Senior National Account Manager (Hybrid) London

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{
  "id": "2601518",
  "name": "Senior National Account Manager (Hybrid) London",
  "office": "London",
  "keywords": [],
  "schedule": "full-time",
  "createdAt": "2026-04-14T15:29:54+00:00",
  "seniority": "experienced",
  "department": "Sales UK",
  "occupation": "account_management_commissioned",
  "subcompany": "tonies UK Ltd.",
  "employmentType": "permanent",
  "jobDescriptions": [
    {
      "name": "About tonies:",
      "value": "tonies is the world’s largest interactive audio platform for children with around 7.8 million Tonieboxes and more than 95 million Tonie figurines sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. Tonieboxes have been activated in over 100 countries, the content portfolio includes more than 1,100 Tonies figurines in several languages. Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries.<br><br>Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the future of play, learning, and imagination."
    },
    {
      "name": "You as part of tonies:",
      "value": "<span style=\"font-size:11.5pt;font-family:Arial, sans-serif;color:#1d1c1d;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;\">Overview</span><p style=\"line-height:1.3800000000000001;margin-top:12pt;margin-bottom:12pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">At Tonies, we’re on a mission to bring the magic of audio to children everywhere. </span>We are looking for an exceptional Senior National Sales Manager to act as the number two within our sales organisation, partnering closely with the Sales Director to drive the next phase of growth.<br><br>This role combines hands-on commercial ownership with strategic and analytical leadership. You will lead key retail relationships, shape our retail growth agenda and bring clarity through data to support decision-making at the highest level. </p>"
    },
    {
      "name": "Your tasks and responsibilities will include:",
      "value": "<h4 style=\"line-height:1.3800000000000001;margin-top:14pt;margin-bottom:4pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;\"> </span><strong><span style=\"font-size:13px;line-height:115%;font-family:Arial, Helvetica, sans-serif;\">What you will own:</span></strong><span style=\"font-family:Arial, Helvetica, sans-serif;\"><br></span></h4><h3 style=\"margin-top:14pt;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><strong><span style=\"font-size:13px;line-height:115%;color:#000000;\">1. Commercial Leadership & Account Ownership</span></strong></span></h3><ul><li style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:115%;font-size:13px;\">Own and develop key national retail and e-commerce accounts</span></li><li style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:115%;font-size:13px;\">Lead commercial negotiations and customer planning</span></li><li style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:115%;font-size:13px;\">Deliver against revenue, margin, and distribution targets</span></li><li style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:115%;font-size:13px;\">Support execution of the overall retail and channel strategy</span></li></ul><h3 style=\"margin-top:14pt;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><strong><span style=\"font-size:13px;line-height:115%;color:#000000;\">2. Strategic Growth & Channel Development</span></strong></span></h3><ul><li style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:115%;font-size:13px;\">Partner with the Sales Director to define where and how we grow in Retail</span></li><li style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:115%;font-size:13px;\">Identify and size opportunities across:</span><ul style=\"font-family:initial;\"><li style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:115%;font-size:13px;\">Grocery, specialty retail, and online marketplaces</span></li><li style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:115%;font-size:13px;\">New customers, channels, and geographies</span></li></ul></li><li style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:115%;font-size:13px;\">Develop business cases and translate strategy into execution</span></li></ul><h3 style=\"margin-top:14pt;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><strong><span style=\"font-size:13px;line-height:115%;color:#000000;\">3. Analytics, Forecasting & Commercial Insight</span></strong></span></h3><ul><li style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:115%;font-size:13px;\">Own forecasting, budgeting, and performance tracking for Retail</span></li><li style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:115%;font-size:13px;\">Build robust frameworks, e.g. for customer and channel profitability, promotional effectiveness and ROI</span></li><li style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:115%;font-size:13px;\">Optimise assortment, pricing, and promotional activity using data</span></li><li style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:115%;font-size:13px;\">Translate data into clear insights and actions for leadership</span></li></ul><h3 style=\"margin-top:14pt;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><strong><span style=\"font-size:13px;line-height:115%;color:#000000;\">4. Team Leadership & Cross-Functional Impact</span></strong></span></h3><ul><li style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:115%;font-size:13px;\">Line manage 1-2 National Account Managers</span></li><li style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:115%;font-size:13px;\">Act as a key interface between sales, marketing, finance, and supply chain</span></li><li style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:115%;font-size:13px;\">Ensure commercial plans are aligned with operational execution</span></li></ul><h3 style=\"margin-top:14pt;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><strong><span style=\"font-size:13px;line-height:115%;color:#000000;\">5. Deputy to Sales Director</span></strong></span></h3><ul><li style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:115%;font-size:13px;\">Act as a trusted second-in-command</span></li><li style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:115%;font-size:13px;\">Represent the Sales Director in internal and external settings</span></li><li style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:115%;font-size:13px;\">Lead projects and initiatives on their behalf</span></li><li style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:115%;font-size:13px;\">Step in to run the function when required </span></li></ul>"
    },
    {
      "name": "What we are looking for:",
      "value": "<h3 style=\"margin-top:14pt;\"><strong><span style=\"font-size:13px;line-height:115%;font-family:Arial, Helvetica, sans-serif;color:#000000;\">Experience</span></strong></h3><ul><li style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:115%;font-size:13px;\">Previous experience in FMCG / consumer goods sales or other commercial roles. Additional background in strategy roles or management consulting is a plus.</span></li><li style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:115%;font-size:13px;\">Strong proven experience managing and growing national retail and/or e-commerce accounts</span></li><li style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:115%;font-size:13px;\">Experience in high-growth, multi-channel businesses preferred</span></li><li style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:115%;font-size:13px;\">Experience of leading a small team </span></li></ul><h3 style=\"margin-top:14pt;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><strong><span style=\"font-size:13px;line-height:115%;color:#000000;\">Capabilities</span></strong></span></h3><ul><li style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:115%;font-size:13px;\">Strong problem-solving skills with a data-driven mindset, able to move from data to insight to action quickly</span></li><li style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:115%;font-size:13px;\">Strong understanding of pricing, promotions, and customer economics</span></li><li style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:115%;font-size:13px;\">Advanced Excel/ modelling capabilities (or equivalent)</span></li></ul><h4 style=\"margin-top:12pt;margin-right:0cm;margin-bottom:2pt;margin-left:0cm;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><strong><span style=\"font-size:13px;line-height:115%;color:#000000;\">Ownership & Drive</span></strong></span></h4><ul><li style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:115%;font-size:13px;\">High level of ownership, pace, and ambition</span></li><li style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:115%;font-size:13px;\">Comfortable operating in fast-moving, less structured environments</span></li><li style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:115%;font-size:13px;\">Proactive in identifying and solving problems</span></li></ul><h4 style=\"margin-top:12pt;margin-right:0cm;margin-bottom:2pt;margin-left:0cm;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><strong><span style=\"font-size:13px;line-height:115%;color:#000000;\">Leadership & Influence</span></strong></span></h4><ul><li style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:115%;font-size:13px;\">Credible with senior stakeholders internally and externally</span></li><li style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:115%;font-size:13px;\">Strong communicator</span></li><li style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:115%;font-size:13px;\">Low ego, high impact leadership style</span></li></ul><h2 style=\"margin-bottom:4pt;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><strong><span style=\"font-size:13px;line-height:115%;\">Why This Role</span></strong></span></h2><ul><li style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:115%;font-size:13px;\">True #2 position with real influence on strategy and execution</span></li><li style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:115%;font-size:13px;\">High exposure to leadership and decision-making in a high growth company</span></li><li style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:115%;font-size:13px;\">Opportunity to build a broad commercial skillset across retail and e-commerce </span></li><li style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:115%;font-size:13px;\">Strong pathway to Head of Sales / Commercial leadership roles</span></li></ul>"
    },
    {
      "name": "Why tonies?",
      "value": "<strong>Office - </strong>2 days a week in the London office (Tues & Thurs)<br><br><strong>Time Away</strong> – 30 days annual leave + bank holidays, paid sick leave, bereavement leave, volunteering day plus bank holiday swaps and more.<br><br><strong>Health & Wellbeing</strong> – Free Lunch on Tasty Tuesday, Private medical insurance via Vitality, mental health support with our Employee Assistance Program, life assurance (4x salary), free Calm subscription, Specsavers eye test voucher<br><br><strong>Financial & Career Growth</strong> – Competitive salary, pension match up to 4%, £200 learning & development budget, and Babbel subscription.<br><br><strong>Family & Lifestyle Perks</strong> – Enhanced maternity & paternity leave, Tonies gifts for major life events, and exclusive staff discounts.<br><br>Equity and Diversity<br><br>At tonies, we’re passionate about sparking imagination and joy in childhood—and that same energy drives how we build our team. We believe everyone should feel empowered to grow, contribute, and thrive, both at work and in life. That’s why it’s important for tonies to create an environment where all voices are heard, valued and respected, regardless of background or experience. Our stories, content, I&D Champion Group and tonies team are shaped by a wide range of perspectives, and we actively seek out individuals who bring fresh ideas and unique experiences to the table.<br><br>Tonies is committed to fostering an inclusive and accessible experience for all candidates. If you need any accommodations to support you during the recruitment process, please contact your Recruitment Partner. <br><br>The Recruitment Process  <br><ul><li>Intro call with the People & Culture talent team </li><li>Virtual call with the Hiring Manager </li><li>Case study interview</li><li>Final stage with general manager<br> </li></ul>Ready to join us? Apply today to help us create joyful moments for children and families worldwide."
    }
  ],
  "occupationCategory": "sales_and_business_development",
  "recruitingCategory": "Finance"
}