strong focus by applying industry best practices for SEO and SEM with deep understanding of KPIs and attribution methods for all paid digital channels utilizing a data driven approach. They will have a direct impact on driving our customer growth while working in a fun environment!</span></p>\n<p style=\"margin-left:0px;\"><br></p>\n<p style=\"margin-left:0px;\"><span style=\"color: rgba(0,0,0,0.6);background-color: initial;font-size: 16px;\"><strong>KEY RESPONSIBILITIES</strong></span></p>\n<p style=\"margin-left:0px;\"><br></p>\n<p style=\"margin-left:0px;\"><span style=\"color: rgba(0,0,0,0.6);background-color: initial;font-size: 16px;\"><strong>Website Analysis and SEO Optimization</strong></span></p>\n<ul>\n<li style=\"margin-left:16px;\" dir = \"auto\"><span style=\"color: rgba(0,0,0,0.6);background-color: initial;font-size: 16px;\">Optimizes on-site content for maximum visibility and ranking in the major search engines</span></li>\n<li style=\"margin-left:16px;\" dir = \"auto\"><span style=\"color: rgba(0,0,0,0.6);background-color: initial;font-size: 16px;\">Investigates and recommends strategies for building domain authority</span></li>\n<li style=\"margin-left:16px;\" dir = \"auto\"><span style=\"color: rgba(0,0,0,0.6);background-color: initial;font-size: 16px;\">Utilize tools such as Google Analytics to perform in-depth SEO &amp; paid media analysis and report on performance on a weekly basis</span></li>\n<li style=\"margin-left:16px;\" dir = \"auto\"><span style=\"color: rgba(0,0,0,0.6);background-color: initial;font-size: 16px;\">Performs information gathering analysis including technical website analysis, competitive/keyword research and link analysis</span></li>\n<li style=\"margin-left:16px;\" dir = \"auto\"><span style=\"color: rgba(0,0,0,0.6);background-color: initial;font-size: 16px;\">Conducts in-depth keyword research, focusing on driving organic search results</span></li>\n<li style=\"margin-left:16px;\" dir = \"auto\"><span style=\"color: rgba(0,0,0,0.6);background-color: initial;font-size: 16px;\">Analyzes and tracks SEO overall YOY Traffic, Conversion, for organic search and historical ranking for top keywords</span></li>\n</ul>\n<p style=\"margin-left:0px;\"><span style=\"color: rgba(0,0,0,0.6);background-color: initial;font-size: 16px;\"><strong>Online Paid Advertising</strong></span></p>\n<ul>\n<li style=\"margin-left:16px;\" dir = \"auto\"><span style=\"color: rgba(0,0,0,0.6);background-color: initial;font-size: 16px;\">Creates and refines keyword campaigns for SEM to maximize channel traffic, conversion, and ROAS.</span></li>\n<li style=\"margin-left:16px;\" dir = \"auto\"><span style=\"color: rgba(0,0,0,0.6);background-color: initial;font-size: 16px;\">Tests and optimizes local “near me” digital features and ads</span></li>\n<li style=\"margin-left:16px;\" dir = \"auto\"><span style=\"color: rgba(0,0,0,0.6);background-color: initial;font-size: 16px;\">Manages affiliate network as well as individual content site partnerships</span></li>\n<li style=\"margin-left:16px;\" dir = \"auto\"><span style=\"color: rgba(0,0,0,0.6);background-color: initial;font-size: 16px;\">Manages social acquisition ads in coordination with Marketing</span></li>\n<li style=\"margin-left:16px;\" dir = \"auto\"><span style=\"color: rgba(0,0,0,0.6);background-color: initial;font-size: 16px;\">Coordinates with company marketing calendars to ensuring digital campaigns, offers, and landing pages align with the brand calendar initiatives.</span></li>\n<li style=\"margin-left:16px;\" dir = \"auto\"><span style=\"color: rgba(0,0,0,0.6);background-color: initial;font-size: 16px;\">Maintains weekly and monthly KPIs for all digital marketing channels</span></li>\n<li style=\"margin-left:16px;\" dir = \"auto\"><span style=\"color: rgba(0,0,0,0.6);background-color: initial;font-size: 16px;\">Make digital channel spend mix recommendations based on ROAS, incremental ROAS, budget, and LTV per channel</span></li>\n<li style=\"margin-left:16px;\" dir = \"auto\"><span style=\"color: rgba(0,0,0,0.6);background-color: initial;font-size: 16px;\">Work closely with Marketing to optimize all campaigns to maximize ROI to identify new opportunities to drive both new acquisition and retargeting of customers based on LTV and Churn.</span></li>\n</ul>\n<p style=\"margin-left:0px;\"><span style=\"color: rgba(0,0,0,0.6);background-color: initial;font-size: 16px;\"><strong>Local Search Optimization &amp; Marketing</strong></span></p>\n<ul>\n<li style=\"margin-left:16px;\" dir = \"auto\"><span style=\"color: rgba(0,0,0,0.6);background-color: initial;font-size: 16px;\">Ensures that the store listings are optimized, visible, accurate, up-to-date and appealing to the user of that channel</span></li>\n<li style=\"margin-left:16px;\" dir = \"auto\"><span style=\"color: rgba(0,0,0,0.6);background-color: initial;font-size: 16px;\">Performs regular local search audits to gauge visibility on major search engines</span></li>\n<li style=\"margin-left:16px;\" dir = \"auto\"><span style=\"color: rgba(0,0,0,0.6);background-color: initial;font-size: 16px;\">Maintains listings within all local search channels (including Google Places, Bing Local Listing and Yahoo! Local)</span></li>\n</ul>\n<p style=\"margin-left:0px;\"><span style=\"color: rgba(0,0,0,0.6);background-color: initial;font-size: 16px;\"><strong>Qualifications</strong></span></p>\n<ul>\n<li style=\"margin-left:16px;\" dir = \"auto\"><span style=\"color: rgba(0,0,0,0.6);background-color: initial;font-size: 16px;\">Required: Bachelors' degree in Marketing or a related field</span></li>\n<li style=\"margin-left:16px;\" dir = \"auto\"><span style=\"color: rgba(0,0,0,0.6);background-color: initial;font-size: 16px;\">Required: 3-5 years of digital marketing experience</span></li>\n<li style=\"margin-left:16px;\" dir = \"auto\"><span style=\"color: rgba(0,0,0,0.6);background-color: initial;font-size: 16px;\">Ability to operate under pressure and meet deadlines</span></li>\n<li style=\"margin-left:16px;\" dir = \"auto\"><span style=\"color: rgba(0,0,0,0.6);background-color: initial;font-size: 16px;\">Excellent attention to detail, flexible and adaptable to changes</span></li>\n</ul>\n<p style=\"margin-left:0px;\"><br></p>\n<p style=\"margin-left:0px;\"><span style=\"color: rgba(0,0,0,0.6);background-color: initial;font-size: 16px;\"><strong>Benefits</strong>: Besides our fun working environment and great people, we offer many of the other traditional benefits, including 3 weeks paid vacation. Our comprehensive package includes many options for all your benefit needs; including medical, dental, vision, disability, life, and supplemental products. We observe 7 holidays per year. We also offer a 401(k) with a company match after 1 year of employment.</span></p>\n<p style=\"margin-left:0px;\"></p>\n<p style=\"margin-left:0px;\"></p>\n<p style=\"margin-left:0px;\"></p>\n<p style=\"margin-left:0px;\"></p>\n<h3 style=\"margin-left:0px;\"></h3>\n</div></div>\n",
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