Vice President of Marketing

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    "description": "<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 18pt\"><span style=\"color: rgb(0, 204, 255)\">WHAT YOU'LL DO</span></span></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 14pt\">As the global leader of marine motion control, we are on a mission to create transformational products that allow people to make the most of their time on the water. Marketing is a strategic force in driving what we do and how we do it. As our Vice President of Marketing, you’ll own the strategy behind growing our brands’ cult following and driving mass adoption and retention of Seakeeper market share. As our senior Marketing leader, you’ll support these objectives by:</span></p>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 14pt\"><span style=\"text-decoration: underline\">Team</span>: Building and developing a team of marketing experts to drive core marketing functions, supporting your team with active leadership that balances high-level and front-line contributions</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 14pt\"><span style=\"text-decoration: underline\">Organization</span>: Supporting the ongoing implementation of an optimal organizational structure for the Marketing team by clearly defining priorities, balancing workloads, and driving alignment of the team to the business and its current goals</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 14pt\"><span style=\"text-decoration: underline\">Strategy</span>: Developing and owning Marketing strategies that align with broader company goals as well as the strategic thrusts behind Seakeeper products and global regions</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 14pt\"><span style=\"text-decoration: underline\">Growth</span>: Supporting rapid growth by focusing and rallying your team around monthly/short-term goals that support quarterly, annual, and long-term growth objectives</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 14pt\"><span style=\"text-decoration: underline\">Digital</span>: Elevating the use of technology and digital tools to more effectively measure outcomes and engage with consumers</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 14pt\"><span style=\"text-decoration: underline\">Analytics</span>: Measuring operational data and market feedback to develop concise insights for managing your team’s priorities, guiding marketing strategy, and delivering communication</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 14pt\"><span style=\"text-decoration: underline\">Customer insights</span>: Serving as the voice of the customer in how Seakeeper maximizes its value proposition by attending to objectively measured customer satisfaction and selling criteria</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 14pt\"><span style=\"text-decoration: underline\">CLTV</span>: Developing a granular understanding of Seakeeper customer lifecycle, including implementing top-down strategies that maximize customer lifetime value and retention</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 14pt\"><span style=\"text-decoration: underline\">Budget</span>: Establishing annual Marketing budget, including the reporting and allocation of spend as well as delegated management of budgeted spend throughout the department</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 14pt\"><span style=\"text-decoration: underline\">Vendors</span>: Managing the selection and utilization of third-party vendors to complement internal expertise and functions</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 14pt\"><span style=\"text-decoration: underline\">Brand</span>: Protecting and growing the Seakeeper brand, while developing a cohesive strategy for Seakeeper product brands as they evolve over time and function together</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 14pt\"><span style=\"text-decoration: underline\">Competition</span>: Owning the competitive positioning of Seakeeper products, including the development and distillation of core messages through Seakeeper Sales team and network</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 14pt\"><span style=\"text-decoration: underline\">Product launch</span>: Supporting the launch, introduction, and adoption of new products</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 14pt\"><span style=\"text-decoration: underline\">Cross-dept</span>: Serving as a senior leader in driving cross-departmental collaboration and support</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 14pt\"><span style=\"text-decoration: underline\">Representative</span>: Representing Seakeeper at major events, in customer conversations, and in media inquires</span></li>\n</ul>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 18pt\"><span style=\"color: rgb(0, 204, 255)\">WHAT YOU'LL NEED TO SUCCEED</span></span></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 14pt\">Do you have a positive attitude, an eagerness to learn and the ability to hustle in a fast-paced environment? Then Seakeeper is the place for you! Here are a few other things you’ll need to succeed.</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 14pt\">MUST-HAVES</span></p>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 14pt\">Broad experience across marketing, with a minimum of 15 years of overall sales and marketing experience, including in the following areas:</span>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 14pt\">Building and leading a global marketing team and operations</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 14pt\">B2C and B2B marketing strategies, with a strong focus on digital channels</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 14pt\">Experience with the creation and execution of a wide array of marketing mediums, including visual content, copy, public relations, events &amp; sponsorships, social media, website, email marketing, merchandise, partner support and advertising</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 14pt\">Contributing to product and sale strategy, including competitive positioning of technical products</span></li>\n</ul>\n</li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 14pt\"><span>Technical aptitude to understand electro-mechanical systems</span></span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 14pt\">Experience managing communications to Boards, investors, and executive leadership</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 14pt\">Analytical mindset, comfortable deriving and communicating insights from data</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 14pt\">Deep experience working with CRM systems</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 14pt\">Bachelor’s degree in business, marketing, communications, or a comparable field</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 14pt\">Valid passport and availability for both domestic and international travel</span></li>\n</ul>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 14pt\">NICE-TO-HAVES</span></p>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 14pt\">MBA or related Master's degree</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 14pt\">Demonstrated interest in the marine industry and recreational boating</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 14pt\">Experience in the following areas:</span>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 14pt\">Growing a startup to a mass-market, global brand</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 14pt\">High growth and/or transformational technology</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 14pt\">Supporting product-driven businesses</span></li>\n</ul>\n</li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 14pt\">Depth of experience in adjacent business functions such as Sales, Strategy, Engineering, or Finance that enables you to more effectively contribute at a senior business level and collaborate cross-functionally</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 14pt\">Technical aptitude to understand electro-mechanical systems</span></li>\n</ul>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 18pt\"><span style=\"color: rgb(0, 204, 255)\">MORE DETAILS YOU'LL WANT TO KNOW</span></span></p>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 14pt\">You’ll be based in one of our facilities in Leesport, PA or Fort Myers, FL full-time, with up to 50% travel to our other locations (including Lavagna, Italy), industry events, and partner engagements</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 14pt\">You’ll report to the Chief Commercial Officer</span></li>\n</ul>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 18pt\"><span style=\"color: rgb(0, 204, 255)\">WHY YOU'LL LOVE IT HERE</span></span></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 18px\">It’s true that we make extraordinary products, but our favorite part about Seakeeper is our people! We love the culture we have built and are aggressively protective of our team atmosphere. This is why we value your cultural fit as equally as we value your technical contributions. With a palpable passion for what we do, we work hard, move fast and are constantly pushing (or should we say crushing) boundaries. That means there is no room for jerks!</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 18px\">We operate with the nimbleness and growth mindset of a scrappy startup. Throughout the organization, we take ownership and accountability for our ultimate team success by openly and actively seeking out constructive feedback on how we can improve. We believe great ideas can strike at any moment, and when you have one, you’re empowered to speak up!</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 18px\">Fast-paced and hands-on don’t even begin to describe what you’ll experience here. That means you have the freedom to make a difference and contribute to the larger goal, regardless of your position. The only constant at Seakeeper is change, and we thrive on it!</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(0, 204, 255); font-family: arial, helvetica, sans-serif; font-size: 18pt\">WHO WE ARE</span></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 18px\">71% of our Earth is covered by water and we want everyone to make the most of it. That’s why we are on a mission to create products that transform the boating experience with an organization that employees want to work for, customers want to buy from, and vendors want to partner with.</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 18px\">Founded in 2008, we have grown from a start-up operation to the worldwide leader in marine motion control. The journey began with our gyrostabilization technology, which eliminates up to 90% of boat roll and creates a land-like experience on the water. This technology went from an unknown commodity to a must-have boating requirement in the first decade. In 2022, we added another jaw-dropping technology to our portfolio with the launch of Seakeeper Ride, a first-of-its-kind Vessel Attitude Control System which eliminates underway pitch and roll, making time on the water safer and more comfortable for everyone onboard. In summary, we are in the business of creating gravity-defying products that completely change the way people spend their time on the water…and we are just getting started!</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 18px\">We have long runways with both of our technologies with new addressable markets on the horizon and drive to push the boundaries of what our technologies can do. With dedicated focus to each segment, in addition to shared leadership of each vertical, we can balance the different demands of each segment while providing a consist overall vision and direction of the company.</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 18px\">Ready for a new challenge in a fast-paced environment? Want to help us disrupt an industry? Come on and apply, we are ready for you!</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 18px\">Sign up to receive email updates about Seakeeper’s current open job opportunities: www.seakeeper.com/job-sign-up</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 18px\">Seakeeper is personally committed to building an inclusive and diverse workforce. We are an Equal Employment Opportunity Employer/Affirmative Action Employer and do not discriminate on the basis of race, color, religion, national origin, sex, sexual orientation, gender identity, age, disability, marital status, veteran status, genetic information, or any other protected characteristic under applicable law. All employment is decided on the basis of job requirements, individual qualifications, and business need. </span></p>",
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