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Lifecycle Marketing Manager

Mixlab · Remote · Remote · Active · $85,000–$95,000 / year · Lever

Job facts

FieldValue
CompanyMixlab
TitleLifecycle Marketing Manager
Normalized title-
Department / teamBusiness Operations / Marketing
LocationUnited States
Work modelRemote / Remote
Employment typeFull Time Salary
Salary$85,000–$95,000 / year
Statusactive
ATS providerLever
Posted / first seen2026-05-19 / 2026-05-29
Changed / last seen2026-05-29 / 2026-06-06

Related slices

PageWhat it containsOpen
Company jobsActive postings from Mixlab.Open
Company breakdownsRole, location, ATS, and work model facets for this company.Open
ATS provider jobsActive postings observed through Lever.Open
Provider filtered searchThe same provider as a filtered job collection.Open
Department jobsActive postings in Business Operations.Open
Work model jobsActive Remote postings.Open
Lifecycle eventsOpen, update, close, and reopen events for this posting.Open
Original postingCanonical source or apply URL captured from the ATS.Open

Linked records

CompanyMixlab
Sourcebd489d74-0945-4a18-9cd5-ea8077c70a91
ATS providerLever

Description

Mixlab, a fast-growing veterinary pharmacy, is seeking a Lifecycle Marketing Manager , to help scale our Direct-to-Consumer (DTC) growth engine. Our mission is simple: to provide exceptional care for animals and those who care for them through personalized products and exceptional experiences. As we scale our pet parent audience, we’re investing in the infrastructure to turn new customers into loyal, long-term ones. This role owns Mixlab’s lifecycle and retention marketing end-to-end — from journey strategy and automation builds in Iterable, to the email and SMS campaigns that keep pet parents engaged between purchases. You’ll be working on a channel that has high potential, which means real ownership and real impact from day one. This is a hands-on, execution-forward role. We’re looking for someone who has actually built lifecycle programs and who is as comfortable in a campaign builder as they are writing a subject line. ****** MUST BE LOCATED IN THE UNITED STATES****** Responsibilities Lifecycle Strategy & Iterable Ownership Own Mixlab’s lifecycle marketing program end-to-end, including strategy, journey architecture, build, QA and ongoing optimization Audit existing Iterable journeys and identify gaps, redundancies and optimization opportunities Design and build automated journeys across the full customer lifecycle: welcome, activation, refill, win-back, loyalty and more Develop segmentation strategies that personalize messaging based on species, medication type, purchase behavior and customer lifecycle stage Establish a testing cadence (subject lines, send times, content, offers) and use results to continuously improve performance Lead the expansion of Iterable beyond marketing communications to include transactional communications, managing IP warming and ensuring deliverability best practices are in place as the platform scales Monitor and report on lifecycle program performance (open rates, click rates, conversion, repeat purchase rate, churn) and bring insights to the Director of Growth Marketing Email & SMS Campaign Execution Write, design and produce B2C email and SMS campaigns across OTC promotions, refill moments, product launches, seasonal campaigns and one-off consumer initiatives — with limited creative support, so comfort owning the full production process is essential Maintain Mixlab’s brand voice across all lifecycle touchpoints Collaborate with the Growth Marketing Manager to incorporate UGC, testimonials and product content into campaigns where relevant Partner with the Director of Growth Marketing on campaign planning and calendar alignment Content & Copywriting Own the end-to-end production of all consumer-facing email and SMS content — from writing copy to designing templates Leverage AI tools to support and accelerate content production, ideation and campaign development Analytics & Reporting Track and report on lifecycle KPIs on a regular cadence, including journey performance, campaign results and contribution to retention metrics Use Metabase and other BI tools to pull data and support performance analysis Identify trends and surface actionable recommendations Qualifications 3-5 years of experience in lifecycle, retention or email marketing with hands-on experience building automations yourself (not managing an agency to do it) Demonstrated proficiency in a marketing automation platform (Iterable strongly preferred; Klaviyo, Braze, or similar also considered) Working knowledge of email deliverability, IP warming and channel infrastructure. You’ve stood up or scaled a marketing automation platform before Strong copywriting skills. You can write a compelling subject line and a full nurture sequence without a lot of hand-holding Hands-on email design experience. You’re comfortable owning the full production process from copy to send with minimal creative support Fluency with AI tools as part of your day-to-day workflow. You use them to move faster and think better, not just as a novelty Analytical enough to own your own reporting: comfortable pulling data, identifying what’s working and presenting findings clearly Highly organized with strong project management instincts. You can manage multiple journeys, campaigns and priorities without dropping things Experience working in a startup or high-growth environment where you’ve had to build from scratch Collaborative mindset; you’re comfortable working cross-functionally and don’t need a big team to do great work

Full job record

Job IDd0ec1e5c5144c7b21fa2dbff1025e9bbc12df6ad
Org ID50d2217b-570b-4d92-9b52-77d77faac1b1
Source IDbd489d74-0945-4a18-9cd5-ea8077c70a91
Board IDbd489d74-0945-4a18-9cd5-ea8077c70a91
Providerlever
Provider Job Key9711a4cf-94bc-4ac2-855e-91f06e8f45c0
TitleLifecycle Marketing Manager
Normalized Title—
Statusactive
Activeyes
Location TextRemote
DepartmentBusiness Operations
TeamMarketing
Employment TypeFull-Time Salary
Workplace Typeremote
Remote Policyremote
CountryUnited States
Region—
City—
Salary RawUSD 85000-95000 per-year-salary
Salary Min85,000
Salary Max95,000
Salary CurrencyUSD
Salary Periodyear
Source URLhttps://jobs.lever.co/mixlab/9711a4cf-94bc-4ac2-855e-91f06e8f45c0
Apply URLhttps://jobs.lever.co/mixlab/9711a4cf-94bc-4ac2-855e-91f06e8f45c0/apply
First Seen At2026-05-29 07:02:44Z
Last Seen At2026-06-06 07:57:03Z
Last Checked At2026-06-06 07:57:03Z
Last Changed At2026-05-29 07:02:44Z
Inactive At—
Source Posted At2026-05-19 19:19:11Z
Source Updated At—
Raw Payload Uris3://job-postings-prod-raw-590183727216/raw/provider=lever/board=mixlab/date=2026-06-06/2026-06-06T07-57-03-328Z-3f3c06369e677e6b8cc38a82fe96438b5c13fff988b34aa8ec6dad883d16db23.json
Event Fields
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  "last_changed_at": "2026-05-29T07:02:44.713Z",
  "active_status": "active"
}
Parsed Structured
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  "salary_min": 85000,
  "inferred_at": "2026-06-06T07:57:03.548Z",
  "launch_scope": {
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  "remote_policy": "remote",
  "salary_period": "year",
  "workplace_type": "remote",
  "salary_currency": "USD"
}
Extensions
{}
Native Structured
{
  "lists": [
    {
      "text": "Responsibilities",
      "content": "<div>\n<p style=\"line-height: 1.2; margin-top: 8pt; margin-bottom: 4pt;\"><strong><span style=\"font-size: 11pt; font-family: 'Source Sans Pro', sans-serif;\">Lifecycle Strategy &amp; Iterable Ownership</span></strong></p>\n<ul style=\"margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;\">\n<li style=\"font-size: 11pt; font-family: 'Source Sans Pro', sans-serif;\">\n<p style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Own Mixlab’s lifecycle marketing program end-to-end, including strategy, journey architecture, build, QA and ongoing optimization</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: 'Source Sans Pro', sans-serif;\">\n<p style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Audit existing Iterable journeys and identify gaps, redundancies and optimization opportunities</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: 'Source Sans Pro', sans-serif;\">\n<p style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Design and build automated journeys across the full customer lifecycle: welcome, activation, refill, win-back, loyalty and more</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: 'Source Sans Pro', sans-serif;\">\n<p style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Develop segmentation strategies that personalize messaging based on species, medication type, purchase behavior and customer lifecycle stage</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: 'Source Sans Pro', sans-serif;\">\n<p style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Establish a testing cadence (subject lines, send times, content, offers) and use results to continuously improve performance</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: 'Source Sans Pro', sans-serif;\">\n<p style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Lead the expansion of Iterable beyond marketing communications to include transactional communications, managing IP warming and ensuring deliverability best practices are in place as the platform scales</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: 'Source Sans Pro', sans-serif;\">\n<p style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Monitor and report on lifecycle program performance (open rates, click rates, conversion, repeat purchase rate, churn) and bring insights to the Director of Growth Marketing</span></p>\n</li>\n\n<p style=\"line-height: 1.2; margin-top: 8pt; margin-bottom: 4pt;\"><strong><span style=\"font-size: 11pt; font-family: 'Source Sans Pro', sans-serif;\">Email &amp; SMS Campaign Execution</span></strong></p>\n<ul style=\"margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;\">\n<li style=\"font-size: 11pt; font-family: 'Source Sans Pro', sans-serif;\">\n<p style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Write, design and produce B2C email and SMS campaigns across OTC promotions, refill moments, product launches, seasonal campaigns and one-off consumer initiatives — with limited creative support, so comfort owning the full production process is essential</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: 'Source Sans Pro', sans-serif;\">\n<p style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Maintain Mixlab’s brand voice across all lifecycle touchpoints</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: 'Source Sans Pro', sans-serif;\">\n<p style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Collaborate with the Growth Marketing Manager to incorporate UGC, testimonials and product content into campaigns where relevant</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: 'Source Sans Pro', sans-serif;\">\n<p style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Partner with the Director of Growth Marketing on campaign planning and calendar alignment</span></p>\n</li>\n\n<p style=\"line-height: 1.2; margin-top: 8pt; margin-bottom: 4pt;\"><strong><span style=\"font-size: 11pt; font-family: 'Source Sans Pro', sans-serif;\">Content &amp; Copywriting</span></strong></p>\n<ul style=\"margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;\">\n<li style=\"font-size: 11pt; font-family: 'Source Sans Pro', sans-serif;\">\n<p style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Own the end-to-end production of all consumer-facing email and SMS content — from writing copy to designing templates</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: 'Source Sans Pro', sans-serif;\">\n<p style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Leverage AI tools to support and accelerate content production, ideation and campaign development</span></p>\n</li>\n\n<p style=\"line-height: 1.2; margin-top: 8pt; margin-bottom: 4pt;\"><strong><span style=\"font-size: 11pt; font-family: 'Source Sans Pro', sans-serif;\">Analytics &amp; Reporting</span></strong></p>\n<ul style=\"margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;\">\n<li style=\"font-size: 11pt; font-family: 'Source Sans Pro', sans-serif;\">\n<p style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Track and report on lifecycle KPIs on a regular cadence, including journey performance, campaign results and contribution to retention metrics</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: 'Source Sans Pro', sans-serif;\">\n<p style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Use Metabase and other BI tools to pull data and support performance analysis</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: 'Source Sans Pro', sans-serif;\">\n<p style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Identify trends and surface actionable recommendations</span></p>\n</li>\n\n</ul></ul></ul></ul></div>"
    },
    {
      "text": "Qualifications",
      "content": "<div>\n<ul style=\"margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;\">\n<li style=\"font-size: 11pt; font-family: 'Source Sans Pro', sans-serif;\">\n<p style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">3-5 years of experience in lifecycle, retention or email marketing with hands-on experience building automations yourself (not managing an agency to do it)</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: 'Source Sans Pro', sans-serif;\">\n<p style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Demonstrated proficiency in a marketing automation platform (Iterable strongly preferred; Klaviyo, Braze, or similar also considered)</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: 'Source Sans Pro', sans-serif;\">\n<p style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Working knowledge of email deliverability, IP warming and channel infrastructure. You’ve stood up or scaled a marketing automation platform before</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: 'Source Sans Pro', sans-serif;\">\n<p style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Strong copywriting skills. You can write a compelling subject line and a full nurture sequence without a lot of hand-holding</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: 'Source Sans Pro', sans-serif;\">\n<p style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Hands-on email design experience. You’re comfortable owning the full production process from copy to send with minimal creative support</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: 'Source Sans Pro', sans-serif;\">\n<p style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Fluency with AI tools as part of your day-to-day workflow. You use them to move faster and think better, not just as a novelty</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: 'Source Sans Pro', sans-serif;\">\n<p style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Analytical enough to own your own reporting: comfortable pulling data, identifying what’s working and presenting findings clearly</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: 'Source Sans Pro', sans-serif;\">\n<p style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Highly organized with strong project management instincts. You can manage multiple journeys, campaigns and priorities without dropping things</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: 'Source Sans Pro', sans-serif;\">\n<p style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Experience working in a startup or high-growth environment where you’ve had to build from scratch</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: 'Source Sans Pro', sans-serif;\">\n<p style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Collaborative mindset; you’re comfortable working cross-functionally and don’t need a big team to do great work</span></p>\n</li>\n\n</ul></div>"
    }
  ],
  "country": "US",
  "createdAt": 1779218351268,
  "updatedAt": null,
  "categories": {
    "team": "Marketing",
    "location": "Remote",
    "commitment": "Full-Time Salary",
    "department": "Business Operations",
    "allLocations": [
      "Remote"
    ]
  },
  "salaryRange": {
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    "min": 85000,
    "currency": "USD",
    "interval": "per-year-salary"
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}
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