Market Activation Manager – Moët Hennessy Brands

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    "description": "<p><span style=\"font-size: 12pt\"><span style=\"font-weight: bold\">Market Activation Manager – Moët Hennessy Brands</span></span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt\"><span style=\"font-weight: bold\">About Us and About You</span></span></p>\n<p><span style=\"font-size: 12pt\"><span style=\"font-weight: bold\">About Moët Hennessy</span></span></p>\n<p><span style=\"font-size: 12pt\">Our Maisons (Veuve Clicquot, Moët &amp; Chandon, Dom Pérignon, Ruinart, Krug, Armand de Brignac, Wine Estates, Hennessy, Glenmorangie, Ardbeg, Volcan, Belvedere) are built on a rich heritage of uncompromising quality and unique savoir-faire passed down through generations.<br><br></span></p>\n<p><span style=\"font-size: 12pt\">We continuously reinvent the future of our industry while delivering memorable experiences to our consumers, guided by our five core values: sharing, elegance, epicureanism, integrity, and spirit of conquest. From grape to glass, we offer a dynamic and stimulating environment with meaningful career opportunities.<br><br></span></p>\n<p><span style=\"font-size: 12pt\"><span style=\"font-weight: bold\">About Charton Hobbs</span></span></p>\n<p><span style=\"font-size: 12pt\">Charton Hobbs Inc. is one of Canada’s leading national wine and spirits agencies. Privately owned, we represent a curated portfolio of premium producers, including Moët Hennessy, across all provinces.</span></p>\n<p><span style=\"font-size: 12pt\"><span style=\"font-weight: bold\"><br>About You</span></span></p>\n<p><span style=\"font-size: 12pt\">You are a passionate and driven marketer who is eager to learn and continuously improve. You combine strong business acumen with creativity and attention to detail. You are highly organized, collaborative, and solutions-oriented, with the ability to manage multiple priorities.<br><br></span></p>\n<p><span style=\"font-size: 12pt\">You are comfortable balancing strategic thinking with hands-on execution in a fast-paced, field-driven environment.</span></p>\n<p><span style=\"font-size: 12pt\">If this sounds like you, we would love to hear from you.<br><br></span></p>\n<p><span style=\"font-size: 12pt\"><span style=\"font-weight: bold\">Job Summary</span></span></p>\n<p><span style=\"font-size: 12pt\">This role is responsible for the Québec Moët Hennessy portfolio, including the planning and execution of marketing initiatives and contributing to the achievement of shared sales objectives across assigned brands.</span></p>\n<p><span style=\"font-size: 12pt\"><span style=\"font-weight: bold\"><br>Key Responsibilities</span></span></p>\n<p><span style=\"font-size: 12pt\"><span style=\"font-weight: bold\">Marketing and Strategic Planning</span></span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Develop provincial marketing plans for assigned Moët Hennessy brands in alignment with Maison guidelines and National Brand Managers</span></li>\n<li><span style=\"font-size: 12pt\">Execute creative strategies for new product launches</span></li>\n<li><span style=\"font-size: 12pt\">Measure and evaluate the effectiveness of marketing activities and event strategies against defined KPIs</span></li>\n<li><span style=\"font-size: 12pt\">Provide regular market updates and complete monthly activation reports</span></li>\n<li><span style=\"font-size: 12pt\">Collaborate closely with National Marketing and local Charton Hobbs teams to implement customer-driven initiatives</span></li>\n</ul>\n<p><span style=\"font-size: 12pt\"><span style=\"font-weight: bold\"><br>Sales Collaboration and Execution</span></span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Partner with the Senior Regional Market Manager and sales teams to implement approved strategies</span></li>\n<li><span style=\"font-size: 12pt\">Collaborate with sales to identify and grow brand presence in key on-premise and retail accounts</span></li>\n<li><span style=\"font-size: 12pt\">Build and maintain strong account relationships through training and activations</span></li>\n<li><span style=\"font-size: 12pt\">Support the development and management of strategic account lists, with regular review of listing status</span></li>\n<li><span style=\"font-size: 12pt\">Work with sales to allocate resources effectively across priority accounts and monitor spend against objectives</span></li>\n</ul>\n<p><span style=\"font-size: 12pt\"><span style=\"font-weight: bold\"><br>Event Activation and Brand Presence</span></span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Plan, organize, and execute field-level activations in partnership with the sales team</span></li>\n<li><span style=\"font-size: 12pt\">Manage POSM including ordering, inventory, logistics, and upkeep of branded materials</span></li>\n<li><span style=\"font-size: 12pt\">Coordinate with local suppliers for POSM development and production</span></li>\n</ul>\n<p><span style=\"font-size: 12pt\"><span style=\"font-weight: bold\"><br>Product Knowledge and Account Engagement</span></span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Act as a brand ambassador for the Moët Hennessy portfolio in Québec</span></li>\n<li><span style=\"font-size: 12pt\">Deliver product training and education to sales teams, clients, and key accounts</span></li>\n<li><span style=\"font-size: 12pt\">Support engagement with high-value clients and luxury brand environments</span></li>\n<li><span style=\"font-size: 12pt\">Maintain a strong understanding of brand guidelines, assets, and usage requirements</span></li>\n</ul>\n<p><span style=\"font-size: 12pt\"><span style=\"font-weight: bold\"><br>Procurement and Physical Requirements</span></span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Manage procurement activities including sourcing materials and coordinating services for activations</span></li>\n<li><span style=\"font-size: 12pt\">Support event logistics, including handling materials such as glassware and equipment (up to 56 lbs as required)</span></li>\n</ul>\n<p><span style=\"font-size: 12pt\"><span style=\"font-weight: bold\"><br>Your Profile</span></span></p>\n<p><span style=\"font-size: 12pt\"><span style=\"font-weight: bold\">Skills and Experience</span></span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Strong team player with excellent interpersonal skills</span></li>\n<li><span style=\"font-size: 12pt\">Creative thinker with the ability to translate ideas into actionable plans</span></li>\n<li><span style=\"font-size: 12pt\">Highly organized with strong project management capabilities</span></li>\n<li><span style=\"font-size: 12pt\">Results-driven with solid analytical and business acumen</span></li>\n<li><span style=\"font-size: 12pt\">Excellent communication, presentation, and relationship-building skills</span></li>\n<li><span style=\"font-size: 12pt\">Strong proficiency in Microsoft Office (PowerPoint and Excel in particular)</span></li>\n<li><span style=\"font-size: 12pt\">Digital savvy with an understanding of social media and influencer strategies</span></li>\n<li><span style=\"font-size: 12pt\">Strong knowledge of the hospitality industry (restaurants, bars, nightlife)</span></li>\n<li><span style=\"font-size: 12pt\">Basic understanding of retail environment</span></li>\n<li><span style=\"font-size: 12pt\">Strong interest in the wine and spirits category</span></li>\n</ul>\n<p><span style=\"font-size: 12pt\"><span style=\"font-weight: bold\"><br>Qualifications</span></span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Bachelor’s degree in Commerce, Marketing, Business Administration, or related field</span></li>\n<li><span style=\"font-size: 12pt\">Minimum 3 years of relevant experience in the wine and spirits industry or a luxury consumer goods environment</span></li>\n<li><span style=\"font-size: 12pt\">Event management experience from concept through execution and reporting</span></li>\n<li><span style=\"font-size: 12pt\">Established Québec trade contacts are an asset</span></li>\n<li><span style=\"font-size: 12pt\">WSET Level 2 (or higher) or relevant spirits certifications are an asset</span></li>\n</ul>\n<p><span style=\"font-size: 12pt\"><span style=\"font-weight: bold\"><br>Additional Requirements</span></span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Availability for evening and weekend events, as required</span></li>\n<li><span style=\"font-size: 12pt\">Ability to travel domestically and internationally</span></li>\n<li><span style=\"font-size: 12pt\">Valid Canadian passport</span></li>\n<li><span style=\"font-size: 12pt\">Valid Québec driver’s license</span></li>\n</ul>\n<p><span style=\"font-size: 12pt\"><span style=\"font-weight: bold\"><br>Compensation and Benefits</span></span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Comprehensive benefits program (medical, dental, RRSP) following eligibility period</span></li>\n<li><span style=\"font-size: 12pt\">Performance-based bonus aligned with annual objectives and KPIs</span></li>\n<li><span style=\"font-size: 12pt\">Car allowance, travel, and expense account</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-size: 12pt\">Interested candidates are invited to submit their resume and a cover letter outlining their qualifications and relevant experience. </span></p>\n<p><span style=\"font-size: 12pt\"><span style=\"font-weight: bold\"><br>Additional Information</span></span></p>\n<p><span style=\"font-size: 12pt\">This description reflects the general nature and scope of the role. It is not intended to be an exhaustive list of all duties and responsibilities. Responsibilities may evolve based on business needs.<br><br>Charton Hobbs is committed to equal opportunity and encourages applications from individuals of all backgrounds. We thank all applicants for their interest; however, only those selected for an interview will be contacted.<br></span></p>",
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